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Ben Franklin Loves Beer

Posted by Robert Bentz on April 16th, 2012 at 11:28 am

Anybody who has ever visited Philadelphia knows that its residents take sports very seriously.  In a city known for “brotherly love,” its fans are anything but and are not afraid to show their passionate support for their home team and their disdain for their opponents.
Philly Sports Live is an upstart website that reports on the beloved Phillies, Flyers, Sixers, and Eagles.  It also covers other teams in Philadelphia such as the Philadelphia Union and the college sports programs at Temple and Villanova.
But, despite outstanding journalism, finding an online audience in a city that boasts two sports talk radio stations, a very popular digital newspaper, and a bevy of prominent blog sites has not been an easy task.
So, Philly Sports Live took to the streets to find Philly sports fans.  And, there was no place better to find them than this weekend in South Philly with the Phillies hosting the hated Mets and the Flyers pummeling the cross-state rival Penguins in the first round of the Stanley Cup playoffs.
“We decided that the best way to become known was through guerilla marketing at Pattison and Broad,” said Frank Mazza, publisher of Philly Sports Live.  “We wanted to offer something hip, something cool,... Read more

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Posted in Websites, Wireless | No Comments »

Marketing Religion Online: Attracting the Digital Flock

Posted by Neal Leavitt on April 15th, 2012 at 12:52 pm

A buddy of mine who was traveling on business last week knew he was going to miss his annual Passover Seder. Not to worry – while he couldn’t be there in real-time, he simply logged on to OurJewishCommunity.org via his iPad and participated with other Jews worldwide in a virtual Seder.
That got me to wonderin’ – how do some of the world’s most popular religions, in effect, ‘market’ themselves? What are some of the digital tools available online and does going the virtual route somewhat detract from physically being in a place of worship or complement someone’s spirituality?
So I spent a bit of time wandering in the digital desert and came across a number of interesting sites and apps.
Here’s a snapshot (alphabetized -- not listed in any particular order of preference):
Buddhism
Sumi Loundon Kim, the Buddhist chaplain at Duke University and minister for the Buddhist families of Durham, NC, summed up the dilemma of teaching Buddhism to a new generation that uses texting, Facebook, Twitter and other online social media.
“These other worlds exist only through the eyes and mind; there is no touch, no taste, no smell, and very little hearing. As such, virtual worlds present us Buddhist teachers... Read more

Posted in Creative Best Practices, Desktop Apps, Emerging Platforms, Opinions, Social Media, Targeting, Websites, Wireless, Word of Mouth | 4 Comments »

Online Marketing’s Buried Treasure: How To Find More Budget or Add to the Bottom Line

Posted by Heather DelCarpini on April 12th, 2012 at 6:19 am

Finding budget to run the campaigns you want can be an uphill battle, but there’s good news! You may have extra money in your domain portfolio and it's a better time than ever to cash in because domain prices are at an all time high.

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Posted in Creative Best Practices, Media Planning & Buying, Websites | 1 Comment »

Majority of companies still ignoring mobile users

Posted by Dale Carr on April 4th, 2012 at 11:30 pm

I recently read with great astonishment, that Apple’s website is not optimized for mobile browsing. Not one to believe anything I read, I quickly pulled out my iPhone and low and behold – the irony!
I will admit, while being a little surprised that Apple does not have a mobile optimized site, I am not the least bit surprised when other websites don’t (some of our competitors in the Mobile Advertising market do not). In fact the opposite is true – I am pleasantly surprised when they do.
According to a recent report, only 20% of the FTSE100 corporate websites currently provide support for mobile devices. How can this be acceptable?
Mobiles and smartphones in particular, are quickly becoming our primary content consumption devices. Research shows that accessing the web through mobile devices has consistently doubled every year since 2009 and by 2014, will overtake desktop internet usage. Morgan Stanley predicts that in the next five years more people will connect to the Internet via mobile than on a PC.
So not only are the majority of companies not catering to the habits of their users and not keeping up with changing trends, they are also causing their business to under perform.
Research by Aberdeen... Read more

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Posted in Media Planning & Buying, Opinions, Websites, Wireless | 1 Comment »

I could write a book on the information at the sessions I attended today.

Posted by Sean X Cummings on April 4th, 2012 at 2:09 pm

I attended multiple sessions, all valuable, and was actually upset that I could not attend more. How rare is that? I could probably write a book on just the information that was available today at AdTech in the sessions I was in. So if you are in the marketing industry and you are not here, a piece of advice. Get to an AdTech!
One of the most interesting sessions I attended today was Search: The Search Ecosystem and Integrating Search Into Your Marketing Mix
The session positioned Search as center stage in marketing, not relegated to the basement of performance driven campaigns to drive sales. Search is no longer just "Search," it is an interconnected ecosystem that instead of only driving results or just supporting your "more important" campaigns, Search can, and probably should be influencing or even directing your brand campaigns. Huh? Heresy! Well, not according to our experts. So why should you be "listening" to what Search is telling you?
Kevin Ryan, CEO Motivity Marketing explains; Affliction is one of their clients. They noticed from the search data that people who were searching for "Affliction" were also searching for "Blasko," Ozzy Osbourne's bassist. So they integrated him into Afflictions overall campaign.... Read more

Posted in Creative Best Practices, Search, Social Media, Targeting, Video, Websites | No Comments »

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