'Websites' Category

CVS proves that the right domain can be a huge win for your brand

Posted by Dima Beitzke on February 25th, 2014 at 10:25 am

Earlier this month, CVS Caremark announced that it would stop selling cigarettes and tobacco products in its stores- a groundbreaking decision not only for the company but the retail industry. Now from a branding and communications standpoint, CVS has been lauded by industry influencers for how well the company handled the announcement. And one of the top factors for their success? A custom domain.
In an article appearing in Forbes, marketing expert Carmine Gallo discussed the specific tactics CVS used to make its story more shareable and drive awareness for its anti-tobacco plans, and the company’s use of a dedicated, on-brand landing page was at the top of his list. Gallo notes that while most brands would simply add the news to a section of their corporate website, CVS took time to use a separate domain: cvsquits.com. Navigating to this site gave people a hub for every asset CVS had about the announcement – key statistics, timelines, press materials and photos – so that the most pertinent information was centrally located and easily accessible. Typing cvsquits.com into a web browser redirects to a page on the CVS Caremark corporate site – which makes content easier to manage on the back... Read more

Radio Continues To Have A "Missing Link" To Listeners

Posted by Mark Edwards on February 24th, 2014 at 5:37 pm

I spend a lot of time listening to the radio. All kinds of radio, from AM and FMstations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services.  And to be clear, if it's sound coming our of a speaker, it's radio.  Period. After having spent more than three decades programming radio stations, it's hard not to have sound in the background.  I also spend a lot of time on the Internet, sometimes looking at stations' websites and Social Media outposts.  What I see online frightens me because most of the terrestrial radio stations, and even some of the streaming services, have a disconnect between their audio product and their online presence, what I call THE MISSING LINK.
In other words, most audio content providers don't think about how people USE their product, what else they're doing when they're listening, or most importantly, how they can take the product that comes out of the speakers to a computer or smartphone screen.  Because every day there are less audio delivery devices like the one above and more like this.
Of course, there are still a lot of audio delivery devices that aren't smartphones, but mobile is becoming king and smartphones are... Read more

What To Consider When Building A Website

Posted by Emily Weeks on February 18th, 2014 at 11:11 am

Building a website isn’t a simple process, and there are various factors that go into the design/development of one. Think about making the perfect cheeseburger. There’s the obvious ingredient, the burger itself. But it wouldn’t be the same without the cheese, bun, and, depending on your preferences, ketchup, pickles and other add-ons. Now think about removing all that stuff that makes the cheeseburger taste good. Not so tasty anymore, right? Consider a website with just the bare minimum—like that plain burger, it’s dry—bo-ring.
Here are a few things to consider when building a site that may spice up your web presence and make it less run of the mill.

Think about mobile-first/responsive. Responsive sites are easily viewable on any device, whether it’s a desktop computer, tablet or smartphone. Is this important to you? Take into account the rise of mobile use, especially smartphones. Consider that your audience may not always be sitting at a desk, and that many people are often on-the-go and access the Internet from a variety of devices.
Consider building your site on a Content Management System (CMS). Using a CMS enables you to easily go in and make small changes to your site (i.e., a typo) without worrying... Read more

Making the Most Out of LinkedIn

Posted by Emily Weeks on February 11th, 2014 at 9:55 am

Do you have a LinkedIn account? If the answer is yes, continue on. If no, stop what you’re doing (presumably reading this blog post), and take 5 minutes to create an account – trust me – you’ll thank me in the future.
Now, safely assuming everyone reading this has a LinkedIn account, the question remains: “How can I make the most out of my time on it?” It doesn’t have the entertainment appeal of Facebook or Twitter, it doesn’t have the visual appeal of Instagram or Pinterest. Truth be told, it might not be the social media site you spend hours a day on. But that being said, the value you get out of 30 minutes on LinkedIn may be far greater than the 2 hours you spend mindlessly scrolling through your Instagram feed.
One of the downfalls of LinkedIn is its connotation—people often think of it as just an online resume – but it’s much, much more than that. While it does serve this purpose, it also functions as an online networking portal, a news source, and a search engine for individuals, companies and even jobs themselves. After all, it is the world’s largest professional network. Did you know LinkedIn is... Read more

Your Next Chauffeur May Be Your Car

Posted by Neal Leavitt on January 29th, 2014 at 7:34 pm

Wearables, wearables, wearables.
Attendees at CES earlier this month couldn’t avoid them – seemed like every other booth was pitching a smart watch or fitness app.
But the real ‘wow’ factor, in my humble opinion, was all the futuristic car technology on display. Automobiles are quickly evolving into moveable infotainment machines – and many major manufacturers – both foreign and domestic – unveiled prototypes that may be in a showroom near you quicker than you think.
“Cars will become self-aware where they can understand what’s happening inside and outside,” said Thilo Koslowski, an automotive analyst for market research firm Gartner. “We’re going to see a self-aware vehicle that looks out for you, controls the information and focuses on providing the right information at the right times to protect, inform and entertain you.”
Taking this even further, Roger Kay, who heads up market research firm Endpoint Technologies, recently wrote in Forbes that perhaps in less than 20 years, drivers will even have an ‘autopilot’ option, particularly on highways.
Kay said decision-making on a busy freeway is easier for a machine than a person, particularly when the machine can coordinate with other machines on the road.
“Traffic flows are better managed by an omniscient driving algorithm... Read more