Pharmaceutical companies marketing new drugs often face a unique problem—product names that have more consonants than an episode of Sesame Street. Many of these drug names are hard to pronounce and even harder to spell. For many companies this isn’t a problem until it comes to setting up a website to direct customers to for more information. If the average customer can’t say or spell your product, then finding it on the web could be impossible.
That’s why some innovative marketers have found a different approach—identifying and establishing a common, general website domain that focuses on what the consumer is looking for.
A recent example of this is ShinglesInfo.com. Instead of sending customers to Merck’s massive corporate site, or asking them to try and remember the name of their shingles vaccine, Zostavax, the marketers behind the drug found the perfect domain name. Broadcast and print ads can now point people to the simple and easy-to-remember domain ShinglesInfo.com, a site that shares information on the disease without explicitly stating that it is a website sponsored by Merck. Drug information is not pushed on the consumer; it’s more of a resource for people to learn more about the disease. Eventually, when a consumer decides... Read more
As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience.
The Internet continues to evolve and change at great speed.
Sometimes it's hard to even remember the "olden days" of the world wide web without services like YouTube and Facebook. Reality is, however, that each of these web networks is less than 10 years old. Social sites like Pinterest and Instagram are even younger, having been around less than 4 years. Websites, as well, have changed. What started out first as an adaptation of print brochures to "online brochures" has now grown into much more advanced website tools that are commonplace including e-commerce sites, blogs, membership portals, and more. Even services such as Online Banking have become quite common and mainstream.
Yet we are on the cusp of another major shift in web use.
No longer is the web primarily a place accessed by users on desktop or laptop computers. Now, the majority of web use is via smartphones and mobile devices such as iPads and tablets. This significant shift to smaller, portable and always on-demand web access is forcing a shift in website design. No longer is it sufficient to have a website built to be viewed properly only on a desktop or notebook computers. Today the need is for sites... Read more
Website hosting providers enter the Internet arena everyday offering new and improved ways to host all types of websites. It is becoming an extremely competitive market. In order to compete with powerhouses like GoDaddy, smaller companies Singlehop are making their debut by offering cloud hosting and dedicated servers at great rates. But, when it comes to the Internet's biggest sites, web hosting is taken to a whole new level.
The following is a list of the world's largest Internet sites and the providers that host their websites according to the Alexa rank system. The list may not be surprising, but the numbers will certainly be astonishing. Many of the sites on this list are commonly used everyday by the average web surfer and some aren't. But one thing holds true: the providers that host these sites are definitely heavy hitters and they all have something in common.
It's no wonder that Google comes in at number one on the world's largest website list. Google is everyone's go-to search engine. In fact, it's so popular, it has become a verb: just Google it.
So, what host provider runs the Google behemoth?
Well, Google actually hosts itself. They have their own dedicated servers, thousands... Read more