Life can be full of disappointment.
As humans, we disappoint each other all the time! We let people down when we skip someone's big event, or when we do show up at an intimate dinner party without an invitation. We disappoint each other by offering unwanted advice or by keeping our helpful insights to ourselves. It's tricky, this human experience of ours!
It comes down to one thing: expectations.
What expectations are you setting for customers? If you don't deliver on them, you will most certainly disappointing customers. And with social media, they will share their disappointment in places you never imagined.
If you'd like a guide, here are three ways to make sure you disappoint your customers.
1. Set unrealistic expectations in your marketing campaigns.
We call this the Sea Monkey Syndrome.
Remember your expectations set by the cartoons of blissful humanoids frolicking in a tiny kingdom? The expressive creatures wore crowns and even sported jewelry! And then...you received the dehydrated packet of brine shrimp. They didn't have faces or seem to interact socially. They were ugly and boring. There was no way to construct a crown small enough for their tiny heads. Bummer.
Businesses of all types inflict customers with Sea Monkey Syndrome. We are promised... Read more
Life can be full of disappointment.
Thou Shalt Not Commit Adultery
What’s considered adultery really isn’t readily defined in this Biblical passage. And for the numerous online sites that offer a chance to be anonymously naughty, that’s probably good for them – and good for their business. And it is a big business.
Earlier this year I wrote a piece on how the dating industry has become a global multi-billion dollar annual industry. Market research firm IBISWorld predicts, for instance, that it will be just under $3 billion in four years.
Data on extramarital dating sites is sparse but UK-based The Independent reported these interesting snippets back in February:
• Canada-based Ashley Madison, the 800-pound gorilla of the industry, is hugely popular in the UK, for instance; it currently operates in 45 countries with more than 32 million members worldwide. Ashley Madison (parent company Avid Life Media is now trying to raise about $200 million by listing shares for Ashley Madison in London later this year) also claims to be the world’s second largest dating site – only Match.com is bigger.
• A 2013 freedom of information request showed that Members of Parliament, peers, and their staff in Parliament had clicked on an extra-marital dating website called Out of... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Desktop Apps, Email, Emerging Platforms, Entertainment, Humor, Media Planning & Buying, Opinions, Research, Search, Social Media, Targeting, Web Analytics, Websites, Wireless, Word of Mouth | No Comments »
So how do you do 3D projection mapping right?
Go2 Production's Adrian Scott gets into the secrets of success with 3D projection mapping in part three of my recent conversation with him.
We'll hear about some of the Copperfieldian stagecraft he and his team used to pull off experiences like the one shown above, which was part of a project we worked on together for LoopNet and involved making a 10-story building disappear.
The effort went on to win Best 3D Projection Mapping Content at the 2014 Digital Signage Expo, and was part of an integrated campaign that won Best of Show: B2B Marketing at the Summit International Creative Awards
In addition to the main event, we'll get some insights on how to use video of your 3D projection as a social media lever long after the projector lights have gone dark.
CLICK HERE TO LISTEN TO: THE SECRETS OF SUCCESS WITH 3D PROJECTION - A Q&A WITH GO2'S ADRIAN SCOTT (PT 3)
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here
LISTEN TO PART TWO: From Here to Holograms
Tags: 3d, 3d projection, advertising, brand, digital, dooh, events, ferrari, genie, go2 productions, holodeck, Hologram, hyundai, jauar, launch, lg, mapping, marketing, Matrix, media, miami heat, mobile, outdoor, pepsi, projection, social, southwest, sports illustrated, volumetric
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Websites, Word of Mouth | No Comments »
Can someone who has spent little to no time working in advertising really cover it?
Or is it even better that way?
In the conclusion of my recent "exit interview" with legendary New York Times ad industry columnist Stuart Elliott, we discuss what it was like to cover such a idiosyncratic industry without much first-hand experience in the business.
How did being one step removed hinder - or help?
As Elliott says goodbye to the Times, we'll get his views on that topic.
And we'll try one last time to get his predictions for what's next in the world of advertising. His response is worth noting even for those of us who do work in this crazy, wonderful industry.
CLICK HERE TO LISTEN TO: FAREWELL Q&A WITH STUART ELLIOTT: WHAT I SAW AT THE REVOLUTION (CONCLUSION): UNCERTAINTY CERTAIN
Listen to Part One here: What I Saw at the Revolution
Listen to Part Two here: The Rise & Risks of Content Marketing
Listen to Part Three here: Change is (On) the Air
Tags: advertising, branding, broadcast, commercials, cpg, demographics, digital, dooh, marketing, media, ooh, outdoor, print, Social Media, stuart elliott, TV
Posted in Ad Networks, Ad Serving, Creative Best Practices, Emerging Platforms, Entertainment, Media Planning & Buying, Social Media, Video, Websites, Wireless, Word of Mouth | No Comments »
Consumer electronics marketers: March Madness offers you a perfect opportunity to make your own slam dunk with customers by putting dynamic creative to work for you this month.
Tags: advertising, branding, consumer electronics, content marketing, Digital Marketing, dynamic creative, march madness, mobile, online advertising, online marketing, Strategy
Posted in Ad Networks, Ad Serving, Creative Best Practices, Emerging Platforms, Websites | No Comments »