I've been in lots of meetings, particularly regarding digital user interface designs, when the term "accessibility" is tossed around. We know, for the most part, how we *should* make things "accessible" for the greater population, but we don't always know how.
It's easy, when we look at the world through our very own lens, to think our way will work for all. But there are so many ways to make things better for those who otherwise may not be able to access the information and tools available.
Whose lens are you looking through?
Customer experience is, overall, an exercise in challenging the lens you have. Playing the role of the sales director or the ecommerce lead or even the head of human resources means we use that lens to view the world. Our role in business is to accomplish something - higher conversions, better engagement, increased revenue, lower turnover, etc.
Our customer approaches their experience with us in a totally different way. The customer wants to accomplish something, too, but often it has nothing to do with the goals the leaders of an organization have. Our customer needs guidance. Our customer seeks better understanding of how to use the tools we sold them. Our customer... Read more
Domain names are fairly simple, right? Just go online, buy one, and link it to your website. Then, typing it into a browser’s address bar will be the easiest and most direct way for customers to find more information about a company, product or marketing campaign.
It all seems pretty straightforward, but in reality there are a lot things happening in the background and issues that need to be navigated in order to find, purchase and manage the right domain (or portfolio of domains). IT, legal, sales, marketing and a number of other disciplines all come into play in order to execute a successful domain strategy. Most every company has experts in each of these fields, but they may not have a resource with just the right knowledge about each of them to play the domain game successfully.
Think about it.
Finding the right name is the first hurdle. You have to understand the difference between registries, registrars and the domain aftermarket so you know where to look for your desired name. If the domain you’re looking for is already registered – and chances are good that it will be if you’re seeking something with common words or nearly anything using a .com... Read more
In today’s marketing world, it is a very obvious thing that a blog is needed for most reputable businesses. As many business owners are not particularly the blogging or marketing type, they may become very confused and end up hurting their brand. The name blogging got a bad name in many business owners’ heads or have a misconception of what a blog should contain. Some business owners think of a blog as a place to vent or think of it as a place to put personal opinions rather than facts. This will guide business owners in what they should put into their blogs and what they should avoid.
Don’t Try To Sell All The Time
Your product pages on your sites are the things that should sell for you on your website. Readers will tire if every single blog post that goes up is trying to push another product on them. This isn’t to say that you shouldn’t mention your product in any of your posts but it should not be the focal point of every single one of your posts. The only time that it should be the focal point is if you are releasing a new product that there has... Read more