A controversial plan is moving forward to introduce hundreds of new domain extensions on the Internet in the coming months, joining the ones we’re accustomed to like .Com, .Net and .Org. The introduction of these new generic top-level domains, or new gTLDs, has received some attention in the advertising and marketing world, mostly due to a strong opposition from groups like the Association of National Advertisers (ANA). Despite a full court press by the ANA – including many media appearances to voice their opinion – a recent survey of marketing and advertising professionals (full report here) returned two surprising findings. First, there is still a severe lack of awareness about new gTLDs among industry professionals, and second, after learning about new gTLDs a majority of survey respondents believe they'll ultimately be useful and successful.
Out of 360 advertising and marketing professionals surveyed, only 54 percent were aware of the pending introduction of new domain extensions. This shows that none of the parties with a major voice in the discussion have been successful in getting the message out to one of their most important audiences – the marketers and advertisers whose jobs could be greatly impacted. This includes ICANN, the Internet’s governing... Read more