Many companies today rely on their website primarily, if not solely, as a vessel for information exchange with customers and collaborative businesses, and you need to make the most of it!
More than 67 percent of U.S. mobile users own a smartphone – roughly 167 million Americans are walking around with a device that can easily access the web from anywhere. Those numbers will increase in the coming weeks after Apple releases the iPhone 6 today. Analysts project that Apple will sell between 60-70 million new phones worldwide before the end of 2014. Many consumers, especially younger ones, use their mobile device as their primary means to access the web. The vast majority are online all day doing a variety of everyday tasks – social media, online retail, banking, consuming news and entertainment to name a few. They are also researching products and services more often than not on a tablet or smartphone. With today’s release of the larger and faster iPhone 6 a new upgrade cycle will be begin and more consumers will be visiting your site from a mobile device. The big question – are you ready? If not, then it is time to change your web mindset to Mobile First.
Mobile first is a design and user experience (UX) mindset that leads the UX process. For those unfamiliar with user experience, it is about mapping the needs of your... Read more
Smartphone use is growing throughout the world because it makes connecting with people and finding information easy. To continue to reach your customers, your business must evolve to incorporate the use of mobile devices into your advertising campaign. Check out these five ways smartphones have changed the marketing industry so you can improve your mobile marketing.
Websites Have to Be Mobile-Friendly
More and more consumers are using their phone or tablet to access the internet, shop online, and visit your business's website. In fact, smartphones hit a milestone in 2013, overtaking PCs as the main way people access the internet throughout the world. The majority of those people expect your website to load just as fast on their phone as it does on their PC.
What does this mean for your website? It means your website must be simple to navigate and fast to use via a mobile device. The best way to do this is to create a mobile version of your website. Mobile websites are formatted specifically to show up and run smoothly on smartphones and tablets.
Consumers Have More Access to Information
In the past, most of the information consumers had about your business, product, or service was from your ads. However,... Read more