However improbably, December has already arrived, and with it, the traditional impulse to take stock of the year drawing to a close and try to imagine what we’ll be getting ourselves into with the next one. Digital marketing is particularly rich soil for this treatment both because of the blinding pace at which the underlying technologies evolve, and the fact that most of us in the field are more than a little inclined toward the sentimental. Accordingly, we at Anvil enjoy making a formal exercise every year out of having this conversation, and it’s time to have it again, so take a break from wrapping presents and meet me over at the crystal ball.
3 seconds of load time is one second too long to keep hungry users waiting to see your content, it’s just an unavoidable fact for successful websites.
This post is co-authored by Jenna Felz.
This post originally appeared in the Baker Hostetler Data Privacy Monitor on November 26, 2014 and is being reposted here with permission.
The long-brewing behind-the-scenes tensions of privacy, big data, and mobile recently came to a head in the public relations disaster known as #Ubergate. Uber’s meteoric rise to the pinnacle of the rideshare start-up economy has been fueled in part by its collection and usage of sensitive consumer geolocation information. An Uber executive’s recent freewheeling remarks about the potential abuse of that sensitive consumer data has ignited a firestorm of controversy, bringing to the fore additional allegations of questionable data usage practices. #Ubergate serves as a cautionary tale to any start-up collecting and using sensitive personal location information to invest early in privacy policies, practices, and ethics.
Just like in anything there are giant mistakes that can be made in the internet marketing world and marketing in general. There are specific mistakes that can kill a marketing effort in many different ways. This could be the budget, getting your site penalized, or just focusing on things that will not bring conversions for your site.
Not focusing on your internet marketing effort early in the year or before a specific deadline can lead to multiple problems. If you are outsourcing work then it is possible that giving a contractor impossible deadlines will lead to less than desirable tactics to finish your order. This also leads to your plan being rushed and many times at this point marketers start thinking about quantity of backlinks or advertisements rather than the quality. The best thing that a marketing company can do is reevaluate the goals with a client rather than put the relationship at risk. Panicking and throwing money at the problem might work in certain situations but in marketing the amount of time that your content is out there is quite important.
Focusing On The Wrong Advertising
Having worked with clients that have used internet marketing firms that were fast and easy left... Read more