'Websites' Category

3 Tips For Your Company’s Blog

Posted by Morgan Sims on November 18th, 2014 at 6:49 am

In today’s marketing world, it is a very obvious thing that a blog is needed for most reputable businesses. As many business owners are not particularly the blogging or marketing type, they may become very confused and end up hurting their brand. The name blogging got a bad name in many business owners’ heads or have a misconception of what a blog should contain. Some business owners think of a blog as a place to vent or think of it as a place to put personal opinions rather than facts. This will guide business owners in what they should put into their blogs and what they should avoid.
Don’t Try To Sell All The Time
Your product pages on your sites are the things that should sell for you on your website. Readers will tire if every single blog post that goes up is trying to push another product on them. This isn’t to say that you shouldn’t mention your product in any of your posts but it should not be the focal point of every single one of your posts. The only time that it should be the focal point is if you are releasing a new product that there has... Read more

Guilt By Association: Marketers and Anonymous Apps

Posted by Vanessa Naylon on November 13th, 2014 at 5:04 am

We focus a lot on how advancements in ad technology impact digital adertising at 140 Proof, but we also enjoy exploring the ways we behave across social networks as a result of these developments. For data on how we use social networks to express different sides of our personalities, check out the IPG Media Labs study.
A brief foray into the world of anonymous apps reveals why the new social media space is no longer on the down low. With the swipe of a thumb, it’s now possible to learn about the sexually deviant escapades of the faceless individual <100 meters away; sympathize with the self-loathing health nut who just scarfed down a Big Mac; and puzzle out the identity of an anonymous friend who claims to hate her husband.
Exactly what anonymous apps mean for modern culture and how they will be monetized remains to be seen, but it hinges on the interpretation of user behavior.

Fear and Loathing in Anonymous Apps
At first swipe, the content shared on anonymous social media sites appears markedly different from the streams of edited photos, cheery statuses, and humble-brag tweets found on public networks like Facebook, Twitter, Instagram and Pinterest. Whereas the interests and aspirations... Read more

8 Mistakes That Are Killing Your Site’s Conversion Rate

Posted by Anna Johansson on October 28th, 2014 at 9:48 am

Have you ever skimmed through your site’s analytics and felt that something was off? Maybe you noticed an unusually high bounce rate or strange CTR … or even worse, e-commerce sales are significantly lower than they used to be.
When you know the demand for your product is there, and you’re confident there’s been no drop in quality, who or what’s to blame? In many cases, it’s not the quality of your products or the integrity of your brand name.
Instead, it’s your website that is doing you a disservice. Take a look at the eight most common mistakes people make, so you can start to identify the underlying cause of your poor conversion rate.
1. Lack of information
What’s the ultimate goal of your website? Ideally, it should be a channel through which you attract, inform, and convert visitors into customers. Your site needs complete, visible contact information on every page, and proper handling of above- and below-the-fold content.
Recall the appearance of newspapers from decades past, which had an eye-popping headline and exciting graphics on the top half of the front page to draw in impulse buyers. Similar to traditional newspapers, your below-the-fold content should include explanatory information that encourages visitors to explore... Read more

2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?

Posted by Neal Leavitt on October 26th, 2014 at 4:37 pm

Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned terms – and others – you know what some of them are - year-after-year, being bandied about and re-purposed.
To use some pirate vernacular, “arrrggggghhhhhh!”
All good-intentioned, most impart a lot of useful info-nuggets but it’s easy to get lost in the morass.
So is there anything really interesting that might help drive awareness of products/services, and ultimately sales next year?
Internet Retailer recently did a search marketing survey (full results being published in November) from mid-September to mid-October encompassing responses from 95 participants; about two-thirds identified themselves as working for web-only retailers.
Some interesting survey snippets:
• 46.2% reported increased traffic to their e-commerce sites over the past year through natural, or organic search;
• 32.9% generated at least half of their online sales through their paid search and organic search programs combined;
• 40.3% said their search marketing budgets increased over the past year;
• 53.3% said they would increase their pay-per-click search spending... Read more

Speed Up Your Website and Increase User Experience

Posted by Morgan Sims on October 21st, 2014 at 9:12 am

The time it takes for websites to load is one of the most important factors to consider when looking at the overall usability of the website. The majority of internet users will stop using a site if it doesn’t load within 3 seconds, especially when they can get the same information, products or service elsewhere.  In this article we take a look at how you can dramatically increase the speed of your website.
Optimise your pictures
On most image editing software out there today you can find the save for the web feature. Website speed is hampered heavily by images so you have to put these tools to good use and optimise your images. If you don’t use these software, there are online image optimisation tools you can use.
Be mindful of the tracking codes
This is one of the main mistakes people make that keep their websites running ever so slowly. Obviously web owners love keeping tabs on metrics, like conversions, actions etc. but every tracking code you install simply means the browser of every visitor will have to make a request to an additional server. So 7 tracking codes means 7 additional servers, and all of these slow down the website load... Read more