'Websites' Category

8 Mistakes That Are Killing Your Site’s Conversion Rate

Posted by Anna Johansson on October 28th, 2014 at 9:48 am

Have you ever skimmed through your site’s analytics and felt that something was off? Maybe you noticed an unusually high bounce rate or strange CTR … or even worse, e-commerce sales are significantly lower than they used to be.
When you know the demand for your product is there, and you’re confident there’s been no drop in quality, who or what’s to blame? In many cases, it’s not the quality of your products or the integrity of your brand name.
Instead, it’s your website that is doing you a disservice. Take a look at the eight most common mistakes people make, so you can start to identify the underlying cause of your poor conversion rate.
1. Lack of information
What’s the ultimate goal of your website? Ideally, it should be a channel through which you attract, inform, and convert visitors into customers. Your site needs complete, visible contact information on every page, and proper handling of above- and below-the-fold content.
Recall the appearance of newspapers from decades past, which had an eye-popping headline and exciting graphics on the top half of the front page to draw in impulse buyers. Similar to traditional newspapers, your below-the-fold content should include explanatory information that encourages visitors to explore... Read more

2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?

Posted by Neal Leavitt on October 26th, 2014 at 4:37 pm

Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned terms – and others – you know what some of them are - year-after-year, being bandied about and re-purposed.
To use some pirate vernacular, “arrrggggghhhhhh!”
All good-intentioned, most impart a lot of useful info-nuggets but it’s easy to get lost in the morass.
So is there anything really interesting that might help drive awareness of products/services, and ultimately sales next year?
Yup.
Internet Retailer recently did a search marketing survey (full results being published in November) from mid-September to mid-October encompassing responses from 95 participants; about two-thirds identified themselves as working for web-only retailers.
Some interesting survey snippets:
• 46.2% reported increased traffic to their e-commerce sites over the past year through natural, or organic search;
• 32.9% generated at least half of their online sales through their paid search and organic search programs combined;
• 40.3% said their search marketing budgets increased over the past year;
• 53.3% said they would increase their pay-per-click search spending... Read more

Speed Up Your Website and Increase User Experience

Posted by Morgan Sims on October 21st, 2014 at 9:12 am

The time it takes for websites to load is one of the most important factors to consider when looking at the overall usability of the website. The majority of internet users will stop using a site if it doesn’t load within 3 seconds, especially when they can get the same information, products or service elsewhere.  In this article we take a look at how you can dramatically increase the speed of your website.
Optimise your pictures
On most image editing software out there today you can find the save for the web feature. Website speed is hampered heavily by images so you have to put these tools to good use and optimise your images. If you don’t use these software, there are online image optimisation tools you can use.
Be mindful of the tracking codes
This is one of the main mistakes people make that keep their websites running ever so slowly. Obviously web owners love keeping tabs on metrics, like conversions, actions etc. but every tracking code you install simply means the browser of every visitor will have to make a request to an additional server. So 7 tracking codes means 7 additional servers, and all of these slow down the website load... Read more

6 Essentials Every Ecommerce Website Needs for Faster Growth

Posted by Morgan Sims on October 14th, 2014 at 9:17 am

The secret to successfully running an e-commerce store and growing it rather quickly lies in a few things. Get these things wrong, and you’ll probably be closing shop pretty soon. Get it right, and you’ll be amazed at how quickly your e-commerce site will grow and attract droves of visitors and customers. Most newbies think setting up an e-commerce site is all there is to successfully growing their business. While doing this is important and is the right step in the right direction, the reality is that there are still some critical elements to consider.
Easy and Pleasing Designs
What do Nomorerack.com, Jackthreads.com and Realtruck.com have in common? What attributes do well these fast growing e-commerce sites have that separates them from the others in their niches? The first of these is pleasing, fresh designs. When you visit these sites, the first thing that hits you is just how simple but professional the sites look. You do not need a clogged or extravagantly designed e-commerce store to attract your audience –unless you deal in outlandish and plain weird items. All you need is something efficient, clean and sophisticated.
Extremely Effective Search Bar and Navigation
Your search bar and navigation must be extremely useful. You... Read more

Case Study of a Successful Affiliate Website

Posted by Mike Hall on October 8th, 2014 at 2:50 pm

The purpose of this post is two-fold - to report on the results of an affiliate project I wrote about last year in my post, "How to Get an Affiliate Site Up, Running and Earning in 2 Weeks", and to introduce my next affiliate project (which I will also document the results of).