A number of years ago I was retained to provide marketing communications services for a San Diego-based dating site. Good concept, decent funding from private sources, number of stories generated across various media genres. Ultimately, however, it wasn’t enough. Competition was too fierce; site just wasn’t attracting enough eyeballs and the venture folded.
Fast forward to 2015. Buddy of mine asked if I knew of any good dating sites as he was, to quote him, ‘back in the game.’ Told him I hadn’t been following the space for awhile but was curious to see how the industry had evolved.
The dating industry has become huge - $2.2 billion in 2014 according to market research firm IBISWorld; $2.7 billion by 2019. And Pew Research says that of Americans in a committed relationship that have used an online dating site, one in three met online.
Decided to have a little fun so did a bit of research/searching for oddball, offbeat and in some cases, truly weird dating sites. All seem to be flourishing; many have attracted advertising. In short, your future significant other may just be a few clicks away, no matter your fetishes.
So here are a few:
Vampersonals... Read more
Amazon has been at the center of the digital retailing universe for some time now. But it hasn’t always been this way, and won’t be that way forever. Amazon’s successes can be chalked up to many factors: their success in publishing domination, their infrastructure, their too-good-to-be-true shipping offers, and their approach to data and pricing. This last factor is the one we’re going to discuss here, because it is the one that is the most likely to change in 2015 and beyond.
Amazon’s Use of Big Data
Data is what enables Amazon to do what it does. Think about it. Let’s say you are doing some last minute shopping for your brothers, who you don’t see that often. You wrack your brain. What do brothers like? Knives! Nice knives. You head over to Amazon and type in “pocket knives” to see what comes up. A series of attractive options appear on your screen, many with 200 or more reviews. You click the first option but are turned away by a few too many negative reviews. You click on the second and like what you see. You are about to click on the one-click purchase button, when you spy the knife sharpener that,... Read more
The purpose of landing pages is to convert those who “land” there into customers. If the landing pages you have on the Web aren’t turning visitors into customers, then there’s something flawed with your content. Creating copy that converts isn’t something that is impossible, in fact, if you look at a lot of the landing pages on the Web, they all seem to have a formula they use. They are very similar and some seem to really work. If you’re trying to promote a service or product, then you should follow these 10 tips to help create killer landing page content.
Implement Customer Testimonials Throughout
One of the most powerful aspects of landing pages is customer testimonials. When you look at copy that converts, they are littered with reviews from past clients. What they’re doing is letting the happy customers do the writing for them. When people shop for a product or business, they resort to customer testimonials to see what they are saying before deciding whether to make a purchase. Sometimes this is enough to make them purchase a product or service. The placement of the testimonials is also key -- strategically speaking, they should be placed in the center and... Read more
The fact is that every business should have a website and their business would function better with one. This is no longer a debatable fact as having your website rank on the search engines is imperative with the advent of smartphones which are rendering the phonebook obsolete. Just having a website is not enough as there are mistakes that can negatively impact your website and drive away business. The following will help you learn how to make a website and what steps to ensure that your website is optimized and drives conversions.
Not Doing Any SEO
Making your website rank for specific keywords is what will have you on the first page of Google when searched for. Not doing any SEO at all or even optimizing your website for SEO is selling yourself short. If you are in a competitive market then doing SEO might be a great way to surpass your competitors. The best thing that can happen is having a SEO team that is efficient while your competition is marketing in other fashions. SEO work will not only have you on the first page of Google but it can help drive more traffic to your site which leads to more... Read more