From alternative “goth” social media website VampireFreaks, to Ravelry, a social networking site for knitting enthusiasts, the world of niche social media is huge – and getting bigger.
Smartphone use is growing throughout the world because it makes connecting with people and finding information easy. To continue to reach your customers, your business must evolve to incorporate the use of mobile devices into your advertising campaign. Check out these five ways smartphones have changed the marketing industry so you can improve your mobile marketing.
Websites Have to Be Mobile-Friendly
More and more consumers are using their phone or tablet to access the internet, shop online, and visit your business's website. In fact, smartphones hit a milestone in 2013, overtaking PCs as the main way people access the internet throughout the world. The majority of those people expect your website to load just as fast on their phone as it does on their PC.
What does this mean for your website? It means your website must be simple to navigate and fast to use via a mobile device. The best way to do this is to create a mobile version of your website. Mobile websites are formatted specifically to show up and run smoothly on smartphones and tablets.
Consumers Have More Access to Information
In the past, most of the information consumers had about your business, product, or service was from your ads. However,... Read more
The Association of National Advertisers (ANA) is a talented group of individuals that are good at their job. So good that a campaign they’re running could be causing marketers in the U.S. to fall behind their peers in other countries when it comes to an important component of any comprehensive online marketing strategy – domain names.
As I’ve written about before, the Internet Corporation for Assigned Names and Numbers (ICANN), which governs the global domain name system, has started to introduce hundreds of new generic top-level domains (gTLD) that are joining traditional extensions such as .com, .net and .org. These include extensions that are brand specific such as .Nike or .AOL, those that are geographically rooted such as .NYC and .London, those that are written in non-Latin scripts such as Arabic or Chinese, and those that are truly generic, such as .music, .home or .club.
The ANA and other groups have been opposed to the introduction of these new extensions, citing issues such as the confusion they could cause, as well as the cost and difficulty of protecting a brand across so many new extensions. These are valid points for debate, but a healthy debate won’t change the fact... Read more