Yes, it’s that time of the year again – Internet marketing pundits and prognosticators are popping up everywhere to opine about what they think will be hot trends in 2014.
Some of these trends seem interchangeable with 2013; others may have a significant impact for companies and customers as technologies continue to evolve and improve.
Here are a few that grabbed my attention:
Suraj Sondha, who founded UK-based consultancy Internet Marketing Highway, says Search Engine Optimization (SEO) will not be a primary traffic generation tool albeit it will still be a factor in page ranking. Local search will continue to be important, but we’ll see a rise in what Sondha calls Social Media Optimization (SMO).
“More people are turning to social media for research and information; they’re relying on their peers and brands they connect with,” said Sondha. He adds that Internet marketers need to better capitalize on this growing trend.
And mobile will matter more than ever. Forbes, for instance, recently reported that by 2017, 87 percent of connected devices sales (including desktop and laptop PCs) will be smart phones and tablets.
“The shift toward mobile is undeniable,” added Drew Hendricks, writing in Tech Cocktail. “Next year’s Internet marketing battlefield will... Read more
Earlier this month, our US team hopped on the plane to attend Forrester’s Forum for eBusiness and Channel Strategy Professionals. Oh what a ride it was. The exhibit hall and session rooms were packed with some of the biggest brand and executive names in finance and retail – all there to roll their sleeves up and get serious about tapping into the power of digital to make great things happen for their brands and for their customers. Amidst it all, there were several inspiring moments and visions shared that reiterated just how ‘ugly’ the road to digital revolution can be with a few bloody noses and battles along the way. As far as we’ve come in this Age of the Customer, brands still have a ways to go before they can tout a badge of customer-obsession. So we decided to give you a glimpse into some of the inspiring digital trends and dialogue that dominated the event.
Expect a few bloody noses.
On the very first day of the event, I had the chance to sit in on a session about leading the digital revolution. In this session, Forrester Research analyst, Martin Gill, was very matter-of-fact in his comparison of cultural revolutions... Read more
Responsive web design does a great job of opening access to a quality web experience regardless of the device used. But there are certain aspects of a website that can be impacted by the move, which makes the case for proper due diligence beyond finalizing a design.
If you’re a marketer, you hear the term customer experience a lot. It’s a convenient catch phrase for all the experiences that a consumer has with a brand from awareness to advocacy and it’s the product of user experience design (UX) work, which focuses on creating superior customer experiences.
While many people intuitively understand that customer experience is pretty important, however, they don’t always see the value of user experience design. Value is the keyword here because at some point you are probably going to have to justify an investment in UX.
For example, the ROI (return on investment) of the user experience for a website has been a comparatively easy to figure out in the digital world. You can value and compare the conversion rate before you redesign a website using UX and also afterwards. Improvements in simplicity and relevance invariably deliver better results, which can be easily measured. The calculation gets harder when a brand has to consider investing in a unified customer experience strategy and execution, however.
Since people hop from channel to channel so quickly and frequently today, a brand can’t have a good experience in one place and a lousy experience in another, especially when all it takes... Read more
Like many online marketers, I have had more than a few attempts at starting (and sticking at) affiliate websites in the past - having finally managed to create a legitimate, timely, and above all commission-earning affiliate website, I thought I'd share the steps I took along with some actionable tips based on my own learnings.