'Websites' Category

Need to Host Your Social Media Site? Here's What You Should Know

Posted by Anna Johansson on August 5th, 2014 at 10:32 am

From alternative “goth” social media website VampireFreaks, to Ravelry, a social networking site for knitting enthusiasts, the world of niche social media is huge – and getting bigger.

5 Ways Smartphones Are Changing the Ad and Marketing Industry

Posted by Morgan Sims on July 24th, 2014 at 12:53 pm

Smartphone use is growing throughout the world because it makes connecting with people and finding information easy. To continue to reach your customers, your business must evolve to incorporate the use of mobile devices into your advertising campaign. Check out these five ways smartphones have changed the marketing industry so you can improve your mobile marketing.
Websites Have to Be Mobile-Friendly
More and more consumers are using their phone or tablet to access the internet, shop online, and visit your business's website. In fact, smartphones hit a milestone in 2013, overtaking PCs as the main way people access the internet throughout the world. The majority of those people expect your website to load just as fast on their phone as it does on their PC.
What does this mean for your website? It means your website must be simple to navigate and fast to use via a mobile device. The best way to do this is to create a mobile version of your website. Mobile websites are formatted specifically to show up and run smoothly on smartphones and tablets.
Consumers Have More Access to Information
In the past, most of the information consumers had about your business, product, or service was from your ads. However,... Read more

Selling Your Personal Data: Is It Worth It?

Posted by Neal Leavitt on July 20th, 2014 at 3:00 pm

Last year a student at New York University threw out an interesting challenge – via a Kickstarter campaign, he offered to divulge 60 days worth of private data gleaned from his digital devices.
He raised $2,733 from 213 backers.
And earlier this year, a research team at the University of Trento in Italy reeled in 60 people and their smart phones to participate in an experiment that recorded various personal details and created a marketplace to sell the data. These included phone calls, apps being used, time spent on them, photographs taken, and users’ locations 24/7.
Each week, as reported by MIT Technology Review, the participants took part in an auction to sell the data, e.g., they might want to sell a specific GPS location or total distance traveled, or locations visited on a given day.
While reporting all results could be the topic of another post, in brief, Jacopo Staiano, who headed up the research team, said there were a few key findings:
• Location is the most valued category of personally identifiable information;
• Participants valued their information more highly on days that were unusual compared to typical days;
• People who traveled more each day tended to value their personal information more highly.
Almost 600 ‘auctions’ were... Read more

Are U.S. Marketers Falling Behind in the Domain Game?

Posted by Dima Beitzke on July 2nd, 2014 at 6:27 am

The Association of National Advertisers (ANA) is a talented group of individuals that are good at their job. So good that a campaign they’re running could be causing marketers in the U.S. to fall behind their peers in other countries when it comes to an important component of any comprehensive online marketing strategy – domain names.
As I’ve written about before, the Internet Corporation for Assigned Names and Numbers (ICANN), which governs the global domain name system, has started to introduce hundreds of new generic top-level domains (gTLD) that are joining traditional extensions such as .com, .net and .org. These include extensions that are brand specific such as .Nike or .AOL, those that are geographically rooted such as .NYC and .London, those that are written in non-Latin scripts such as Arabic or Chinese, and those that are truly generic, such as .music, .home or .club.
The ANA and other groups have been opposed to the introduction of these new extensions, citing issues such as the confusion they could cause, as well as the cost and difficulty of protecting a brand across so many new extensions. These are valid points for debate, but a healthy debate won’t change the fact... Read more

Social Media Helping Level the Playing Field for Craft Breweries

Posted by Neal Leavitt on June 29th, 2014 at 8:14 pm

Craft breweries have produced scores of award-winning beers over the years and according to the Houston Chronicle, will garner sales of over $7 billion nationwide in 2014. But just having a tasty ale or lager is no guarantee these days for long-term business success as the gigantic ad/marketing budgets of the major breweries can drown out craft breweries attempts to snare market share.
“The number of new craft breweries has exploded in the past few years and the market is getting crowded,” said Melani Gordon, who co-founded San Diego-based TapHunter. The company provides on- and off-premise accounts with time- and money-saving tools that automatically update beverage inventory on social media channels, websites, and print, digital display, and tablet menus. This exposure empowers their customers by helping transform beer, spirits, and cocktail menus into valuable revenue producers.
Gordon said those craft breweries that don’t put some serious thought behind their brand and voice will struggle.
“There’s no magic formula for craft breweries to find consumers so the new breweries need to build a brand and web presence because it’s challenging today to stand out,” added Gordon. “In addition, there are a lot of inefficiencies in the retail distribution model, making it... Read more