'Research' Category

Making Money in the 4K/UHD Ecosystem

Posted by Neal Leavitt on October 23rd, 2013 at 10:48 am

Mass market deployment of 4K/UHD is not going to happen overnight.
But as the ecosystem matures, the potential is huge. Futuresource Consulting for instance, estimates that 4K TV sets will increase from 62,000 units last year to almost 800,000 by year’s end – and skyrocket to about 22 million units by 2017.
But there are a number of potential bumps in the road. As reported in TechZone360, a number of operator challenges must be surmounted.
“Delivery of 4K requires four times the bandwidth of 1080p, which has significant implications for the production and distribution chains,” said Adam Cox, head of broadcast equipment at Futuresource.
While tools like HEVC (High Efficiency Video Coding) compression can mitigate some of the delivery overhead for pay-TV providers, one factor that’s affecting 4K investment added TechZone360, is “a lack of an accepted broadcasting and transmission standard that meets the defined UltraHD TV spec and a current lack of 4K content – a big obstacle to the adoption of 4K TV sets and general uptake by consumers.”
No surprise then, that a panel of experts who recently sat down at the Society of Motion Picture and Television Engineers (SMPTE) 2013 Symposium in Hollywood, offered further insights on key... Read more

2014 Social Media/Online Marketing Trends: What’s Coming Down the Pike

Posted by Neal Leavitt on September 25th, 2013 at 12:32 pm

Pundits/prognosticators/mavens/gurus – call them what you like – are now popping up more frequently now as we get closer to punting 2013 and welcoming in 2014.
So what’s on tap? What’s hot, what’s not for next year?
Forbes recently outlined a number of online marketing trends that they believe will be integral to companies/marketers in 2014.
A handful of examples:
Content Marketing
The Content Marketing Institute says top B2B content marketing strategies are articles on a company’s website, social media, e-newsletters, case studies, videos and articles on other websites. Marketing to the masses is becoming passé – it’s more effective to produce engaging content designed for specific audiences.
Image-Centric Content on the Rise
Buzzfeed and Pinterest – Forbes says these are just two examples of how image-based content can help a company’s product or service go viral. “Successful blog posts that receive the most social shares also usually have a common characteristic – they pepper in some well-placed pictures to break content up and emphasize certain points,” notes Forbes.
Mobile-Friendly Content Absolutely Essential
Get with it – the shift from boxy PCs and laptops to mobile devices is accelerating – your business won’t remain competitive unless you create content that’s accessible to mobile users. ... Read more

Uhh…So It Looks Like Google Stopped Providing Organic Keyword Data

Posted by Jason Wells on September 24th, 2013 at 8:49 am

"Various sites are reporting that the [NOT PROVIDED] percentage of organic keyword referrals has jumped from over 50%-60% to 95%, 99% and even 100% in some cases."

We may no longer wear brown cardigans, but there are still signs

Posted by Chris Spence on September 10th, 2013 at 8:39 pm

Enjoy a laugh when Adam Rossow pokes a bit of fun in his recent GreenBook post, 20 signs you’re a market researcher.

What Effect Do Smartphones Have on Ecommerce?

Posted by Morgan Sims on September 10th, 2013 at 8:29 am

In the first half of 2013, United States citizens spent $10 billion in mobile commerce and could exceed $25 billion by the end of the year, according to a recent study by comScore. Mobile commerce is becoming more widely used and has the potential to eclipse Ecommerce because of its ease of use and convenience. Yet again, the way consumers engage and make purchases is changing and marketers and advertisers must meet them there. But let’s first understand what effects smartphones are having on Ecommerce.
Enabling Purchases from Anywhere

Image via Flickr by Sam Igloria
It’s clear how easy mobile commerce makes shopping. A few clicks and a shopping cart is full; considerably easier than traveling to a store and browsing through products. And with the amount of brands offering free returns and extended return windows, the risk is minimal for buyers.
Mobile shopping has untethered online shoppers from their desktop PCs and laptops (because gosh, that was so inconvenient wasn’t it?). Waiting in line, sitting in an airport, or even lying on a beach are the new storefronts since mobile purchases can be made anywhere with cell phone reception or Wi-Fi, making the online shopping experience just as important as the in store... Read more