"Various sites are reporting that the [NOT PROVIDED] percentage of organic keyword referrals has jumped from over 50%-60% to 95%, 99% and even 100% in some cases."
Enjoy a laugh when Adam Rossow pokes a bit of fun in his recent GreenBook post, 20 signs you’re a market researcher.
In the first half of 2013, United States citizens spent $10 billion in mobile commerce and could exceed $25 billion by the end of the year, according to a recent study by comScore. Mobile commerce is becoming more widely used and has the potential to eclipse Ecommerce because of its ease of use and convenience. Yet again, the way consumers engage and make purchases is changing and marketers and advertisers must meet them there. But let’s first understand what effects smartphones are having on Ecommerce.
Enabling Purchases from Anywhere
Image via Flickr by Sam Igloria
It’s clear how easy mobile commerce makes shopping. A few clicks and a shopping cart is full; considerably easier than traveling to a store and browsing through products. And with the amount of brands offering free returns and extended return windows, the risk is minimal for buyers.
Mobile shopping has untethered online shoppers from their desktop PCs and laptops (because gosh, that was so inconvenient wasn’t it?). Waiting in line, sitting in an airport, or even lying on a beach are the new storefronts since mobile purchases can be made anywhere with cell phone reception or Wi-Fi, making the online shopping experience just as important as the in store... Read more