'Research' Category

Social Media Benchmark and Content Trends for Children’s Hospitals

Posted by Doug Schumacher on December 16th, 2015 at 3:37 pm

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top children’s hospitals in the US. We’ll analyze 9 category leaders: St. Jude Children’s Research Hospital, Boston Children’s Hospital, Nationwide Children’s Hospital, Children’s Hospital of Philadelphia, Children’s Hospital of Pittsburgh at UPMC, Cook Children’s, Dayton Children’s Hospital, Akron Children’s Hospital, UH Rainbow Babies and Children.
Highlights

The largest network account among all these brands is St. Jude Children’s Research Hospital’s Facebook account with 1.8 million fans.
Instagram is the fastest growing network, averaging just over a 9% increase.
Facebook is the dominant network for engagement.

Social Media Benchmark and Content Trends for the Yogurt Industry

Posted by Doug Schumacher on December 9th, 2015 at 1:37 pm

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top soft drink brands in the US. We’ll analyze 5 category leaders: Chobani, Fage, Yoplait, Oikos Greek Yogurt, and Stonyfield.
Highlights

The largest network account among all these brands is Fage’s Facebook account with 1.25 million fans, closely followed by Yoplait.
Instagram is the fastest growing network, averaging a nearly 9% increase.
All brands appear to be promoting their posts on Facebook. Facebook is also the leader in engagement for this period.

Report: Social Media Benchmark and Content Trends for the Fruit Juice Industry

Posted by Doug Schumacher on November 24th, 2015 at 11:39 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in the US. We’ll analyze 9 category leaders: Dole, Naked Juice, Capri Sun, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8, and Langers Juice
Highlights

The largest network account among all these brands is Dole’s Facebook account: 1.8 million fans.
Instagram accounts on average gained over 18% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. And on average, engagement on Instagram is over twice that of Facebook, despite having only 2% of the Facebook fan count.

Report: Social Media Benchmark & Content Trends for the Energy Drink Industry

Posted by Doug Schumacher on November 18th, 2015 at 10:10 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in the US. We’ll analyze 5 category leaders: Monster Energy, Red Bull, Rockstar Energy Drink, Burn Energy Drink, and 5-Hour Energy.
Highlights

The largest network account among all these brands is Red Bull’s Facebook account: 44.2 million fans.
Instagram accounts on average gained over 3% in fan growth, industry-wide. That compares to .37% for Facebook.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. Facebook only has 54% of the total public engagement generated by Instagram.

Report: Social Media Benchmarks and Content Trends for the Snack Food Industry

Posted by Doug Schumacher on November 11th, 2015 at 9:05 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top snack food brands in the US across Facebook, Twitter, YouTube, Google+ and Instagram. We’ll analyze 7 category leaders: Oreo, Starburst, Skittles, Reese’s, Snickers, Butterfinger, and Twix.
Highlights

The largest network account among all these brands is Oreo’s Facebook account: 41.3 million fans.
Instagram accounts on average gained over 26% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement, despite averaging the lowest fan count. Compared with .07% average growth rate for Facebook.
Halloween is the central topic for this month’s posts, a logical result for candy brands in October.