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Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition
Tags: branding, buyer experience, buyer persona, buyer personas, content marketing, content strategy, creative, Digital Marketing, marketing, online marketing, social, social marketing, social media marketing, social media strategy
Posted in Creative Best Practices, Research, Social Media, Targeting, Web Analytics, Word of Mouth | No Comments »
SIGGRAPH has always served as a unique forum for an array of cool and innovative technologies and computer graphics approaches. Last week’s SIGGRAPH 2015 conference continued the trend.
This marked the 42nd conference and exhibition; SIGGRAPH reported that almost 15,000 attendees, partners and media from 70+ nations descended upon the Los Angeles Convention Center.
Kristy Pron, SIGGRAPH’s Emerging Technologies Program Chair said at this year’s conference, “we wanted to find technologies that can be applied to daily life, whether it will be tomorrow or in a few years. We also wanted to uncover practical emerging technology apps from various industries such as automotive.”
So here are a few examples that are still in the nascent stage but could have real-world applications soon:
SemanticPaint – A collaborative effort by Microsoft, the University of Oxford and Stanford University. The SIGGRAPH demo unveiled what the research team says is a “new and interactive and online approach to 3D scene understanding.” The system lets users simultaneously scan their environment and interactively segments a scene by “reaching out and touching any desired object or surface.” Users have continuous live feedback online. The researchers further stated that errors can be immediately corrected in the segmentation and/or learning, which... Read more
Last year we reported how tourism DMOs are using Instagram to generate impressive engagement levels. So thought we’d check in on some of the leading brands in that industry and see what they’re current Instagram activity looks like.
In the Instagram Leaderboard chart below, we’ve tracked some of the largest state tourism DMOs for the month of July. The chart contains the major high-level KPIs used to evaluate social media activities. Posting volume is always one of the big questions, and the posting rate is more than one time per day for these tourism offices, at an average of 34 posts per month each. Colorado is posting over two times per day average, at 81.
The fan growth rate column shows in impressive average of over 10%, just in July alone. That means on average this industry will double their Instagram fan count in 7 months. If Florida keeps their pace up, they’ll double in 3.5 months.
Of course it’s easy to grow a community quickly when it’s small. So how do these Instagram fan counts compare to other networks in this industry? The Global Fan Leaderboard below shows that while some brand have attained considerably high fan counts, like Pure Michigan, in general, all these DMOs still have... Read more
Tags: branding, content marketing, content strategy, Digital Marketing, Instagram, Social Media, social media marketing, social media strategy, Strategy
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
In our post last month, “Ranking 25 of the most engaging brands on Facebook“, we introduced a new feature article we’ll have each month. A Facebook leaderboard full of stats on 25 of the most engaging brands online today.
See how the content marketing giants fair against each other. The intro article, linked above, has additional context on the selection process, and how to read the engagement metrics on the leaderboard.
For the second month in a row, Monster led with total engagements. Interestingly, direct competitor Red Bull rose to the challenge this month and almost topped them.
You can download a PDF version of the below PNG here: Zuum-25-Most-Engaging-Brands-Facebook-July-2015
Tags: content marketing, Digital Marketing, Facebook, Facebook strategy, Social Media, social media marketing, social media strategy, Strategy
Posted in Creative Best Practices, Emerging Platforms, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
On April 1st, California Gov. Jerry Brown issued an executive order mandating a substantial reduction in urban water consumption compared with 2013 levels. One key element - a 25% reduction in urban water use to help mitigate the state’s worst ongoing drought in more than a century.
And while a number of climatologists and meteorologists have predicted a better than 50% chance of an El Nino winter – which means greater than average rainfall- there’s no guarantee that the desperately needed rain will arrive.
Enter the Internet of Things (IoT). The drought has spawned a welter of startups and innovative partnerships with public agencies and the private sector that utilize the IoT to find smart solutions to manage both water distribution and electricity use.
A few examples:
The Monterey Regional Water Pollution Control Agency (MRWPCA) has teamed up with Candi Controls and MC Engineering to install a system of low-cost, industrial-class IoT devices. By collecting data from connected sensors, the system is helping to optimize distribution of reclaimed water among farmers and everyday users; it also minimizes energy by tracking usage and power consumption.
According to Tom Kouretas, an MRWPCA engineer, the agency is able to mitigate some of the costs associated with... Read more