Installing a central real-time hub that takes in data from all the spokes and pushes actions back out through the appropriate channels is an absolute must.
Everywhere you turn, you are hearing from brands, consumers, and companies about how they are researching their customers and hearing that they are interested in experiences, especially millennials. Why is this trend happening? How do you go behind the obvious to understand why do we as humans value experiences more than things?
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Tags: branding, buyer experience, buyer persona, buyer personas, content marketing, content strategy, creative, Digital Marketing, marketing, online marketing, social, social marketing, social media marketing, social media strategy
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SIGGRAPH has always served as a unique forum for an array of cool and innovative technologies and computer graphics approaches. Last week’s SIGGRAPH 2015 conference continued the trend.
This marked the 42nd conference and exhibition; SIGGRAPH reported that almost 15,000 attendees, partners and media from 70+ nations descended upon the Los Angeles Convention Center.
Kristy Pron, SIGGRAPH’s Emerging Technologies Program Chair said at this year’s conference, “we wanted to find technologies that can be applied to daily life, whether it will be tomorrow or in a few years. We also wanted to uncover practical emerging technology apps from various industries such as automotive.”
So here are a few examples that are still in the nascent stage but could have real-world applications soon:
SemanticPaint – A collaborative effort by Microsoft, the University of Oxford and Stanford University. The SIGGRAPH demo unveiled what the research team says is a “new and interactive and online approach to 3D scene understanding.” The system lets users simultaneously scan their environment and interactively segments a scene by “reaching out and touching any desired object or surface.” Users have continuous live feedback online. The researchers further stated that errors can be immediately corrected in the segmentation and/or learning, which... Read more
Last year we reported how tourism DMOs are using Instagram to generate impressive engagement levels. So thought we’d check in on some of the leading brands in that industry and see what they’re current Instagram activity looks like.
In the Instagram Leaderboard chart below, we’ve tracked some of the largest state tourism DMOs for the month of July. The chart contains the major high-level KPIs used to evaluate social media activities. Posting volume is always one of the big questions, and the posting rate is more than one time per day for these tourism offices, at an average of 34 posts per month each. Colorado is posting over two times per day average, at 81.
The fan growth rate column shows in impressive average of over 10%, just in July alone. That means on average this industry will double their Instagram fan count in 7 months. If Florida keeps their pace up, they’ll double in 3.5 months.
Of course it’s easy to grow a community quickly when it’s small. So how do these Instagram fan counts compare to other networks in this industry? The Global Fan Leaderboard below shows that while some brand have attained considerably high fan counts, like Pure Michigan, in general, all these DMOs still have... Read more
Tags: branding, content marketing, content strategy, Digital Marketing, Instagram, Social Media, social media marketing, social media strategy, Strategy
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