'Research' Category

The Robot Swarm Is Upon Us

Posted by Neal Leavitt on June 28th, 2015 at 9:30 am

“Exterminate, exterminate.”

-Briefing warning from the Daleks before firing their extermination rays on various "Doctor Who” episodes

What is one of the most well-known catch phrases on the long-running BBC series, “Doctor Who,” might eventually be uttered by a robot greeting you at your front door to take care of your termites.
Farfetched? Maybe right now, but a robot may soon be coming to your home to spray pesticides, clean your windows, and perhaps even tutor your kids.
ABI Research expects the global market for consumer robots to top $6.5 billion by 2017. BI Intelligence says the market for consumer and office robots will grow at a CAGR of 17% between 2015-2019, seven times faster than the market for manufacturing robots.
And some other key takeaways from BI Intelligence in their ‘The Robotics Market Report’:
• Three distinct categories will dominate the consumer/office side: home cleaning and maintenance; telepresence (i.e., telecommuting to events or remote offices) and advanced robots for home entertainment.
• The ubiquity of smartphones and tablets is making it easier to develop robots for consumer and office applications. The report says mobile devices offer designers the opportunity to ‘outsource’ computing and user interface tasks to companion devices, allowing developers... Read more

Facebook, Twitter & Instagram: How much are brands posting on each?

Posted by Doug Schumacher on June 25th, 2015 at 12:00 pm

In this review, we’ll look not only at how much brands are posting on Facebook, Twitter and Instagram, but also what levels of engagement they’re getting, as well.
The industries under review are Luxury Autos, Pet Foods, Luxury Fashion, and Yogurt. The view is of all activity during the month of May, and we’re only going to consider brands that posted at least one time during the month on each network. Given that some brands don’t have accounts in all networks, that narrows our field a bit.
Looking at the charts below, it’s notable how similar the distribution of posting is across all four industries. Roughly 45% on Twitter, 25% on Facebook, and 30% on Instagram.
In the Posts charts below are the posting volumes for each industry, as well as the engagement distribution in the Engagements chart. If you’re curious how the posting and engagement happened over time, the Posting By Day and Engagement By Day charts have that analysis.

Instagram dominates the engagement counts for each industry except Yogurt. Twitter is conspicuous by its virtual absence in the engagement pie chart. One obvious question here is Why do brands put so much posting effort into Twitter if it’s not delivering engagements at anywhere... Read more

Which social media networks drive the best engagement for state tourism DMOs?

Posted by Doug Schumacher on June 24th, 2015 at 12:05 pm

One of the more challenging tasks in social media analysis is comparing performance across different social networks. Several issues contribute to the difficulty. Networks have different content formats, and resultingly, engage users differently. The have varying engagement mechanisms as part of their user interface. And can have vastly different community sizes.
But at the end of the day, you need a point of comparison.
The fan count to engagement ratio is a common measure for engagement when using publicly available data. And while it’s accuracy lowers when comparing one post to another, when viewed across a longer time period and a number of posts, things start to average out, and it becomes a more interesting metric. One that, while not perfect, does give a sense of what type of engagement brands are able to generate, relative to their community size and posting volume.
So lets look at how this metric applies to the tourism industry, aka DMOs (Destination Marketing Organizations).
The data below is for 9 state tourism DMOs for the month of May, 2015. The general formula for this engagement ratio is: Public engagements / number of posts / number of fans. This presents a percentage point figure that will tend to favor smaller community sizes, while at the same... Read more

Social media landscape for the consumer electronics industry

Posted by Doug Schumacher on June 23rd, 2015 at 9:00 am

In this analysis we’ll take a look at the relationship between the social media accounts of a number of large consumer electronics brands, looking in particular at the relationship between community size, posting volume and engagements generated. This can help determine which networks are delivering the best engagement, as well as which might have untapped potential.
Let’s start with fan counts, visible below in the Global Fan Leaderboard. Nokia clearly has an overall industry lead, primarily due to their enormous Facebook following. In the same chart you can see how GoPro is running neck and neck with Nokia in regards to overall fans. However, GoPro’s fan distribution is quite different from everyone else in the industry, with exceptionally high fan counts in both YouTube and Instagram. The other brands in their industry aren’t using those networks to anywhere near the same level.

GoPro is taking a unique path relative to other brands in this industry, placing emphasis on two networks the other’s aren’t. The obvious question is, How well is their approach paying off for them?
Next we’ll look at the engagement levels being generated by the brands’ content on each network, in the chart below. This shows the sum of engagements of all... Read more

25 Top Father’s Day Posts From Last Year

Posted by Doug Schumacher on June 19th, 2015 at 1:16 pm

With Father’s Day coming up this weekend, we thought we’d take a look at some of the top Father’s Day posts from last year. These are the top 25 from the largest consumer brands on Facebook. Happy Father’s Day to all the fathers out there.