Installing a central real-time hub that takes in data from all the spokes and pushes actions back out through the appropriate channels is an absolute must.
Everywhere you turn, you are hearing from brands, consumers, and companies about how they are researching their customers and hearing that they are interested in experiences, especially millennials. Why is this trend happening? How do you go behind the obvious to understand why do we as humans value experiences more than things?
Marketers are understanding the impact data has on creating relevance when it comes to carrying out effective communications channels with customers and potential customers. However, marketers are also finding data collection, segmentation and activation to be a daunting task.
In the below infographic by Yieldr, all of these points are outlined. For instance, one-third of marketers say their ability to analyze data to create personalized experiences is poor. Therefore, many marketers are seeking outside help, with data-management platforms playing a vital role.