'Web Analytics' Category

Social Media Benchmark & Content Trends for the DMO Industry

Posted by Doug Schumacher on December 22nd, 2015 at 10:30 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top destination marketing organizations in the US. We’ll analyze 9 category leaders: Go Hawaii, I Love New York, Pure Michigan, Visit Florida, Visit Colorado, Visit California, Texas Tourism, Alaska Travel News, and Explore Georgia.
Highlights

The largest network account among all these brands is Go Hawaii’s Facebook account with 1.7 million fans, followed by I Love New York at 1.3 million fans.
Instagram is the fastest growing network, averaging a 10% increase over the month.
Instagram is also the leading network in terms of engagement, even though they only have an average of 12% of Facebook’s fan count.

10 Stunning Marketing Predictions for 2016: Digital Continues to Drive Marketing Trends

Posted by Kent Lewis on December 21st, 2015 at 5:57 pm

For the past 10 years, I’ve made it a holiday tradition to put together a list of predictions for the year ahead. For the past five of those years, I’ve relied heavily on the expertise of the Anvil team to provide insights into upcoming trends. This year is no exception, as we took the time to review and rate Anvil’s 2015 marketing predictions as well as share a few of our 2016 marketing trends.

Social Media Benchmark and Content Trends for Children’s Hospitals

Posted by Doug Schumacher on December 16th, 2015 at 3:37 pm

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top children’s hospitals in the US. We’ll analyze 9 category leaders: St. Jude Children’s Research Hospital, Boston Children’s Hospital, Nationwide Children’s Hospital, Children’s Hospital of Philadelphia, Children’s Hospital of Pittsburgh at UPMC, Cook Children’s, Dayton Children’s Hospital, Akron Children’s Hospital, UH Rainbow Babies and Children.
Highlights

The largest network account among all these brands is St. Jude Children’s Research Hospital’s Facebook account with 1.8 million fans.
Instagram is the fastest growing network, averaging just over a 9% increase.
Facebook is the dominant network for engagement.

Social Media Benchmark and Content Trends for the Yogurt Industry

Posted by Doug Schumacher on December 9th, 2015 at 1:37 pm

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top soft drink brands in the US. We’ll analyze 5 category leaders: Chobani, Fage, Yoplait, Oikos Greek Yogurt, and Stonyfield.
Highlights

The largest network account among all these brands is Fage’s Facebook account with 1.25 million fans, closely followed by Yoplait.
Instagram is the fastest growing network, averaging a nearly 9% increase.
All brands appear to be promoting their posts on Facebook. Facebook is also the leader in engagement for this period.

Report: Social Media Benchmark and Content Trends for the Fruit Juice Industry

Posted by Doug Schumacher on November 24th, 2015 at 11:39 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in the US. We’ll analyze 9 category leaders: Dole, Naked Juice, Capri Sun, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8, and Langers Juice
Highlights

The largest network account among all these brands is Dole’s Facebook account: 1.8 million fans.
Instagram accounts on average gained over 18% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. And on average, engagement on Instagram is over twice that of Facebook, despite having only 2% of the Facebook fan count.