The MMA-NY 2013 Forum filled the Marriott Marquis Hotel in NYC for 3 days, the eye-opening information, the program/content was excellent, and both the attendees and presenters confirmed MOBILE is rapidly becoming the next NEW media channel. These are exciting times for both the advertiser and consumer alike.
What other media channel can compare with this?
Consumers are rapidly adopting mobile devices and behaviors and spending an average of 2 hours per day on smartphone devices. We are rarely separated from them, and we check our phones every 6.5 minutes (or 150 times daily).
MOBILE advertising grew by 88% in 2012
While MOBILE ad/media spending is only 1% of total media (vs. 10% share of consumer media time), MOBILE advertising grew by 88% in 2012 (from $2.4B to $4.5B). MOBILE ad spending growth to-date has been limited by marketers/agencies challenges in creating MOBILE ads designed specifically to take advantage of MOBILE devices. Chia Chen, SVP Mobile Practice Leader at Digitas indicated their client's mobile ad spending grew by 400% (4X more rapidly) because their ads for Amex, Taco Bell, M&Ms and other clients treated smart phones as "small TVs" and incorporated richer media, and more native creative palettes.
Global Tablet Advertising Study - Results Presented
Beth Doyle, Innovation Director... Read more
It dawned on me in the middle of a Barney and Caillou marathon with my two-year-old on New Year’s Eve … how priorities have changed!
Traditionally a time when people take stock of personal and professional successes and set goals for the next year, I found myself singing along to: ‘I love you, You love me …’.
At this point you might be thinking, ‘Is this blog now getting into what Barney, that ghastly purple dinosaur, can teach me about marketing or marketing research?’
No dear reader, I wouldn’t do that to you … I give you more credit than that. But you’re close!
What could parenting and marketing research possibly have in common?
Outside of work, much of my free time is spent figuring out how to be the best possible father, raise an adjusted child and a good citizen of the world. And that’s how I found myself enjoying the book Erik Erikson’s ‘Eight Stages of Life’, essentially about the development of personality from birth through death.
In reading about these stages, my mind naturally turns to my chosen field of marketing research, specifically as it relates to the role that research plays within an organization, and its stages of acceptance within that organization.... Read more
The best consumer insight in the world is nothing unless it inspires in marketers the confidence to act. Here’s how your data can do just that.
The CMO of the future is one grounded in analytics. Big ideas, creative vision and innovative thinking are all still critical for the long-term success of an organization, yet with the drastic proliferation of data available to a marketing team, the future CMO has no choice but to use the data to leverage strategic advantage over the competition. It’s either do that, or allow the competition to do the same to your firm.