'Web Analytics' Category

Why Facebook’s latest News Feed update shouldn’t matter to you

Posted by Doug Schumacher on February 4th, 2016 at 11:39 am

What happened?
Facebook adjusted their News Feed algorithm this week, and apparently it’s a significant enough change to warrant a news update.
Every time Facebook tweaks the News-Feed-algorithm-formerly-known-as-EdgeRank, people get concerned that their content is going to vanish off the face of Facebook.
It seems that for most brands, that won’t be the case. So let’s break down why.
What does it mean?
Facebook is trying to reward the content which users want to see on top of their news feed, and give less presence to content where it detects brands are artificially spiking engagement or response.
The key quote from the Facebook news release is: “Pages might see some declines in referral traffic if the rate at which their stories are clicked on does not match how much people report wanting to see those stories near the top of their News Feed.”
That means there are posts that are going to generate good “engagement” — meaning clicks, likes, comments and shares — while still being penalized with fewer impressions.
How Facebook is determining which posts to penalize isn’t entirely clear. They mention a Feed Quality Panel of over a thousand users. A survey of tens of thousands of people each day. And a 5 star rating system. Thus... Read more

E-Commerce Environment Still Facing Supply Chain Challenges

Posted by Neal Leavitt on January 31st, 2016 at 2:32 pm

No doubt about it, e-commerce continues to grow and while it represents a burgeoning share of total retail sales, there are still significant hurdles to overcome.
“We’re in the midst of a profound structural shift from physical to digital retail,” noted Jeff Jordan of venture capital firm Andreesen Horowitz.
eMarketer reported, for instance, that e-commerce growth by quarter was about five times that of store locations in 2013 and 2014.
Yet there are headwinds.
Market research firm Market Track said companies that want to succeed in e-commerce must operate successfully amidst these risk areas that could undermine snaring and retaining customers:
• Volatility – Prices changing with increasing frequency and predictability;
• Non-compliance – Pricing and promoting brands and products outside established guidelines;
• Illegal/illicit activity – Counterfeiting and unauthorized resale;
• Size/scope – More retailers, resellers and products available online than ever before.
JDA Software Group also conducted a survey of more than a thousand online U.S. - based shoppers last year. Of the approximately 35% who bought online and elected to pick up their purchases at a store, about 50% experienced problems in initially getting their purchases. Wayne Usie, a JDA senior VP, said it may suggest that retailers might find it challenging expanding their e-commerce... Read more

2015 in Review: A Social Media Benchmark & Content Summary for the Energy Drink Industry

Posted by Doug Schumacher on January 27th, 2016 at 9:54 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in the US for 2015. We’ll analyze 5 category leaders: Red Bull, Monster Energy, Rockstar Energy Drink, Burn Energy and 5-Hour Energy.
Highlights

Facebook is the largest network with 75% of the average fan count across all networks.
Instagram posted a growth rate of just over 90%. By comparison, the nearest network for growth rate was Pinterest at about 40%.
Twitter had the highest posting volume for 2015, with an average of 1,243 per brand. Red Bull alone had 2,755 posts. The Facebook posting average was 865, with Red Bull posting nearly triple that.

2015 in Review: A Social Media Benchmark & Content Summary for the Luxury Fashion Industry

Posted by Doug Schumacher on January 20th, 2016 at 10:50 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top luxury fashion brands in the US for 2015. We’ll analyze 9 category leaders: CHANEL, Louis Vuitton, Burberry, Dior, Gucci, Dolce & Gabanna, ARMANI, Calvin Klein, and Versace.
Highlights

Facebook is the largest social network, with just over 45% of the average fan count across all networks.
Instagram is the largest growing network for 2015, with an average growth rate of 197%. Facebook lost an average of 6% of fans.
Instagram captured over 90% of the average engagement for 2015.

Internet of Things Upending Real Estate Industry

Posted by Neal Leavitt on December 26th, 2015 at 9:40 am

No matter if you’re a realtor or property manager, technology has redefined the real estate business over the past few years. And now the Internet of Things (IoT) is giving the industry a much-needed makeover – and all for the better.
One example – modelling. 3D printer technology can replicate models from computer-assisted design (CAD), photo montages and other established design tools. Urban Land, published by the Urban Land Institute, says by using architects and engineers’ original data, “real estate concepts and images can be visualized three-dimensionally for agents use in supporting customers’ reviews and decision making.”
And software applications, noted Urban Land, can facilitate making decorating and furniture decisions while construction is underway and during the entire occupancy life cycle:
“Over time, such apps could displace interior designers who will recast themselves as design coaches and logistics managers. Clients will browse the Internet and select their furniture, fixtures and equipment online, relying on the coach’s direction and follow-through to procure, supply and place the goods.”
Beacon technology, powered by Bluetooth, is now helping agents market homes. As reported by Meg White in REALTORMag, the official magazine of the National Association of Realtors (NAR), one example is an app created by... Read more