Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications connection connecting the two). Whatever your preferred verbiage is, drones are poised to become a huge global business and the aerial devices are going to have a significant impact across a wide variety of industries.
Historically, the military has been the biggest user/purchaser of drones; The Wall Street Journal estimated that the U.S. military spent about $3 billion on drone programs in 2012. And many aerospace companies continue to develop highly sophisticated machines that are lightweight and easy to assemble/launch.
Columbus, MS-based Stark Aerospace, for instance, recently rolled out ArrowLite™, a small UAS system that supports the U.S. Army Hunter MQ-5B UAS. It weighs less than 7 lbs. and can be assembled and hand-launched in less than 90 seconds.
Looking beyond the military, commercial drones will soon take on much larger roles for businesses and even for individual consumers. BI Intelligence, a research service from Business Insider, estimates that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes. ... Read more
Google just released an iPhone app for Google Analytics, providing mobile website monitoring from the convenience of your smartphone. While Google has had an Android Analytics app for a couple years, this is Google’s first Analytics for iPhone app.
There have been several 3rd party apps on the market for GA. All of them are paid and have some quirks with their integration. Because of this, we highly recommend downloading the new Google app. It’s free and will not have any of the data delays or occasional differences you may see with a 3rd party app.
Highlights of the app include:
- Overview of Website Metrics The app features an overview section with many of the top-level metrics available on the GA website. Keep track of visitors, page views and traffic by channel from here.
- Real-time data The app also features real-time data, allowing you to see the number of visitors currently on your site along with basic information (i.e. location, referrals).
- Graphical reports Google does a great job of integrating graphical reports into the UI of the app. You can easily visualize visitors over time, page views by time of day and many other reports from your iPhone.
While the app mimics many of the features found... Read more