I'm in San Antonio, Texas, home of the Alamo, at the first-ever iMedia Video Summit. It's been a great event with some of the smartest people in the industry and the excitement about online video opportunities here is palpable.
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Top 3 takeaways from the iMedia Video Summit
Posted by Adam Kleinberg on March 27th, 2012 at 4:12 pm
Tags: new fronts, online video, Video, video upfronts
Posted in Opinions, Video | No Comments »
Marketing on the Edge: 5 Big Ideas for Smart Marketers
Posted by Jonathan Gardner on March 23rd, 2012 at 10:45 am
If you want to succeed as a marketer in our always-evolving world, you’d better be ready to be increasingly mobile, engaging, relevant, and aware of the contexts in which we all now operate. Here are five big ideas smart marketers can embrace now to stay ahead of the curve.
Posted in Emerging Platforms, Opinions, Social Media, Targeting, Video, Websites, Wireless | 1 Comment »
The Social Stream is the True Second Screen
Posted by Jon Elvekrog on November 10th, 2011 at 11:26 am
Digital marketers are focusing on how consumers interact with media across multiple screens at the same time. Users plop down on the couch and pick up their laptops, mobile devices or tablets, and ad networks and technology companies are pushing multi-screen ad buys to brands. The problem is, at this point, no one can agree on how many screens advertisers need to consider. Three? Four? Six?
Tags: trends, TV, Video
Posted in Emerging Platforms, Entertainment, Social Media, Video | 2 Comments »
YouTube It; You Rank for It – Improve Your YouTube Rankings
Posted by Chris Adams on October 31st, 2011 at 10:06 am
A shift has occurred over the past few years - people are now searching on YouTube for business videos. Learn how to gain a competitive advantage in organic search by improving your YouTube rankings and increasing your web presence.
Tags: Search, seo, Social Media, Video, youtube
Posted in Search, Social Media, Video | 2 Comments »
VW Uses Mobile AR To Launch Beetle (Video)
Posted by Rick Mathieson on October 26th, 2011 at 6:10 pm
Gotta love this new mobile augmented reality experience from VW.
It does involve a special app - which is asking a lot of consumers. But for those interested enough to download it, the experience is fun, lively and goes at least a little way in helping Beetle seem more modern and (almost) masculine.
I do hope the app comes with a dealer locator and the ability to customize a Beetle using AR, along with the ability to schedule a test drive.
This particular initiative is from Canada, and is part of a larger social+mobile+who knows what else that will run through November 26.
What's your take? Does it get you revved up for the Beetle? Or inspiration in reverse?
Read more, here.
Tags: apps, marketing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless, Word of Mouth | No Comments »
