'Video' Category

Virtual Reality Check: Q&A with Charlie Kraus of Limelight Networks (Pt 1)

Posted by Rick Mathieson on February 10th, 2016 at 4:03 pm

It turns out the promise of virtual reality bites when compared to long-term prospects for augmented reality.
At least that’s according to research from Manatt Digital Media that estimates the market for VR-based solutions will account for only $30 billion of a total $150 billion combined AR/VR market by 2020.
But there’s always a “but,” right?
In this case, that “but” is followed by a question: How are we supposed to square Manatt’s research with seemingly contradictory estimates like those from Gartner, whose ever-popular Hype Cycle chart shows AR far behind VR—indeed, far behind even autonomous vehicles—in its advance toward true market traction?
Short answer: You can’t. And in my view, it’s VR’s fault.
A Virtual Conundrum
To get to what I mean, I went to Charlie Kraus, senior product marketing manager for Limelight Networks, which is a leading content delivery network (CDN) provider.

CDNs, of course, are used by carriers and others to deliver all that content you consume online—text, graphics, videos, games, music, etc.—with a high level of availability and performance.
As you might imagine, AR (content superimposed on the user's view of the physical world) and VR (content that immerses the user in a simulated world) can only be as good as the networks through... Read more

10 Digital Age Coke Taglines—From The Distant Past

Posted by Rick Mathieson on January 24th, 2016 at 2:46 pm

A sip down memory lane reveals past may be prologue for this venerable brand.

10 Stunning Marketing Predictions for 2016: Digital Continues to Drive Marketing Trends

Posted by Kent Lewis on December 21st, 2015 at 5:57 pm

For the past 10 years, I’ve made it a holiday tradition to put together a list of predictions for the year ahead. For the past five of those years, I’ve relied heavily on the expertise of the Anvil team to provide insights into upcoming trends. This year is no exception, as we took the time to review and rate Anvil’s 2015 marketing predictions as well as share a few of our 2016 marketing trends.

Create a Social Media Strategy on a Shoestring with These Six Tips

Posted by Kent Lewis on October 7th, 2015 at 9:01 pm

Social media has evolved significantly, yet many small and medium-sized businesses (SMBs) are still struggling to consistently create and promote compelling content. This article provides a six tips and tricks for anyone with limited time and resources interested in creating a more visible and engaging presence in social media.

On taking the Graphic Novel format into Virtual Reality (A Brand Entertainment Perspective)

Posted by Clyde Desouza on September 19th, 2015 at 11:10 pm

Virtual Reality has the power to engage audience on never seen before scales. People are hooked to 3 to 4 minute long "VR experiences" where as commonly eyeballs are desensitized to online adverts and youtube ads are skipped in 4 seconds... discover how VR can contribute to Branded Entertainment through one such innovation - India's First Cinematic VR film.