'Video' Category

Zach Galifianakis Jumps The Fern With President Barack Obama

Posted by David Murdico on March 11th, 2014 at 3:58 pm

I used to love Between Two Ferns... and always looked forward to new episodes... until today. If you haven't seen it yet, Zach Galifianakis interviews President Barack Obama.
Actually, I'm conflicted, because I love comedy, I write comedy and I run an online video and social media marketing agency, so I should love the idea that a web series is featuring the President of The United States.
I should also love that they're doing it for marketing purposes, because that's exactly what I do... make funny videos for brands, businesses and startups for marketing purposes.
What I don't like about the video, is that the President is blatantly schilling the Affordable Health Care Act / www.healthcare.gov (yeah, I'll give it a plug) , and they're blatantly calling attention to the fact that the President is blatantly schilling healthcare.gov, as part of the gag, as if that would somehow make it more watchable... like everyone is in on the joke.
Throw in a joke about Kenya and the President's birth certificate, to make Zach seem confrontational and legit, make the President appear to have a great sense of humor about it, give the President a few scathing lines to throw back  at Zach and everyone will watch... Read more

Online Video and Mobile Access: Changing the Way We View and Value Content

Posted by Dan Roche on February 19th, 2014 at 10:43 am

Do you remember instances when your parents would refer to the technology, or the lack of, when they were growing up? You couldn’t imagine operating in a time without color television, computers or mobile phones.
Now, I’m in my parents’ shoes with my own children. Floppy disks and life without smartphones and tablets will never occur to them. After all, a friend of mine recently told me his daughter tried to swipe the television screen with her fingers to change channels.
It’s no secret that the way we digest content has evolved, and the growth of online video and mobile access to it are major contributors to this shift. The screen of choice changes with each device introduction. The “second screen,” of tablets and smartphones, is becoming the “first screen,” surpassing the television.
So what is causing the shift to tablet and smartphone viewing over television? While our parents may have been obsessed with bigger and bigger televisions, today it’s no longer about screen size. The online video and mobile shift can partially be explained by the following:
Convenience – While this may be a no-brainer, it is still one of the major factors contributing to mobile viewing. Smartphones and cloud-based video services... Read more

5 mind-blowing CES innovations for marketers

Posted by David Zaleski on February 11th, 2014 at 9:00 am

It's day 2 of the iMedia Brand Summit!
Earlier today, Lori Schwartz, managing partner at StoryTech, blew the iMedia Brand Summit audience away with an in-depth look at the innovative trends that came out at this year's Consumer Electronics Show. How will marketers be affected? What does this new technology mean for your strategies? How will marketers use this technology to have a successful, measurable, and sustainable impact? That was what today's presentation was all about, and she painted an amazing picture of the potential opportunities.
Earlier this year, Lori traveled to CES and reported on five specific technologies and inventions that will transform the consumer electronics marketplace. These devices and concepts will simply blow your mind.
Toyota’s future mobility concept cars
Eye tracking technology taken to a new level
LG’s new television with groundbreaking WebOS integration
The iFit with a Google mashup
United healthcare and digital health solutions
With all this amazing technology coming out of CES 2014, it's exciting to think what next year's event will bring.
Click here for full summit coverage, and check back next week to view Lori Schwartz's full presentation on innovative trends that emerged from the 2014 Consumer Electronics Show.

New CES Toys Highlight the Coming Year of the ‘Phablet’

Posted by Tom O'Regan on January 13th, 2014 at 6:36 pm

The new releases from CES are exciting for consumers and advertisers alike, but they also present a challenge for advertisers to live up to the advances in technology. Consumers will have less patience for media pollution and will be expecting better experiences.

3 Secrets to Powerhouse 'Prankvertising' (Video)

Posted by Rick Mathieson on January 7th, 2014 at 4:43 pm

A growing number of brands are finding that it can pay big to pull pranks on your customers so other people can laugh at them.
Just look at Sony Pictures, which faked this telekinetic rampage inside a local coffee shop - captured in the video above - complete with patrons pushed up the side of the wall, furniture and books blown about – to promote the new remake of the horror classic, “Carrie.”
Or LG. In an effort to show off the lifelike picture on its next-generation IPS video monitors, the consumer electronics giant scared the crud out of people in elevators by making it appear as if the floor is falling away – with the instant fear captured with eye-level cameras.
Or even candy brand Tic-Tac, which combined a flash mob with a giant digital sign – all in the service of creating a hugely embarrassing scene by making unsuspecting passersby believe they have astonishingly bad breath.
Dubbed “prankvertising,” the technique combines real-world antics with digital-age magic to astonish those who see it live, and to delight the many (many) more who will view videos of the shenanigans online.
And it’s catching on – because it costs a fraction of the money of network... Read more