'Video' Category

8 Tips to Prepping Your Online Videos for Killer SEO

Posted by Colin Osing on November 22nd, 2014 at 10:39 am

Knowing a few simple steps to optimize video content specifically for SEO (which includes deployment and distribution) will elevate awareness and give you the edge you need to differentiate from competitors. To be honest, optimizing your videos for SEO isn’t rocket science, it’s actually pretty straight forward, but it is important you get it right from the start.

Jukin Media's innovative approach to viral videos

Posted by Nanette Marcus on November 21st, 2014 at 2:50 pm

One might assume that it's no easy feat to identify a viral video's potential before it's reached the masses, but as it turns out, Jukin Media has got it down to a science. The Los Angeles-based agency shared some of its behind-the-scenes magic during a NewCo event hosted at Jukin's offices Nov. 19.

Josh Entman, co-founder and and chief development officer of Jukin Media, walked attendees through some of the company's strategies for making viral sensations out of carefully curated short-form video content identified by its strategically placed researchers in every time zone.
Jukin prides itself on owning the entire life cycle of a viral video -- most of which you'd recognize immediately because, well, they've gone viral. Entman explained that using specific parameters, his team quickly identifies videos with potential to go viral, reaches out to the content creators after a detailed vetting process to ensure that they are, in fact, the true owners of the content, and offers them a contract, which typically includes a 50/50 revenue-sharing agreement -- for revenue generated with YouTube ads, etc.
The company helps boost the video views by working to place them on outlets like The Today Show, Ellen, Jimmy Kimmel, and popular MTV clip... Read more

The Marketer’s Guide to Using Video in Automated Campaigns [Free Guide]

Posted by Colin Osing on November 13th, 2014 at 11:49 am

If you’re one of the  55% of marketers that’s using marketing automation, then you’ve probably already benefited from improved lead management and nurturing. But did you know that you can get  66% higher conversions from incorporating video content into your campaigns?
Not only are marketing automation and video marketing on the rise, but together they are becoming an integral part of the modern marketer’s toolkit. This guide will explore how they work together to help marketers increase leads, nurture prospects and convert customers.

Here's a sneak peek of what to expect in the guide:
Video Apps - what are they good for?
Absolutely everything! There’s a lot of great video apps out there and their capabilities range from being able to lead-gate your video content, to being able to order professionally-shot video content right from the app.
Most notably, video apps make it incredibly easy to add your favorite video content directly into landing pages, emails, and anywhere else you want them. They also provide marketers with an added layer of information about their audience through video analytics. And in this day and age, where remarketing and precise targeting are the norm, information about our consumers is invaluable.
What can I do with video analytics?
Segmenting. We all love... Read more

Video Content is the Future of advertising

Posted by Morgan Sims on October 14th, 2014 at 2:06 pm

There is no doubt that video content is here to stay. There are a lot of drivers behind this phenomenon, not least the amazing success of the YouTube platform. When you look at the figures posted by YouTube they are staggering. With over 1 billion users a month only Facebook can compete when it comes to footfall. 1 in 3 Britons are now watching at least one video a week. In the future do you think you will be reading this article or watching it on video?
The age of the Internet
Without the Internet video content would not be on the rapid rise that it is today. Internet technology is improving fast. It may not seem that way sometimes when you are stuck with a poor Internet connection, trying to get through to your Internet service provider and being routed from customer service professional to customer service professional. It is fact though. Over the last 5 years average broadband speeds have increased more than fivefold. With the rollout of fibre optic broadband we now have an average speed upwards of 17 MB per second in the UK.
4G technology, released by Vodafone, 3 and 02 following the Ofcom auction in spring 2014,... Read more

5 of the Most Effective PR Campaigns of 2014

Posted by Tom Shapiro on August 21st, 2014 at 4:53 am

PR has the power to extend your reach, engage members of your target audience and create strong connections to your brand. To that end, here are 5 exemplary PR campaigns of 2014, each one bold, brilliant and unforgettable.
1. ALS Ice Bucket Challenge
By now you’ve seen countless individuals dumping a bucket of ice over their heads in support of ALS, including celebrities such as Bill Gates, Taylor Swift and Oprah Winfrey. Apart from the silliness, the “ALS Ice Bucket Challenge” has been serious business. The ALS Association, a national non-profit organization fighting Lou Gehrig’s disease, received $31.5 million in donations between July 29 and August 20 compared to $1.9 million during the same period last year.
That’s one heck of a successful PR campaign! And one heck of a great cause!
2. Most Shocking Second a Day Video
The Save the Children “Most Shocking Second a Day” video is almost too overwhelming to sit through. To raise awareness of the plight of children impacted by the war in Syria, it uses the popular one-second-per-day video format, taking you through the life of one girl’s happy childhood slowly and surreptitiously being overtaken by war in her home country. The closing line “Just because it isn’t happening... Read more