'Video' Category

What a 9-year-old taught me about marketing with digital video

Posted by Kent Lewis on March 24th, 2015 at 9:17 pm

Nearly three years ago, I wrote The Ultimate Guide to Video Marketing on YouTube. I understood relatively early on in the growth curve of digital video and YouTube that both would play a significant role in the future of marketing. A year or more ago, however, a 9 year-old helped me see the true potential of digital video for sales and marketing.
With roots in search engine optimization (SEO), I’ve long extolled the virtues of YouTube, as the world’s second largest search engine. Unfortunately, the full potential of the video social platform didn’t fully come into focus until my son shed light through his interest in skateboarding and bracelet-looming.
Last Spring, I noticed my son’s rubber band bracelet creations were getting increasingly complex. I also noticed his skateboard knowledge and abilities improved drastically in a short period of time. I asked him how he learned these new skills and he replied “YouTube.” Like many other young web surfers, my son was using YouTube as his PRIMARY search engine and educational tool.
I quickly realized that my son was not alone in relying heavily on YouTube videos as a primary if not sole information source. If he was searching YouTube for “how-to” videos on... Read more

FAREWELL Q&A WITH NY TIMES AD COLUMNIST STUART ELLIOTT (PT 3): CHANGE IS (ON) THE AIR

Posted by Rick Mathieson on March 4th, 2015 at 6:47 pm

In part three of an expansive "exit interview" I conducted with Elliott just weeks after he announced his retirement in December - he points to how ad agencies used to pretend they were bigger, until that became a liability, and why brands had better keep up with demographic trends, or risk being risk being left behind.
Photo: New York Times
CLICK HERE TO LISTEN TO: FAREWELL Q&A WITH STUART ELLIOT: WHAT I SAW THE REVOLUTION (PART 3) - CHANGE IS (ON) THE AIR
(Approx: 3:53)
Listen to Part One here: What I Saw at the Revolution
Listen to Part Two here: The Rise & Risks of Content Marketing

Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Part 2): What I Saw at the Revolution

Posted by Rick Mathieson on February 17th, 2015 at 10:03 am

Content marketing may get a lot of buzz these days - but it's as old as advertising itself.
In part two of my conversation with longtime New York Times advertising columnist Stuart Elliott, we continue to talk about how social media has paradoxically fueled growth in television viewership - especially for events like the Super Bowl.
But as part of this wide-ranging farewell Q&A with Elliott - who retired in December after nearly 25 years of covering advertising for the Times - we get into sponsorship advertising, as well as so-called content and video marketing.
Surprise: None of this is future-forward at all. Indeed, it's a return to the golden age of advertising. But while it sideswipes the problem of ad-skipping technologies and an ever-expanding universe of digital distractions, it comes with some considerable challenges of its own.
Photo: New York Times
Click Here to Download: Q&A WITH STUART ELLIOTT: WHAT I SAW AT THE REVOLUTION (PT 2) - THE RISE (& RISKS) OF CONTENT MARKETING
(Approx: 5:40)

Are Brands F#@king Up YouTube Advertising?

Posted by David Murdico on January 10th, 2015 at 8:37 am

Okay, so I wrote this post about 10 minutes ago, in a hurry... because I'm pissed. I run a prominent Los Angeles marketing agency / production company, I write lots of articles. I'm a "thought leader."  (air quotes intended). I contribute articles to  iMedia Connection, AdAge and Business Insider, speak on panels for MediaPost and Digital Hollywood. I'm an "expert" (quotes intended) in video, PR and social media marketing, according to the trades that interview me and allow me to write for them. I also work with big brands and startups, have zero ego and wonder why they even listen to me... but they do... a lot. Maybe because I'm unabashed, I know what I'm talking about and I speak the truth.
I'm also an ex-rocker - that's why I came to LA - to be a rocker, and I still love to take time playing guitar, learning new songs and singing, which brings me to explaining the point of the title of this post. Are Brands F#@king Up YouTube Advertising?
About an hour ago, I started listening on YouTube to Bette Midler's "The Rose" - an amazingly inspirational song for anyone afraid to follow their dreams. I worked out the chords and... Read more

How To Sell Your New Product With Video And Social Media

Posted by David Murdico on January 4th, 2015 at 4:26 pm

Everyone who launches a new product, from Procter & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some are good ideas and prove successful.
As you develop your new idea, go through this checklist and take a realistic look at what you’re doing.
1. DOES IT SOLVE A PROBLEM?
Look at FiberFix http://www.youtube.com/watch?v=-AfeqPc4uf4
People break stuff, don’t want to buy new stuff and would rather fix it. Granted, the process seems clunky but it solves a problem. Back in the day, so did cars. Cars kept horses from having to carry people on their backs and they eventually went a lot faster. Trains and airplanes went even faster than that. Solve a problem.
Does your product solve a problem or make people’s lives easier?
2. DOES IT HAVE THAT COOL, FUN FACTOR?
Look at Silly Bands or Rainbow Looms - they didn’t solve problems but they were catchy, smart and fun! My nieces love them, and so do I.
3. HAVE YOU MADE A FANTASTIC VIDEO?
Show what your product does, and... Read more