'Video' Category

5 of the Most Effective PR Campaigns of 2014

Posted by Tom Shapiro on August 21st, 2014 at 4:53 am

PR has the power to extend your reach, engage members of your target audience and create strong connections to your brand. To that end, here are 5 exemplary PR campaigns of 2014, each one bold, brilliant and unforgettable.
1. ALS Ice Bucket Challenge
By now you’ve seen countless individuals dumping a bucket of ice over their heads in support of ALS, including celebrities such as Bill Gates, Taylor Swift and Oprah Winfrey. Apart from the silliness, the “ALS Ice Bucket Challenge” has been serious business. The ALS Association, a national non-profit organization fighting Lou Gehrig’s disease, received $31.5 million in donations between July 29 and August 20 compared to $1.9 million during the same period last year.
That’s one heck of a successful PR campaign! And one heck of a great cause!
2. Most Shocking Second a Day Video
The Save the Children “Most Shocking Second a Day” video is almost too overwhelming to sit through. To raise awareness of the plight of children impacted by the war in Syria, it uses the popular one-second-per-day video format, taking you through the life of one girl’s happy childhood slowly and surreptitiously being overtaken by war in her home country. The closing line “Just because it isn’t happening... Read more

5 Things Startups Think About Themselves That Are Wrong

Posted by David Murdico on May 29th, 2014 at 4:44 am

The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit.
I talk with startups every day, and the one thing many of them have in common is that their self perception is often out of whack with what people actually want or need. Lots of valuable time, money and most importantly, energy, get lost this way via development, marketing and PR.
1. We’re Changing The World!
Not yet you're not. Your vision includes the potential to change some part of the world and people’s lives, but until you’ve attracted enough customers, subscribers, media attention, or social media swagger to actually start making a difference,  you’ve changed nothing.
Take a realistic look at when that moment will be that you go from the "idea" of changing the world to "actually" changing the world. That’s what you’re shooting for, and if you're smart, driven and talented you'll get there.
2. We’re Revolutionary, A First, Unique!
Are you sure? Have you really looked? Are you really as unique as you think or are? Are there others like you out there? Don’t be afraid to look.... Read more

5 Reasons to Hype Your Startup Pre-launch by Marketing Now

Posted by David Murdico on May 25th, 2014 at 5:56 pm

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same?
Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you.
Instead of waiting until everything is perfect, launching, and then starting to think about your marketing, plan a marketing strategy and start hyping everything first, so that by the time you launch, you have momentum.
It’s much easier to steer a sailboat and win the race with a good tailwind and a good head start.
1. Get Ranked on Search Before Your Competition Does
The earlier you start getting found for the keywords related to your startup, the better. The best way to do this is by creating good, relevant content like blogs, videos, graphics and quality links on sites that matter to your industry.
Set up your social media channels and get busy. Set up your website as just a web page, for now, and include basic information, links to your social media channels, a... Read more

Lights, Camera, Transaction: Why Tech Marketers Need to Translate Their YouTube Videos

Posted by Ian Henderson on May 2nd, 2014 at 1:12 pm

YouTube has become a go-to destination to learn the ins-and-outs of new technology, whether you’re trying to build a website on WordPress or learn Ruby on Rails. A lot of people who have bought a new tech product have ended up on the video-sharing site when looking for tutorials. There are thousands and thousands of these kinds of lessons to be found on YouTube, but there’s one problem – many of these educational tech videos are recorded in English and, of YouTube’s one billion unique monthly visitors, 80 percent come from outside the U.S.
While some may speak English, many YouTube visitors don’t speak it as their first language. Considering that three-quarters of customers prefer to purchase a product in their native language, that means an English-only YouTube presence could be costing tech companies business.
A Global Influence
Videos have already become central to decision-making. In an interview, Mike Miller, Google’s director of business and industrial marketing, explained that executives index very high on using video. “So if you’re a B2B marketer and you’re trying to reach the C-suite, video is a great way to go,” he commented.
Miller specifically cited “how-to” videos as being prevalent on YouTube. That’s the kind of multimedia... Read more

PR And Social Media Advice For Startups: Think Small To Get Big

Posted by David Murdico on May 1st, 2014 at 6:03 am

I know this may be an unpopular reality, but very few startups go from zero to TechCrunch in 30 days.
I know your new idea is going to change the world but top blogs and publications want to see signs that the world is actually changing before they take notice.
The way to do that is to start small. Small blogs, small magazines, small radio and TV stations, small social media steps, reaching out to influencers, gaining support, growing strong.
This approach leads to less wasted effort, less disappointment and building a steady social media following.
This doesn’t mean you shouldn’t swing for the fences along the way, but you have to have a willingness to take baby steps that add up to a marathon.
Look for opportunities to associate yourself with people and brands that are bigger than you, and make them the center of the story. I know... you want to be the star. But start small and ride their coattails until it’s time to jump off and run ahead of them.
VIDEO
You don’t necessarily need a 20 episode web series that requires 2 months of planning. Look for an online video agency that can create a variety of social media video content like... Read more