Knowing a few simple steps to optimize video content specifically for SEO (which includes deployment and distribution) will elevate awareness and give you the edge you need to differentiate from competitors. To be honest, optimizing your videos for SEO isn’t rocket science, it’s actually pretty straight forward, but it is important you get it right from the start.
If you’re one of the 55% of marketers that’s using marketing automation, then you’ve probably already benefited from improved lead management and nurturing. But did you know that you can get 66% higher conversions from incorporating video content into your campaigns?
Not only are marketing automation and video marketing on the rise, but together they are becoming an integral part of the modern marketer’s toolkit. This guide will explore how they work together to help marketers increase leads, nurture prospects and convert customers.
Here's a sneak peek of what to expect in the guide:
Video Apps - what are they good for?
Absolutely everything! There’s a lot of great video apps out there and their capabilities range from being able to lead-gate your video content, to being able to order professionally-shot video content right from the app.
Most notably, video apps make it incredibly easy to add your favorite video content directly into landing pages, emails, and anywhere else you want them. They also provide marketers with an added layer of information about their audience through video analytics. And in this day and age, where remarketing and precise targeting are the norm, information about our consumers is invaluable.
What can I do with video analytics?
Segmenting. We all love... Read more
There is no doubt that video content is here to stay. There are a lot of drivers behind this phenomenon, not least the amazing success of the YouTube platform. When you look at the figures posted by YouTube they are staggering. With over 1 billion users a month only Facebook can compete when it comes to footfall. 1 in 3 Britons are now watching at least one video a week. In the future do you think you will be reading this article or watching it on video?
The age of the Internet
Without the Internet video content would not be on the rapid rise that it is today. Internet technology is improving fast. It may not seem that way sometimes when you are stuck with a poor Internet connection, trying to get through to your Internet service provider and being routed from customer service professional to customer service professional. It is fact though. Over the last 5 years average broadband speeds have increased more than fivefold. With the rollout of fibre optic broadband we now have an average speed upwards of 17 MB per second in the UK.
4G technology, released by Vodafone, 3 and 02 following the Ofcom auction in spring 2014,... Read more