Digital marketers are focusing on how consumers interact with media across multiple screens at the same time. Users plop down on the couch and pick up their laptops, mobile devices or tablets, and ad networks and technology companies are pushing multi-screen ad buys to brands. The problem is, at this point, no one can agree on how many screens advertisers need to consider. Three? Four? Six?
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'Video' Category 
The Social Stream is the True Second Screen
Posted by Jon Elvekrog on November 10th, 2011 at 11:26 am
Tags: trends, TV, Video
Posted in Emerging Platforms, Entertainment, Social Media, Video | 2 Comments »
YouTube It; You Rank for It – Improve Your YouTube Rankings
Posted by Chris Adams on October 31st, 2011 at 10:06 am
A shift has occurred over the past few years - people are now searching on YouTube for business videos. Learn how to gain a competitive advantage in organic search by improving your YouTube rankings and increasing your web presence.
Tags: Search, seo, Social Media, Video, youtube
Posted in Search, Social Media, Video | 1 Comment »
VW Uses Mobile AR To Launch Beetle (Video)
Posted by Rick Mathieson on October 26th, 2011 at 6:10 pm
Gotta love this new mobile augmented reality experience from VW.
It does involve a special app - which is asking a lot of consumers. But for those interested enough to download it, the experience is fun, lively and goes at least a little way in helping Beetle seem more modern and (almost) masculine.
I do hope the app comes with a dealer locator and the ability to customize a Beetle using AR, along with the ability to schedule a test drive.
This particular initiative is from Canada, and is part of a larger social+mobile+who knows what else that will run through November 26.
What's your take? Does it get you revved up for the Beetle? Or inspiration in reverse?
Read more, here.
Tags: apps, marketing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless, Word of Mouth | No Comments »
Universal Pictures Amps Up The Action With 'The Thing' Mobile App (Video)
Posted by Rick Mathieson on October 13th, 2011 at 7:14 pm
It's the perfect match of medium, movie and audience.
Universal Pictures has launched a virtual/augmented reality mobile app to promote the upcoming remake of "The Thing," which opens Friday.
(Haven't seen the original? Catch this hilarious 'Thing-in-4-min' video to a ersatz Sinatra tune.)
The app's free, of course, and sports 360-degree flamethrower action where players must use their weapons to survive attacks. There's even one of those "Thing Yourself" features where you can see your mug mutilated from the inside out - and share it with your freaked out friends.
Not surprisingly, the app comes from metaio, which is making a big name for itself in this space.
A nice way to get the film's young, mobile fan base fired up for more.
As one of my readers put it, "It's the THING for Halloween!"
Tags: advertising, ar, augmented, branded, branding, entertainment, games, gaming, ipad, iPhone, john carpenter, marketing, movies, reality, the thing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless | No Comments »
All In: Adidas France 3D Projection Mapping Experience (Video)
Posted by Rick Mathieson on October 11th, 2011 at 7:45 pm
I'm a sucker for 3D projection mapping - and this new experience from Adidas France has all the right moves.
Makes you want to go out and wreck a building while you sing in autotune.
Tags: 3d, adidas, advertising, all in, branding, dooh, mapping, marketing, ooh, projection
Posted in Creative Best Practices, Emerging Platforms, Video, Word of Mouth | 1 Comment »
