'Video' Category

Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Part 2): What I Saw at the Revolution

Posted by Rick Mathieson on February 17th, 2015 at 10:03 am

Content marketing may get a lot of buzz these days - but it's as old as advertising itself.
In part two of my conversation with longtime New York Times advertising columnist Stuart Elliott, we continue to talk about how social media has paradoxically fueled growth in television viewership - especially for events like the Super Bowl.
But as part of this wide-ranging farewell Q&A with Elliott - who retired in December after nearly 25 years of covering advertising for the Times - we get into sponsorship advertising, as well as so-called content and video marketing.
Surprise: None of this is future-forward at all. Indeed, it's a return to the golden age of advertising. But while it sideswipes the problem of ad-skipping technologies and an ever-expanding universe of digital distractions, it comes with some considerable challenges of its own.
Photo: New York Times
Click Here to Download: Q&A WITH STUART ELLIOTT: WHAT I SAW AT THE REVOLUTION (PT 2) - THE RISE (& RISKS) OF CONTENT MARKETING
(Approx: 5:40)

Are Brands F#@king Up YouTube Advertising?

Posted by David Murdico on January 10th, 2015 at 8:37 am

Okay, so I wrote this post about 10 minutes ago, in a hurry... because I'm pissed. I run a prominent Los Angeles marketing agency / production company, I write lots of articles. I'm a "thought leader."  (air quotes intended). I contribute articles to  iMedia Connection, AdAge and Business Insider, speak on panels for MediaPost and Digital Hollywood. I'm an "expert" (quotes intended) in video, PR and social media marketing, according to the trades that interview me and allow me to write for them. I also work with big brands and startups, have zero ego and wonder why they even listen to me... but they do... a lot. Maybe because I'm unabashed, I know what I'm talking about and I speak the truth.
I'm also an ex-rocker - that's why I came to LA - to be a rocker, and I still love to take time playing guitar, learning new songs and singing, which brings me to explaining the point of the title of this post. Are Brands F#@king Up YouTube Advertising?
About an hour ago, I started listening on YouTube to Bette Midler's "The Rose" - an amazingly inspirational song for anyone afraid to follow their dreams. I worked out the chords and... Read more

How To Sell Your New Product With Video And Social Media

Posted by David Murdico on January 4th, 2015 at 4:26 pm

Everyone who launches a new product, from Procter & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some are good ideas and prove successful.
As you develop your new idea, go through this checklist and take a realistic look at what you’re doing.
1. DOES IT SOLVE A PROBLEM?
Look at FiberFix http://www.youtube.com/watch?v=-AfeqPc4uf4
People break stuff, don’t want to buy new stuff and would rather fix it. Granted, the process seems clunky but it solves a problem. Back in the day, so did cars. Cars kept horses from having to carry people on their backs and they eventually went a lot faster. Trains and airplanes went even faster than that. Solve a problem.
Does your product solve a problem or make people’s lives easier?
2. DOES IT HAVE THAT COOL, FUN FACTOR?
Look at Silly Bands or Rainbow Looms - they didn’t solve problems but they were catchy, smart and fun! My nieces love them, and so do I.
3. HAVE YOU MADE A FANTASTIC VIDEO?
Show what your product does, and... Read more

eSports Racking Up Billions of Viewer Hours – and Dollars

Posted by Neal Leavitt on December 27th, 2014 at 8:16 pm

So your 13-year old son is seemingly spending every waking moment hunched over his Xbox, PS Vita, phone, tablet or (doubtful but some pre-teens and teens still use ‘em) laptop playing one endless video game after another. You’ve morphed into an avatar from his perspective; the video games have become his real world.
What do you do?
Well, if he’s really good, let him play on. eSports has finally reached critical mass and has become a multi-billion dollar business, notes market research firm SuperData Research.
Note the following from a trends brief the company put out last April:
• More than 71 million worldwide watch competitive gaming. In fact, about 14.9 million people tuned in to the 2013 World Series; last year 32 million watched the League of Legends Season 3 World Championship – more than double the audience for our so-called ‘national pastime’!
• The average eSports viewer watches 19 times a month; average session is more than two hours;
• eSports is becoming a revenue driver and marketing vehicle for online game publishers and major brands; former like Riot Games, Wargaming and Valve; examples of latter include Coca-Cola and Intel;
• The International 2013: Dota 2 prize pool was more than $2.8 million; total prize money from... Read more

2015 Marketing Predictions You Can Set Your Digital Watch By

Posted by Kent Lewis on December 19th, 2014 at 12:12 pm

However improbably, December has already arrived, and with it, the traditional impulse to take stock of the year drawing to a close and try to imagine what we’ll be getting ourselves into with the next one. Digital marketing is particularly rich soil for this treatment both because of the blinding pace at which the underlying technologies evolve, and the fact that most of us in the field are more than a little inclined toward the sentimental. Accordingly, we at Anvil enjoy making a formal exercise every year out of having this conversation, and it’s time to have it again, so take a break from wrapping presents and meet me over at the crystal ball.