Millions will get engaged on Valentine's Day. Billions in products and services will be sold from jewelry to candy to flowers in a celebration of love. If you're not Hershey's, Godiva, 1-800-flowers, Alex and Ani, Red Envelope, Zales - what does this have to do with you? Everything.
As we mixed, mingled, and shared our customer love stories at the recent iMedia Brand Summit, it was clear we are marketing in an age where human interaction and technology are intersecting in new ways. From wearables to holographic rock concerts, as summit keynoter, Becky Frankiewicz, SVP/GM Global Costco, PepsiCo adeptly put it "We are in the economy of experiences. The rules of marketing have changed. It's about engagement."
True engagement elicits emotion from joy, pleasure, happiness to love. The potential to elicit brand love is possible anywhere and anytime – and eMarketer has the data to prove it. Unlocking the power of love, creating brand evangelists, spreading and sharing brand love - creating true engagement is fundamental to our goals.
Love is one of the most potent human emotions that can connect and power us as a community. It connects us to the most successful brands in the world. It is... Read more
On track to control more than $7 trillion in consumer spending by the year 2020, women have enormous buying clout and are the main shoppers for themselves and the entire family. Realizing that, many companies are strategizing how to best appeal to women through digital advertising and marketing. It isn’t always easy.
Marketers have to walk a fine line between female cliché and realistic, inclusive imagery that merges brand messaging with modern woman-centric interests and principles. A new booklet from Insights in Marketing, entitled “Getting Women to Buy: Better Insights to Transform your Marketing,” offers companies crucial advice that could make their efforts easier.
So far, the target audience is not impressed. Nearly every segment of women from moms to working professionals to baby boomers believe marketers do not understand them and fail to market to them successfully or frequently enough. Less than 10 percent of women feel marketing messages truly resonate with them. The most disappointing marketing came from fields that historically and traditionally aimed ads at men: automobile companies, the alcoholic beverage industry, and banks or other financial institutions.
One problem might be the absence of women in executive advertising positions. Research shows that less than 3 percent of creative directors... Read more
Enterprises and businesses rely on technology that will one day grow out of date and become ineffective. A legacy system migration effectively addresses the issue of modernizing or rebuilding older legacy applications to handle future business needs including business process optimization and workflow integration.
Enterprises and businesses rely upon technology that will one day grow out of date and become ineffective. From AS/400 to Open VMS and legacy ERP systems, businesses across all industries rely on such platforms for their business processes that can benefit from modernization to provide increased functionality in the short term, and long-term scalability for years to come. Not every new technology innovation is worthy of adoption and there comes a point when antiquated software systems impede business continuity. However, a legacy system migration effectively addresses the issue of modernizing or rebuilding older legacy applications to handle future business needs. And given that software systems are by nature destined to be replaced, a legacy system migration attempts to retain as much possible value from your initial IT investments.
In order to optimally prepare for the jump to a modernized system, it is recommended that IT and management address several specific areas: maintaining documentation throughout the process, utilizing a... Read more
The iMedia Brand Summit kicked off yesterday with an incredible reception. Located on the shores of the Pacific Ocean at the beautiful Loews Coronado Bay Resort, this opening dinner captured the amazing seaside atmosphere of the surrounding community. The theme of this fall's Brand Summit is "Brands as content creators." It promises to be an eye opening and insightful three days on how brands can best approach content marketing and native advertising. Given the start of the event, I'd say they are off to an awesome start.
Here are just some of the photos from the welcome reception from yesterday's seaside themed dinner buffet.
The main attraction: a seafood platter the size of a truck tire, steaming with shrimp, scallops, sausage, and grilled fish.
The Loews Coronado Bay Resort is one of the most beautiful places in San Diego.
A group of iMedia attendees pose for their first Brand Summit picture.
The drinks were flowing and the staff was incredibly hospitable.
The opening reception was a great way to break the ice among the attendees.
A wide shot of the reception area. It was a beautiful poolside terrace overlooking the pacific ocean.
An iMedia employee enjoys some fresh grilled fish.
There was lots of casual networking.
The night went on until... Read more