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Five Meaningful Changes You Can Make in Spite of Doubt

Posted by Steve Parker, Jr. on December 20th, 2011 at 12:45 pm

This time of year is generally reserved for reflection of time passed, experiences had, people who have come into our lives and those whom have passed through. It is also a great time to celebrate what the future holds. But the future, however exciting, can be filled with angst. That said, many times in life we don’t make decisions because of doubt – it simply paralyzes us. The reality is that if you have a willingness to move forward in spite of doubt, you often should – and it is likely to reap great rewards for you.
Oftentimes I find myself struggling with the “what to change” so I can “be better” dilemma; essentially, the dreaded resolutions or reflection reality check. Over the last month, most of my thought has been focused on minimizing – basically getting rid of waste in my time and life and/or creating more with less. The result, I hope, would be more clarity and time.
Given this topic has been heavy on my mind, I have been reading a lot on the subject. One article I read in Harvard Business Review, “Five Things you Should Stop Doing in 2012” by Dorie Clark, provided some tremendous advice, and therefore I... Read more

Posted in Opinions, Uncategorized | No Comments »

Digital's daily news (9/14/2011):Yahoo, Microsoft, and AOL announce ad partnership

Posted by iMedia Editors on September 14th, 2011 at 9:28 am

Microsoft, AOL, and Yahoo have agreed to begin selling remnant, or "class two," inventory on each other's sites, Peter Kafka reports. "The theory," says Kafka, "is that if, say, AOL has a big order for a certain kind of ad impressions, it will fill it with its own inventory as well as what’s available from Microsoft and Yahoo."
Yahoo!, Microsoft, and AOL announce huge ad partnership
Horizon wins Clearwire
Twitter expanding promoted tweets
Android gobbles BB share to take top spot in US smart phones
Reactions to WIN 8 preview
Problems at Groupon’s China JV
Stay informed. For more insights into the latest developments in the digital marketing revolution, attend the iMedia Breakthrough Summit, Oct. 16-19. Request your invitation today.

Posted in Media Planning & Buying, Opinions, Uncategorized, Word of Mouth | No Comments »

Connected Devices: Can We Handle Their Proliferation?

Posted by Neal Leavitt on July 25th, 2011 at 2:03 pm

An organization called The Amphion Forum has been spearheading a series of invitation-only executive roundtables that this year have been held in Las Vegas, Chicago, and most recently, Washington, DC.  I was extended an invitation to last week’s Washington event and found the forum both elucidating and informative.
Participating organizations included a welter of public and private sector entities that have a vested interested in Internet security-related issues.
Some included the U.S. State Department, the U.S. Army, Cardinal Health, Cryptography Research, Mocana, Symantec, and VeriSign, to name a few.
The presentations were quite varied – ‘Federal Devices in Critical Contexts’ talked about how engineers and scientists in the medical, industrial, military and utility sectors have tended to lag behind the consumer electronics industry in adopting connected smart devices and how they’ll have to ramp up quickly to connect everything.
‘Attacking the Device/App Security Problem with Collaboration Models’ focused on the importance of making innovative inroads in device security and what’s being done in the public and private sector to defeat security threats targeted at (or via) connected devices.
‘Security, the Internet of Things, and Federal Law’ brought together experts who expounded upon what kind of international legal framework is needed to handle a global... Read more

Posted in Creative Best Practices, Opinions, Social Media, Uncategorized, Websites, Wireless, Word of Mouth | No Comments »

National Study Further Demos Your High School Classmates Just Won’t Fade Away

Posted by Neal Leavitt on June 19th, 2011 at 12:21 pm

That geeky guy who was a member of the high school chess and math clubs – now probably cashing in millions in stock options from his latest start up. The blonde cheerleader you had a crush on - long relegated to the deepest recesses of your cerebrum. Perhaps even the English teacher who kept on reaming you over those dangling participles.
Unlike Gen. Douglas MacArthur’s famous Apr. 19, 1951 quip before a joint session of the U.S. Congress – “old soldiers never die; they just fade away,” thanks to Facebook, those high school, and in many cases, even middle and elementary school classmates –and the occasional teacher –  won’t fade away either.
All of the aforementioned has now been officially substantiated by the Pew Internet and American Life Project, which recently released a report entitled,"Social Networking Sites and Our Lives."

It's the first national survey of how the use of social networking sites by adults is related to people’s overall social networks.
As the report is 85 pages and summarizing all of the findings would take numerous postings, I’ll comment on a few points that were rather illuminating.
Yes, the largest single group of Facebook friends is your high school classmates. Survey respondents... Read more

Posted in Emerging Platforms, Opinions, Social Media, Uncategorized, Word of Mouth | 1 Comment »

Mr. Agency Guy: Tear down this wall

Posted by Jodi Harris on December 13th, 2010 at 8:07 pm

One of my favorite things about attending conferences is the opportunity to be inspired by smart creative minds -- those who not only read what the experts are saying but can also absorb, reform, and expand upon their ideas for innovation and progress.
While I meet and listen to a lot of brilliant people over the course of an iMedia Summit, at today's Agency Summit in Phoenix, Ariz., I had a chance to catch up on the thought process of Uwe Hook, president of BatesHook, as he put his mind towards how media professionals -- and the entire agency model -- needs to evolve. Born in pre-unified West Germany, Hook certainly has first-hand knowledge of what it takes to completely restructure an important yet flawed framework.

With every evolution, the principal players need to decide what needs to change. But almost equally as important is what needs to stay.
Hook identified several areas of the agency model that have evolved into essential core elements:

The client relationship
Team relationships. itIt's important to keep the team together once you find people who click.
The 4 C's. The culture of an agency; the cooperation within the agency; continuity so you have long-term relationships; and the communication within the... Read more

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