'Uncategorized' Category

How To Sell Your New Product With Video And Social Media

Posted by David Murdico on January 4th, 2015 at 4:26 pm

Everyone who launches a new product, from Procter & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some are good ideas and prove successful.
As you develop your new idea, go through this checklist and take a realistic look at what you’re doing.
Look at FiberFix http://www.youtube.com/watch?v=-AfeqPc4uf4
People break stuff, don’t want to buy new stuff and would rather fix it. Granted, the process seems clunky but it solves a problem. Back in the day, so did cars. Cars kept horses from having to carry people on their backs and they eventually went a lot faster. Trains and airplanes went even faster than that. Solve a problem.
Does your product solve a problem or make people’s lives easier?
Look at Silly Bands or Rainbow Looms - they didn’t solve problems but they were catchy, smart and fun! My nieces love them, and so do I.
Show what your product does, and... Read more

True Media wins 2014 Bionic Agency of the Year Award at iMedia Agency Summit

Posted by iMedia Editors on December 11th, 2014 at 10:02 am

At the iMedia Agency Summit in Bonita Springs, Florida, Bionic Advertising Systems announced True Media had won the inaugural Bionic Agency of the Year Award. This award will be given annually to the advertising agency that has made the most significant improvements in workflow automation technology that reduces non-working media costs, improves results for advertisers, and increases job satisfaction for its employees.
“We work with hundreds of agencies of all sizes and shapes,” said Joseph Pych, CEO of Bionic Advertising Systems. “True Media has impressed me with both their vision for automation in a modern media agency and the pace at which they’ve executed their vision. They stand out as a beacon among media agencies.”

True Media is a Missouri-based independent agency which specializes in the strategic planning and placement of traditional and digital for clients which include HCA, Nature’s Variety, Monsanto, and The State of Missouri. Founded in 2005, the agency has been named on the Inc. 500 for the past five years.
In 2014, True Media has moved from a manual, Excel-based workflow typical of today’s media agencies to a systematic, process-driven workflow. As a result of its efforts in automating... Read more

Certifications And How They Help Your PR

Posted by Morgan Sims on October 28th, 2014 at 2:24 pm

We can all face it, quality of work is the most important thing a business can do. The days of quantity over quality are over and now customer satisfaction is more important than ever. This is because with social media and the internet, one customer who has a bad review can kill the chances of acquiring new customers. One of the best marketing strategies is to acquire an accreditation or certification by a company that is trusted in their market.
This is why a certification is important but a certification that also gives back. Certifications are not all considered equal, some certifications carry more weight than others. A certification like the ISO 9001 does periodic customer satisfaction surveys rather than being a business rest on its laurels for years. The company contracts a 3rd party company called Lake Research so there is no benefits given and the results are transparent. Many companies do not do this and the improvement in there systems is at the forefront of the British Assessment Bureau. Looking for a company that doesn’t rest on its laurels and keeps improving and updating their accreditation is paramount.
Should You Seek An Accreditation?
The question always poses itself whether seeking out... Read more

5 Steps to Start a Successful Small Business

Posted by Morgan Sims on October 22nd, 2014 at 2:25 pm

Any new business is a risk and a challenge. This is especially true for first-time business owners. To step out as an entrepreneur is commendable, but it is no guarantee of long-term success. That only comes with good decisions, consistency, and some luck. To maximize your chances of profiting from your new venture for years to come, there are certain basics to learn, principles that every successful business owner follows.
Know Where You Fit In. Is there a real world need for the product or service you plan to offer? This holds true whether you are creating software or opening up a coffee shop. There have to be customers, living and breathing, who will come to be the lifeblood of your big idea. Be realistic when analyzing just how big and far reaching your business can be. Can it truly survive and thrive? If you feel that your judgment is clouded (and if this is your first time, it likely is), ask a professional or trusted advisor to help you see any potential oversights. It’s much better to find them now than before you’re fully invested. Of course, this process won’t bring to light every problem you will face in the... Read more

Financial Fraud in the Digital Age

Posted by Morgan Sims on October 21st, 2014 at 1:15 pm

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