'Uncategorized' Category

Learn to Surf. Climb a Mountain. Have Some Tequila. It’s Your Vacation —Leave the Phone Alone. Here’s How…

Posted by Jane Turkewitz on August 5th, 2015 at 11:21 am

Are smart phones awesome or do they suck? I don’t think I’ve ever had a love-hate relationship with anything more than my iPhone. On the one hand, I use it to track exercise mileage, check the weekend weather at the Jersey shore, watch a movie, listen to music, read email, and so on.  On the other hand, this damn, wondrous piece of technology has made it virtually impossible for me to leave my office. Ever.
Before the advent of the smart phone, we used to be able to take a vacation. I mean, really take a vacation.  No emails, no texts, no phone calls from your office mates.  I submit that you can still do this IF YOU WANT TO. And, frankly all bosses out there should INSIST that their employees unplug. If employers let their staff truly decompress and leave the office behind for a week or, GASP, perhaps two, employees would come back rejuvenated, re-energized, and ready to contribute, vs. “getting back to the grind.”
But, in order to actually unplug, people need to take a series of necessary steps to make sure they are covered in the office.
What’s the best way to do this?  Write a thorough status report... Read more

25 Top Father’s Day Posts From Last Year

Posted by Doug Schumacher on June 19th, 2015 at 1:16 pm

With Father’s Day coming up this weekend, we thought we’d take a look at some of the top Father’s Day posts from last year. These are the top 25 from the largest consumer brands on Facebook. Happy Father’s Day to all the fathers out there.

3D Projection Mapping vs. Augmented Reality: Q&A with Go2's Adrian Scott (Concl)

Posted by Rick Mathieson on May 13th, 2015 at 5:37 pm

"Like magic before your eyes."
That's how Go2 Production's Adrian Scott puts it when comparing 3D projection mapping to most virtual and augmented reality experiences requiring mobile phones, Oculus Rift, Google Cardboard or other consumer devices to enjoy.
In the conclusion of my recent conversation with Scott, we talk about a 3D projection experience we developed for Seagate Technology's brand relaunch at CES this January.
Playing off the "data tile" elements of Seagate's new Living Logo (the world's first patent-pending brand identity), the experience (video at top) features the voice talent of William Lyman (narrator of "PBS Frontline"), as well as an original score from from Alain Mayrand, who did orchestrations for the movies "Ender's Game" and "Elysium").
Be sure to check out the behind-the-scenes video, too (directly above).
And then listen to the finale of our audio interview, where you'll hear about some of the considerable challenges associated with trying to pull off a 3D projection like this in the middle of the day, in a very unconventional space—and about Scott's favorite 3D projection project ever.

CLICK HERE TO LISTEN TO: 3D PROJECTION VS. AUGMENTED REALITY - A Q&A WITH GO2'S ADRIAN SCOTT (Conclusion)
(Approx 4:47)
PLUS:
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection... Read more

Dumb Mistakes Candidates Make While Job Hunting

Posted by Jane Turkewitz on April 14th, 2015 at 4:38 am

From resumes to references, I have seen candidates do some pretty stupid – but fixable — things to hamper their efforts at getting a new job. While some of the mistakes highlighted below might illicit a quick “doh!” from my readers, others are simply douchey.
Resume Mistakes
One of my favorite mistakes is when someone sends me a resume after using Word’s “track changes,” forgetting to hit “save all.” The resume, when opened, is red-lined and I can see all the edits and “stets.” I applaud the effort to edit one self, but sending a marked up resume is just down right sloppy.
Also, your resume should be easily searchable once downloaded. So putting your name on the file itself is key. FirstNameLastNameResume.doc will do. Remember, you are not the only person applying for a job. Don’t make the hiring manager or recruiter have to chase their tail to find yours once downloaded
Email Mistakes
If you are initially communicating with a hiring manager or recruiter on your work email, migrate the conversation to a personal one quickly. While I’d like to think big brother (or your boss) isn’t... Read more

Ecommerce Marketing- First Impressions Matter

Posted by Matt Zajechowski on April 13th, 2015 at 2:21 pm

Within about 100 milliseconds of meeting someone new or encountering a new product for the first time, you’ve already formed a first impression- and a strong one at that, since first impressions often remain intact even when contradicted by factual information. With that in mind, it’s no wonder that ecommerce companies are starting to devote more time and attention to custom packaging. However, there’s more to custom packaging than just cleverly branded packaging in your company’s colors. Here’s how custom packaging can impact a buyer’s first impression, and what custom packaging entails besides branding.
When customers go online and purchase your product, they don’t have a real tactile experience with your product until it arrives in the mail. Your packaging, therefore, is the first impression many of your customers get of your company and its products. A shabby, sub-par package will disappoint your customers, even if the product inside is high-quality.
Consumers have come to appreciate and even expect high-quality custom packaging. Within the past five years, “unboxing” videos have become popular on YouTube. In these videos, buyers record themselves “unboxing” an item they have purchased or received, taking first impressions to another, more visible level. In fact, since 2010, the number... Read more