The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit.
I talk with startups every day, and the one thing many of them have in common is that their self perception is often out of whack with what people actually want or need. Lots of valuable time, money and most importantly, energy, get lost this way via development, marketing and PR.
1. We’re Changing The World!
Not yet you're not. Your vision includes the potential to change some part of the world and people’s lives, but until you’ve attracted enough customers, subscribers, media attention, or social media swagger to actually start making a difference, you’ve changed nothing.
Take a realistic look at when that moment will be that you go from the "idea" of changing the world to "actually" changing the world. That’s what you’re shooting for, and if you're smart, driven and talented you'll get there.
2. We’re Revolutionary, A First, Unique!
Are you sure? Have you really looked? Are you really as unique as you think or are? Are there others like you out there? Don’t be afraid to look.... Read more
Whether you are looking to hire talent for your business from a creative agency such as Wunderland or searching for a new job, it is important to understand the differences between employee and independent contractor classifications. From tax ramifications to business or worker responsibilities, this one label can make a huge difference. These tips and criteria will help you to ensure you are using the right classification to achieve maximum benefit for your business or employment efforts and avoid the pitfalls of improper classification.
Independent Contractor or Employee?
When it comes to choosing the proper classification, there are many things to consider. The US Department of Labor and Supreme Court agree that classification is not possible using a specific list of criteria. However, by analyzing worker involvement and the employer-employee relationship, a few generalizations can help to determine the proper choice.
Worker Control and Supervision: In general, independent contractors provide a service while controlling many of the terms of when and how services are rendered. Employees are generally provided a schedule and supervised within the company while independent contractors are not.
Worker Investment: In most cases, employees are provided with facilities, equipment and training by their employers. While some of these items may... Read more
In business situations, choosing a seat can guide the type of reception, cooperation and respect you get from others. Everything about the action of taking a seat – the location, the posture, the proximity to another person – speaks volumes and becomes a part of your professional body language. Seating tendencies should be adjusted based on environment, the amount of people present and your specific role.
In general, side-by-side seating is known to suggest cooperation between parties. Corner seating is viewed as friendly and disarming. Opposite seating configurations connotes a serious, restrained atmosphere where protocols should be followed. To make sure you are conveying the right tone and personal traits in any scenario, consider the following tips.
For a group interview, it’s best for the interviewee to sit so that he has the full attention of every interviewer and always remains the central focus. The recommended arrangement is for all participants to sit at a long table that allows the panel of interviewers to sit evenly spaced on one side, while the interviewee sits on the opposite side in the center of the table.
For a small interview that includes just two people -- the interviewer and person being interviewed – there are... Read more
What if true innovation and game change could come by focusing on fringe groups? For instance, if we look at the concepts being created around the disabled and the elderly, can we add greater value to the overall conversation within digital?