'Uncategorized' Category

Dumb Mistakes Candidates Make While Job Hunting

Posted by Jane Turkewitz on April 14th, 2015 at 4:38 am

From resumes to references, I have seen candidates do some pretty stupid – but fixable — things to hamper their efforts at getting a new job. While some of the mistakes highlighted below might illicit a quick “doh!” from my readers, others are simply douchey.
Resume Mistakes
One of my favorite mistakes is when someone sends me a resume after using Word’s “track changes,” forgetting to hit “save all.” The resume, when opened, is red-lined and I can see all the edits and “stets.” I applaud the effort to edit one self, but sending a marked up resume is just down right sloppy.
Also, your resume should be easily searchable once downloaded. So putting your name on the file itself is key. FirstNameLastNameResume.doc will do. Remember, you are not the only person applying for a job. Don’t make the hiring manager or recruiter have to chase their tail to find yours once downloaded
Email Mistakes
If you are initially communicating with a hiring manager or recruiter on your work email, migrate the conversation to a personal one quickly. While I’d like to think big brother (or your boss) isn’t... Read more

Ecommerce Marketing- First Impressions Matter

Posted by Matt Zajechowski on April 13th, 2015 at 2:21 pm

Within about 100 milliseconds of meeting someone new or encountering a new product for the first time, you’ve already formed a first impression- and a strong one at that, since first impressions often remain intact even when contradicted by factual information. With that in mind, it’s no wonder that ecommerce companies are starting to devote more time and attention to custom packaging. However, there’s more to custom packaging than just cleverly branded packaging in your company’s colors. Here’s how custom packaging can impact a buyer’s first impression, and what custom packaging entails besides branding.
When customers go online and purchase your product, they don’t have a real tactile experience with your product until it arrives in the mail. Your packaging, therefore, is the first impression many of your customers get of your company and its products. A shabby, sub-par package will disappoint your customers, even if the product inside is high-quality.
Consumers have come to appreciate and even expect high-quality custom packaging. Within the past five years, “unboxing” videos have become popular on YouTube. In these videos, buyers record themselves “unboxing” an item they have purchased or received, taking first impressions to another, more visible level. In fact, since 2010, the number... Read more

How To Sell Your New Product With Video And Social Media

Posted by David Murdico on January 4th, 2015 at 4:26 pm

Everyone who launches a new product, from Procter & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some are good ideas and prove successful.
As you develop your new idea, go through this checklist and take a realistic look at what you’re doing.
1. DOES IT SOLVE A PROBLEM?
Look at FiberFix http://www.youtube.com/watch?v=-AfeqPc4uf4
People break stuff, don’t want to buy new stuff and would rather fix it. Granted, the process seems clunky but it solves a problem. Back in the day, so did cars. Cars kept horses from having to carry people on their backs and they eventually went a lot faster. Trains and airplanes went even faster than that. Solve a problem.
Does your product solve a problem or make people’s lives easier?
2. DOES IT HAVE THAT COOL, FUN FACTOR?
Look at Silly Bands or Rainbow Looms - they didn’t solve problems but they were catchy, smart and fun! My nieces love them, and so do I.
3. HAVE YOU MADE A FANTASTIC VIDEO?
Show what your product does, and... Read more

True Media wins 2014 Bionic Agency of the Year Award at iMedia Agency Summit

Posted by iMedia Editors on December 11th, 2014 at 10:02 am

At the iMedia Agency Summit in Bonita Springs, Florida, Bionic Advertising Systems announced True Media had won the inaugural Bionic Agency of the Year Award. This award will be given annually to the advertising agency that has made the most significant improvements in workflow automation technology that reduces non-working media costs, improves results for advertisers, and increases job satisfaction for its employees.
“We work with hundreds of agencies of all sizes and shapes,” said Joseph Pych, CEO of Bionic Advertising Systems. “True Media has impressed me with both their vision for automation in a modern media agency and the pace at which they’ve executed their vision. They stand out as a beacon among media agencies.”

True Media is a Missouri-based independent agency which specializes in the strategic planning and placement of traditional and digital for clients which include HCA, Nature’s Variety, Monsanto, and The State of Missouri. Founded in 2005, the agency has been named on the Inc. 500 for the past five years.
In 2014, True Media has moved from a manual, Excel-based workflow typical of today’s media agencies to a systematic, process-driven workflow. As a result of its efforts in automating... Read more

Certifications And How They Help Your PR

Posted by Morgan Sims on October 28th, 2014 at 2:24 pm

We can all face it, quality of work is the most important thing a business can do. The days of quantity over quality are over and now customer satisfaction is more important than ever. This is because with social media and the internet, one customer who has a bad review can kill the chances of acquiring new customers. One of the best marketing strategies is to acquire an accreditation or certification by a company that is trusted in their market.
This is why a certification is important but a certification that also gives back. Certifications are not all considered equal, some certifications carry more weight than others. A certification like the ISO 9001 does periodic customer satisfaction surveys rather than being a business rest on its laurels for years. The company contracts a 3rd party company called Lake Research so there is no benefits given and the results are transparent. Many companies do not do this and the improvement in there systems is at the forefront of the British Assessment Bureau. Looking for a company that doesn’t rest on its laurels and keeps improving and updating their accreditation is paramount.
Should You Seek An Accreditation?
The question always poses itself whether seeking out... Read more