'Uncategorized' Category

In Professional Settings, Does Where You Sit Matter?

Posted by Willie Pena on March 20th, 2014 at 8:25 am

In business situations, choosing a seat can guide the type of reception, cooperation and respect you get from others.  Everything about the action of taking a seat – the location, the posture, the proximity to another person – speaks volumes and becomes a part of your professional body language.  Seating tendencies should be adjusted based on environment, the amount of people present and your specific role.
In general, side-by-side seating is known to suggest cooperation between parties. Corner seating is viewed as friendly and disarming. Opposite seating configurations connotes a serious, restrained atmosphere where protocols should be followed. To make sure you are conveying the right tone and personal traits in any scenario, consider the following tips.


For a group interview, it’s best for the interviewee to sit so that he has the full attention of every interviewer and always remains the central focus. The recommended arrangement is for all participants to sit at a long table that allows the panel of interviewers to sit evenly spaced on one side, while the interviewee sits on the opposite side in the center of the table.


For a small interview that includes just two people -- the interviewer and person being interviewed – there are... Read more

SXSW: Designing for the Fringe

Posted by Cameron Friedlander on March 20th, 2014 at 7:55 am

What if true innovation and game change could come by focusing on fringe groups? For instance, if we look at the concepts being created around the disabled and the elderly, can we add greater value to the overall conversation within digital?

Love Is Everything: Happy Valentine’s Day!

Posted by Denise Zimmerman on February 13th, 2014 at 2:51 pm

Millions will get engaged on Valentine's Day. Billions in products and services will be sold from jewelry to candy to flowers in a celebration of love. If you're not Hershey's, Godiva, 1-800-flowers, Alex and Ani, Red Envelope, Zales - what does this have to do with you?  Everything.
As we mixed, mingled, and shared our customer love stories at the recent iMedia Brand Summit, it was clear we are marketing in an age where human interaction and technology are intersecting in new ways. From wearables to holographic rock concerts, as summit keynoter, Becky Frankiewicz, SVP/GM Global Costco, PepsiCo adeptly put it "We are in the economy of experiences. The rules of marketing have changed. It's about engagement."
True engagement elicits emotion from joy, pleasure, happiness to love. The potential to elicit brand love is possible anywhere and anytime – and eMarketer has the data to prove it. Unlocking the power of love, creating brand evangelists, spreading and sharing brand love - creating true engagement is fundamental to our goals.
Love is one of the most potent human emotions that can connect and power us as a community. It connects us to the most successful brands in the world. It is... Read more

Digital Marketing and Women

Posted by Willie Pena on December 19th, 2013 at 7:51 am

On track to control more than $7 trillion in consumer spending by the year 2020, women have enormous buying clout and are the main shoppers for themselves and the entire family. Realizing that, many companies are strategizing how to best appeal to women through digital advertising and marketing.  It isn’t always easy.
Marketers have to walk a fine line between female cliché and realistic, inclusive imagery that merges brand messaging with modern woman-centric interests and principles.  A new booklet from Insights in Marketing, entitled “Getting Women to Buy: Better Insights to Transform your Marketing,” offers companies crucial advice that could make their efforts easier.
So far, the target audience is not impressed. Nearly every segment of women from moms to working professionals to baby boomers believe marketers do not understand them and fail to market to them successfully or frequently enough.  Less than 10 percent of women feel marketing messages truly resonate with them. The most disappointing marketing came from fields that historically and traditionally aimed ads at men: automobile companies, the alcoholic beverage industry, and banks or other financial institutions.
One problem might be the absence of women in executive advertising positions.  Research shows that less than 3 percent of creative directors... Read more

People, Process Just As Important As Technology In Legacy System Migrations

Posted by Devanshi Garg on October 7th, 2013 at 10:36 am

Enterprises and businesses rely on technology that will one day grow out of date and become ineffective. A legacy system migration effectively addresses the issue of modernizing or rebuilding older legacy applications to handle future business needs including business process optimization and workflow integration.
Enterprises and businesses rely upon technology that will one day grow out of date and become ineffective. From AS/400 to Open VMS and legacy ERP systems, businesses across all industries rely on such platforms for their business processes that can benefit from modernization to provide increased functionality in the short term, and long-term scalability for years to come.  Not every new technology innovation is worthy of adoption and there comes a point when antiquated software systems impede business continuity. However, a legacy system migration effectively addresses the issue of modernizing or rebuilding older legacy applications to handle future business needs. And given that software systems are by nature destined to be replaced, a legacy system migration attempts to retain as much possible value from your initial IT investments.
In order to optimally prepare for the jump to a modernized system, it is recommended that IT and management address several specific areas: maintaining documentation throughout the process, utilizing a... Read more