iMedia Connection Blog

It dawned on me in the middle of a Barney and Caillou marathon with my two-year-old on New Year’s Eve … how priorities have changed!
Traditionally a time when people take stock of personal and professional successes and set goals for the next year, I found myself singing along to: ‘I love you, You love me …’.
At this point you might be thinking, ‘Is this blog now getting into what Barney, that ghastly purple dinosaur, can teach me about marketing or marketing research?’
No dear reader, I wouldn’t do that to you … I give you more credit than that. But you’re close!
What could parenting and marketing research possibly have in common?
Outside of work, much of my free time is spent figuring out how to be the best possible father, raise an adjusted child and a good citizen of the world. And that’s how I found myself enjoying the book Erik Erikson’s ‘Eight Stages of Life’, essentially about the development of personality from birth through death.
In reading about these stages, my mind naturally turns to my chosen field of marketing research, specifically as it relates to the role that research plays within an organization, and its stages of acceptance within that organization.... Read more

The best consumer insight in the world is nothing unless it inspires in marketers the confidence to act. Here’s how your data can do just that.

It appears we may be making progress by switching to the lexicon of love. Consumers and respondents deserve to be acknowledged as people!