With Father’s Day coming up this weekend, we thought we’d take a look at some of the top Father’s Day posts from last year. These are the top 25 from the largest consumer brands on Facebook. Happy Father’s Day to all the fathers out there.
From resumes to references, I have seen candidates do some pretty stupid – but fixable — things to hamper their efforts at getting a new job. While some of the mistakes highlighted below might illicit a quick “doh!” from my readers, others are simply douchey.
One of my favorite mistakes is when someone sends me a resume after using Word’s “track changes,” forgetting to hit “save all.” The resume, when opened, is red-lined and I can see all the edits and “stets.” I applaud the effort to edit one self, but sending a marked up resume is just down right sloppy.
Also, your resume should be easily searchable once downloaded. So putting your name on the file itself is key. FirstNameLastNameResume.doc will do. Remember, you are not the only person applying for a job. Don’t make the hiring manager or recruiter have to chase their tail to find yours once downloaded
If you are initially communicating with a hiring manager or recruiter on your work email, migrate the conversation to a personal one quickly. While I’d like to think big brother (or your boss) isn’t... Read more
Within about 100 milliseconds of meeting someone new or encountering a new product for the first time, you’ve already formed a first impression- and a strong one at that, since first impressions often remain intact even when contradicted by factual information. With that in mind, it’s no wonder that ecommerce companies are starting to devote more time and attention to custom packaging. However, there’s more to custom packaging than just cleverly branded packaging in your company’s colors. Here’s how custom packaging can impact a buyer’s first impression, and what custom packaging entails besides branding.
When customers go online and purchase your product, they don’t have a real tactile experience with your product until it arrives in the mail. Your packaging, therefore, is the first impression many of your customers get of your company and its products. A shabby, sub-par package will disappoint your customers, even if the product inside is high-quality.
Consumers have come to appreciate and even expect high-quality custom packaging. Within the past five years, “unboxing” videos have become popular on YouTube. In these videos, buyers record themselves “unboxing” an item they have purchased or received, taking first impressions to another, more visible level. In fact, since 2010, the number... Read more