'Uncategorized' Category

Executive Recruiting: The Importance of Educating Marketing Candidates

Posted by Willie Pena on September 18th, 2014 at 9:12 am

If you currently hold a high-level marketing position, you’ve probably gone through your fair share of job interviews over the years. However, you may not be as well-versed in the process of executive recruiting, especially if you’ve been with the same company for an extended period of time. Although there are some similarities between the executive hiring process and hiring for an entry- or mid-level position, there are also some key differences that you need to know. As a candidate, understanding how the executive recruiting process works can help you advance your career with the right company.
At Executive Level, Search Firms Will Come to You
When you first started your career, you may have had to read through job boards or attend networking events in the hopes of landing an interview. However, when you’re at the executive level, you can expect recruiting firms to reach out to you. These search firms may find you in a number of ways; much of the time, the firm will do a lot of work with a specific industry and may already know you through their networking efforts. The firm may also use an in-house team of researchers and other resources available to them to... Read more

5 Things Startups Think About Themselves That Are Wrong

Posted by David Murdico on May 29th, 2014 at 4:44 am

The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit.
I talk with startups every day, and the one thing many of them have in common is that their self perception is often out of whack with what people actually want or need. Lots of valuable time, money and most importantly, energy, get lost this way via development, marketing and PR.
1. We’re Changing The World!
Not yet you're not. Your vision includes the potential to change some part of the world and people’s lives, but until you’ve attracted enough customers, subscribers, media attention, or social media swagger to actually start making a difference,  you’ve changed nothing.
Take a realistic look at when that moment will be that you go from the "idea" of changing the world to "actually" changing the world. That’s what you’re shooting for, and if you're smart, driven and talented you'll get there.
2. We’re Revolutionary, A First, Unique!
Are you sure? Have you really looked? Are you really as unique as you think or are? Are there others like you out there? Don’t be afraid to look.... Read more

5 Reasons to Hype Your Startup Pre-launch by Marketing Now

Posted by David Murdico on May 25th, 2014 at 5:56 pm

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same?
Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you.
Instead of waiting until everything is perfect, launching, and then starting to think about your marketing, plan a marketing strategy and start hyping everything first, so that by the time you launch, you have momentum.
It’s much easier to steer a sailboat and win the race with a good tailwind and a good head start.
1. Get Ranked on Search Before Your Competition Does
The earlier you start getting found for the keywords related to your startup, the better. The best way to do this is by creating good, relevant content like blogs, videos, graphics and quality links on sites that matter to your industry.
Set up your social media channels and get busy. Set up your website as just a web page, for now, and include basic information, links to your social media channels, a... Read more

Why Employee vs Independent Contractor Classification Matters

Posted by Willie Pena on May 9th, 2014 at 7:47 am

Whether you are looking to hire talent for your business from a creative agency such as Wunderland or searching for a new job, it is important to understand the differences between employee and independent contractor classifications. From tax ramifications to business or worker responsibilities, this one label can make a huge difference. These tips and criteria will help you to ensure you are using the right classification to achieve maximum benefit for your business or employment efforts and avoid the pitfalls of improper classification.
Independent Contractor or Employee?

When it comes to choosing the proper classification, there are many things to consider. The US Department of Labor and Supreme Court agree that classification is not possible using a specific list of criteria. However, by analyzing worker involvement and the employer-employee relationship, a few generalizations can help to determine the proper choice.

Worker Control and Supervision: In general, independent contractors provide a service while controlling many of the terms of when and how services are rendered. Employees are generally provided a schedule and supervised within the company while independent contractors are not.
Worker Investment: In most cases, employees are provided with facilities, equipment and training by their employers. While some of these items may... Read more

In Professional Settings, Does Where You Sit Matter?

Posted by Willie Pena on March 20th, 2014 at 8:25 am

In business situations, choosing a seat can guide the type of reception, cooperation and respect you get from others.  Everything about the action of taking a seat – the location, the posture, the proximity to another person – speaks volumes and becomes a part of your professional body language.  Seating tendencies should be adjusted based on environment, the amount of people present and your specific role.
In general, side-by-side seating is known to suggest cooperation between parties. Corner seating is viewed as friendly and disarming. Opposite seating configurations connotes a serious, restrained atmosphere where protocols should be followed. To make sure you are conveying the right tone and personal traits in any scenario, consider the following tips.


For a group interview, it’s best for the interviewee to sit so that he has the full attention of every interviewer and always remains the central focus. The recommended arrangement is for all participants to sit at a long table that allows the panel of interviewers to sit evenly spaced on one side, while the interviewee sits on the opposite side in the center of the table.


For a small interview that includes just two people -- the interviewer and person being interviewed – there are... Read more