'Uncategorized' Category

5 Steps to Start a Successful Small Business

Posted by Morgan Sims on October 22nd, 2014 at 2:25 pm

Any new business is a risk and a challenge. This is especially true for first-time business owners. To step out as an entrepreneur is commendable, but it is no guarantee of long-term success. That only comes with good decisions, consistency, and some luck. To maximize your chances of profiting from your new venture for years to come, there are certain basics to learn, principles that every successful business owner follows.
Know Where You Fit In. Is there a real world need for the product or service you plan to offer? This holds true whether you are creating software or opening up a coffee shop. There have to be customers, living and breathing, who will come to be the lifeblood of your big idea. Be realistic when analyzing just how big and far reaching your business can be. Can it truly survive and thrive? If you feel that your judgment is clouded (and if this is your first time, it likely is), ask a professional or trusted advisor to help you see any potential oversights. It’s much better to find them now than before you’re fully invested. Of course, this process won’t bring to light every problem you will face in the... Read more

Financial Fraud in the Digital Age

Posted by Morgan Sims on October 21st, 2014 at 1:15 pm

New England College Online

Executive Recruiting: The Importance of Educating Marketing Candidates

Posted by Willie Pena on September 18th, 2014 at 9:12 am

If you currently hold a high-level marketing position, you’ve probably gone through your fair share of job interviews over the years. However, you may not be as well-versed in the process of executive recruiting, especially if you’ve been with the same company for an extended period of time. Although there are some similarities between the executive hiring process and hiring for an entry- or mid-level position, there are also some key differences that you need to know. As a candidate, understanding how the executive recruiting process works can help you advance your career with the right company.
At Executive Level, Search Firms Will Come to You
When you first started your career, you may have had to read through job boards or attend networking events in the hopes of landing an interview. However, when you’re at the executive level, you can expect recruiting firms to reach out to you. These search firms may find you in a number of ways; much of the time, the firm will do a lot of work with a specific industry and may already know you through their networking efforts. The firm may also use an in-house team of researchers and other resources available to them to... Read more

5 Things Startups Think About Themselves That Are Wrong

Posted by David Murdico on May 29th, 2014 at 4:44 am

The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit.
I talk with startups every day, and the one thing many of them have in common is that their self perception is often out of whack with what people actually want or need. Lots of valuable time, money and most importantly, energy, get lost this way via development, marketing and PR.
1. We’re Changing The World!
Not yet you're not. Your vision includes the potential to change some part of the world and people’s lives, but until you’ve attracted enough customers, subscribers, media attention, or social media swagger to actually start making a difference,  you’ve changed nothing.
Take a realistic look at when that moment will be that you go from the "idea" of changing the world to "actually" changing the world. That’s what you’re shooting for, and if you're smart, driven and talented you'll get there.
2. We’re Revolutionary, A First, Unique!
Are you sure? Have you really looked? Are you really as unique as you think or are? Are there others like you out there? Don’t be afraid to look.... Read more

5 Reasons to Hype Your Startup Pre-launch by Marketing Now

Posted by David Murdico on May 25th, 2014 at 5:56 pm

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same?
Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you.
Instead of waiting until everything is perfect, launching, and then starting to think about your marketing, plan a marketing strategy and start hyping everything first, so that by the time you launch, you have momentum.
It’s much easier to steer a sailboat and win the race with a good tailwind and a good head start.
1. Get Ranked on Search Before Your Competition Does
The earlier you start getting found for the keywords related to your startup, the better. The best way to do this is by creating good, relevant content like blogs, videos, graphics and quality links on sites that matter to your industry.
Set up your social media channels and get busy. Set up your website as just a web page, for now, and include basic information, links to your social media channels, a... Read more