'Targeting' Category

Ready. Aim. Fire.

Posted by Patrick Reynolds on September 29th, 2015 at 12:36 pm

Installing a central real-time hub that takes in data from all the spokes and pushes actions back out through the appropriate channels is an absolute must.

Ad Blockalypse Really Happened: Now What?

Posted by Roy de Souza on September 21st, 2015 at 10:31 am

Last week something happened that really goes to the heart of what's occurring in the advertising industry now. If it is given the attention it deserves, it may well change the way the ad industry operates, and we think for the better. It raises ethical questions, economics questions, and freedom of speech questions.
Here's what went down. A well-liked technologist, Marco Arment, who created Instapaper and Overcast, released an ad blocker called Peace into the Apple app store on Wednesday, the day of the IOS9 update. Within 36 hours, he had made $138,000 in $2.99 downloads. His app was the # 1 in the App Store, and the next four top selling app were also ad blockers.
But then he pulled the app. It had taken only a couple of days for him to realize that he was not only blocking ads on his own site, but also those of one of his good friend and colleague John Gruber, publisher of the small site Daring Fireball.  In general, ad blockers will be far more deleterious to  small publishers like Arment and Gruber than to the giants. The giants will get around them by buying "native ads," ads that look like the content they're being... Read more

Data-Driven Marketing: Knowledge is Power [Infographic]

Posted by Joseph Vito DeLuca on September 1st, 2015 at 1:29 am

Marketers are understanding the impact data has on creating relevance when it comes to carrying out effective communications channels with customers and potential customers. However, marketers are also finding data collection, segmentation and activation to be a daunting task.
In the below infographic by Yieldr, all of these points are outlined. For instance, one-third of marketers say their ability to analyze data to create personalized experiences is poor. Therefore, many marketers are seeking outside help, with data-management platforms playing a vital role.

Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition

Posted by Joseph Carrabis on August 26th, 2015 at 11:12 am

Buy this book to make me happy

Emerging Technologies Showcased at SIGGRAPH 2015 Could Be Tomorrow’s Products

Posted by Neal Leavitt on August 20th, 2015 at 6:23 pm

SIGGRAPH has always served as a unique forum for an array of cool and innovative technologies and computer graphics approaches. Last week’s SIGGRAPH 2015 conference continued the trend.
This marked the 42nd conference and exhibition; SIGGRAPH reported that almost 15,000 attendees, partners and media from 70+ nations descended upon the Los Angeles Convention Center.
Kristy Pron, SIGGRAPH’s Emerging Technologies Program Chair said at this year’s conference, “we wanted to find technologies that can be applied to daily life, whether it will be tomorrow or in a few years. We also wanted to uncover practical emerging technology apps from various industries such as automotive.”
So here are a few examples that are still in the nascent stage but could have real-world applications soon:
SemanticPaint – A collaborative effort by Microsoft, the University of Oxford and Stanford University. The SIGGRAPH demo unveiled what the research team says is a “new and interactive and online approach to 3D scene understanding.” The system lets users simultaneously scan their environment and interactively segments a scene by “reaching out and touching any desired object or surface.” Users have continuous live feedback online. The researchers further stated that errors can be immediately corrected in the segmentation and/or learning, which... Read more