I'm digging SimpleDeal, which looks to be a promising new hyper-local mobile app that connects restaurants with customers at the point of maximum interest.
Unlike apps for setting reservations, receiving daily deals, pre-ordering meals and so on, SimpleDeal acts like a kind of digital wingman, enabling passersby to point their mobile phones at a restaurant to see the menu, find out more about its offerings, review any special deals and make a dining decision.
The restaurant can then follow up with new deals if the consumer opts in, but the app capitalizes on what I believe is mobile's greatest promise.
That is to say it is not push-based, it is pull-based - consumer activated, at the consumer's discretion, at the moment when a consumer is most interested in what you have to offer. And it is enabled through an online portal where restaurants can modify their messaging, or change out specials or deals, in real time.
Most important of all, it gives the client restaurant more than just a transactional ROI, it gives them added voice and value, by enabling them to share what they believe makes their offerings unique.
Time will tell if SimpleDeal, which is live in Long Beach California today, and about... Read more
Whether you like it or not, Valentine’s Day is approaching. There’s no question that you can use this chance to boost your email campaigns or…vice versa. It’s a well-known fact that a lot of people are single on St. Valentine’s Day. It is very depressing and sad. Not everybody will be excited to get lovely email valentines.
Following are things that can help you destroy the reputation of your company once and forever. Are you sure you want to take those into consideration?
Start right before the holiday! Preferably, on February 13 or even 14. No one will be expecting any messages from you and plus, it will be too late to buy any gifts or deliver them on time.
Don’t segment your contact list. Send the same messages both to women and men, to old and young. What’s the difference, right?
Everyone will be sending emails with hearts and teddies but you shouldn’t do so in any case! Stand out from the rest, do something different. Forget about any holiday spirit; send usual letters as you do each day, without even trying to use a specialized template.
Don’t suggest any gift ideas, or perfect presents. No one wants to read that bullshit anyway!
Don’t allow... Read more
It's a losing battle.
At 360Connext, our Customer Experience Investigators™ have been working hard to gather evidence to build a case against showrooming. What we have found may surprise you.
Showrooming is here to stay. Here's why:
Instead of truthfully working to understand the way customers behave, many retailers are trying to combat showrooming in ways that are not truly customer-centric. Customers are not afraid to use the technology that brings more information to their fingertips. The ability to quickly and easily do some comparison shopping right from their smartphones is now commonplace.
What does this really mean for retailers? If you're going to try and battle showrooming, you are going to lose. Customers will most certainly, now more than ever, shop on their own terms.
Embracing showrooming for a win/win experience
Personal care and cosmetics retailer Sephora is winning the loyalty of milions of customers simply by offering a world of choices and encouraging them to shop on their own terms- from mobile, desktop, in real life, or a combination of any of the above.
It goes to show you, if you offer customers the shopping experience THEY want, and embrace their habits and preferences instead of trying to change their behavior, it may take some... Read more