'Targeting' Category

How Mobile Coupons and Vouchers Help Your Marketing

Posted by Morgan Sims on November 22nd, 2014 at 2:59 pm

To say that mobile phones have changed marketing is underselling their importance. Mobile ads have stocks like Facebook and other tech giants stocks rising at paces that were previously unseen. The days of having to received vouchers and coupons are over with the advent of their mobile counterparts.
Clarifies Your Return On Marketing
Sometimes it becomes hard to chart whether your marketing spend is actually giving you any return on your investment. Companies try extremely hard by asking customers how they heard about their service but with many of these question skipped, the data can be skewed. Also, there is not always all of the outlets that the company is advertised on as an option for this question. This leads the person to choose the other selection and if you are anything like me, you do not elaborate on the other option that you have selected.
Discounts Are Good Marketing
20 percent off on an entire purchase is nothing to laugh at for many people who are on a tight budget. One may ask how this could be good for a company that is giving such steep discounts. Many of these vouchers have a minimum spend and this makes the odds go up that... Read more

How to Develop an Intuitive App That Maximizes Customer Usability

Posted by Anna Johansson on November 18th, 2014 at 2:56 pm

While mobile apps and interactive website elements were once features that set brands apart from the competition, they are now virtually required to remain competitive in any industry. However, developing a quality application that’s intuitive and user-friendly can be more difficult than it initially seems.
The Crowded App Store
When you search the app store on your phone, one thing becomes clear: there are dozens of nearly identical apps in the marketplace. How is it, then, that certain apps rise to the top of the charts while others disappear? The answer is based on user experience.
According to Q Manning in an article for Code Magazine, “The best apps do more than accomplish their goals; they transport users into a preternatural state of clairvoyance, where each tap is intuitive and never requires second guessing.” In other words, he’s referring to user experience. The best apps tap into a person’s emotions, attitudes, and behaviors through a straightforward and interactive experience.
If you want an app that stands out amongst the hordes of similar applications, it needs to create a relationship with the user. The application should be able to solve a problem, fulfill a need, excite a desire, and keep the user returning to use... Read more

Guilt By Association: Marketers and Anonymous Apps

Posted by Vanessa Naylon on November 13th, 2014 at 5:04 am

We focus a lot on how advancements in ad technology impact digital adertising at 140 Proof, but we also enjoy exploring the ways we behave across social networks as a result of these developments. For data on how we use social networks to express different sides of our personalities, check out the IPG Media Labs study.
A brief foray into the world of anonymous apps reveals why the new social media space is no longer on the down low. With the swipe of a thumb, it’s now possible to learn about the sexually deviant escapades of the faceless individual <100 meters away; sympathize with the self-loathing health nut who just scarfed down a Big Mac; and puzzle out the identity of an anonymous friend who claims to hate her husband.
Exactly what anonymous apps mean for modern culture and how they will be monetized remains to be seen, but it hinges on the interpretation of user behavior.

Fear and Loathing in Anonymous Apps
At first swipe, the content shared on anonymous social media sites appears markedly different from the streams of edited photos, cheery statuses, and humble-brag tweets found on public networks like Facebook, Twitter, Instagram and Pinterest. Whereas the interests and aspirations... Read more

2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?

Posted by Neal Leavitt on October 26th, 2014 at 4:37 pm

Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned terms – and others – you know what some of them are - year-after-year, being bandied about and re-purposed.
To use some pirate vernacular, “arrrggggghhhhhh!”
All good-intentioned, most impart a lot of useful info-nuggets but it’s easy to get lost in the morass.
So is there anything really interesting that might help drive awareness of products/services, and ultimately sales next year?
Internet Retailer recently did a search marketing survey (full results being published in November) from mid-September to mid-October encompassing responses from 95 participants; about two-thirds identified themselves as working for web-only retailers.
Some interesting survey snippets:
• 46.2% reported increased traffic to their e-commerce sites over the past year through natural, or organic search;
• 32.9% generated at least half of their online sales through their paid search and organic search programs combined;
• 40.3% said their search marketing budgets increased over the past year;
• 53.3% said they would increase their pay-per-click search spending... Read more

The Collaborative Economy: What Big Brands are Learning from Disruptive Startups

Posted by Kent Lewis on October 23rd, 2014 at 6:05 pm

The final session of the day at Startup Marketing Conference focused on the collaborative economy and how large brands are learning from disruptive startups. Ben Kaplan from PR Hacker hosted the session and mentioned how brands like GE and Virgin are learning from and collaborating with startups. Kaplan also mentioned Meow Mix CatStarter as a recent example of leveraging a passionate community willing to innovate.
Matt Kaufman, President at CrunchBase, kicked off by sharing an example of how Nestle is working with startup to stay ahead of the game. From his experience, Kaufman believes brands aren’t exactly sure what they want. That means agencies can get into a trap of selling what they know instead of what agencies need. It also increases the chance the brand won’t buy something they are not sure they need, even if they can afford to pay.
Michelle Regner, CEO and Co-Founder of Near-Me.com, discussed how big brands look to her company for help in understanding the customer journey. For example, Cisco wanted a better way to sell used routers and Near-Me created a marketplace for the partners to use. She also mentioned Hallmark creating an Etsy-type marketplace for customers to interact, and Hallmark gets the benefit... Read more