Gone are the days when marketers could advertise to the mobile masses with a general campaign aimed to blanket an entire audience. The needs and wants of consumers has created a melting pot of advertising potential and marketers must optimize their campaigns, which is exactly where in-app messaging comes into play.
A client recently emailed me that ‘121 meetings might be the sensible approach’ – we were strategizing about holding a press event in advance of a conference.
SMH (‘Shaking My Head’), I wanted to have a bit of fun so SCNR (‘Sorry, Could Not Resist’), I lobbed back a zinger that we should shoot for 122 meetings, figuring AFAICT (‘As Far As I Can Tell’), the client had inadvertently made a typo.
AWK (‘Awkward’). Brain freeze. He meant ‘1 to 1’.
I thought about adding a smiley along with the reply but TBH (‘To Be Honest’), if I see one more emoticon, FMCDH (‘From My Cold Dead Hands’)…you can fill in the rest here.
All of the aforementioned further elucidates what’s finally happened. Internet/text messaging slang has taken over the business world, for better or worse – so, to quote the Borg from Star Trek, ‘resistance is futile.’
AAR (‘At Any Rate’), I started wondering how certain Internet slang, acronyms and text messaging aphorisms have steadily crept into our daily lives. How did this happen?
AFAICT (‘As Far As I Can Tell’), lots of theories abound but here’s a favorite – Harvard sociology professor Steven Shapin noted a few years ago that... Read more
This Valentine’s Day, take a lesson from Cupid. He knows a thing or two about Targeting. With so many brilliant mobile apps available, and competition for new users increasing, it’s time for Marketers to grab an arrow, strap on some proverbial wings and fully leverage the Targeting strategies available to them. Without further ado, I offer this overview to help Marketers become sharp-shooters and target appropriately to attract the right audience and drive more app downloads.
In part one of my interview with SimpleDeal CEO James McKinney, we heard about how this new app connects passersby with restaurants right at the point of maximum interest.
In part two, we'll hear more about what it means to restaurants - including how they might be able to turn a trove of data into a gold mine.
CLICK TO LISTEN: Q&A: James McKinney, CEO of SimpleDeal (Pt 2)
(Approx 7 min, 25 sec)
Tags: activation, advertising, app, branding, deals, james, lbs, location, marketing, mckinney, mobile, qsr, restaurants, retail, rick mathieson, simpledeal
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