'Targeting' Category

Data-Driven Marketing: Knowledge is Power [Infographic]

Posted by Joseph Vito DeLuca on September 1st, 2015 at 1:29 am

Marketers are understanding the impact data has on creating relevance when it comes to carrying out effective communications channels with customers and potential customers. However, marketers are also finding data collection, segmentation and activation to be a daunting task.
In the below infographic by Yieldr, all of these points are outlined. For instance, one-third of marketers say their ability to analyze data to create personalized experiences is poor. Therefore, many marketers are seeking outside help, with data-management platforms playing a vital role.

Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition

Posted by Joseph Carrabis on August 26th, 2015 at 11:12 am

Buy this book to make me happy

Emerging Technologies Showcased at SIGGRAPH 2015 Could Be Tomorrow’s Products

Posted by Neal Leavitt on August 20th, 2015 at 6:23 pm

SIGGRAPH has always served as a unique forum for an array of cool and innovative technologies and computer graphics approaches. Last week’s SIGGRAPH 2015 conference continued the trend.
This marked the 42nd conference and exhibition; SIGGRAPH reported that almost 15,000 attendees, partners and media from 70+ nations descended upon the Los Angeles Convention Center.
Kristy Pron, SIGGRAPH’s Emerging Technologies Program Chair said at this year’s conference, “we wanted to find technologies that can be applied to daily life, whether it will be tomorrow or in a few years. We also wanted to uncover practical emerging technology apps from various industries such as automotive.”
So here are a few examples that are still in the nascent stage but could have real-world applications soon:
SemanticPaint – A collaborative effort by Microsoft, the University of Oxford and Stanford University. The SIGGRAPH demo unveiled what the research team says is a “new and interactive and online approach to 3D scene understanding.” The system lets users simultaneously scan their environment and interactively segments a scene by “reaching out and touching any desired object or surface.” Users have continuous live feedback online. The researchers further stated that errors can be immediately corrected in the segmentation and/or learning, which... Read more

Tracking Consumer Behaviors like Weather Patterns… What You Could Be Learning

Posted by Bill Guild on August 19th, 2015 at 11:05 am

I know what you’re thinking… another article about programmatic. But given the rapid pace of advancements in the programmatic space, we’ve entered a time when advertisers and retailers are forced to reexamine their strategy, take a closer look at what programmatic means to their business, and prioritize the pieces of the puzzle they should be employing to reap the greatest benefits.
This is an important time for retailers to consider the tremendous value of examining the changing costs of audiences purchased through real-time bidding. Brands must not settle with the knowledge that programmatic systems incorporate audience data in real-time or that machine learning automatically determines bid values for each impression. Pricing awareness gives advertisers an understanding of the longer-term trends that grip the programmatic advertising market. These trends can help advertisers to gauge which third-party consumer segments will be more cost-effective than others.
In order to see better results, advertisers should keep these considerations in mind:
Always be evaluating and adjusting
While it might be automated, programmatic is far from “set it and forget it” technology. Factors like current events and shifting trends require savvy advertisers to remain in a constant state of observance and advancement – constantly evaluating and adjusting their partners... Read more

Persuading Mobile Users Through Innovation

Posted by Jeff Hasen on July 29th, 2015 at 10:44 am

Apple co-founder Steve Jobs said that innovation separates leaders from followers. Serial entrepreneur Jason Calacanis says, “You have to have a big vision and take very small steps to get there.”
The pace is in dispute, but the need for brands to advance technologies and find new ways to engage with the near always-on wireless user is universal.
But how? And what shape does that take?
“If you have a real specific need for doing it and you think it's going to solve a problem, being an early adopter (of technology) is great,” former JetBlue mobile lead Jonathan Stephen told me in an interview for my new book, “The Art of Mobile Persuasion”. http://artofmobilepersuasion.com
“You are quick to fail and quick to being successful. There are others out there who think this can be an enhancement to an experience and maybe those are the ones who don't necessarily jump on the early bandwagon but they continue to see as the technology improves itself, that they will adapt over time and a lot of the kinks will have been worked out. Best practice would have been created and they would have followed those guidelines.
“It really depends on the position that you're in. If you've got... Read more