'Targeting' Category

Watch the Webinar – Get More Leads on Your Radar

Posted by Winnie Brignac Hart on April 15th, 2015 at 7:27 am

During the webinar, we highlighted strategies on how to build a lead generation plan:
• Identify an ideal lead versus a stowaway
• Strategies to be top-of-mind when leads are looking for a solution
• ROI statistics on the benefits of lead nurturing
• Tools that can monitor and manage your lead funnel
• The 8 alignment indicators on your True North Radar
View Webinar

The Single Biggest Mistake Marketers are Making?

Posted by Willie Pena on March 19th, 2015 at 6:23 am

To answer this question, I turned to Jerry Jao, CEO and Co-Founder of Santa Monica, CA-based Retention Science. His firm sells an automated marketing platform which profiles and predicts customer behavior in order to deliver contextual messaging at the best possible times. If you read my  earlier piece with my coverage of Adobe Summit, then you know just how important context is becoming to marketers.

While whoever I ask about the biggest marketing mistakes has their own bias and provides a different response, Jerry's answers reiterate a well-known -- yet often ignored -- precept about customers and how to derive the greatest ROI from marketing dollars: namely, it costs far less to retain existing customers than to market to new ones.
Read on for his take on the subject.
Tell me a little about your background and why you decided to found Retention Science?
Both my co-founder and I had experience selling products online, from video games to comic books to electric violins. We soon saw firsthand the challenge of retaining existing clients, and just as quickly realized that our problem was far from unique. Most businesses were not – and still aren’t – spending enough on customer retention.
This was despite the... Read more

5 Marketing Tactics That Can Drive Online Sales

Posted by Anna Johansson on March 17th, 2015 at 5:12 pm

You have an e-commerce business or organization that’s dependent on online sales for a large percentage of total revenue. That being the case, you want to optimize and adjust to the overall trends of the global marketplace on a steady basis.
This entails constant attention to new marketing tactics as they surface, and how they can help you drive traffic and convert site visitors into customers.
Advantages of Internet marketing
Critics like to focus on the disadvantages and challenges of Internet marketing. They’ll claim it’s more difficult to influence buyer decisions from beyond the computer screen.
But the truth is that online marketing affords businesses quite a few advantages, including reach, customization, and convenience. Take a look at each:

Reach. The primary advantage of Internet marketing over standard commercial promotion is that you’re able to reach an exponentially larger audience. You aren’t constrained to a particular geographic region, and you’re capable of going after highly targeted groups.
Customization. With an array of tools and resources at your fingertips, you can customize your marketing messages in any way you please, and at very little cost. This personalization enables you to target individual interests, as opposed to having to implement a large, sweeping campaign.
Convenience. Finally, Internet marketing is... Read more

Adobe Summit 2015 Wrap-Up – CONTEXT IS KING

Posted by Willie Pena on March 16th, 2015 at 9:48 am

A wrap-up of the innovations launched at the biggest digital marketing conference in the world.

More Leads On Your Radar?

Posted by Winnie Brignac Hart on March 12th, 2015 at 12:28 pm

Do you have a consistent funnel of ideal leads on your radar and a lead generation strategy to nurture them towards a sale?
Inbound Marketing
Inbound marketing focuses on creating quality content that pulls prospects toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract leads and ideal prospects.
Results of an inbound marketing strategy:

Increases ideal leads/lead generation
Increases web traffic
Improves SEO
Provides quality content to attract target audience
Nurtures ideal leads to be top-of-mind when they are looking for a solution
Automates marketing messages
Know which marketing efforts and channels are giving the best ROI

We build the Inbound Marketing Strategy, launch the platform and campaign.
How do you score on your lead generation strategy?
True North. A plan that keeps you on course and aligns your purpose, brand and strategy – this is what we call your True North. Finding your True North starts with assessing where you are in eight key areas on the True North Radar: Strategic Alignment, Positioning, Distinction, Branding, Authenticity, Lead Generation, Messaging and Marketing.
Download the True North Radar assessment.