'Targeting' Category

Programmatic Storytelling: From Discovery to Purchase & Beyond

Posted by Joseph Vito DeLuca on October 12th, 2015 at 8:45 am

When it comes to programmatic marketing, the first thoughts to come to mind are typically performance advertising and the ability to purchase cost-effective digital inventory. Lost in the shuffle seems to be not only branding, but the overall communications strategy. Rather than siloing your programmatic in dispart campaigns, incorporate it into your complete marketing mix throughout the customer journey.
It's All in The Data
One of the advantages to serving ads programmatically is having the ability to leverage data to not only achieve smarter targeting measures, but also having the ability to be more relevant with your messaging, which is crucial. Using a mixture of revenue data, customer data, other first-party data and third-party data, you can segment customers based on purchase and behavioral history and vary the message based on location and other demographics to connect the right product to the right customer.
"The key outcome of successfully analysing and utilizing this first-party data is the ability to develop a strategy of truly people-based marketing," writes Christopher Ratcliff of Econsultancy. "People-based marketing means being able to recognize and engage your customers at every touchpoint in real-time and all the time. To facilitate this, technology has to be used to provide uniquely... Read more

Ready. Aim. Fire.

Posted by Patrick Reynolds on September 29th, 2015 at 12:36 pm

Installing a central real-time hub that takes in data from all the spokes and pushes actions back out through the appropriate channels is an absolute must.

Ad Blockalypse Really Happened: Now What?

Posted by Roy de Souza on September 21st, 2015 at 10:31 am

Last week something happened that really goes to the heart of what's occurring in the advertising industry now. If it is given the attention it deserves, it may well change the way the ad industry operates, and we think for the better. It raises ethical questions, economics questions, and freedom of speech questions.
Here's what went down. A well-liked technologist, Marco Arment, who created Instapaper and Overcast, released an ad blocker called Peace into the Apple app store on Wednesday, the day of the IOS9 update. Within 36 hours, he had made $138,000 in $2.99 downloads. His app was the # 1 in the App Store, and the next four top selling app were also ad blockers.
But then he pulled the app. It had taken only a couple of days for him to realize that he was not only blocking ads on his own site, but also those of one of his good friend and colleague John Gruber, publisher of the small site Daring Fireball.  In general, ad blockers will be far more deleterious to  small publishers like Arment and Gruber than to the giants. The giants will get around them by buying "native ads," ads that look like the content they're being... Read more

Data-Driven Marketing: Knowledge is Power [Infographic]

Posted by Joseph Vito DeLuca on September 1st, 2015 at 1:29 am

Marketers are understanding the impact data has on creating relevance when it comes to carrying out effective communications channels with customers and potential customers. However, marketers are also finding data collection, segmentation and activation to be a daunting task.
In the below infographic by Yieldr, all of these points are outlined. For instance, one-third of marketers say their ability to analyze data to create personalized experiences is poor. Therefore, many marketers are seeking outside help, with data-management platforms playing a vital role.

Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition

Posted by Joseph Carrabis on August 26th, 2015 at 11:12 am

Buy this book to make me happy