To say that mobile phones have changed marketing is underselling their importance. Mobile ads have stocks like Facebook and other tech giants stocks rising at paces that were previously unseen. The days of having to received vouchers and coupons are over with the advent of their mobile counterparts.
Clarifies Your Return On Marketing
Sometimes it becomes hard to chart whether your marketing spend is actually giving you any return on your investment. Companies try extremely hard by asking customers how they heard about their service but with many of these question skipped, the data can be skewed. Also, there is not always all of the outlets that the company is advertised on as an option for this question. This leads the person to choose the other selection and if you are anything like me, you do not elaborate on the other option that you have selected.
Discounts Are Good Marketing
20 percent off on an entire purchase is nothing to laugh at for many people who are on a tight budget. One may ask how this could be good for a company that is giving such steep discounts. Many of these vouchers have a minimum spend and this makes the odds go up that... Read more
While mobile apps and interactive website elements were once features that set brands apart from the competition, they are now virtually required to remain competitive in any industry. However, developing a quality application that’s intuitive and user-friendly can be more difficult than it initially seems.
The Crowded App Store
When you search the app store on your phone, one thing becomes clear: there are dozens of nearly identical apps in the marketplace. How is it, then, that certain apps rise to the top of the charts while others disappear? The answer is based on user experience.
According to Q Manning in an article for Code Magazine, “The best apps do more than accomplish their goals; they transport users into a preternatural state of clairvoyance, where each tap is intuitive and never requires second guessing.” In other words, he’s referring to user experience. The best apps tap into a person’s emotions, attitudes, and behaviors through a straightforward and interactive experience.
If you want an app that stands out amongst the hordes of similar applications, it needs to create a relationship with the user. The application should be able to solve a problem, fulfill a need, excite a desire, and keep the user returning to use... Read more
The final session of the day at Startup Marketing Conference focused on the collaborative economy and how large brands are learning from disruptive startups. Ben Kaplan from PR Hacker hosted the session and mentioned how brands like GE and Virgin are learning from and collaborating with startups. Kaplan also mentioned Meow Mix CatStarter as a recent example of leveraging a passionate community willing to innovate.
Matt Kaufman, President at CrunchBase, kicked off by sharing an example of how Nestle is working with startup to stay ahead of the game. From his experience, Kaufman believes brands aren’t exactly sure what they want. That means agencies can get into a trap of selling what they know instead of what agencies need. It also increases the chance the brand won’t buy something they are not sure they need, even if they can afford to pay.
Michelle Regner, CEO and Co-Founder of Near-Me.com, discussed how big brands look to her company for help in understanding the customer journey. For example, Cisco wanted a better way to sell used routers and Near-Me created a marketplace for the partners to use. She also mentioned Hallmark creating an Etsy-type marketplace for customers to interact, and Hallmark gets the benefit... Read more