'Social Media' Category

5 of the Most Effective PR Campaigns of 2014

Posted by Tom Shapiro on August 21st, 2014 at 4:53 am

PR has the power to extend your reach, engage members of your target audience and create strong connections to your brand. To that end, here are 5 exemplary PR campaigns of 2014, each one bold, brilliant and unforgettable.
1. ALS Ice Bucket Challenge
By now you’ve seen countless individuals dumping a bucket of ice over their heads in support of ALS, including celebrities such as Bill Gates, Taylor Swift and Oprah Winfrey. Apart from the silliness, the “ALS Ice Bucket Challenge” has been serious business. The ALS Association, a national non-profit organization fighting Lou Gehrig’s disease, received $31.5 million in donations between July 29 and August 20 compared to $1.9 million during the same period last year.
That’s one heck of a successful PR campaign! And one heck of a great cause!
2. Most Shocking Second a Day Video
The Save the Children “Most Shocking Second a Day” video is almost too overwhelming to sit through. To raise awareness of the plight of children impacted by the war in Syria, it uses the popular one-second-per-day video format, taking you through the life of one girl’s happy childhood slowly and surreptitiously being overtaken by war in her home country. The closing line “Just because it isn’t happening... Read more

The Value of Sales Experience in Marketing

Posted by Benjamin Taylor on August 20th, 2014 at 9:28 am

Simple but important skills like preventing an audio meltdown on a call, knowing how to make strangers comfortable, when to call and when to e-mail, helping your target influencers by using your own network to accrue favors, and building/maintaining that network of influencers for the future, are all things that a good sales representative will know how to do, and that a regular marketer will not.

Using Social Media Queues to Manage Your Marketing Posts

Posted by Anna Johansson on August 18th, 2014 at 3:08 pm

If you manage social media posts for your company, then you're probably familiar with the sometimes overwhelming needs to stay in the loop and help your organization remain relevant with followers. Social media accounts never sleep – users log on at all times to view the latest news in their feeds. However, scrambling to create live posts at all hours isn't really a viable option for most companies. That's where post queues come in – they help you automate your social media posts so that your accounts remain continually active. Here are a few queue services to consider.

Buffer
This well-rounded social media app can wrangle multiple Twitter, Facebook, LinkedIn, Google Plus, and App.net accounts. Their unique "Awesome Plan," helps businesses queue up to 200 social media posts for 12 different accounts. Additionally, you can add team members to share your social media posting responsibilities. Buffer also offers a number of scalable business accounts with two-step login processes for increased credential security.
TweetDeck
There's a reason why Twitter acquired this powerful social media management tool back in 2011. TweetDeck doesn't just help you schedule future posts, but it also helps you make sense of the chaos that is your timeline. You can manage multiple... Read more

5 Lessons for Content Marketers from the #icebucketchallenge

Posted by Gordon Plutsky on August 15th, 2014 at 5:51 am

The ice bucket challenge to raise funds and awareness for ALS research has been a smashing success and has led to a huge spike in donations.  The viral aspect to the campaign has taken on a life of its’ own.  This phenomenon can be a blueprint for content marketers trying to understand the DNA of a viral content campaign.  Here are a few takeaways for marketers:

User generated content spurs participation with your brand: Inside all of us is a budding director or actor; some participants went through great lengths to craft their video.  They tried to be funny or touching in their messages.  Each video creator showed personal touch with the their innate creativity looking for their moment.  Crowdsourcing videos or Instagram pictures can help get your customers involved in your campaigns. The majority of Americans are walking around with HD video cameras in their pockets and they are not afraid to use them.

Video is superior to text for building engagement: Video is the preferred way to spread a message via social media.  Any past technology barriers have evaporated and all audiences are comfortable consuming video across any platform, especially mobile.  The old cliché is true, if a picture... Read more

Report: Social Media Analysis – Luxury Auto Manufacturers

Posted by Doug Schumacher on July 24th, 2014 at 12:33 pm

Automobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all luxury autos are created equal. At least not when it comes to drawing fans and generating engagement on social networks.
The Zuum report “Social Media Analysis - Luxury Autos” is an industry benchmarking and content exploration into where the fans are in that industry, and what engages them. It looks at 12 of the Luxury Automobile brands. Social media networks included in the analysis are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
Key Highlights and Takeaways:

Facebook is the dominant network for most brands in this industry, but considerable activity is moving over to Instagram
Google+ has considerable fan base overall, but is driving minimal engagement with brand content
There’s surprisingly little promotion of posts on Facebook from these brands
Mercedes is prompting their fans on Facebook to join them on Instagram. A possible move in reaction to Facebook’s declining reach issue.
Auto-enthusiast magazines are generating significant engagement for some of the brands, something brands should leverage when possible, as not all press will be entirely possible.

Brands analyzed are: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche and Volvo.