'Social Media' Category

Women in Tech Industry Still Facing Career Challenges

Posted by Neal Leavitt on February 25th, 2015 at 7:39 pm

A few months ago a long-standing colleague of mine decided to leave her tech company after 14 years. The pay was good, benefits great, but she came to the realization that she couldn’t breach that proverbial ‘glass ceiling.’ Despite her stellar qualifications, she resigned.
She’s now getting her teaching credential and wants to teach computer programming to high school students. Any high school that hires her will immediately be that much better.
But her story isn’t an isolated one. Tracey Lien recently wrote in the Los Angeles Times that women are leaving the tech industry in droves. It’s becoming a significant issue for the tech economy.
“According to the industry group Code.org, computing jobs will more than double by 2020, to 1.4 million,” said Lien. “If women continue to leave the field, an already dire shortage of qualified tech workers will grow worse. Last summer, Google, Facebook, Apple and other big tech companies released figures showing that men outnumbered women 4 to 1 or more in their technical sectors.”
Vivek Wadhwa, a tech entrepreneur and fellow with Stanford University’s Rock Center for Corporate Governance, said that when women go to venture capitalists seeking financing for their new startups, they are sometimes treated differently... Read more

Elevating the Customer Experience Through Email and Social Channels

Posted by Willie Pena on February 20th, 2015 at 12:56 pm

While 92% of annual customer service interactions are phone-based, more and more customers are choosing to contact customer service over e-mail and social media channels. With over 3.9 billion active email accounts at the end of 2013, and another billion predicted by 2017, it’s no wonder that 60% of consumers prefer to contact customer service over email. Similarly, 99% of brands have a Twitter account, and 72% of customers expect a response to complaints within the hour.
It’s clear that companies need to step up their email and social customer service channels in order to reach their customers in their customers’ preferred manner- West Interactive lays out how to do it.
First, build a custom contact form that allows your customer to click specific concerns so that their questions will be filtered according to subject matter. One in four email customer service inquires receive a misleading answer, so work with a copywriter to make sure that your answers are clear, professional, and in your brand’s tone. An ambiguous answer can make your customer confused and frustrated.
You should also set up an automatic reply or confirmation email that acknowledges that your customer’s inquiry has been received; in this message, be clear about your... Read more

8 Marketing Truths about Snapchat

Posted by Tom Edwards on February 20th, 2015 at 9:35 am

Snapchat is deliberately distancing itself from the social platforms that have come before it. With a shift from a creation to consumption model, the roadmap on how best to leverage Snapchat is clear.

Here are eight truths that marketers need to understand about how Snapchat views itself — and the ideal approach to maximizing the value of the platform.
1 - Snapchat is Not a Social Network. The Snapchat team has made it clear that it does not consider itself a social network. Instead, Snapchat is positioning itself as an ephemeral communication and consumption platform. This is a key point to consider when defining an approach to maximizing the platform.
2 - Attentive Audience. Snapchat boasts 50 million users in the US with a primary demographic of 14-28 years old. The average user frequents the app 14-22 times per day. It’s clear that Snapchat considers its platform as the “new TV” for this demo. From an attention and eyeballs perspective, driving views with this demographic is a key benefit of the platform.
3 - Consumption vs. Creation. Initially, Snapchat was a 1:1 content creation platform. Snapchat viewed the native phone camera as a competitor. With the recent shift with the Our Story offering and... Read more

Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Part 2): What I Saw at the Revolution

Posted by Rick Mathieson on February 17th, 2015 at 10:03 am

Content marketing may get a lot of buzz these days - but it's as old as advertising itself.
In part two of my conversation with longtime New York Times advertising columnist Stuart Elliott, we continue to talk about how social media has paradoxically fueled growth in television viewership - especially for events like the Super Bowl.
But as part of this wide-ranging farewell Q&A with Elliott - who retired in December after nearly 25 years of covering advertising for the Times - we get into sponsorship advertising, as well as so-called content and video marketing.
Surprise: None of this is future-forward at all. Indeed, it's a return to the golden age of advertising. But while it sideswipes the problem of ad-skipping technologies and an ever-expanding universe of digital distractions, it comes with some considerable challenges of its own.
Photo: New York Times
(Approx: 5:40)

Why Social Media Is Like Asking Girls Out

Posted by David Murdico on February 13th, 2015 at 2:26 pm

Lots of marketing people with brands, businesses, organizations and startups wonder how to approach social media. Approach it like you're asking out a girl or a guy with the short term objective of getting a date and the long term goal of getting married, having kids and living out the rest of your days in misery.
If you're too coy or vague, you may strike up a conversation but you won't achieve your objective - a date.
If you're too pushy or aggressive you may or may not achieve your objective, depending on who you are, how impressive you are, how charming you are and let's face it - how attractive you are.
Attractive can come in the form of good looks, a sparkling personality or a 200k Ferrari parked next to you.
Imagine walking up to a complete stranger - someone you recently met - or even a co-worker - and saying something like "wow, I heard there are movies playing at theaters tonight."  Her response is not likely to be "let's go to one... together... on a date."
Too vague.
OK, now try "I heard there's a great new romantic comedy playing tonight!" She says "what's it called?" You... Read more