'Social Media' Category

5 Tools Every Business Needs for Managing Social Media

Posted by Morgan Sims on March 7th, 2014 at 8:35 am

Internet-savvy businesses acknowledge that social media is a valuable, growing trend that can either make or break their ad campaigns. It is a wonderfully effective way to communicate directly with consumers, and it gives businesses the opportunity to drive revenue while building their brands in the process. These tools will help you better manage your social media strategy and make sure you get out of it even more than what you put in.
Google Analytics

This service compiles in-depth data about your website's traffic. Through this tool, you'll be able to keep track of where your traffic is coming from, which will help you manage your social media and SEO efforts. It also measures conversion rates so you can see clearly how your campaigns are performing.
You can use the basic version for free, but once your site exceeds 10 million hits, you'll find that the premium version is more appropriate for your needs. At a steep price of $150,000 each year, it's definitely an investment, but the benefits it offers businesses is invaluable.
Visually's Google Analytics Report
Google Analytics is a brilliant tool that compiles quite the plethora of information for you to use. It can be intimidating to interpret all those graphs and... Read more

Social Currency as Catalyst for B2C Communications

Posted by Gerhard Jacobs on March 4th, 2014 at 1:08 am

Social currency runs like a thread throughout all interaction. The more you engage the better you will become at engaging – a common truth, yet one that is seldom revered in business.

What Facebook’s Latest Algorithm Change Means for Social Media Marketers

Posted by James Trumbly on March 3rd, 2014 at 10:20 am

This article was originally published on HMG Creative by James Trumbly.
Social media marketers spend their time studying sites like Facebook to determine how the content they post can garner the most visibility. So when Facebook announces a major rollout to the news feed algorithm, the social media marketing world gets turned upside down, especially when those changes mean the current way of doing things has to be drastically altered.
In December of 2013, Facebook announced that high-quality articles would be receiving greater visibility than images (“the latest meme”). That was a game-changer for marketers, many of whom rely on images to command larger chunks of real estate in the newsfeed and to generate activity among fans. The blogosphere went nuts, with some bloggers accusing Facebook of trying to squeeze more money out of businesses in order for their content to be seen, and others fretting that publishers like Buzzfeed who specialize in creating viral content would get ousted completely.
At the end of the day, though, Facebook’s announcement shouldn’t come as a shock. They are, after all, providing free advertising by means of their brand pages (well, except for the money you pay to the social media platform to make sure that page... Read more

Web/Text Messaging Jargon Rules the Biz World

Posted by Neal Leavitt on February 28th, 2014 at 7:02 pm

A client recently emailed me that ‘121 meetings might be the sensible approach’ – we were strategizing about holding a press event in advance of a conference.
SMH (‘Shaking My Head’), I wanted to have a bit of fun so SCNR (‘Sorry, Could Not Resist’), I lobbed back a zinger that we should shoot for 122 meetings, figuring AFAICT (‘As Far As I Can Tell’), the client had inadvertently made a typo.
AWK (‘Awkward’). Brain freeze. He meant ‘1 to 1’.
I thought about adding a smiley along with the reply but TBH (‘To Be Honest’), if I see one more emoticon, FMCDH (‘From My Cold Dead Hands’)…you can fill in the rest here.
All of the aforementioned further elucidates what’s finally happened. Internet/text messaging slang has taken over the business world, for better or worse – so, to quote the Borg from Star Trek, ‘resistance is futile.’
AAR (‘At Any Rate’), I started wondering how certain Internet slang, acronyms and text messaging aphorisms have steadily crept into our daily lives. How did this happen?
AFAICT (‘As Far As I Can Tell’), lots of theories abound but here’s a favorite – Harvard sociology professor Steven Shapin noted a few years ago that... Read more

Legolas, Get the LinkedIn Map

Posted by Tara Meehan on February 26th, 2014 at 9:33 am

Imagine you are Legolas, an Elf of the Woodland Realm, and you have just watched a close friend, Gandalf the Grey, fall into the cavernous depths. Fortunately, or perhaps unfortunately depending on your mindset, you manage to escape physically unscathed. Now, imagine that buddy of yours is a LinkedIn connection and that aforementioned mountainous black hole is your untapped social network. You have no idea what it contains or how deep it goes. All you know is that it has no clear beginning and no definitive end. You are, for the sake of this exercise, Legolas without the map. Your cool arrows will do you no good without a place to point and shoot. But don’t panic Orlando Bloom, there is hope. Your network need not be your personal Mordor. Legolas, get the LinkedIn map!
Though LinkedIn Maps has been a feature of the social network for several years, many users are still unaware that they have a map. Not only do all LinkedIners have one, it is a tremendous Jackson Pollack-esque visualization of your ever expanding natural market. If Legolas were on LinkedIn, I’d imagine he would have many arrow makers, dwarfs, and Cate Blanchett in his network. That would... Read more