'Social Media' Category

The Long View of Customer Experience: Optimizing Engagement

Posted by Greg Kihlström on October 14th, 2014 at 7:00 am

The final installment of a four-part article series on long-term customer experience and customer relationship management, with an emphasis on strategies and tactics to increase engagement among audience types.

4 Ways to Build Genuine Connections With Your Social Media Audience

Posted by Anna Johansson on October 13th, 2014 at 12:21 pm

Social media accounts for companies are ubiquitous these days. It's a given that your favorite restaurant, retailer, or service provider will have an official social media account. However, your organization can stand out in the sea of branded social media accounts by building meaningful relationships with your audience. You can do so by adopting a conversational tone online, creating effective calls to action, and following up with your social media contacts within a reasonable time frame. Here are the details on these four strategies to test out while building stronger connections with your digital audiences.
Ditch the Sales Jargon
Your prospective clients know where to go to find your product catalogs and deals. They often look to social media to provide them with very different types of material. Rather than rehashing the same exact information from your website or store, why not take the opportunity to have conversations instead? Look for users who are a part of your target demographics and connect with them. For example, a home automation company might seek out users hoping to find ways to control their appliances from their smartphones. Use short interest keywords to discover these prospective contacts and post information that can enrich their lives.
Enter... Read more

God Only Knows: BBC’s Content Marketing Success

Posted by Gordon Plutsky on October 10th, 2014 at 6:55 am

To support the launch of BBC Music the company created a content based campaign to get people talking, engaging and sharing a video – the most sharable of all content formats. The result is an all-star version of the Beach Boy’s God Only Knows. Considered to be one of the most beautiful and unique songs in pop history, it was an inspired choice.

Has Social Media Become Too Nice?

Posted by Tara Meehan on October 9th, 2014 at 5:25 pm

This month, I’m celebrating my one year anniversary as a Washington State resident. Though I love the Pacific Northwest, specifically its slower pace and cleanliness, I remain a New Yorker at heart. What does this mean? Well, I like to stir the pot. I’m not one for pleasantries for the sake of pleasantries. For those of you wondering, yes, the rumors of Seattle-area passive aggression are very very true. Yes, it can be extremely irritating. Yes, it has inspired this blog post.
Recently, I was asked by a colleague to remove a piece of curated content on the labor-related legal ramifications of the Ray Rice fiasco. It was by no means pro-domestic violence. The article was positing a judicial question:  Can personal behavior, no matter how abhorrent, be cause for termination in a league where collective bargaining rules are in place to protect against this sort of determination? She believed having it available for our field force to share to their networks could be offensive to female clients and prospects. Her request was very well-articulated and was in no way hostile. She was genuinely worried that her connections and followers would respond negatively to the piece.
Before replying, I did what social... Read more

Luxury Fashion: 3 Social Media Campaigns from September

Posted by Doug Schumacher on October 9th, 2014 at 11:10 am

Luxury fashion brands play well with social media. With social media becoming more and more visually-driven, it’s put this category in an even better position to maximize impact with highly graphic content.
This report takes a look at 3 of the more prominent campaigns that ran during the month of September, 2014. The brands analyzed are Burberry, Louis Vuitton, Chanel, Dior, Versace, Gucci, Armani, Dolce & Gabbana and Calvin Klein.
Key Takeaways

Numerous campaign themes evident within a single month

Industry is trying a range of messaging tactics: branded content, product launches, event coverage, publicity

Network performance varies greatly, with Facebook offering reach, and Instagram high engagement levels