'Social Media' Category

Why Social Media Is Like Asking Girls Out

Posted by David Murdico on February 13th, 2015 at 2:26 pm

Lots of marketing people with brands, businesses, organizations and startups wonder how to approach social media. Approach it like you're asking out a girl or a guy with the short term objective of getting a date and the long term goal of getting married, having kids and living out the rest of your days in misery.
If you're too coy or vague, you may strike up a conversation but you won't achieve your objective - a date.
If you're too pushy or aggressive you may or may not achieve your objective, depending on who you are, how impressive you are, how charming you are and let's face it - how attractive you are.
Attractive can come in the form of good looks, a sparkling personality or a 200k Ferrari parked next to you.
Imagine walking up to a complete stranger - someone you recently met - or even a co-worker - and saying something like "wow, I heard there are movies playing at theaters tonight."  Her response is not likely to be "let's go to one... together... on a date."
Too vague.
OK, now try "I heard there's a great new romantic comedy playing tonight!" She says "what's it called?" You... Read more

The Role of Social Media in Company Culture

Posted by Anna Johansson on February 5th, 2015 at 4:22 pm

Company culture is one of the most important components of any business. It’s what sets the tone for the organization, helping your employees work well together as a team and maintaining a solid overall direction that everyone can get behind. Establishing that culture is difficult enough, especially in a new enterprise, but to maintain that company culture is a difficult and ongoing process.
Fortunately, the dawn of social media has helped to make this process of cultural maintenance much easier for employers. There are several strategies involving different social platforms that can help you ensure the blanket of your company culture remains undisturbed.
A Note on Establishing Culture
When people talk about the importance of company culture, they usually bring in examples like Google or startup tech businesses that keep their employees happy by creating a casual, open, and friendly environment. However, this isn’t the best culture for every business. Each business is unique, with unique employees and unique goals, and your business may be better suited to a more conservative, formal environment.
It doesn’t matter what type of culture you have, so long as you keep that culture consistent and in line with your overall company goals.

Vetting Candidates on Social Media
The easiest way... Read more

Report: Fashion Events & Social Media: 4 Campaigns Analyzed

Posted by Doug Schumacher on January 29th, 2015 at 4:08 pm

How does a fashion brand leverage a major industry event? This report analyzes the content strategies and tactics of four major luxury fashion brands during Milan Fashion Week. The following slides will reveal details about each brand’s posting calendar, social networks employed, engagement levels generated and the posts that made the biggest impact.

Instagram is the dominant social network for live fashion events
Only 1 of the 4 campaigns included posting to Facebook
Posting for each brand is scheduled around their live fashion show

Maybe You Deserve This Match

Posted by Neal Leavitt on January 28th, 2015 at 8:27 pm

A number of years ago I was retained to provide marketing communications services for a San Diego-based dating site. Good concept, decent funding from private sources, number of stories generated across various media genres. Ultimately, however, it wasn’t enough. Competition was too fierce; site just wasn’t attracting enough eyeballs and the venture folded.
Fast forward to 2015. Buddy of mine asked if I knew of any good dating sites as he was, to quote him, ‘back in the game.’ Told him I hadn’t been following the space for awhile but was curious to see how the industry had evolved.
The dating industry has become huge - $2.2 billion in 2014 according to market research firm IBISWorld; $2.7 billion by 2019. And Pew Research says that of Americans in a committed relationship that have used an online dating site, one in three met online.
Decided to have a little fun so did a bit of research/searching for oddball, offbeat and in some cases, truly weird dating sites. All seem to be flourishing; many have attracted advertising. In short, your future significant other may just be a few clicks away, no matter your fetishes.
So here are a few:
Vampersonals... Read more

5 Essentials To Your Content Management Strategy

Posted by Jeffrey Fleischman on January 12th, 2015 at 5:14 pm

Content has become a dynamic, sophisticated tool that can have tangible, bottom line results. But these results don’t come easily; content take considerable work, commitment, endurance, dedication, and organizational alignment. Across the enterprise functional areas beyond marketing and corporate communications are generating content and these efforts need synchronization.