'Social Media' Category

10 Digital Age Coke Taglines—From The Distant Past

Posted by Rick Mathieson on January 24th, 2016 at 2:46 pm

A sip down memory lane reveals past may be prologue for this venerable brand.

2015 in Review: A Social Media Benchmark & Content Summary for the Luxury Fashion Industry

Posted by Doug Schumacher on January 20th, 2016 at 10:50 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top luxury fashion brands in the US for 2015. We’ll analyze 9 category leaders: CHANEL, Louis Vuitton, Burberry, Dior, Gucci, Dolce & Gabanna, ARMANI, Calvin Klein, and Versace.
Highlights

Facebook is the largest social network, with just over 45% of the average fan count across all networks.
Instagram is the largest growing network for 2015, with an average growth rate of 197%. Facebook lost an average of 6% of fans.
Instagram captured over 90% of the average engagement for 2015.

Play Post-CES Buzzword Bingo

Posted by Rick Mathieson on January 11th, 2016 at 9:54 am

This is one game that's easier to play than avoid.
We're all guilty of overusing tech industry buzzwords. And why not? They play a useful role as common shorthand that (conveniently) confers an aura of "cool" to those fluent in the lingua franca of 21st century business.
But as the tech industry recovers from CES, many of us are finding ourselves feeling buzzword burnout over what feels like an egregious level of noise pollution emanating from Las Vegas last week.
“Disruptive.” “Influencer.”“(Anything)-Hacking.” “Unicorn.” I'm sure we've heard them all this week, many times over.
Never mind that some of this lingo could be headed for limbo faster than Kim (or any other) Kardashian can “Break the Internet.”
“Unicorn,” for instance, is quickly morphing into “unicorpse,” as concerns grow that companies like Gilt, Tango and SFX Entertainment may prove emblematic of some of these hard-to-find beasts with billion-dollar valuations may ultimately fare.
In the meantime, we found some catharsis in a piece last Monday by Shawn Paul Wood in PR Newser, lamenting some of the most irksome buzzwords found in news stories and press releases.
When we mentioned the article in the GEN WOW LinkedIn Group, member Rick Wootten, senior director of global marketing for Seagate, mused about... Read more

Happy New Year: The Digital Agency Circa 2016

Posted by Greg Kihlström on January 2nd, 2016 at 8:28 am

2016 is here, and with it a new set of challenges and opportunities for agencies. After reflecting a bit on the many great things that have happened the last year and even the last decade, it’s time to turn our attention to the industry as a whole. How has the industry changed in over ten years and what does 2016 have in store for us?  Looking back at the landscape for the digital agency roughly a decade ago versus now, there are four main areas we can discuss:

The “Digital Agency” itself

Social Media

The Convergence of Disciplines

Mobile

The “Digital Agency”
First, it’s time to stop looking at digital as some time of separator from the rest of your marketing. There is a trend amongst clients to hire specialized agencies who are great at a certain tactic or channel, but this doesn’t mean that these agencies can think in a silo. Even if you are “digital” or “social media” agency of record, your efforts must extend beyond a set of defined channels or else you will not truly achieve success.
Thus, the “digital agency” that doesn’t understand traditional media will be as successful as the traditional agency who doesn’t understand digital. The lines are blurred and... Read more

'Big in 2016' Social Media Predictions: Video Eats the World, Organic Social Death Knell

Posted by Willie Pena on December 28th, 2015 at 12:37 pm

For 2016, we looked at some of the biggest trends, how they will evolve and what it will mean for social brands.