Retailers still have a few days to make the most of social media to drive Black Friday sales. Research from Shareablee shows who has the edge thus far.
Yes, it’s that time of the year again – Internet marketing pundits and prognosticators are popping up everywhere to opine about what they think will be hot trends in 2014.
Some of these trends seem interchangeable with 2013; others may have a significant impact for companies and customers as technologies continue to evolve and improve.
Here are a few that grabbed my attention:
Suraj Sondha, who founded UK-based consultancy Internet Marketing Highway, says Search Engine Optimization (SEO) will not be a primary traffic generation tool albeit it will still be a factor in page ranking. Local search will continue to be important, but we’ll see a rise in what Sondha calls Social Media Optimization (SMO).
“More people are turning to social media for research and information; they’re relying on their peers and brands they connect with,” said Sondha. He adds that Internet marketers need to better capitalize on this growing trend.
And mobile will matter more than ever. Forbes, for instance, recently reported that by 2017, 87 percent of connected devices sales (including desktop and laptop PCs) will be smart phones and tablets.
“The shift toward mobile is undeniable,” added Drew Hendricks, writing in Tech Cocktail. “Next year’s Internet marketing battlefield will... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Desktop Apps, Email, Emerging Platforms, Entertainment, Humor, Media Planning & Buying, Opinions, Research, Search, Social Media, Targeting, Web Analytics, Websites, Wireless, Word of Mouth | No Comments »
We can no longer afford to ignore the constraints of technology within digital marketing. Recently, I have sat in on many concept meetings where ideas are casually tossed aside and labeled with the dreaded: “Those are tactics.” This is not only a misunderstanding of the digital medium, which as a method of storytelling has become integral to human experience, but it is also ignores the new medium of delivery our industry has adopted.
Originally, we formed initial ideas around a concept, a single message. We delivered the story across the airways within a static, linear fold, whether this was by television or print. At the time, we didn’t have the power to personalize anything through technology, only in channel.
But now, as digital thrives and touches almost every aspect of our lives, it flavors and influences behaviors, contexts, locations, and so on. It even gives new meaning to more traditional forms of advertising by allowing us to augment them for our own personal use. Traditional agencies don’t transform into digital agencies simply by adding the word “digital” to expected titles; our mindset must evolve with our medium.
So I’m taking back the word “tactic” and making it digital. To underscore the fact that... Read more
How marketers should approach the Instagram channel in 2014
Instagram recently announced it has more than 150 million monthly active users worldwide. Not only is the total number impressive, but it means Instagram is growing at a rate of more than 100 million new users per year, as the social network added 50 million of them in the past six months.
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. More than anything, Instagram presents an unparalleled opportunity to build and share a brand — to show a different side by leveraging this highly visual medium. Plus, the rate of customer engagement is off the charts compared to other social channels. But there are challenges.
Unlike Facebook and Twitter, it's not as easy to manage Instagram using native tools. Plus, what exactly does it mean to "manage" Instagram? This is a big question that we’ll seek to answer through the entirety of this post.
Instagram Strategy: Three Principles
Instagram may be a new channel that is just now achieving massive scale, but many of the same marketing principles still apply. Consistent with the new... Read more