'Social Media' Category

GoPro is crushing it on Instagram

Posted by Doug Schumacher on May 14th, 2015 at 9:05 am

We just pulled some data from the consumer electronics category, and GoPro is putting up some remarkable numbers of engagements, especially on their Instagram account.
The Engagement Leaderboard directly below shows the total number of engagements generated by public posts on various social networks for major consumer electronics brands, during the month of April 2015. The GoPro engagements on Instagram alone put them in a class by themselves.

Yes, they have a lot of Instagram followers, at over 4.5 million. Yes, they post a lot. More than any of the other consumer electronics brands. But whatever the case, they generated 18 million engagements last month. Many brands would be ecstatic to just have that many monthly impressions in social media.
So let’s take a closer look at how GoPro approaches their social media content.
Below is Zuum’s Subject Analyzer for GoPro’s posting on Facebook, Instagram and Twitter. It breaks out GoPro’s activity across those three networks into various posting and engagement calendars, as well as the top content themes, and the top posts.
It’s interesting that despite only 22% of their posts happening on Instagram, that network is generating the majority of the impact in terms of engagements, per the Posts and Engagement charts below.
The next two charts down on the report, Posting... Read more

3D Projection Mapping vs. Augmented Reality: Q&A with Go2's Adrian Scott (Concl)

Posted by Rick Mathieson on May 13th, 2015 at 5:37 pm

"Like magic before your eyes."
That's how Go2 Production's Adrian Scott puts it when comparing 3D projection mapping to most virtual and augmented reality experiences requiring mobile phones, Oculus Rift, Google Cardboard or other consumer devices to enjoy.
In the conclusion of my recent conversation with Scott, we talk about a 3D projection experience we developed for Seagate Technology's brand relaunch at CES this January.
Playing off the "data tile" elements of Seagate's new Living Logo (the world's first patent-pending brand identity), the experience (video at top) features the voice talent of William Lyman (narrator of "PBS Frontline"), as well as an original score from from Alain Mayrand, who did orchestrations for the movies "Ender's Game" and "Elysium").
Be sure to check out the behind-the-scenes video, too (directly above).
And then listen to the finale of our audio interview, where you'll hear about some of the considerable challenges associated with trying to pull off a 3D projection like this in the middle of the day, in a very unconventional space—and about Scott's favorite 3D projection project ever.

CLICK HERE TO LISTEN TO: 3D PROJECTION VS. AUGMENTED REALITY - A Q&A WITH GO2'S ADRIAN SCOTT (Conclusion)
(Approx 4:47)
PLUS:
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection... Read more

Social media activity benchmarks for snack foods

Posted by Doug Schumacher on May 13th, 2015 at 9:05 am

What are the high-level social media trends for snack foods? Today we’re going to look at 4 simple, easy to follow charts and how they can give you a good industry landscape overview. The data analyzed is for activity during April, 2015.
We’ll start with several big questions everyone typically wants to know. What are the fan counts and how are those fans distributed across the various social media networks.
In the fan leaderboard below, the large community sizes are immediately noticeable. There aren’t many industries that have 5 brands with over 10 million Facebook fans. Also notable is the dominance of Facebook for this industry. In fact, there isn’t one brand listed in which Facebook doesn’t have over 98% of their total social media community size.

Next we’ll look at how fast those networks are growing. Most impressive is Oreo’s Instagram account, growing at 39% during April alone. Considering they already have over 400k followers, that high of a growth rate suggests they see a lot of future potential in Instagram. It’s likely they’re employing some type of promotion to drive that growth, something that could be easily analyzed by reviewing their Instagram posts and the consistency of their fan growth curve line, both viewable in Zuum.

Posting volume... Read more

5 Things Video Game Execs Need To Know About Marketing Games

Posted by David Murdico on May 13th, 2015 at 3:31 am

I know, video game and app marketers are some of the hardest working people on the planet, and I no doubt have the HIGHEST respect for what they do at all hours of the night - and no I'm not talking about their private lives.
Still, working on the creative, strategy, video, marketing, social media and PR side of game and app promotion, I see important actionables and accountabilities slipping through the cracks.
So, take this as intended - or hate me. Just don't do both at the same time. I confuse easily.
1. Be authentic to your brand, game and fanbase
I don’t care of your game involves stacking cherries on top of ice cream before it melts, or shooting hookers in the street. Own it. I remember running a campaign for Street Fighter X Tekken where we weren’t allowed to use the word “badass” in our social media updates. The game was about kicking people in the face.
There’s a huge disconnect between the desires of the fans and the politically correct spew coming out of the marketing spokesholes. It’s not their fault. It;s the system.
2. Allocate budget for promoting contests, giveaways and commissioning influencers
Players and fans don’t just magically appear - especially... Read more

5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do

Posted by David Murdico on May 13th, 2015 at 2:59 am

The myth out there is that startups don’t have very high budgets because they’re - you know - startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King - or other professionals at the same rates that those nasty big brands do.
They should pay more.
Working with a startup team takes every bit as much time, creativity, effort, critical thinking, planning, strategizing, communication and resources as working with the marketing team at a big brand, and probably more. Here’s why.
1. Nobody knows who you are yet
Building awareness is a lot of work. You have to define who you are - not just the logo and tagline, but what do you stand for? What are you offering? Why should people care and how do you convey that messaging?  Creating shareable content including videos, posting updates on social media and getting PR is only part of it.
Who are you selling to? Where do they  find their purchasing information? Who influences them? Who do they trust and why?
Then you can work on what kinds of content they like to read, watch and share. Then you can decide how much call to action to include and... Read more