A sip down memory lane reveals past may be prologue for this venerable brand.
Tags: 3D Printing, advertising, beverages, brand, coca-cola, coke, cola, cpg, e-commerce, economy, happiness, m-commerce, marketing, mobile, on-demand, open, sharing, slogan, Social Media, tagline, taste the feeling, texting, Virtual Reality
Posted in Creative Best Practices, Entertainment, Humor, Opinions, Social Media, Video | No Comments »
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top luxury fashion brands in the US for 2015. We’ll analyze 9 category leaders: CHANEL, Louis Vuitton, Burberry, Dior, Gucci, Dolce & Gabanna, ARMANI, Calvin Klein, and Versace.
Facebook is the largest social network, with just over 45% of the average fan count across all networks.
Instagram is the largest growing network for 2015, with an average growth rate of 197%. Facebook lost an average of 6% of fans.
Instagram captured over 90% of the average engagement for 2015.
Tags: content marketing, content strategy, Digital Marketing, Facebook, facebook marketing, Facebook strategy, social marketing, Social Media, social media marketing, social media strategy, socialmedia, Strategy, twitter
Posted in Creative Best Practices, Emerging Platforms, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
2016 is here, and with it a new set of challenges and opportunities for agencies. After reflecting a bit on the many great things that have happened the last year and even the last decade, it’s time to turn our attention to the industry as a whole. How has the industry changed in over ten years and what does 2016 have in store for us? Looking back at the landscape for the digital agency roughly a decade ago versus now, there are four main areas we can discuss:
The “Digital Agency” itself
The Convergence of Disciplines
The “Digital Agency”
First, it’s time to stop looking at digital as some time of separator from the rest of your marketing. There is a trend amongst clients to hire specialized agencies who are great at a certain tactic or channel, but this doesn’t mean that these agencies can think in a silo. Even if you are “digital” or “social media” agency of record, your efforts must extend beyond a set of defined channels or else you will not truly achieve success.
Thus, the “digital agency” that doesn’t understand traditional media will be as successful as the traditional agency who doesn’t understand digital. The lines are blurred and... Read more
For 2016, we looked at some of the biggest trends, how they will evolve and what it will mean for social brands.