'Social Media' Category

Social Media Management Services, The Best Choice for Customer Communication

Posted by Morgan Sims on November 17th, 2014 at 6:44 am

Many businesses already understand the importance of a call center. For years, call centers have been able to give your customers what you cannot: personalized attention 24/7. Many small businesses try to handle customer communications personally, answering questions, solving problems, troubleshooting, etc. But as you grow you simply don’t have the time. Call centers have always proved an invaluable resource, providing good information and maintaining the focus of your brand at every customer interaction.
But today, over 30% of customer interactions happen on social media, and that number is steadily growing. Since 2010, this figure has grown over 300%. With mobile being the most used point for customers to reach out to you, many businesses aren’t giving these areas the attention they need to. Social media interactions should be given as much or more attention than traditional contact points. And companies like Global Response are poised to do this for you, just as they have with traditional call center duties for years.
A social media management service monitors a lot of fronts. Facebook, LinkedIn, Google +, Twitter, Tumblr, Youtube, Vine, and the countless new services that evolve all the time: all of these are managed. No one has time or experience to... Read more

Use Facebook Groups to Build Your Brand Presence

Posted by Morgan Sims on November 15th, 2014 at 9:38 am

If you’ve been looking for new ways to build your business through networking, it’s likely that you’ve considered Facebook.  But have you considered Facebook groups?  The groups feature on the site enables people to form productive, lasting connections, and generate leads for their business.  How do Facebook groups do this?  Keep reading to find out.
1. Join a Few Groups

Photo by Sean MacEntee
Instead ofstarting out by researching how to create a Facebook group for your company, a better idea is to join somebody else’s group.  Groups can be found relating to anything.  If you’re a content writer, you can join a writing group.  If you’re into snowboarding, you can join a winter sports group.  If you’re a photographer, you can join a creative group.  And so on, and so on.  If you’re not sure where to start, ask some of your customers and colleagues which groups they participate in, and sign up to those.
2. Participate
Once you have been accepted into a Facebook Group, you don’t want to start promoting your company and your Facebook Page.  Instead, participate and be helpful to the current group members.  The aim is to build up a level of credibility, so that people believe you are... Read more

Guilt By Association: Marketers and Anonymous Apps

Posted by Vanessa Naylon on November 13th, 2014 at 5:04 am

We focus a lot on how advancements in ad technology impact digital adertising at 140 Proof, but we also enjoy exploring the ways we behave across social networks as a result of these developments. For data on how we use social networks to express different sides of our personalities, check out the IPG Media Labs study.
A brief foray into the world of anonymous apps reveals why the new social media space is no longer on the down low. With the swipe of a thumb, it’s now possible to learn about the sexually deviant escapades of the faceless individual <100 meters away; sympathize with the self-loathing health nut who just scarfed down a Big Mac; and puzzle out the identity of an anonymous friend who claims to hate her husband.
Exactly what anonymous apps mean for modern culture and how they will be monetized remains to be seen, but it hinges on the interpretation of user behavior.

Fear and Loathing in Anonymous Apps
At first swipe, the content shared on anonymous social media sites appears markedly different from the streams of edited photos, cheery statuses, and humble-brag tweets found on public networks like Facebook, Twitter, Instagram and Pinterest. Whereas the interests and aspirations... Read more

Report: How Tourism DMOs Are Using Instagram

Posted by Doug Schumacher on November 5th, 2014 at 10:54 am

This report provides an insightful look into the posting calendars, engagement levels and campaign themes of the Instagram accounts of 9 state tourism DMOs.

Brand post engagement rate averages on Instagram are 5.48% compared to .39% on Facebook, and .04% on Twitter
Instagram pages on average are growing followers at over 8% for the month of October, compared to .62% for Facebook pages.
Between Facebook, Twitter and Instagram, Twitter gets the most posting volume, but the least engagement.
Pure Michigan’s Instagram page generated more engagements than their Facebook page, despite having less than 20% as many followers.
Pure Michigan’s top campaign theme #upperpeninsula featured community-generated content.

State DMOs in the report: Alaska Travel News, Explore Georgia, Go Hawaii, I Love New York, Pure Michigan, Texas Tourism, Visit California, Visit Colorado and Visit Florida.

2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?

Posted by Neal Leavitt on October 26th, 2014 at 4:37 pm

Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned terms – and others – you know what some of them are - year-after-year, being bandied about and re-purposed.
To use some pirate vernacular, “arrrggggghhhhhh!”
All good-intentioned, most impart a lot of useful info-nuggets but it’s easy to get lost in the morass.
So is there anything really interesting that might help drive awareness of products/services, and ultimately sales next year?
Internet Retailer recently did a search marketing survey (full results being published in November) from mid-September to mid-October encompassing responses from 95 participants; about two-thirds identified themselves as working for web-only retailers.
Some interesting survey snippets:
• 46.2% reported increased traffic to their e-commerce sites over the past year through natural, or organic search;
• 32.9% generated at least half of their online sales through their paid search and organic search programs combined;
• 40.3% said their search marketing budgets increased over the past year;
• 53.3% said they would increase their pay-per-click search spending... Read more