'Social Media' Category

5 Reasons Your Marketing Is Failing

Posted by Morgan Sims on September 4th, 2014 at 12:10 pm

A good marketing program is an important part of what drives a business to succeed. Developed correctly, your marketing program can help ensure you attract the right customers and keep them happy or years to come. But when a marketing program is done poorly, not only will it not attract customers – it can wind up driving them away.
Marketing guru Seth Godin defined marketing pretty succinctly: "Marketing is a contest for people's attention." If you understand the contest rules and follow them throughout your campaign, you can do well – really well. Unfortunately, all too often marketing departments miss significant opportunities by a few common mistakes. Learn to recognize and avoid these errors and you'll already be way ahead of much of your competition:
1. You're selling too much.
One of the most common mistakes companies make in their marketing campaigns is selling too hard. It's true – your marketing program should be focused on promoting your product or service. But nobody likes to be inundated with "hard-sell" sales tactics. The most effective marketing programs sell gently, through a process that begins with gaining the customer's trust and evolves over time, helping them see you as an ally that can help solve... Read more

Report: Tourism DMOs – A Social Media Analysis

Posted by Doug Schumacher on September 4th, 2014 at 10:11 am

Performance benchmarking and content analysis of 9 destination marketing organizations across Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest. DMOs included: Alaska Travel News, Explore Georgia, Go Hawaii, I Love New York, Texas Tourism, Visit California, Visit Colorado and Visit Florida.

Up Up and Away: Commercial Drone Market Ready for Take Off

Posted by Neal Leavitt on August 30th, 2014 at 5:21 pm

Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications connection connecting the two). Whatever your preferred verbiage is, drones are poised to become a huge global business and the aerial devices are going to have a significant impact across a wide variety of industries.
Historically, the military has been the biggest user/purchaser of drones; The Wall Street Journal estimated that the U.S. military spent about $3 billion on drone programs in 2012. And many aerospace companies continue to develop highly sophisticated machines that are lightweight and easy to assemble/launch.
Columbus, MS-based Stark Aerospace, for instance, recently rolled out ArrowLite™, a small UAS system that supports the U.S. Army Hunter MQ-5B UAS. It weighs less than 7 lbs. and can be assembled and hand-launched in less than 90 seconds.
Looking beyond the military, commercial drones will soon take on much larger roles for businesses and even for individual consumers. BI Intelligence, a research service from Business Insider, estimates that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes. ... Read more

Drive Your Social Selling Via 140 Character Social Listening

Posted by Tara Meehan on August 27th, 2014 at 9:43 pm

Some of the best tweets are the ones you don’t send. Think about it. Think about how you currently use Twitter. To this day, I mainly use the Blue Birdie to listen to reactions to trends happening in entertainment. For instance, Twitter shines like no other social network during an awards show. As soon as Nicki Minaj had her dress malfunction at the VMAs, I was checking out the hashtags. For Twitter haters, this has been a consistent reason to attack it; to point out bad spelling or trivial idiocy and those criticisms certainly have their place. But when used properly, especially in this grand age of social selling, Twitter can rock your listening strategy and help you identify intelligent (yes intelligent on Twitter) leads.
Back in the blogging day, I wrote about needing to think before you tweeted. That’s truer now than ever before. Social media is saturated with information. People are constantly trying to position themselves as subject matter authorities. It’s crowded out there so knowing what you’re talking about is essential. That takes learning. That takes listening.
There are tactical methods to properly listen on Twitter. Still, it’s OK to impart some high level strategy – really. You can... Read more