You have a great product, a great website and a great ecommerce platform, and although Google probably isn’t going to buy your products, it is the one thing standing between you selling a handful of widgets versus setting new sales records.
If your prospects can’t find you at the Google search box, then it is well worth your time to optimize your content, keywords and entire web presence for organic search. And you want to because more than 1 billion Google searches are performed every day; 85% of those searchers are most likely to click on the organic side (left-hand side) of the search results.
Getting to the top of Google’s search results requires ongoing commitment to optimizing your entire web presence.
Here are five SEO tips and tactics that will help you improve your search engine rankings, increase eyeballs to your online store and impact sales.
1. How do you rank now?
Before investing any time in SEO it’s best to understand how you currently rank for the keywords that you want to be found for. Accurate SEO rankings are challenging to obtain because Google personalizes search results for everyone.
If you go to the Google search box and search on your own product, it... Read more
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SEO for Ecommerce: 5 SEO Tips to Top Google
Tags: content marketing, content strategy, Digital Marketing, ecommerce, online marketing, Search, seo, social media marketing, web presence optimization
Posted in Search, Social Media, Web Analytics | 4 Comments »
California Schools’ Effective Use of the Student Advisor and Social Media
Social Media is an important course now being offered in online universities in California. Many colleges and universities are offering courses not just in Social Media, but online courses in Social Media with the idea that it is easier to learn if a discipline while practicing with it at the same time.
Social Media emerged on academic radar with the 2008 study, “Social Media Usage Soars--UMass Dartmouth Finds,” it was considered the digital equivalent of the campfire. Students gathered on it, told tall tales and interacted for entertainment.
Today, Social Media is considered a critical element of campus bonding, cultural inculcation and news and, it's not just for campuses any more. All things online are critical elements in business and other strategies today. Businesses adopted this stance when they found out the impact of the internet by angry customers with the publication of Peter Blackshaw's seminal book, "Happy Customers tell 30 people: Unhappy Customers Tell 3,000"
Colleges understand the critical importance of online social media. This is why usage of these communications conduits has increased so rapidly. It is also why online universities stress Social Media... Read more
Tags: Colleges, Social Media, Universities
Posted in Social Media | No Comments »
Taking Off Your Pants and Swinging Them Over Your Head is One Way of Making an Impression At a Party
[Originally posted at jonsteinberg.com]
If someone walks into a party and takes his pants of and swings them over his head, wears a toga, or does a dance with a lampshade on it'll be memorable. Or in the case of Jim Belushi, wearing a toga and smashing a guitar:
What's interesting is the next morning, you'll probably just recall "some crazy guy doing something crazy." You won't know his name or anything about him. Everyone remembers Belushi doing crazy things in Animal House, but who remembers his name was Bluto, or anything about him?
In contrast, how many parties have you been to when everyone leaves having met the soft spoken, brilliant artist, businessman, or college student. Maybe this person made a clever point over dinner, or just circulated in an easy fashion listening and chatting intelligently about the ideas and events. Perhaps, he or she was a guest speaker who was invited to say a few words between cocktails and dinner?
The next morning, you turn to you wife or husband and recall this Memorable Person by name. You maybe even Facebook message the Memorable Person with ideas social or business. The Pants Taker Offer - he's just a crazy story you tell.... Read more
Posted in Creative Best Practices, Media Planning & Buying, Social Media, Word of Mouth | 2 Comments »
The State of Social Media in 2012
Without social media it seems as though we would all be lost, wandering souls. Social media has become our source of all things interesting. Some of us use it to connect with old friends and family, interact with our favorite businesses, find out the latest celebrity gossip, and/or as a time passer. Whatever the reason we use social media, it’s obvious it has become one of the biggest forums for people to connect and share their lives.
When most people think of social media, Facebook is the first thought to cross their mind. Facebook seems to have taken over the world of social media. What once started out as a site for college students to connect has now turned into a social media monster. But contrary to popular belief, Facebook isn’t the only contender. This infographic presented by The Seo Company highlights the state of Facebook and other social media websites in 2012.
So other than the book of faces, what’s going on with other social media sites? Well, if you haven’t heard of Pinterest you are completely out of the loop. For those who may not... Read more
Tags: Facebook, google, Google Plus, infographic, pinterest, Social Media
Posted in Social Media | 2 Comments »
Who would take over if Mark Zuckerberg stepped down from CEO?
With the looming IPO (Initial Public Offering) of Facebook one thing is certain; the online giant stands poised to make smart investors a lot of money (not). Facebook's economy is stronger than ever, especially with third party services that allow you to buy likes and market your page, as well as Facebook apps that accept online payments from their visitors. Facebook has typically been able to go its own route while expanding upon its success. Specifically; the laid-back casual style of founder Mark Zuckerburg has been seen by most as little more than a curious quirk. Now that the company is openly soliciting the public’s aid in continuing its growth however, investors are starting to question the capability of Zuckerberg to manage the company.
IPO’s mean public meetings where potential investors are able to more closely examine a company than is normal. Some investors have chaffed at Zuckerburg’s decidedly casual style. Zuckerburg himself has shown some degree of discomfort at the rigidity of the investors. This has led to public comments from certain financial analysts that while Zuckerburg grew Facebook in an extraordinary way, he may not be the person to take the company to the next level. In the unlikely event... Read more
Tags: CEO, Facebook, Mark Zuckerburg
Posted in Social Media | No Comments »
