'Social Media' Category

What Marketers Can Learn from Conspiracy Theories Shared on Social Media

Posted by Morgan Sims on December 10th, 2014 at 10:37 am

A lot of people feel that their fellow citizens who believe in conspiracy theories are wrong—if not crazy. A recent poll found that voters who buy into these theories are in the minority, but that the minority, in some cases, is substantial.
Regardless of the controversy about them, the speed with which information about the latest conspiracy theories spreads through social media still reveals lessons about general human nature that marketers can use.
1. The Government Hired Adam Lanza: Focus on Being Trustworthy

Image via Flickr by torbakhopper
Conspiracy theorists have a knee-jerk response to distrust and suspect the government and the establishment generally. Whenever something terrible happens, such as the 9/11 attacks or the Sandy Hook Elementary shootings, conspiracy theorists emerge to say that the federal government has had a hand in it because of some political agenda.
While most people don’t distrust the US government quite this much, everyone can name examples of when our leaders at the highest levels actually did behave deceitfully: Watergate, Iran-Contra, etc. John Hardwig published a scholarly paper in 1991 suggesting that conspiracy theories are part of a growing skepticism of experts and the establishment, by everyone.
More to the point, everyone out there has been burned by someone,... Read more

Promoting Your Blog Posts Across Media-Based Social Networks

Posted by Anna Johansson on December 9th, 2014 at 7:02 pm

Multimedia-based social networks such as Vine, Instagram, and Pinterest continue to steal the limelight with ever-increasing adoption rates. Photos and videos give bloggers the power to connect with their readers on a visual and auditory level, helping you break away from routine, text-based communications. Multimedia-based posts can help bloggers connect with all new audiences and raise engagement rates. Here are some ways to leverage photos and videos to promote your blog articles.
Read up on Success Stories
While advertising on image- or video-only social networks is a relatively new practice, a few companies have already set audiences up for high expectations. Let's take a look at Benefit Cosmetics, a San Francisco based makeup company that generated viral attention for its mascara line, "They're Real!" Benefit Cosmetics asked their fans to submit selfies as they wear the mascara, including the hashtag "realsies" in the description. The campaign was a massive success, with over 11,900 realsies and image descriptions featured on the company's website.
Attention Grabbing Content
Once you've gathered sufficient inspiration for your upcoming blog campaign, you'll need images and videos that are both relevant to your post and engaging. Don't use your everyday stock photos, because users will quickly scroll past these posts in... Read more

3 Tips On Generating More Business for Your Company with YouTube

Posted by Winnie Brignac Hart on December 9th, 2014 at 2:53 pm

With over 6 billion hours of video watched each month on YouTube, this social channel is one to be reckoned with. If you don’t currently have YouTube as a part of your digital marketing strategy, you may want to rethink this decision.
Here are 3 reasons why digital marketers should include a YouTube plan for 2015.
1.  Extend brand equity
Video provides an opportunity to deliver a brand’s message and values in a livelier and more personal one-to-one format. A video can be incorporated in to email signatures, digital advertising copy, website landing pages and other social media channels. According to Digital Sherpa, click-through rates increase 2-3 times when an email includes a video, and 75% of users will visit a website after viewing a related video.
2. Improve search engine ranking
A properly optimized YouTube video can increase placement in organic search results. Google assigns search engine relevancy to YouTube videos, and YouTube itself is actually the second largest search engine on the internet.

3. Create One-of-a-Kind Content
You are an expert in your industry.  Create videos for your YouTube channel that will be informative and present really useful information to clients and potential customers.  “How To” videos provide online exposure, credibility and authority.
Video Marketing Through YouTube
Dedicate time and resources... Read more

What Facebook’s News Feed Changes Really Mean for Marketers

Posted by Greg Kihlström on December 8th, 2014 at 7:48 am

You have undoubtedly heard that there are continued changes coming from Facebook in the way that brand’s organic posts will be displayed to users. As part of an ongoing effort to make the News Feed more relevant to its users, Facebook will be rolling out a new set of changes on January 15, 2015.

2015 Mobile Marketing Predictions – from 2005 (Pt 1)

Posted by Rick Mathieson on December 5th, 2014 at 11:07 pm

Let’s just say I had a head start on my 2015 mobile marketing predictions.
In 2005, my first book, BRANDING UNBOUND, hit bookshelves proclaiming a new era for marketing – one where the most measurable, personal and direct link to consumers ever created would change the world of marketing forever.
Written in 2003 and 2004, and published in June of ’05, I prognosticated about Apple Pay, iPad, Google Glass, Nest – and trends like marketing personalization, mixed reality social apps, augmented reality and more.
The book came out in June 2005 - two full years before the first iPhone was launched and heralded seismic changes to our relationship with technology.
Advertising that anticipates what you want and offers it before you even think you want it.

Services that let you shop for pizza, music, books and movies – anywhere, anytime.

Offers sent to you in-store, based on your age, gender, location, stated preferences and past purchase history—and even what merchandise you’re holding in your hands,  in real time.

Mobile, social platforms that let you do everything from get your gossip on to facilitating real-world meet ups between “crushes” who happen to be within 10 blocks of each others' physical location.

Stores... Read more