'Social Media' Category

Has Social Media Become Too Nice?

Posted by Tara Meehan on October 9th, 2014 at 5:25 pm

This month, I’m celebrating my one year anniversary as a Washington State resident. Though I love the Pacific Northwest, specifically its slower pace and cleanliness, I remain a New Yorker at heart. What does this mean? Well, I like to stir the pot. I’m not one for pleasantries for the sake of pleasantries. For those of you wondering, yes, the rumors of Seattle-area passive aggression are very very true. Yes, it can be extremely irritating. Yes, it has inspired this blog post.
Recently, I was asked by a colleague to remove a piece of curated content on the labor-related legal ramifications of the Ray Rice fiasco. It was by no means pro-domestic violence. The article was positing a judicial question:  Can personal behavior, no matter how abhorrent, be cause for termination in a league where collective bargaining rules are in place to protect against this sort of determination? She believed having it available for our field force to share to their networks could be offensive to female clients and prospects. Her request was very well-articulated and was in no way hostile. She was genuinely worried that her connections and followers would respond negatively to the piece.
Before replying, I did what social... Read more

Luxury Fashion: 3 Social Media Campaigns from September

Posted by Doug Schumacher on October 9th, 2014 at 11:10 am

Luxury fashion brands play well with social media. With social media becoming more and more visually-driven, it’s put this category in an even better position to maximize impact with highly graphic content.
This report takes a look at 3 of the more prominent campaigns that ran during the month of September, 2014. The brands analyzed are Burberry, Louis Vuitton, Chanel, Dior, Versace, Gucci, Armani, Dolce & Gabbana and Calvin Klein.
Key Takeaways

Numerous campaign themes evident within a single month

Industry is trying a range of messaging tactics: branded content, product launches, event coverage, publicity

Network performance varies greatly, with Facebook offering reach, and Instagram high engagement levels

Business Reputation Management Tips To Always Remember

Posted by Morgan Sims on October 7th, 2014 at 8:50 am

Reputation management is really important for any company out there. It is something that is not properly understood by many beginner entrepreneurs but it is a necessity that we all need to take into account at all costs. Every person that is serious about running a business has to start learning as much as possible about reputation management.
The truth is that it is quite complicated to talk about reputation management due to the various misconceptions that exist at the moment. With this in mind, let us focus on some simple and easy to remember tips that will help you to manage your online reputation in a really easy way. We will cover some tips that are useful for every single person that does not know much about reputation management.
Communicating On Social Media Channels In A Proper Way
The average businessman reads some business inspiration tips and then tries to figure out what channels to use. It is quite obvious that he will be taken towards social media channels as they are really useful. The problem is that one huge mistake is done when starting to communicate on these channels.
It is a guarantee that you are going to be faced with negative... Read more

Report: Social Media Analysis – Children's Hospitals

Posted by Doug Schumacher on October 3rd, 2014 at 10:16 am

The Zuum report “Children’s Hospitals - A Week In Social Media” is an example of how to use Zuum to stay on top of the latest content trends in any given industry. See not only which networks have the most fans but also drive engagement. Review the top campaigns, comparing how they perform to other campaigns and popular topics. Assess a brand’s top influencers and how much influence they generated.
Brands analyzed include Children’s Hospital of Chicago, Boston Children’s Hospital, Children’s Hospital of Los Angeles, Children’s Hospital of Philadelphia, Children’s Hospital of Pittsburgh, Children’s Hospital Colorado, Cincinnati Children’s Hospital Medical Center, Johns Hopkins Children’s Center, Nationwide Children’s Hospital and Texas Children’s Hospital.
Data highlights and key takeaways:

37% of all posts were made by the Children’s Hospital of Pittsburgh

49 of the Children’s Hospital of Pittsburgh’s 176 posts were for their #dverockschildrens campaign

Posts requesting donations generated more than 3x the overall per post average engagement

Children’s Hospital of Pittsburgh used the #dverockschildrens campaign to support their fundraising drive

During the #dverockschildrens campaign, Children’s Hospital of Pittsburgh had a noticeable spike in new fans

Why Joel Hyatt Says Current TV Was the Most Innovative News Network

Posted by Morgan Sims on October 1st, 2014 at 2:58 pm

Current TV co-founder and CEO Joel Hyatt has often discussed the contributions of that network to modern broadcasting. Not only did Current TV's innovations bring more viewer participation to mainstream TV, it’s very founding process was an object lesson in the evils of a concentrated industry. That makes Hyatt's success in launching Current TV as much an innovation as any technique that he pioneered.
Current TV Exposed the TV Broadcasting Oligopoly
Your cable or satellite menu looks like a melting pot of options. There are literally hundreds of channels. The problem is, a handful of companies control them. Disney, for example, owns the channels that bear the Disney brand, plus channels with the brands ABC and ESPN. NBC owns NBC-branded channels plus USA, Bravo, and Syfy. That list is far from comprehensive.
There's also a small group of providers distributing airtime. That makes entering the business almost impossible for independent startup channels. The problem was epitomized when a network whose co-founder was former Vice President Al Gore couldn't get cable and satellite providers to carry it.
Hyatt and Gore beat the distribution blues by buying a small news network, Newsworld International, and inheriting its 17-million household distribution. That put Current TV on the air.... Read more