However improbably, December has already arrived, and with it, the traditional impulse to take stock of the year drawing to a close and try to imagine what we’ll be getting ourselves into with the next one. Digital marketing is particularly rich soil for this treatment both because of the blinding pace at which the underlying technologies evolve, and the fact that most of us in the field are more than a little inclined toward the sentimental. Accordingly, we at Anvil enjoy making a formal exercise every year out of having this conversation, and it’s time to have it again, so take a break from wrapping presents and meet me over at the crystal ball.
Tags: 2015 marketing predictions, 2015 planning, 2015 predictions, anvil, anvil media, Digital Marketing, digital marketing predictions, marketing, marketing predictions
Posted in Creative Best Practices, Email, Media Planning & Buying, Opinions, Search, Social Media, Targeting, Video, Web Analytics, Websites | No Comments »
On 10th Dec, Instagram announced that that the platform has 300 Million Monthly Active Users (MAU). When Fortune asked Evan Williams, founder of Twitter, what he thought about it, Williams said,
“I frankly don’t give a shit if Instagram has more people looking at pretty pictures.”
Monthly Active Users (MAU) is the number of unique users who have interacted with the community in a month. This is different from visitors. Visitors include unregistered readers or readers who haven’t logged in.
Every time a reader logs into a site with Facebook Connect, and his or her activity - a like, a comment or a share, is posted on facebook.com, it counts as an action towards a monthly active user.
Does this definition impact how important MAU is as a metric for marketers?
MAU is a benchmark, a report card so to speak for the platforms, but the real question for marketers is, are my customers on that platform and how engaged are they?
Facebook has 1.35 Billion MAU , WhatsApp has 600 Million and Facebook Messenger, 500 Million.
Twitter on the other hand has 254 Million MAU but Williams says:
“…the impact Twitter has on the world versus Instagram, it’s pretty significant.”
70% of Instagram’s... Read more
A look at the campaigns major CPG soft drink companies are running on Facebook, Twitter and Instagram. Brands in report are Coca-cola, Pepsi, Mountain Dew, Sprite, Dr Pepper and Fanta.
Each campaign had a different social network drive the bulk of the engagement.
Each campaign employed a tactic for generating audience participation.
Twitter is the network with the highest posting volume in each campaign.
Twitter, despite having lower fan counts than the corresponding Facebook pages, delivered more engagements on 2 of the 3 campaigns.
Facebook is the dominant network for reach, with over 92% of the average fan count.
Tags: content marketing, content marketing strategy, cpg, facebook marketing, Facebook strategy, Instagram, Social Media, social media metrics, twitter
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
As longtime readers of my books, blog and posts here in iMedia will tell you, I’m not exactly bullish on mobile advertising.
At least not in its current model, which mostly takes the conventions from another medium (ad banners on the old-school Internet) and plops them into our used-to-be-shrinking-now-ever-expanding mobile phone screens.
Let me explain.
In 2005, it was clear to me that mobile advertising would have to be a game changer. But not just because it’s mobile, or the fact that you can target based on things like location.
As I wrote back then in my first book, BRANDING UNBOUND, the web banner-based ad model for mobile was something that had to be tried, and continues onto this day – if not for anything else than it’s a familiar framework, and it’s easy for agency folks to explain to clients.
Indeed, most marketers still don’t have a clue about mobile marketing. Just think of how the industry (and financial markets) herald Facebook’s success in mobile advertising.
I find it intriguing. I have yet to see a Facebook banner ad that a.) I’ve clicked on, and b.) is anything different than the way I’d experience that same ad on the old school Internet.
Just because an ad... Read more
Tags: 2015, advertising, beauty, brand, branding unbound, coca-cola, donuts, Dove, dunkin, gartner, hype, marketing, media, mobile, mobile marketing, on-demand brand, Predictions, real, social
Posted in Creative Best Practices, Entertainment, Opinions, Social Media, Wireless | 1 Comment »
Instagram made a big announcement on Wednesday – that it now has 300 million monthly active users, surpassing Twitter’s reported numbers of 284 million.
Why has Instagram surpassed Twitter?
It seems that Twitter’s growth has slowed to a crawl. One potential cause for this decline in growth may be due to the fact that Facebook purchased Instagram, which gave the channel access to an audience of 1.35 billion.
Instagram’s diversity of content has contributed greatly. The visual offers all of the popular aspects of Twitter, with little, if any, of the poor aspects. Twitter’s problem arises from its overactive noise. With Instagram, the volume is manageable and you’re likely to actually see every photo in your feed.
However, while some users favor the reliable, standardized photostream, Instagram’s limited approach to a visual-specific platform does constrict users and marketers. Twitter, on the other hand, can tweak its service and expand its offerings as much as it likes.
Getting More User Engagement
In the end, this statistic should be lighting fires under other social networks to focus less on user numbers and more on user engagement. With a 50% user base growth in 9 months, Instagram definitely has nailed it and proved its $768 million investment from Facebook.
Tags: Facebook purchase of Instagram, Instagram, Instagram surpasses Twitter, Instagram's announcement, Twitter's decline in growth
Posted in Ad Networks, Emerging Platforms, Opinions, Social Media | No Comments »