In one form or another, they’ve been around for centuries.
Infographics- to use a buttoned down definition, are basically an assemblage of data depicted in visual form.
In fact, one of the earliest infographics was created by Christophe Scheiner, a 17th century German priest, physicist and philosopher. In 1630, Scheiner wrote Rosa Ursina (1630), his magnum opus on sunspots. He used infographics to illustrate the sun’s rotation patterns.
Jump-start almost 400 years. In today’s often frenetically paced digital world, infographics have now become yet another important online marketing communications tool, not only for the private sector, but increasingly in the public sector too.
Ai Ching Goh, co-founder of Penang, Malaysia-based Piktochart, which offers both free and fee-based infographic solutions, says teachers and students create about 20 percent of the infographics on Piktochart. She added the company recently surpassed 600,000 users worldwide.
According to David Jenyns, founder of MelbourneSEOServices.com, a Melbourne, Australia SEO consultancy, while the technology to create infographics hasn’t changed dramatically over the past 12-24 months, what has accelerated its growth/usage is the speed in which infographics is shared.
“Services like Slideshare and Pinterest are encouraging more people to use infographics; clients are finding that infographics are especially good... Read more
In one form or another, they’ve been around for centuries.
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One could argue that agencies, both large and small, full-service and specialty, lie at the crux of marketing past, present, and future. So when the iMedia agency community comes together with the most innovative solution providers in the industry for three days of non-stop thought-leadership, inspiration, and camaraderie, the Twitter feed ignites as hundreds of bright minds take to their keyboards to share their thoughts. Here are some of the top tweets from the iMedia Agency Summit in Scottsdale, AZ:
@mjkonowics - Every time someone asks if it's the year of mobile, a nerd is killed in heaven. Be careful! #imediasummit
@kristinhersant - Ask employees what motivates them during the interview process and use that to reward them. Simple, but most employers don't. #iMediaSummit
@LindsayBL - #imediasummit millennial workforce most motivated by doing what matters. Need to identify real stars, talk to them about career path.
@hasanrahim - @taxidodger (John Montgomery) is looking forward to attending a wake for the RFP in a few years w/programmatic. #imediasummit
@Rsnfld - The cockroach manifesto: Agencies are experts at adapting and evolving. #imediasummit #quoteoftheday #agencylife
@LoriDicker - Instead of creative brief + media brief, why not consider one communication brief instead- via Carol Kruse #imediasummit
@SimplixityCPXi - @rishad On Programmatic:... Read more
This one will knock your stockings right off the mantle.
In an epic new holiday promo, Canadian airline WestJet asked passengers about their holiday wishlists as they boarded a plane - and then had those gifts delivered to the baggage carousel at the passengers' destination.
When was the last time you wanted to take to social media to share something this nice about an airline?
Kudos to all involved.
Read more, here.
Tags: advertising, airlines, branding, christmas, dooh, gifts, holiday, marketing, ooh, Social Media, Video, westjet
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Yes, it’s that time of the year again – Internet marketing pundits and prognosticators are popping up everywhere to opine about what they think will be hot trends in 2014.
Some of these trends seem interchangeable with 2013; others may have a significant impact for companies and customers as technologies continue to evolve and improve.
Here are a few that grabbed my attention:
Suraj Sondha, who founded UK-based consultancy Internet Marketing Highway, says Search Engine Optimization (SEO) will not be a primary traffic generation tool albeit it will still be a factor in page ranking. Local search will continue to be important, but we’ll see a rise in what Sondha calls Social Media Optimization (SMO).
“More people are turning to social media for research and information; they’re relying on their peers and brands they connect with,” said Sondha. He adds that Internet marketers need to better capitalize on this growing trend.
And mobile will matter more than ever. Forbes, for instance, recently reported that by 2017, 87 percent of connected devices sales (including desktop and laptop PCs) will be smart phones and tablets.
“The shift toward mobile is undeniable,” added Drew Hendricks, writing in Tech Cocktail. “Next year’s Internet marketing battlefield will... Read more
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Mass market deployment of 4K/UHD is not going to happen overnight.
But as the ecosystem matures, the potential is huge. Futuresource Consulting for instance, estimates that 4K TV sets will increase from 62,000 units last year to almost 800,000 by year’s end – and skyrocket to about 22 million units by 2017.
But there are a number of potential bumps in the road. As reported in TechZone360, a number of operator challenges must be surmounted.
“Delivery of 4K requires four times the bandwidth of 1080p, which has significant implications for the production and distribution chains,” said Adam Cox, head of broadcast equipment at Futuresource.
While tools like HEVC (High Efficiency Video Coding) compression can mitigate some of the delivery overhead for pay-TV providers, one factor that’s affecting 4K investment added TechZone360, is “a lack of an accepted broadcasting and transmission standard that meets the defined UltraHD TV spec and a current lack of 4K content – a big obstacle to the adoption of 4K TV sets and general uptake by consumers.”
No surprise then, that a panel of experts who recently sat down at the Society of Motion Picture and Television Engineers (SMPTE) 2013 Symposium in Hollywood, offered further insights on key... Read more
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