Marketing executives and advertisers speak of the "viral video" in hushed tones, fearing that if they express their desire to "go viral," aloud they'll be met with a chorus of angry naysayers screaming "you can't make a viral video, they just happen... as if by magic!" They still all want one, though.
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How To Guarantee Your Viral Video Won't Go Viral
Posted by David Murdico on March 20th, 2013 at 12:45 pm
Posted in Entertainment, Social Media, Video | 4 Comments »
Managing Change – Respond Instead of React
Posted by Jeff Gundersen on March 19th, 2013 at 12:53 pm
The world of work as we have known it is changing and evolving at an extraordinary pace. The "rules" of the past no longer apply, and new "rules" are being written and rewritten all the time.
Changes can be unsettling, whether they're potential or actual, positive or negative. You may be gearing up for a promotion/new position, staring at a wide-open field of new prospective clients, or launching new products and services. Or you may be hunkering down in the face of outsourcing, downsizing, mergers/consolidations, takeovers, and local or global competition.
Consider the Changes Taking Place at Yahoo!
Yahoo CEO Marissa Mayer has certainly unleashed enormous, untold passions about how, when and where people should work at Yahoo.
The recent, now infamous, change requiring Yahoo employees to work in the office instead of telecommuting from home has been likened to the shot heard round the world.
No less than a great war has ensued and Marissa Mayer has been villainized and vilified by some and verified and validated by others.
It is no secret that Yahoo has been struggling to keep pace with the likes of Apple, Facebook, and Google, all of whom have strong in-office cultures and not coincidentally, strong revenues to match.
In Our Opinion...It’s not about... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Desktop Apps, Email, Emerging Platforms, Entertainment, Jobs, Media Planning & Buying, Opinions, Research, Search, Social Media, Targeting, Uncategorized, Video, Web Analytics, Websites, Wireless, Word of Mouth | No Comments »
Are You Ready To Work For Private Equity?
Posted by Jeff Gundersen on March 11th, 2013 at 12:35 pm
As an executive search firm with a specialization in digital marketing, we obtain 20%+ of our assignments through introductions by private equity firms to their portfolio companies needing a CEO, CMO, CRO, CFO or other C-level positions. We are always looking for candidates who meet the needs of our clients and in particular, PE firms.
What personal characteristics do we look for when hiring for Private Equity?
How can you assess if you have the “chops” to work for private equity? Is your personal brand a match for private equity? What can you expect and what is expected once you are hired, in terms of the operational differences, compared to working for a large, publicly owned company?
If you are considering a career opportunity in a private equity financed business, then check out the top 5 qualities and characteristics to better understand if you really are ready, willing and able.
1. PE firms want to work with entrepreneurs.
Private equity firms have been started by investment bankers, successful corporate executives and entrepreneurs with a proven track record of building wealth by risking capital and building businesses entrepreneurially. In selecting a CEO, COO, or other C-level executive, private equity firms want to see proven... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Email, Emerging Platforms, Entertainment, Jobs, Media Planning & Buying, Opinions, Search, Social Media, Video, Web Analytics, Websites, Wireless, Word of Mouth | No Comments »
Social Media and the Amber Nectar
Posted by Neal Leavitt on February 23rd, 2013 at 5:25 pm
Brewski. Glass sandwich. Liquid bread. Aiming fluid (when playing darts). Barley pop. The slang words are endless. In plain English – beer.
The amber nectar has been around for thousands of years – ancient Egyptians and Mesopotamians were probably the original craft brewers. In fact, in Mesopotamia, the oldest evidence of beer is a 6,000-year-old Sumerian tablet that shows people drinking through reed straws from a communal bowl. Party on!
Fast forward to the 21st Century. While enjoying a beer recently at a San Diego microbrewery, I began to ponder that with so many national and international brands available today, how do these smaller microbreweries rise above the advertising din of giants like Anheuser Busch and Coors and get noticed?
For the past several years -- via social media. From Singapore to Delaware, numerous microbreweries have utilized a wide array of social media platforms, programs, tools, etc., to help with branding and marketing.
So while sitting at home this afternoon with a cold wobbly pop (yes, another beer slang term), I decided to roam around online and check out a few microbreweries that appear to be doing a bang up job at promoting... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Desktop Apps, Emerging Platforms, Entertainment, Opinions, Search, Social Media, Targeting, Web Analytics, Websites, Wireless, Word of Mouth | 3 Comments »
Report: Social Media Content Performance :: The Luxury Fashion Industry
Posted by Doug Schumacher on February 20th, 2013 at 11:46 am
Another in our series of in-depth analysis of what's working in a given industry. This week, it's the luxury fashion industry.
Some interesting observations for this industry:
While Facebook communities far outsize Twitter, Twitter community growth outpaces Facebook.
Moderate posting volume: 70% of brands posted within a 22-28 post per month window.
Content dominated by visuals: 96% of all posts are photos or videos.
Brands approach Facebook as a destination: Links off to websites treated secondarily.
Tags: content marketing, content marketing strategy, content strategy, Facebook, facebook marketing, Social Media
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Research, Social Media, Web Analytics, Word of Mouth | 9 Comments »
