'Entertainment' Category

Discreet Affairs Sites Generating Gobs of Revenue – and Controversy

Posted by Neal Leavitt on May 30th, 2015 at 5:11 pm

Thou Shalt Not Commit Adultery
--Exodus 20:14

What’s considered adultery really isn’t readily defined in this Biblical passage. And for the numerous online sites that offer a chance to be anonymously naughty, that’s probably good for them – and good for their business. And it is a big business.
Earlier this year I wrote a piece on how the dating industry has become a global multi-billion dollar annual industry. Market research firm IBISWorld predicts, for instance, that it will be just under $3 billion in four years.
Data on extramarital dating sites is sparse but UK-based The Independent reported these interesting snippets back in February:
• Canada-based Ashley Madison, the 800-pound gorilla of the industry, is hugely popular in the UK, for instance; it currently operates in 45 countries with more than 32 million members worldwide. Ashley Madison (parent company Avid Life Media is now trying to raise about $200 million by listing shares for Ashley Madison in London later this year) also claims to be the world’s second largest dating site – only Match.com is bigger.
• A 2013 freedom of information request showed that Members of Parliament, peers, and their staff in Parliament had clicked on an extra-marital dating website called Out of... Read more

In fashion, social media posts about ads are as engaging as those about products

Posted by Doug Schumacher on May 21st, 2015 at 12:14 pm

There are many different levels of social media data. Benchmarking data provides a good high level perspective, and of course, looking at a list of top posts lets you see whose posts performed best.
However, between those two is a much richer area of content analysis. Looking at top posting themes and analyzing which brands are posting on those topics, how much they’re posting, and how engagement builds or declines over time for each topic.
Take for example the chart below, which shows the top subjects posted by 9 luxury fashion brands during April on Facebook, Twitter and Instagram. As detailed in the sliders, this setting provides a complete view of every topic posted on at least twice. You can see the broad range of themes, and of course, Kendall Jenner’s Twitter account at the center of engagement.
Subject Explorer showing topics with at least 2 on a single social network

From here, though, I like to drill down in one of several directions. A logical next step would be to refine this to only topics posted on at least 5 times on a single social network, per the chart below. This is a much more streamlined view of only the top themes used during this time period.... Read more

GoPro is crushing it on Instagram

Posted by Doug Schumacher on May 14th, 2015 at 9:05 am

We just pulled some data from the consumer electronics category, and GoPro is putting up some remarkable numbers of engagements, especially on their Instagram account.
The Engagement Leaderboard directly below shows the total number of engagements generated by public posts on various social networks for major consumer electronics brands, during the month of April 2015. The GoPro engagements on Instagram alone put them in a class by themselves.

Yes, they have a lot of Instagram followers, at over 4.5 million. Yes, they post a lot. More than any of the other consumer electronics brands. But whatever the case, they generated 18 million engagements last month. Many brands would be ecstatic to just have that many monthly impressions in social media.
So let’s take a closer look at how GoPro approaches their social media content.
Below is Zuum’s Subject Analyzer for GoPro’s posting on Facebook, Instagram and Twitter. It breaks out GoPro’s activity across those three networks into various posting and engagement calendars, as well as the top content themes, and the top posts.
It’s interesting that despite only 22% of their posts happening on Instagram, that network is generating the majority of the impact in terms of engagements, per the Posts and Engagement charts below.
The next two charts down on the report, Posting... Read more

3D Projection Mapping vs. Augmented Reality: Q&A with Go2's Adrian Scott (Concl)

Posted by Rick Mathieson on May 13th, 2015 at 5:37 pm

"Like magic before your eyes."
That's how Go2 Production's Adrian Scott puts it when comparing 3D projection mapping to most virtual and augmented reality experiences requiring mobile phones, Oculus Rift, Google Cardboard or other consumer devices to enjoy.
In the conclusion of my recent conversation with Scott, we talk about a 3D projection experience we developed for Seagate Technology's brand relaunch at CES this January.
Playing off the "data tile" elements of Seagate's new Living Logo (the world's first patent-pending brand identity), the experience (video at top) features the voice talent of William Lyman (narrator of "PBS Frontline"), as well as an original score from from Alain Mayrand, who did orchestrations for the movies "Ender's Game" and "Elysium").
Be sure to check out the behind-the-scenes video, too (directly above).
And then listen to the finale of our audio interview, where you'll hear about some of the considerable challenges associated with trying to pull off a 3D projection like this in the middle of the day, in a very unconventional space—and about Scott's favorite 3D projection project ever.

CLICK HERE TO LISTEN TO: 3D PROJECTION VS. AUGMENTED REALITY - A Q&A WITH GO2'S ADRIAN SCOTT (Conclusion)
(Approx 4:47)
PLUS:
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection... Read more

5 Things Video Game Execs Need To Know About Marketing Games

Posted by David Murdico on May 13th, 2015 at 3:31 am

I know, video game and app marketers are some of the hardest working people on the planet, and I no doubt have the HIGHEST respect for what they do at all hours of the night - and no I'm not talking about their private lives.
Still, working on the creative, strategy, video, marketing, social media and PR side of game and app promotion, I see important actionables and accountabilities slipping through the cracks.
So, take this as intended - or hate me. Just don't do both at the same time. I confuse easily.
1. Be authentic to your brand, game and fanbase
I don’t care of your game involves stacking cherries on top of ice cream before it melts, or shooting hookers in the street. Own it. I remember running a campaign for Street Fighter X Tekken where we weren’t allowed to use the word “badass” in our social media updates. The game was about kicking people in the face.
There’s a huge disconnect between the desires of the fans and the politically correct spew coming out of the marketing spokesholes. It’s not their fault. It;s the system.
2. Allocate budget for promoting contests, giveaways and commissioning influencers
Players and fans don’t just magically appear - especially... Read more