Wearables, wearables, wearables.
Attendees at CES earlier this month couldn’t avoid them – seemed like every other booth was pitching a smart watch or fitness app.
But the real ‘wow’ factor, in my humble opinion, was all the futuristic car technology on display. Automobiles are quickly evolving into moveable infotainment machines – and many major manufacturers – both foreign and domestic – unveiled prototypes that may be in a showroom near you quicker than you think.
“Cars will become self-aware where they can understand what’s happening inside and outside,” said Thilo Koslowski, an automotive analyst for market research firm Gartner. “We’re going to see a self-aware vehicle that looks out for you, controls the information and focuses on providing the right information at the right times to protect, inform and entertain you.”
Taking this even further, Roger Kay, who heads up market research firm Endpoint Technologies, recently wrote in Forbes that perhaps in less than 20 years, drivers will even have an ‘autopilot’ option, particularly on highways.
Kay said decision-making on a busy freeway is easier for a machine than a person, particularly when the machine can coordinate with other machines on the road.
“Traffic flows are better managed by an omniscient driving algorithm... Read more
Wearables, wearables, wearables.
A growing number of brands are finding that it can pay big to pull pranks on your customers so other people can laugh at them.
Just look at Sony Pictures, which faked this telekinetic rampage inside a local coffee shop - captured in the video above - complete with patrons pushed up the side of the wall, furniture and books blown about – to promote the new remake of the horror classic, “Carrie.”
Or LG. In an effort to show off the lifelike picture on its next-generation IPS video monitors, the consumer electronics giant scared the crud out of people in elevators by making it appear as if the floor is falling away – with the instant fear captured with eye-level cameras.
Or even candy brand Tic-Tac, which combined a flash mob with a giant digital sign – all in the service of creating a hugely embarrassing scene by making unsuspecting passersby believe they have astonishingly bad breath.
Dubbed “prankvertising,” the technique combines real-world antics with digital-age magic to astonish those who see it live, and to delight the many (many) more who will view videos of the shenanigans online.
And it’s catching on – because it costs a fraction of the money of network... Read more
Tags: adverprank, advertising, benjamin moore, brand, branding, carrie, coca-cola, coke, department of transport, elevator, fright, happiness, holiday, honda, lg, luxury bench, marketing, max, miracle, monitor, monitors, nivea, paint, park, pepsi, prank, prankvertising, punk, stage, stage fright, star trek, startsomething, stress, stunt, teleportation, test, truck, vending, virgin, wedding, westjet
Posted in Creative Best Practices, Entertainment, Humor, Opinions, Social Media, Video, Word of Mouth | No Comments »
In one form or another, they’ve been around for centuries.
Infographics- to use a buttoned down definition, are basically an assemblage of data depicted in visual form.
In fact, one of the earliest infographics was created by Christophe Scheiner, a 17th century German priest, physicist and philosopher. In 1630, Scheiner wrote Rosa Ursina (1630), his magnum opus on sunspots. He used infographics to illustrate the sun’s rotation patterns.
Jump-start almost 400 years. In today’s often frenetically paced digital world, infographics have now become yet another important online marketing communications tool, not only for the private sector, but increasingly in the public sector too.
Ai Ching Goh, co-founder of Penang, Malaysia-based Piktochart, which offers both free and fee-based infographic solutions, says teachers and students create about 20 percent of the infographics on Piktochart. She added the company recently surpassed 600,000 users worldwide.
According to David Jenyns, founder of MelbourneSEOServices.com, a Melbourne, Australia SEO consultancy, while the technology to create infographics hasn’t changed dramatically over the past 12-24 months, what has accelerated its growth/usage is the speed in which infographics is shared.
“Services like Slideshare and Pinterest are encouraging more people to use infographics; clients are finding that infographics are especially good... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Desktop Apps, Email, Emerging Platforms, Entertainment, Media Planning & Buying, Opinions, Research, Search, Social Media, Targeting, Web Analytics, Websites, Word of Mouth | No Comments »
One could argue that agencies, both large and small, full-service and specialty, lie at the crux of marketing past, present, and future. So when the iMedia agency community comes together with the most innovative solution providers in the industry for three days of non-stop thought-leadership, inspiration, and camaraderie, the Twitter feed ignites as hundreds of bright minds take to their keyboards to share their thoughts. Here are some of the top tweets from the iMedia Agency Summit in Scottsdale, AZ:
@mjkonowics - Every time someone asks if it's the year of mobile, a nerd is killed in heaven. Be careful! #imediasummit
@kristinhersant - Ask employees what motivates them during the interview process and use that to reward them. Simple, but most employers don't. #iMediaSummit
@LindsayBL - #imediasummit millennial workforce most motivated by doing what matters. Need to identify real stars, talk to them about career path.
@hasanrahim - @taxidodger (John Montgomery) is looking forward to attending a wake for the RFP in a few years w/programmatic. #imediasummit
@Rsnfld - The cockroach manifesto: Agencies are experts at adapting and evolving. #imediasummit #quoteoftheday #agencylife
@LoriDicker - Instead of creative brief + media brief, why not consider one communication brief instead- via Carol Kruse #imediasummit
@SimplixityCPXi - @rishad On Programmatic:... Read more
This one will knock your stockings right off the mantle.
In an epic new holiday promo, Canadian airline WestJet asked passengers about their holiday wishlists as they boarded a plane - and then had those gifts delivered to the baggage carousel at the passengers' destination.
When was the last time you wanted to take to social media to share something this nice about an airline?
Kudos to all involved.
Read more, here.
Tags: advertising, airlines, branding, christmas, dooh, gifts, holiday, marketing, ooh, Social Media, Video, westjet
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Humor, Social Media, Targeting, Word of Mouth | No Comments »