One of the more popular reports we publish, this is a great benchmark resource for anyone wanting to know how their ranks on Facebook. Brands appearing in this report include Subway, Taco Bell, McDonald's, Burberry, Chanel, Gucci, Twix, Oreo, Skittles, Estee Lauder, Red Bull, Monster Energy, Crest, Colgate, Oral-B, Hilton, Sheraton, Dole, Capri Sun, Nissan, Honda and Ford.
Tags: content marketing, content strategy, Facebook, facebook page, facebook page strategy, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Media Planning & Buying, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
Every company has aspirations to become the market leader in their space. Leading your market has built-in advantages over your competition. Market leadership helps to ensure a level of stability and longevity.
Getting there and staying there is the hard part.
The demands of the market and the buyers within them can set the bar very high. Being the market leader can be very tenuous as buyers evaluate new emerging technologies and options. Rising to the top also comes with a heavy responsibility. Which is this:
Customers and buyers expect market leaders to provide them with a roadmap of the future.
Recently, this became a profound understanding for me, which I want to share with you. I conducted a significant amount of qualitative buyer interviews during the past year or more. There was a sense buying behavior was shifting in this direction. It has led me to conclude this:
Organizations today, particularly B2B, must develop the capability as well as provide to their prospective buyers and existing customers future-oriented Buyer Foresight™ .
Michael Brenner, who has a fantastic blog B2B Marketing Insider, and I had a conversation on the subject of buyer foresight. You can find it here: Marketing is in the Throes of a Buyer... Read more
Tags: buyer foresight, buyer persona, buyer persona development, buyer personas, content marketing, content strategy, customer foresight, customer insight, Digital Marketing, market research, marketing, Social Media, Targeting, Tony Zambito, trends
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Targeting, Uncategorized, Web Analytics, Websites, Word of Mouth | No Comments »
And here I thought last week's 'Small World' initiative was cool - and now this.
Coke continues to find innovative ways of turning a soda break into a social experience.
Read more, here.
Tags: advertising, brand, branding, can, coca-cola, coke, dooh, marketing, media, ooh, sharing, small, social, vending, world
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media | No Comments »
You've never seen B2B marketing quite like this before.
This initiative just won "Best of Show" for best integrated campaign at the Summit International Creative Awards.
How are you using B2C approaches in your B2B marketing? Share your stories here!
Tags: 3d, advertising, band, branding, demand, direct, display, Email, event, loopnet, mail, marketing, media, messaging, music, online, projection, retargeting, Sales, social, Train, Video, viral
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video | No Comments »
This post is the second in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post on maximizing your personal social media usage here.
Want to be the go-to guy or gal on your team with the flashiest new apps? The one dressing Instagram photos with never-before-seen filters and stamps, using emoticons our Japanese counterparts only released yesterday?
It can be time-consuming to stay current in social and digital media, so here are some effective ways to quickly surface and assess the hottest toys.
1. Assign yourself playtime. My playtime is Sunday evening after “Mad Men.” I pull out my iPad and iPhone and I furiously start downloading new apps. I jump over to the Featured and Top Charts sections of iTunes to see if there are any new additions. I download them, bring them to the forefront, launch them, create a new account, follow the top accounts (if applicable), invite a few friends and make time to revisit them later in the week. If it’s a photo app, I try out some photos and push them out to Facebook to see how they look. If it’s a news app, I load it up... Read more
Tags: 22squared, apps, digital media, ipad, iPhone, iTunes, mad men, mashable, readwrite, Social Media, techcrunch, the next web, Uber
Posted in Emerging Platforms, Entertainment, Opinions, Social Media | No Comments »