'Entertainment' Category

Why Joel Hyatt Says Current TV Was the Most Innovative News Network

Posted by Morgan Sims on October 1st, 2014 at 2:58 pm

Current TV co-founder and CEO Joel Hyatt has often discussed the contributions of that network to modern broadcasting. Not only did Current TV's innovations bring more viewer participation to mainstream TV, it’s very founding process was an object lesson in the evils of a concentrated industry. That makes Hyatt's success in launching Current TV as much an innovation as any technique that he pioneered.
Current TV Exposed the TV Broadcasting Oligopoly
Your cable or satellite menu looks like a melting pot of options. There are literally hundreds of channels. The problem is, a handful of companies control them. Disney, for example, owns the channels that bear the Disney brand, plus channels with the brands ABC and ESPN. NBC owns NBC-branded channels plus USA, Bravo, and Syfy. That list is far from comprehensive.
There's also a small group of providers distributing airtime. That makes entering the business almost impossible for independent startup channels. The problem was epitomized when a network whose co-founder was former Vice President Al Gore couldn't get cable and satellite providers to carry it.
Hyatt and Gore beat the distribution blues by buying a small news network, Newsworld International, and inheriting its 17-million household distribution. That put Current TV on the air.... Read more

How Smartphones Have Changed the Entertainment Industry

Posted by Morgan Sims on September 15th, 2014 at 1:59 pm

Smartphones have changed a lot about modern life. The entertainment industry has certainly experienced a lot of challenges. Here are four ways that smartphones have changed the industry.
Audiences are Laughing at You, Not With You
The evolution of 4G phones has changed the way that people experience the world. It doesn't take long before smartphone owners start to rely on their devices for everything from directions to Internet access.
As people have gotten used to carrying small, Internet-ready devices, problems from past decades start to look humorous instead of dramatic. Iconic '80s movies like National Lampoon's Vacation and Friday the 13th look silly to audiences yelling at main characters to just call someone for help.
When the Griswolds get lost in the desert, older viewers who grew up without mobile technology have to explain to younger audiences that Google Maps wasn't an option. When a murderer creates havoc at Crystal Lake, young viewers throw their hands up in disbelief because no one calls the police.
When TV and cable stations air movies made as recently as two decades ago, they have to know that young viewers will find the plots frustrating because they don't seem relevant to the way people solve problems today.
Everyone on... Read more

Report: Social Media Analysis – Luxury Auto Manufacturers

Posted by Doug Schumacher on July 24th, 2014 at 12:33 pm

Automobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all luxury autos are created equal. At least not when it comes to drawing fans and generating engagement on social networks.
The Zuum report “Social Media Analysis - Luxury Autos” is an industry benchmarking and content exploration into where the fans are in that industry, and what engages them. It looks at 12 of the Luxury Automobile brands. Social media networks included in the analysis are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
Key Highlights and Takeaways:

Facebook is the dominant network for most brands in this industry, but considerable activity is moving over to Instagram
Google+ has considerable fan base overall, but is driving minimal engagement with brand content
There’s surprisingly little promotion of posts on Facebook from these brands
Mercedes is prompting their fans on Facebook to join them on Instagram. A possible move in reaction to Facebook’s declining reach issue.
Auto-enthusiast magazines are generating significant engagement for some of the brands, something brands should leverage when possible, as not all press will be entirely possible.

Brands analyzed are: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche and Volvo.

Social Media Helping Level the Playing Field for Craft Breweries

Posted by Neal Leavitt on June 29th, 2014 at 8:14 pm

Craft breweries have produced scores of award-winning beers over the years and according to the Houston Chronicle, will garner sales of over $7 billion nationwide in 2014. But just having a tasty ale or lager is no guarantee these days for long-term business success as the gigantic ad/marketing budgets of the major breweries can drown out craft breweries attempts to snare market share.
“The number of new craft breweries has exploded in the past few years and the market is getting crowded,” said Melani Gordon, who co-founded San Diego-based TapHunter. The company provides on- and off-premise accounts with time- and money-saving tools that automatically update beverage inventory on social media channels, websites, and print, digital display, and tablet menus. This exposure empowers their customers by helping transform beer, spirits, and cocktail menus into valuable revenue producers.
Gordon said those craft breweries that don’t put some serious thought behind their brand and voice will struggle.
“There’s no magic formula for craft breweries to find consumers so the new breweries need to build a brand and web presence because it’s challenging today to stand out,” added Gordon. “In addition, there are a lot of inefficiencies in the retail distribution model, making it... Read more

Google Data Protection Opinion May Ruffle Feathers of Businesses Worldwide

Posted by Neal Leavitt on May 30th, 2014 at 6:43 pm

A non-binding opinion handed down earlier this month by the Luxembourg-based Court of Justice of the EU (CJEU), the European Union’s highest legal authority, is roiling the business community. While the opinion needs the approval of all 28 EU governments before it can become legally binding, there’s already a lot of online chatter about the potential blowback to businesses operating in the EU.
The case followed complaints in March 2010 from Mario Costeja Gonzalez, a Spanish lawyer, who said that when Google’s search results revealed details on an auction of his repossessed home in a local newspaper (La Vanguardia), it infringed on his privacy rights.
CJEU ruled that people have the “right to be forgotten” and can ask Google to remove some sensitive information from Internet search results. Tech companies, noted the Financial Times, fear it may be “the beginning of a broader assault in which Google would be regulated like a utility.” Or to use an oft-used English idiom, it could be “the thin end of the wedge.”
No surprise then that organizations and associations from all walks of life are now weighing in with their two bits/bytes.
“Individuals may now have the ability to essentially go in with a... Read more