'Social Media' Category

How Smartphones Have Changed the Entertainment Industry

Posted by Morgan Sims on September 15th, 2014 at 1:59 pm

Smartphones have changed a lot about modern life. The entertainment industry has certainly experienced a lot of challenges. Here are four ways that smartphones have changed the industry.
Audiences are Laughing at You, Not With You
The evolution of 4G phones has changed the way that people experience the world. It doesn't take long before smartphone owners start to rely on their devices for everything from directions to Internet access.
As people have gotten used to carrying small, Internet-ready devices, problems from past decades start to look humorous instead of dramatic. Iconic '80s movies like National Lampoon's Vacation and Friday the 13th look silly to audiences yelling at main characters to just call someone for help.
When the Griswolds get lost in the desert, older viewers who grew up without mobile technology have to explain to younger audiences that Google Maps wasn't an option. When a murderer creates havoc at Crystal Lake, young viewers throw their hands up in disbelief because no one calls the police.
When TV and cable stations air movies made as recently as two decades ago, they have to know that young viewers will find the plots frustrating because they don't seem relevant to the way people solve problems today.
Everyone on... Read more

Breaking into the marketing world in 2014

Posted by Morgan Sims on September 12th, 2014 at 12:25 pm

In the early 2000's digital marketing was a completely different game. Back then marketing was a trial and error sort of thing. There were no experts…. Actually, I was considered the expert. Hmm well, I didn’t feel much of an expert. I had to use a lot of common sense, follow the other experts, who like me were navigating blind. Now, there are all kinds of books, courses, events, workshops and studies about what works and what doesn’t, which is what helps you. If you like online marketing, social media marketing and exploring the web, well then, there isn’t any reason why you can’t enter this adventurous world, even when you don’t have the experience.
So how do you break into the marketing world, now in 2014?
It’s really just about as easy as when we the “experts” started, except you can’t just jump in feet first. Probably, the best way to learn everything about online marketing is to find a marketing internship. Big companies are expanding their online presence by about 40% in the next 5 to 10 years, so they are continually reaching out for possible interns or employees on websites like Gumtree, Facebook, LinkedIn and other similar website.... Read more

5 Reasons Your Marketing Is Failing

Posted by Morgan Sims on September 4th, 2014 at 12:10 pm

A good marketing program is an important part of what drives a business to succeed. Developed correctly, your marketing program can help ensure you attract the right customers and keep them happy or years to come. But when a marketing program is done poorly, not only will it not attract customers – it can wind up driving them away.
Marketing guru Seth Godin defined marketing pretty succinctly: "Marketing is a contest for people's attention." If you understand the contest rules and follow them throughout your campaign, you can do well – really well. Unfortunately, all too often marketing departments miss significant opportunities by a few common mistakes. Learn to recognize and avoid these errors and you'll already be way ahead of much of your competition:
1. You're selling too much.
One of the most common mistakes companies make in their marketing campaigns is selling too hard. It's true – your marketing program should be focused on promoting your product or service. But nobody likes to be inundated with "hard-sell" sales tactics. The most effective marketing programs sell gently, through a process that begins with gaining the customer's trust and evolves over time, helping them see you as an ally that can help solve... Read more

Report: Tourism DMOs – A Social Media Analysis

Posted by Doug Schumacher on September 4th, 2014 at 10:11 am

Performance benchmarking and content analysis of 9 destination marketing organizations across Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest. DMOs included: Alaska Travel News, Explore Georgia, Go Hawaii, I Love New York, Texas Tourism, Visit California, Visit Colorado and Visit Florida.

Up Up and Away: Commercial Drone Market Ready for Take Off

Posted by Neal Leavitt on August 30th, 2014 at 5:21 pm

Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications connection connecting the two). Whatever your preferred verbiage is, drones are poised to become a huge global business and the aerial devices are going to have a significant impact across a wide variety of industries.
Historically, the military has been the biggest user/purchaser of drones; The Wall Street Journal estimated that the U.S. military spent about $3 billion on drone programs in 2012. And many aerospace companies continue to develop highly sophisticated machines that are lightweight and easy to assemble/launch.
Columbus, MS-based Stark Aerospace, for instance, recently rolled out ArrowLite™, a small UAS system that supports the U.S. Army Hunter MQ-5B UAS. It weighs less than 7 lbs. and can be assembled and hand-launched in less than 90 seconds.
Looking beyond the military, commercial drones will soon take on much larger roles for businesses and even for individual consumers. BI Intelligence, a research service from Business Insider, estimates that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes. ... Read more