'Social Media' Category

GDC 2014: Reflections and Ruminations

Posted by Neal Leavitt on March 25th, 2014 at 8:26 pm

So another Game Developers Conference (GDC) has come and gone – 400 panels, roundtable discussions, lectures, tutorials, 350 exhibitors, 20,000+ attendees. Seems like every gaming publication and industry analyst swooned and fawned over Project Morpheus, Oculus Rift, Valve’s Steam Controller and how virtual reality in general is poised to take over the gaming universe.
What was also interesting, however, were the findings of a survey conducted before GDC opened its doors for the 28th time last week, a few emerging gaming industry trends, and one rather dopey game that even its developer said “is a small, broken and stupid game” – yet has now garnered literally millions of views.
The second State of the Industry GDC survey polled more than 2,600 North American game developers who attended last year’s conference. According to GDC, notable trends “include a preference for the PlayStation 4 platform for console developers, the prevalence of self-funded projects and the changing reliance and relationship with publishers.”
The survey indicated that 20 percent of developers intend to release their next game on Sony’s PlayStation 4, slightly edging out Xbox One’s 17 percent. Developers also want to do their own thing – 64 percent want to self-publish. And... Read more

8 Most Interesting Niche Social Networks

Posted by Morgan Sims on March 22nd, 2014 at 8:09 am

Facebook, Twitter, Instagram -- all social media networks that have taken the world by storm and account for a total of three billion active users. Although most people today have an account on at least one of these three popular social sites -- if not more -- there are other ones that people are flocking to because they cater toward a specific audience.
With that said, here are eight of the most interesting social networks in the vast, ever-expanding online world.
For Those Who Nurse and Nurture: Baby Gaga
This pregnancy and parenting community is where women who are trying to conceive, mothers to be, and mothers share their experiences with one another. Whether it's finding an answer to a question, reassurance, or even developing a life-long friendship, Baby Gaga has helped thousands of women network and come together.
For Those Obsessed With Food: Foodie
Although this isn't a niche per se -- we all love food -- it still demands a spot on the list because of how awesome this social network is. Instead of gathering around the dinner table to exchange their love for food, people gather at their computers to connect one another and share everything from new recipes to restaurant experiences.
For... Read more

Why do Consumers "Kill" Brands via Social Media?

Posted by Adam Rossow on March 17th, 2014 at 10:33 am

iModerate polled its readers to find out why they choose to "kill" a brand using social media.

Zach Galifianakis Jumps The Fern With President Barack Obama

Posted by David Murdico on March 11th, 2014 at 3:58 pm

I used to love Between Two Ferns... and always looked forward to new episodes... until today. If you haven't seen it yet, Zach Galifianakis interviews President Barack Obama.
Actually, I'm conflicted, because I love comedy, I write comedy and I run an online video and social media marketing agency, so I should love the idea that a web series is featuring the President of The United States.
I should also love that they're doing it for marketing purposes, because that's exactly what I do... make funny videos for brands, businesses and startups for marketing purposes.
What I don't like about the video, is that the President is blatantly schilling the Affordable Health Care Act / www.healthcare.gov (yeah, I'll give it a plug) , and they're blatantly calling attention to the fact that the President is blatantly schilling healthcare.gov, as part of the gag, as if that would somehow make it more watchable... like everyone is in on the joke.
Throw in a joke about Kenya and the President's birth certificate, to make Zach seem confrontational and legit, make the President appear to have a great sense of humor about it, give the President a few scathing lines to throw back  at Zach and everyone will watch... Read more

Savvy Brand Storytelling

Posted by Tom Shapiro on March 11th, 2014 at 6:50 am

Every brand has a story. It’s your job to extract it and communicate it in a compelling way. Use your unique story to build trust with customers and make them feel something powerful when they think of your brand.