Unless you’ve been hiding under a rock, your business is probably already using social media as some part of an overarching internet marketing plan. However, what you may not be doing is effectively using it as a tool for increasing brand awareness.
The Value of Social Media
It can be challenging to clearly define the value of social media, but one thing is certain. When used properly, social media can easily the most powerful marketing tool you have available. That’s because, as Moz mentions, websites like Facebook have the ability to move people “along a spectrum from simply ‘liking’ you all the way to being willing to defend you and your brand.” Specifically, social media is valuable for three important reasons:
Humanizes your brand. The problem a lot of brands have – especially online-based or ecommerce – is not being able to connect with customers on an emotional level. Social media allows you to humanize your brand and meet your target market where they are. This is very important and can transform your brand from a stale, corporate name to a living, breathing entity.
Drives traffic. When maximized, social media sites are excellent at generating leads and driving traffic to external landing... Read more