'Social Media' Category

5 Tips for Increasing Brand Awareness with Social Media

Posted by Anna Johansson on March 24th, 2015 at 9:43 am

Unless you’ve been hiding under a rock, your business is probably already using social media as some part of an overarching internet marketing plan. However, what you may not be doing is effectively using it as a tool for increasing brand awareness.

The Value of Social Media

It can be challenging to clearly define the value of social media, but one thing is certain. When used properly, social media can easily the most powerful marketing tool you have available. That’s because, as Moz mentions, websites like Facebook have the ability to move people “along a spectrum from simply ‘liking’ you all the way to being willing to defend you and your brand.” Specifically, social media is valuable for three important reasons:

Humanizes your brand. The problem a lot of brands have – especially online-based or ecommerce – is not being able to connect with customers on an emotional level. Social media allows you to humanize your brand and meet your target market where they are. This is very important and can transform your brand from a stale, corporate name to a living, breathing entity.

Drives traffic. When maximized, social media sites are excellent at generating leads and driving traffic to external landing... Read more

Which Super Bowl commercial won the game?

Posted by Winnie Brignac Hart on March 12th, 2015 at 12:17 pm

With 55 commercials, it was tough. From a strategic marketing perspective, we reviewed the commercial’s ability to stand out from the competition, effectiveness in speaking to target audience and it’s ability to create buzz and be shared by others.
Each commercial was rated on TwinEngine’s True North Brand Radar indicators:

Stands out from the competition
Is authentic
Reflects value
Is easy to understand
Is relevant to the audience
Is properly positioned from the competition
Delivers desired benefits
Is likely to create buzz and be shared by others

Our Top 5 Super Bowl Ad Blitz Picks
1. Mophie 2015 Game Day Commercial - https://www.youtube.com/watch?v=LuVsf_hE7gM
2. Avocados from Mexico: First Draft - https://www.youtube.com/watch?v=JF02QdpPJlk
3. Clash of Clans: Liam Neeson - https://www.youtube.com/watch?v=GC2qk2X3fKA
4. Snickers: Danny Trejo / Marcia Brady - https://www.youtube.com/watch?v=rqbomTIWCZ8
5. BMW: Newfangled Idea - http://twinengine.com/2015/02/which-super-bowl-commercial-won-the-game/

Social Media & Programmatic: The Perfect Pair [Infographic]

Posted by Joseph Vito DeLuca on March 10th, 2015 at 4:22 am

Two of today's biggest marketing buzzwords are social media and programmatic. Both have forever changed the brand-consumer conversation and both continue to increase their impact as time goes on. Both are powerful separately, but when you combine social media and programmatic, you can achieve unthought of results. The below infographic by Yieldr highlights five of the biggest social media networks and the benefits of combining them with a programmatic platform.

FAREWELL Q&A WITH NY TIMES AD COLUMNIST STUART ELLIOTT (PT 3): CHANGE IS (ON) THE AIR

Posted by Rick Mathieson on March 4th, 2015 at 6:47 pm

In part three of an expansive "exit interview" I conducted with Elliott just weeks after he announced his retirement in December - he points to how ad agencies used to pretend they were bigger, until that became a liability, and why brands had better keep up with demographic trends, or risk being risk being left behind.
Photo: New York Times
CLICK HERE TO LISTEN TO: FAREWELL Q&A WITH STUART ELLIOT: WHAT I SAW THE REVOLUTION (PART 3) - CHANGE IS (ON) THE AIR
(Approx: 3:53)
Listen to Part One here: What I Saw at the Revolution
Listen to Part Two here: The Rise & Risks of Content Marketing

Facebook Reach – Back To The Future

Posted by Katya Constantine on February 26th, 2015 at 9:50 am

As you’ve probably noticed, your Facebook feed is looking different again last few months. Gone are the viral cat videos and the incessantly repetitive “please please share the press release about the launch of our Moon office” posts.