'Social Media' Category

A chat with BuzzFeed's Ze Frank

Posted by Lori Luechtefeld on November 20th, 2014 at 4:50 pm

Viral content: Putting the wrong people in positions of power since the dawn of the internet.
At least, that's how Ze Frank, president of BuzzFeed Motion Pictures, sees it. And he should know. He was a one-man viral powerhouse before most people even knew what it was to "go viral." Once upon a time, he was teaching people how to "dance properly." These days, he's working with a team of dozens of creative content producers to better understand the science -- if you can call it that -- behind virality.
In a fireside chat with NewCo co-founder John Battelle at the VIP kickoff reception for NewCo LA, Frank noted that many discussions of virality -- and the continuing debate around whether it’s a phenomenon that can truly be harnessed -- tend to overcomplicate things. Rather, it comes down to understanding the basic unit of virality: when one person shares something with another person. At BuzzFeed, that's the focus. Why do people share something, and what do they say when they share it? Understand that, and you understand virality.

That said, oversimplifying the notion of viral content presents its own dangers. And it's a moving target, to be sure. A few years back, "media... Read more

3 tips for brands that want to go big on BuzzFeed

Posted by Bethany Simpson on November 19th, 2014 at 2:38 pm

tl;dr: If you are working in branded content, you need to take authenticity seriously.
If you want to tap into BuzzFeed's 150 million monthly uniques, you can't wing it. Audiences can sense if content was created by socially-fluent insider, or someone with a cursory understanding of the community vibe. We spoke with BuzzFeed's senior director of creative services, Melissa Rosenthal, at ad:tech NY 2014 about the best ways brands can take advantage of content opportunities on the internet giant, what it looks like when brands are trying too hard on BuzzFeed, and the most important consumer media habits brands need to be ready for in 2015 (and beyond).

3 tips for brands that want to go big on BuzzFeed

What it looks like when a brand is trying too hard on BuzzFeed

Before planning your content, make sure you're "a student of the internet." Otherwise it could be obvious your brand is playing in a community it doesn't understand. Goodbye trust.

New consumer habits brands need to be ready for in 2015 (and beyond)

"I never feel like I work in the same industry for more than three months," said Rosenthal, commenting on the rapid evolution of consumer likes and habits. Here are the most important... Read more

Report: Instagram vs Facebook vs Twitter

Posted by Doug Schumacher on November 18th, 2014 at 11:44 am

We just published a 6-brand comparison of social media posting and content performance across the three networks. The brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull. These are brands we've seen be very active on Instagram, and thought it would be interesting to compare their content activities across the three networks.

Red Bull posted over half the content, and generated more than 55% of the total engagements.
Red Bull posted 574 times during October
Coca-cola only posted 39 times
Coca-cola’s engagement rate is more than 3x the average among all brands
Oreo had the most equally-distributed posting volume across all 3 networks. And the 2nd highest engagement rate.

Integrated Marketing: A Better Approach to Building Leads

Posted by Winnie Brignac Hart on November 17th, 2014 at 2:35 pm

As long ago as 1989, the American Association of Advertising Agencies defined an integrated marketing campaign as “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. A comprehensive communications plan combines the strategic roles of advertising, public relations and sales promotions to provide clarity, consistency, and increased impact.” Basically, integration is the application of consistent brand messaging across both traditional and nontraditional marketing channels.
Inbound Marketing: Making Integrated Marketing Easier
While social media and online marketing channels have provided opportunities to expand the definition of non-traditional marketing, the real breakthrough in effective integration has been the development of computer based, technology driven Inbound Marketing platforms. Giving new meaning to CRM, these platforms not only make consistent communication across channels easier, but provide critical reporting and measurement features in real-time to exponentially increase the effectiveness of campaigns.
Learn the ABCs of Inbound Marketing
Seems  simple—but developing an Inbound Marketing campaign takes time, resources, and commitment to building lasting, long-term results. Our e-Book The ABC's of Inbound Marketing will help you get started.

Social Media Management Services, The Best Choice for Customer Communication

Posted by Morgan Sims on November 17th, 2014 at 6:44 am

Many businesses already understand the importance of a call center. For years, call centers have been able to give your customers what you cannot: personalized attention 24/7. Many small businesses try to handle customer communications personally, answering questions, solving problems, troubleshooting, etc. But as you grow you simply don’t have the time. Call centers have always proved an invaluable resource, providing good information and maintaining the focus of your brand at every customer interaction.
But today, over 30% of customer interactions happen on social media, and that number is steadily growing. Since 2010, this figure has grown over 300%. With mobile being the most used point for customers to reach out to you, many businesses aren’t giving these areas the attention they need to. Social media interactions should be given as much or more attention than traditional contact points. And companies like Global Response are poised to do this for you, just as they have with traditional call center duties for years.
A social media management service monitors a lot of fronts. Facebook, LinkedIn, Google +, Twitter, Tumblr, Youtube, Vine, and the countless new services that evolve all the time: all of these are managed. No one has time or experience to... Read more