Social media has evolved significantly, yet many small and medium-sized businesses (SMBs) are still struggling to consistently create and promote compelling content. This article provides a six tips and tricks for anyone with limited time and resources interested in creating a more visible and engaging presence in social media.
This is a nice, simple campaign with an added appeal of generating consumer contributions.
Employing the hashtag #drinkgooddogood, it entices readers to take a photo of a fruit or vegetable, post it with the hashtag, and Naked will donate 10 lbs of produce to Wholesome Wave.
It’s notable that the largest posting volume was on Facebook, a network typically with the least amount of posting among the three networks analyzed: Facebook, Twitter and Instagram. I like how the brand is reposting the top fan pics, with fans showing their creativity with fruit.
So far the campaign has continued on through September. It will be interesting to see how long this runs, and if they release information on the total amount of produce donations generated.
Tags: brand, content strategy, Facebook, Social Media, social media marketing, social media strategy, Strategy, twitter
Posted in Creative Best Practices, Emerging Platforms, Social Media, Web Analytics, Word of Mouth | No Comments »
Virtual Reality has the power to engage audience on never seen before scales. People are hooked to 3 to 4 minute long "VR experiences" where as commonly eyeballs are desensitized to online adverts and youtube ads are skipped in 4 seconds... discover how VR can contribute to Branded Entertainment through one such innovation - India's First Cinematic VR film.
Tags: branded entertainment, Cinematic VR, Oculus Rift, Playstation VR, Samsung Gear VR, Virtual Reality, vr
Posted in Emerging Platforms, Entertainment, Social Media, Video, Word of Mouth | No Comments »
The iMedia Brand Summit is in full swing in sunny Coronado, California, and we're having a great time absorbing some knowledge about new ways to reach customers, including the captivating opening keynote from Julian Aldridge from Charles Schwab and an eye-opening session from Kieran Flanagan and Dan Gregory from The Impossible Institute. Our attendees are also enjoying the content and networking, so we compiled a list of our favorite tweets for our readers to check out.
1.4 million new households were created in 2014, yet there were only 140,000 new cable subscribers. #imediasummit
— Peter Stringer (@peterstringer) September 13, 2015
Do the thoughtfulness before the thoughtfulness is required. - @DanGregoryTII #imediasummit — Alex Masica (@alexmasica) September 14, 2015
@decaturdawg What we learned about attribution set up 1. Invest in set up, 2. Strong champions 3. Safe for agency partners #imediasummit
— davidehrhorn (@davidehrhorn) September 14, 2015
This is what happens when you fall asleep at the #imediasummit firepit @ Loews Coronado Bay https://t.co/XiwkJLv11u
— Ryan Bonifacino (@rbonifacino) September 14, 2015
"Nothing kills creativity quite like hearing [a marketer] say, 'I don't get it.'" - @rydoon, celebrity content creator. #iMediaSummit
— Crowdtap | Business (@Crowdtap) September 14, 2015
@VisualIQ thanks for the awesome clam bake prize! Can't wait to get home and cook it!... Read more
Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition
Buy this book to make me happy
Tags: branding, buyer experience, buyer persona, buyer personas, content marketing, content strategy, creative, Digital Marketing, marketing, online marketing, social, social marketing, social media marketing, social media strategy
Posted in Creative Best Practices, Research, Social Media, Targeting, Web Analytics, Word of Mouth | No Comments »