'Social Media' Category

Startup Marketing Conference: Storytelling Rules Marketers Need to Know

Posted by Kent Lewis on October 23rd, 2014 at 3:32 pm

At the Startup Marketing Conference, the early afternoon panel on social media and storytelling included the following experts:
Colleen Pettit, Digital Media Manager, DoubleClick (panel host)
Todd Wilms, VP Digital, Neustar
Olivia June Poole, Director of Community Development, RocketSpace
Brewster Stanislaw, CEO and Co-Founder Inside Social

The first question related to content being king and how important it is overall. Stanislaw guided startups to focus on who the content is being produced for and how it can best be distributed. Poole reminded everyone that storytelling is more difficult when you don’t have an existing users, so it is important to get the stories out there early. Wilms took a more jaded approach, and cautioned against content for content’s sake. Take the time to find your voice before ramping up content.
The second question related to finding your story as a startup. Poole suggested interviewing early adopters to find out why they appreciate the product. Sans users, focus on education and thought leadership to start to build your story.
The third question addressed the conundrum of outsourcing content development to agencies or others vs. building it in-house. Poole indicated that agency partners are a luxury, so use them wisely (learn from them then do it on your own).... Read more

Startup Marketing Conference: 5 Low-Cost, High-Impact Ways to Grow Your Brand

Posted by Kent Lewis on October 23rd, 2014 at 2:51 pm

At the Startup Marketing Conference, Shira Abel, CEO of Hunter & Bard (and soon Muskateer) shared her thoughts on marketing on a budget. For starters, do not waste money marketing until you have a great product (or close to it). The next step is to focus on consistently thrilling the customer. The five low-cost, high impact ways to grow your brand are outlined below

Great product (word of mouth has a 70 percent trust rate)
PR (earned media, exposes you to large markets and has a 40 percent trust rate)
Content (owned media)
Email marketing (it has the highest ROI of all digital marketing, according to Shira)
Behavioral engineering (social proof for an achievement-oriented culture)
SEO, advertising & affiliate marketing (ad trust rate is 14-17% trust rate)
Relationship marketing

When it comes to doing PR for your brand, there are a few key steps:

Identify, connect with and engage industry influencers and media
Give them valuable information and build trust
Offer them initial beta product to test in exchange for coverage
Keep your ask short and reach out on a slow news day

Content can be cost-effective but time-consuming. That means you need to decide, as a startup, where your time (and money) is best spent. Content builds the brand and a relationship... Read more

Eulogy For a Blog: Most Blogs Die Before The Sixth Post

Posted by Allison Freeland on October 20th, 2014 at 12:22 pm

Everyone has access to publishing these days, but are all blogs created equal? Feldman Creative and ClearVoice unveil the truth about blog publishing in an infographic titled "Eulogy for a Blog".

Report: Social Media Benchmarks for 5 Industries

Posted by Doug Schumacher on October 15th, 2014 at 12:07 pm

One of the more popular reports we publish are benchmarking reports. As every industry is different, it’s interesting to see how KPIs like fan counts and engagement rates track across different industries, as well as across brands within the same industry.
This report takes a look at 5 major industries: Snack Foods, Fashion Retail, Pet Food, Luxury Auto and QSR Restaurants, assessing each on two major social media KPIs. Fan count, and engagement rate. The networks they are analyzed on include Facebook, Twitter, YouTube, Instagram, Google Plus and Pinterest.
Key Takeaways

Facebook is still the dominant network in each industry. There’s only one industry, Luxury Autos, in which Facebook has less than 80% of the total average community size.

Instagram leads significantly in engagement rate in every industry profiled.

Google Plus is showing both strong community size, and even more surprisingly, high engagement rates, in several of the industries.

The Long View of Customer Experience: Optimizing Engagement

Posted by Greg Kihlström on October 14th, 2014 at 7:00 am

The final installment of a four-part article series on long-term customer experience and customer relationship management, with an emphasis on strategies and tactics to increase engagement among audience types.