As consumers we know “brands” simply as a particular product or service we like or dislike. However, as a business owner we know there are several factors to be considered before consumers can truly identify and trust a specific brand. In a perfect world, everyone would be a great target for all marking and brand identities but that’s not the case. Let's cover the three main steps to creating an interactive branding message that your consumers can begin to connect with!
1. Logo – (Noun) “A symbol adopted by an organization to identify its products or services” We all know it’s never about what you have, it’s about how you use it that makes the difference! Since you've spent the time and/or money on this masterpiece called your "logo," make sure it shows up everywhere including business cards, social media sites, and any other promotional materials. Your logo is your company's identity in a picture and the more you show it off, the quicker your brand recognition will grow.
Does this really matter, you ask? Consider this… how likely are you to remember a random fast-food restaurant you visited when they use generic bags and soda cups versus the restaurant that brands every cup and... Read more
In a perfect world, every small business owner would be able to afford a killer web designer who also had mad search engine optimization (SEO) skills. That's not always the case. Sometimes the budget can't afford a web designer cum SEO pro, and sometimes a business owner--for whatever reason--just can't find the right fit. The good news is that there are a few ways to weed out the pros from the hacks, and there are even six easy ways to help site design and SEO play well together.
Some people don't realize that the design of a site is, in essence, a vehicle for good or bad SEO. If a web designer doesn't know what she's doing, she might luck out--but there's a better chance that there will be missed SEO opportunities. Here's how to make the most out of any web designer and any budget. At the very least, make sure these rules are followed.
1. Formatting of Creative Content
It's absolutely fantastic if a website has incredible, original and SEO-rich content. That's not a web designer's job, but kudos to the site owner for hiring a professional SEO writer who knows their stuff. What is a designer's job is to highlight... Read more