However improbably, December has already arrived, and with it, the traditional impulse to take stock of the year drawing to a close and try to imagine what we’ll be getting ourselves into with the next one. Digital marketing is particularly rich soil for this treatment both because of the blinding pace at which the underlying technologies evolve, and the fact that most of us in the field are more than a little inclined toward the sentimental. Accordingly, we at Anvil enjoy making a formal exercise every year out of having this conversation, and it’s time to have it again, so take a break from wrapping presents and meet me over at the crystal ball.
Travel is one of the most incredibly hard industries to try to make your own way in. This is because many of the large competitors have cornered the market in many different ways. If the larger entities cannot market better than you but they can definitely outspend your budget to leave you in the dust. For this variety of reasons, you cannot get into a battle when money is involved but having efficient tactics of marketing a travel site or travel provider are important when you cannot match the volume of some of your competitors.
Quality Over Quantity With Links
Travel sites tend to link build for the generic keywords and even some of the largest companies have been penalized for Google for unethical link building practices. A smaller travel company cannot have the budget to buy thousands of low tier links but should concentrate on getting links on high tier sites. When doing this, it can help curb the advantage that the larger corporations have over you. A great infographic that is shared over a thousand times and reposted on giant sites is worth far more than links that are in directories or something of that nature. The content that you... Read more
Marketing a web hosting company can be difficult because there are so many big names in the game. Getting the business of larger corporations and businesses who may not know much about technology will rely on your marketing. Many times your service can be superior to your competition but they have better visibility in the industry. Closing this gap can be the difference between staying in business or thriving in your current market.
Web hosting businesses can be helped with social networks just like any other. Setting up social profiles to interact with new customers and old is a great way to provide engagement and customer service at the same time. A company has to be very careful about over selling via social media. That will lose likes and followers to drop you or block your account from their feed. The content of your social media should be engaging and there should be some informative things that you have written. Linking to a useful story that has been posted on your blog via Twitter or Facebook is a great way to garner some traffic and possibly even get some shares which lead to followers.
For some of the most honest... Read more
On the surface, comparing modern search engine optimization, (SEO) to mercenaries in feudal Japan may seem like a stretch. However, look closer and similarities begin to emerge, one most noteworthy of all: like a ninja, the best SEO goes unnoticed. That’s right, a reader should be able to finish a great piece of content and, aside from the colored highlights of the hyperlinks, have no idea he or she is being sold on anything. Even the text in those links should flow naturally with the overall theme of the content.
Now, to a seasoned SEO expert this might all seem elementary, but that’s just it: most folks running a small business or new start-up company aren’t experts, which means they’re woefully unprepared to deal with the modern realities of SEO. But have no fear: those interested in moving away from the ham-handed pay-per-click-style advertising methods of yesteryear can utilize these core principals. (They might just help to craft an efficient, effective and stealthy strategy worthy of a true ninja.)
Put the audience first
This is one tactic that should remain evergreen throughout the life of SEO. After all, Google will never penalize advertisers who produce content that audiences legitimately want to see. Now,... Read more