'Search' Category

How to Get an Affiliate Site Up, Running & Earning in 2 Weeks

Posted by Mike Hall on November 8th, 2013 at 7:17 am

Like many online marketers, I have had more than a few attempts at starting (and sticking at) affiliate websites in the past - having finally managed to create a legitimate, timely, and above all commission-earning affiliate website, I thought I'd share the steps I took along with some actionable tips based on my own learnings.

Google+, Social Search & The Circle Impact Theory

Posted by Tom Edwards on November 4th, 2013 at 10:47 am

One of the questions I receive a lot is the relation between Google+ and search. I commonly hear “of course Google+ impacts search”, but when pressed most don’t fully understand to what extent. Google+ is one of the more misunderstood properties when it comes to mapping it's value for a social strategy. The key is not to look at Google+ from just a social lens.
Google provides an incredibly powerful ecosystem for a brand but when it comes to strategy Google is often a secondary area of consideration because of the separation of traditional SEO and the entities that manage social properties or the disconnect between paid & owned strategy.

Think about the three primary points of entry, Google, YouTube & Google+. Google is the primary search engine for a majority of the world, YouTube is the #2 search engine and a key point of distribution for video content and the Google+ represents the future of where Google is building the intersection of search & social via contextual search driven by engagement.
You can see more emphasis on the ecosystem via Google's new authentication Messaging

So I thought it would be interesting to test the impact of Google+ content on search and the impact... Read more

Google Research: 70% of Mobile Searchers Call Businesses

Posted by Jason Wells on October 24th, 2013 at 2:31 pm

Mobile marketers have long thought that about 50% of mobile searchers called businesses as a result of their search. These people tap the phone number on a mobile landing page or the number in a paid ad itself and immediately connect with a business.

Google now says that number is low.

According to new data from Google, the number of people that call a business immediately after a mobile search is much, much higher than previously thought. Google says that 70% of mobile searchers call a business immediately after their search. They tap. They call.

After the all-important map look-up, calls are the next action of choice following a business search on a smartphone. Searchers want to connect with businesses immediately.

Google published this new data a few days ago.

Here are some highlights:

- 70% of mobile searchers report they click-to-call directly from the search results to a business

- Google is now driving 40 million calls each month directly to businesses

- Google found that "calls are not only an important channel for research and transaction, but even the presence of a phone number in search results can strongly influence the perception of a business's brand."

- 76% use call features to make an appointment for local... Read more

(Not Provided) Changes the SEO Landscape

Posted by Dave Murrow on October 24th, 2013 at 9:40 am

Some 87 percent of Google's organic traffic going to the Web's largest news sites is encrypted and showing up in reports as (not provided), according to data from Parse.ly. It's a stunning shutdown of keyword data via Google Analytics. Essentially, Google is no longer allowing webmasters to see what organic keyword searches are bringing users to their sites.
To dedicated SEO strategists, this has not been a surprise hack. In fact, Google started encrypting keyword data back in Oct. 2011, according to eConsultancy. In the image below, you can see that the top referring link at that time coming back to the firm was a (not provided).

Put another way, when users perform searches while logged into a Google service, Google blocks all data from the incoming organic keyword referrer. Various analytic tools showed that Google was blocking about half of this data throughout 2012 and into 2013, simply reporting it as (not provided). Search marketers were stymied with this change. Google claimed it was to protect user privacy, but others opined that it had more to do with elevating revenues for Google AdWords. After all, AdWords users still saw the keyword referrals, putting Google's motives under suspicion.
But now, Google has encrypted... Read more

Capitalizing on the New Pinterest Feature on Bing Image Search

Posted by Drew Hendricks on October 5th, 2013 at 7:27 am

Bing has recently integrated a new feature on the sidebar of its image searches that provides users with pins from the popular social network Pinterest. By entering a query in the search bar, users will find relevant pins on the right-hand side.
When you click on a topic, it redirects you to a condensed list of pins, and you have the option of viewing them directly on Pinterest. If you see something that's worth sharing on your account, you can pin directly from Bing image search.
This new feature is definitely a way to streamline the pinning process and should be an incentive to marketers to make Pinterest as part of their social media campaigns, if they haven't done so already. While Bing doesn't carry the same weight as Google and obviously doesn't receive the same volume of image searches, this collaboration with Bing should increase the exposure that marketers have on Pinterest.
Here are several ways to capitalize on this feature.
Eye-catching content
To separate your content from the masses, it's necessary only to pin images with a wow factor. For starters, each image should be high definition and not grainy or blurry.
Having contrast where figures in the foreground stand out from those in... Read more