SEO is one of the greatest tools that one could use in their marketing approach when it comes to their business. The days of looking in the phone book when searching for a business are a distant memory now. Localized SEO applies to many companies whether they realize they need it or not. The smaller the area that the company operates in, the more important it is to rank higher than the other local competition.
Plumbers, Roofers, and Contractors
These professions are hypercompetitive as there are people who can offer a better price but sometimes a low price does not offer the quality one would want. Having your roofing service rank as high as possible could mean the difference between having a full schedule or not having enough work. Plumbers have a different type of pricing and many people do not know whether they are getting a good deal, review websites like Yelp or other sites can immensely improve your chances of getting new business. Garnering traffic to some type of blog that gives advice is also important in these skills that some people have little to no knowledge about. Claiming the local listings online is also an important step in improving... Read more
Travel is one of the most incredibly hard industries to try to make your own way in. This is because many of the large competitors have cornered the market in many different ways. If the larger entities cannot market better than you but they can definitely outspend your budget to leave you in the dust. For this variety of reasons, you cannot get into a battle when money is involved but having efficient tactics of marketing a travel site or travel provider are important when you cannot match the volume of some of your competitors.
Quality Over Quantity With Links
Travel sites tend to link build for the generic keywords and even some of the largest companies have been penalized for Google for unethical link building practices. A smaller travel company cannot have the budget to buy thousands of low tier links but should concentrate on getting links on high tier sites. When doing this, it can help curb the advantage that the larger corporations have over you. A great infographic that is shared over a thousand times and reposted on giant sites is worth far more than links that are in directories or something of that nature. The content that you... Read more
Marketing a web hosting company can be difficult because there are so many big names in the game. Getting the business of larger corporations and businesses who may not know much about technology will rely on your marketing. Many times your service can be superior to your competition but they have better visibility in the industry. Closing this gap can be the difference between staying in business or thriving in your current market.
Web hosting businesses can be helped with social networks just like any other. Setting up social profiles to interact with new customers and old is a great way to provide engagement and customer service at the same time. A company has to be very careful about over selling via social media. That will lose likes and followers to drop you or block your account from their feed. The content of your social media should be engaging and there should be some informative things that you have written. Linking to a useful story that has been posted on your blog via Twitter or Facebook is a great way to garner some traffic and possibly even get some shares which lead to followers.
For some of the most honest... Read more