'Search' Category

Social Media Helping Level the Playing Field for Craft Breweries

Posted by Neal Leavitt on June 29th, 2014 at 8:14 pm

Craft breweries have produced scores of award-winning beers over the years and according to the Houston Chronicle, will garner sales of over $7 billion nationwide in 2014. But just having a tasty ale or lager is no guarantee these days for long-term business success as the gigantic ad/marketing budgets of the major breweries can drown out craft breweries attempts to snare market share.
“The number of new craft breweries has exploded in the past few years and the market is getting crowded,” said Melani Gordon, who co-founded San Diego-based TapHunter. The company provides on- and off-premise accounts with time- and money-saving tools that automatically update beverage inventory on social media channels, websites, and print, digital display, and tablet menus. This exposure empowers their customers by helping transform beer, spirits, and cocktail menus into valuable revenue producers.
Gordon said those craft breweries that don’t put some serious thought behind their brand and voice will struggle.
“There’s no magic formula for craft breweries to find consumers so the new breweries need to build a brand and web presence because it’s challenging today to stand out,” added Gordon. “In addition, there are a lot of inefficiencies in the retail distribution model, making it... Read more

SEO and Content Marketing, and How They Work Hand in Hand

Posted by Willie Pena on June 9th, 2014 at 8:00 am

When it comes to online marketing, it is important to grab the attention of people and search engines. In order for businesses to do that right, it takes a concerted focus on both search engine optimization (SEO) and content marketing, and it is important for businesses to understand the difference.
While both go hand in hand, simply creating content will not take care of all SEO tasks. There is much more to attaining a visible online presence than just that. SEO helps businesses cast a wider net. Content marketing helps in converting traffic into sales.
Content Marketing to Get the Word Out

SEO incorporates everything on your website. While content marketing should involve an SEO-driven keyword strategy, it is also the aspect of your marketing that should work to engage your audience. It needs to be engaging and educational all at once.
Here is an example of a few content marketing-related platforms and strategies:
• Blogging
• Video
• Social media
• White papers
• eBooks
• Web page content
• Content curation
• Infographics (cool read about how inforagphics are accelerating online marketing efforts.)
It is important to think long and hard about the strategy that you want to use for your business in creating content. Chances are, it is how... Read more

Google Data Protection Opinion May Ruffle Feathers of Businesses Worldwide

Posted by Neal Leavitt on May 30th, 2014 at 6:43 pm

A non-binding opinion handed down earlier this month by the Luxembourg-based Court of Justice of the EU (CJEU), the European Union’s highest legal authority, is roiling the business community. While the opinion needs the approval of all 28 EU governments before it can become legally binding, there’s already a lot of online chatter about the potential blowback to businesses operating in the EU.
The case followed complaints in March 2010 from Mario Costeja Gonzalez, a Spanish lawyer, who said that when Google’s search results revealed details on an auction of his repossessed home in a local newspaper (La Vanguardia), it infringed on his privacy rights.
CJEU ruled that people have the “right to be forgotten” and can ask Google to remove some sensitive information from Internet search results. Tech companies, noted the Financial Times, fear it may be “the beginning of a broader assault in which Google would be regulated like a utility.” Or to use an oft-used English idiom, it could be “the thin end of the wedge.”
No surprise then that organizations and associations from all walks of life are now weighing in with their two bits/bytes.
“Individuals may now have the ability to essentially go in with a... Read more

5 Reasons to Hype Your Startup Pre-launch by Marketing Now

Posted by David Murdico on May 25th, 2014 at 5:56 pm

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same?
Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you.
Instead of waiting until everything is perfect, launching, and then starting to think about your marketing, plan a marketing strategy and start hyping everything first, so that by the time you launch, you have momentum.
It’s much easier to steer a sailboat and win the race with a good tailwind and a good head start.
1. Get Ranked on Search Before Your Competition Does
The earlier you start getting found for the keywords related to your startup, the better. The best way to do this is by creating good, relevant content like blogs, videos, graphics and quality links on sites that matter to your industry.
Set up your social media channels and get busy. Set up your website as just a web page, for now, and include basic information, links to your social media channels, a... Read more

Understanding Google's "Right to be Forgotten" judgement in Europe – for Americans

Posted by Brandt Dainow on May 14th, 2014 at 6:23 am

On May 13th, the European Court of Justice introduced legal backing for the "right to be forgotten." There's been a great deal of talk about this, most of it inaccurate. This post will explain what this is all about and what it means.
read the Court's own explanation here
What is the European Court of Justice?
Basically – it’s the European Union’s equivalent of the US Supreme Court.  It’s the highest court in the EU, so there is no appeal of its rulings.  The EU is halfway between the US federal system and a bunch of independent countries.  Each country, just like each US state, can draft their own laws, but they have to comply with EU-wide “directives.”  EU directives state whether there should be a law for a given situation and roughly what it should contain.  It is up to each state to implement a directive as they see fit, and decide what sort of enforcement they want to put on it.  There can be wide variations.  For example, some herbal products, like Melatonin, are banned by EU directive.  While they are illegal under every EU country’s laws, some countries, like the UK and Germany, enforce the ban strongly, while others, like... Read more