As consumers we know “brands” simply as a particular product or service we like or dislike. However, as a business owner we know there are several factors to be considered before consumers can truly identify and trust a specific brand. In a perfect world, everyone would be a great target for all marking and brand identities but that’s not the case. Let's cover the three main steps to creating an interactive branding message that your consumers can begin to connect with!
1. Logo – (Noun) “A symbol adopted by an organization to identify its products or services” We all know it’s never about what you have, it’s about how you use it that makes the difference! Since you've spent the time and/or money on this masterpiece called your "logo," make sure it shows up everywhere including business cards, social media sites, and any other promotional materials. Your logo is your company's identity in a picture and the more you show it off, the quicker your brand recognition will grow.
Does this really matter, you ask? Consider this… how likely are you to remember a random fast-food restaurant you visited when they use generic bags and soda cups versus the restaurant that brands every cup and... Read more
Tags: advertising, branding, content marketing, Facebook, marketing, online marketing, Social Media
Posted in Email, Search, Web Analytics, Websites | No Comments »
The MMA-NY 2013 Forum filled the Marriott Marquis Hotel in NYC for 3 days, the eye-opening information, the program/content was excellent, and both the attendees and presenters confirmed MOBILE is rapidly becoming the next NEW media channel. These are exciting times for both the advertiser and consumer alike.
What other media channel can compare with this?
Consumers are rapidly adopting mobile devices and behaviors and spending an average of 2 hours per day on smartphone devices. We are rarely separated from them, and we check our phones every 6.5 minutes (or 150 times daily).
MOBILE advertising grew by 88% in 2012
While MOBILE ad/media spending is only 1% of total media (vs. 10% share of consumer media time), MOBILE advertising grew by 88% in 2012 (from $2.4B to $4.5B). MOBILE ad spending growth to-date has been limited by marketers/agencies challenges in creating MOBILE ads designed specifically to take advantage of MOBILE devices. Chia Chen, SVP Mobile Practice Leader at Digitas indicated their client's mobile ad spending grew by 400% (4X more rapidly) because their ads for Amex, Taco Bell, M&Ms and other clients treated smart phones as "small TVs" and incorporated richer media, and more native creative palettes.
Global Tablet Advertising Study - Results Presented
Beth Doyle, Innovation Director... Read more
Posted in Ad Networks, Ad Serving, Email, Emerging Platforms, Jobs, Media Planning & Buying, Opinions, Research, Search, Social Media, Targeting, Video, Web Analytics, Websites, Wireless, Word of Mouth | No Comments »
In a perfect world, every small business owner would be able to afford a killer web designer who also had mad search engine optimization (SEO) skills. That's not always the case. Sometimes the budget can't afford a web designer cum SEO pro, and sometimes a business owner--for whatever reason--just can't find the right fit. The good news is that there are a few ways to weed out the pros from the hacks, and there are even six easy ways to help site design and SEO play well together.
Some people don't realize that the design of a site is, in essence, a vehicle for good or bad SEO. If a web designer doesn't know what she's doing, she might luck out--but there's a better chance that there will be missed SEO opportunities. Here's how to make the most out of any web designer and any budget. At the very least, make sure these rules are followed.
1. Formatting of Creative Content
It's absolutely fantastic if a website has incredible, original and SEO-rich content. That's not a web designer's job, but kudos to the site owner for hiring a professional SEO writer who knows their stuff. What is a designer's job is to highlight... Read more
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Pharmaceutical companies marketing new drugs often face a unique problem—product names that have more consonants than an episode of Sesame Street. Many of these drug names are hard to pronounce and even harder to spell. For many companies this isn’t a problem until it comes to setting up a website to direct customers to for more information. If the average customer can’t say or spell your product, then finding it on the web could be impossible.
That’s why some innovative marketers have found a different approach—identifying and establishing a common, general website domain that focuses on what the consumer is looking for.
A recent example of this is ShinglesInfo.com. Instead of sending customers to Merck’s massive corporate site, or asking them to try and remember the name of their shingles vaccine, Zostavax, the marketers behind the drug found the perfect domain name. Broadcast and print ads can now point people to the simple and easy-to-remember domain ShinglesInfo.com, a site that shares information on the disease without explicitly stating that it is a website sponsored by Merck. Drug information is not pushed on the consumer; it’s more of a resource for people to learn more about the disease. Eventually, when a consumer decides... Read more
Tags: Domain, Domain Name, Pharmaceuticals
Posted in Search, Social Media, Websites | 3 Comments »
To produce strong SEO results and happy clients, focus your SEO efforts on traffic and conversions, not rank.
Tags: content marketing, content strategy, Digital Marketing, marketing, online marketing, Search, search engine marketing, search engine optimization, sem, seo, seo services, social media marketing, social media strategy, web presence optimization
Posted in Search, Social Media, Web Analytics | No Comments »
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