Nearly three years ago, I wrote The Ultimate Guide to Video Marketing on YouTube. I understood relatively early on in the growth curve of digital video and YouTube that both would play a significant role in the future of marketing. A year or more ago, however, a 9 year-old helped me see the true potential of digital video for sales and marketing.
With roots in search engine optimization (SEO), I’ve long extolled the virtues of YouTube, as the world’s second largest search engine. Unfortunately, the full potential of the video social platform didn’t fully come into focus until my son shed light through his interest in skateboarding and bracelet-looming.
Last Spring, I noticed my son’s rubber band bracelet creations were getting increasingly complex. I also noticed his skateboard knowledge and abilities improved drastically in a short period of time. I asked him how he learned these new skills and he replied “YouTube.” Like many other young web surfers, my son was using YouTube as his PRIMARY search engine and educational tool.
I quickly realized that my son was not alone in relying heavily on YouTube videos as a primary if not sole information source. If he was searching YouTube for “how-to” videos on... Read more
The link building process is demanding. Therefore, you don’t want to make any mistakes that will see your previous efforts wasted. We take a look at some mistakes you should avoid as you embark on a link building campaign.
Getting nofollow backlinks
Nofollow links are a way for a webmaster to tell the search engines that a link should be ignored. This means a nofollow backlink may be ignored by Google and won’t be counted as a backlink.
Therefore, as you go about building your backlinks, you need to be sure that your host doesn’t use the nofollow tag for external links or else you are basically wasting your time. This mistake is often seen when you are building links through a link exchange. If you are putting a lot of effort into content for a link then it should be a dofollow link.
Some SEO experts suggest that nofollow links are still quality signals in the search engines. They contest that Google uses them to identify whether a link profile is natural, and whether there are big sites linking but nofollowing. It kind of makes sense that Google would do this. Google wants a natural search engine, ranking those sites that offer most... Read more
Internet marketing conferences are one of the things that certain agencies religiously go to while others just skip out on them. The companies that skip out on the conferences are missing out on many things with one of which being that people in internet marketing love to have fun and stay casual. Internet marketing has a lot to do with the quality work that you do but also the relationships that you develop. Often times you can have a blast while boosting your rapport with a client and they will not leave in the future even if you increase your rates.
You Can Learn Something
There are so many ways to view SEO that it is crazy and many of these views are correct in their own way. Listening to some of the brightest minds in internet marketing is not only a way to learn but it can also change the way you approach certain problems. Although you may be set in your ways, listening to a new perspective may just affirm that your strategy is sound and you will not make changes. If you are just entering the world of internet marketing, doing research on certain terms that are used is... Read more