My mentor once told me, “Running a business would be so much easier if we didn’t have to deal with customers and employees.” While I can empathize with the statement, it is not a realistic. Since your business will always have customers, statistically speaking, a subset of those customers will be unhappy. That reality drives the need to develop a comprehensive ORM strategy. In this article, I’ve outlined seven practices for companies interested in developing an ORM program that protects and enhances brands online.
Search Engine Optimization (SEO) has many components, with some much more technical and others more based in content strategy and marketing tactics. While the discipline is often discussed in terms of how to optimize an existing site, this article is going to discuss how to plan for the launch of your new website and ensure that it is search optimized.
Your goal with a new site launch should be as minimal a disruption to your search rankings as possible. The following items should all be kept in mind and planned for as you prepare to launch your new site. Each topic could be discussed in its own article, as there is a lot of information and things you should know about each, but for the time being, we’ll discuss them all at a high level.
Early on in your website redesign process, you will undoubtedly establish a content strategy that feeds into your site structure and page content. While this strategy will cover many aspects of the content you will create for your site, as well as the timing for updates and new content, make sure that it also includes a tie-in to your SEO strategy.
For instance, make sure that your... Read more