'Search' Category

E-Commerce Environment Still Facing Supply Chain Challenges

Posted by Neal Leavitt on January 31st, 2016 at 2:32 pm

No doubt about it, e-commerce continues to grow and while it represents a burgeoning share of total retail sales, there are still significant hurdles to overcome.
“We’re in the midst of a profound structural shift from physical to digital retail,” noted Jeff Jordan of venture capital firm Andreesen Horowitz.
eMarketer reported, for instance, that e-commerce growth by quarter was about five times that of store locations in 2013 and 2014.
Yet there are headwinds.
Market research firm Market Track said companies that want to succeed in e-commerce must operate successfully amidst these risk areas that could undermine snaring and retaining customers:
• Volatility – Prices changing with increasing frequency and predictability;
• Non-compliance – Pricing and promoting brands and products outside established guidelines;
• Illegal/illicit activity – Counterfeiting and unauthorized resale;
• Size/scope – More retailers, resellers and products available online than ever before.
JDA Software Group also conducted a survey of more than a thousand online U.S. - based shoppers last year. Of the approximately 35% who bought online and elected to pick up their purchases at a store, about 50% experienced problems in initially getting their purchases. Wayne Usie, a JDA senior VP, said it may suggest that retailers might find it challenging expanding their e-commerce... Read more

Internet of Things Upending Real Estate Industry

Posted by Neal Leavitt on December 26th, 2015 at 9:40 am

No matter if you’re a realtor or property manager, technology has redefined the real estate business over the past few years. And now the Internet of Things (IoT) is giving the industry a much-needed makeover – and all for the better.
One example – modelling. 3D printer technology can replicate models from computer-assisted design (CAD), photo montages and other established design tools. Urban Land, published by the Urban Land Institute, says by using architects and engineers’ original data, “real estate concepts and images can be visualized three-dimensionally for agents use in supporting customers’ reviews and decision making.”
And software applications, noted Urban Land, can facilitate making decorating and furniture decisions while construction is underway and during the entire occupancy life cycle:
“Over time, such apps could displace interior designers who will recast themselves as design coaches and logistics managers. Clients will browse the Internet and select their furniture, fixtures and equipment online, relying on the coach’s direction and follow-through to procure, supply and place the goods.”
Beacon technology, powered by Bluetooth, is now helping agents market homes. As reported by Meg White in REALTORMag, the official magazine of the National Association of Realtors (NAR), one example is an app created by... Read more

10 Stunning Marketing Predictions for 2016: Digital Continues to Drive Marketing Trends

Posted by Kent Lewis on December 21st, 2015 at 5:57 pm

For the past 10 years, I’ve made it a holiday tradition to put together a list of predictions for the year ahead. For the past five of those years, I’ve relied heavily on the expertise of the Anvil team to provide insights into upcoming trends. This year is no exception, as we took the time to review and rate Anvil’s 2015 marketing predictions as well as share a few of our 2016 marketing trends.

Online Reputation Management: Seven Effective ORM Strategies

Posted by Kent Lewis on November 5th, 2015 at 3:20 pm

My mentor once told me, “Running a business would be so much easier if we didn’t have to deal with customers and employees.” While I can empathize with the statement, it is not a realistic. Since your business will always have customers, statistically speaking, a subset of those customers will be unhappy. That reality drives the need to develop a comprehensive ORM strategy. In this article, I’ve outlined seven practices for companies interested in developing an ORM program that protects and enhances brands online.

Search Engine Optimization Non-Secrets Revealed

Posted by Kent Lewis on October 27th, 2015 at 1:28 pm

I was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO). Clutch conducted a good deal of research to determine the best search engine optimization (SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.