'Search' Category

AdWords Q&A With Former Google Evangelist Frederick Vallaeys

Posted by Jason Wells on January 28th, 2014 at 1:51 pm

What's it like to work at Google? - Working at Google was amazing - I doubt I’ll ever work for another company that comes close.

Infographics Accelerating Online Marketing Efforts

Posted by Neal Leavitt on December 28th, 2013 at 10:25 am

In one form or another, they’ve been around for centuries.
Infographics- to use a buttoned down definition, are basically an assemblage of data depicted in visual form.
In fact, one of the earliest infographics was created by Christophe Scheiner, a 17th century German priest, physicist and philosopher. In 1630, Scheiner wrote Rosa Ursina (1630), his magnum opus on sunspots. He used infographics to illustrate the sun’s rotation patterns.
Jump-start almost 400 years. In today’s often frenetically paced digital world, infographics have now become yet another important online marketing communications tool, not only for the private sector, but increasingly in the public sector too.
Ai Ching Goh, co-founder of Penang, Malaysia-based Piktochart, which offers both free and fee-based infographic solutions, says teachers and students create about 20 percent of the infographics on Piktochart. She added the company recently surpassed 600,000 users worldwide.
According to David Jenyns, founder of MelbourneSEOServices.com, a Melbourne, Australia SEO consultancy, while the technology to create infographics hasn’t changed dramatically over the past 12-24 months, what has accelerated its growth/usage is the speed in which infographics is shared.
“Services like Slideshare and Pinterest are encouraging more people to use infographics; clients are finding that infographics are especially good... Read more

5 Ways to Ensure Your Brand’s Content is Optimized for Mobile SEO

Posted by Krista LaRiviere on December 18th, 2013 at 11:58 am

Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further - for the better. More focus on meaningful content and mobile engagement with content translates into a need for longer-term SEO and content marketing commitments. It is clear the days of quick wins and overnight successes in SEO are indeed an era that is well behind us.
In a previous blog post, Time for a New Definition of SEO, many readers commented with their own insights and opinions about the requirement for a new definition of SEO. The following concept seems to be prevalent:
“SEO is the long-term process of enhancing a brand’s opportunity for discoverability in search and social, throughout the prospect’s buying cycle and across any device.”
Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand’s web presence reputation.
Mobile Usage is Forcing a Shift of Search Strategies
It is projected that the number of mobile devices on this planet will surpass the population of the world in the very near future. As it stands, according to data available on Wikipedia, there are 6.8 billion mobile... Read more

2014 Marketing Predictions

Posted by Kent Lewis on December 12th, 2013 at 3:56 pm

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

Hot Stuff for 2014

Posted by Neal Leavitt on November 24th, 2013 at 4:44 pm

Yes, it’s that time of the year again – Internet marketing pundits and prognosticators are popping up everywhere to opine about what they think will be hot trends in 2014.
Some of these trends seem interchangeable with 2013; others may have a significant impact for companies and customers as technologies continue to evolve and improve.
Here are a few that grabbed my attention:
Suraj Sondha, who founded UK-based consultancy Internet Marketing Highway, says Search Engine Optimization (SEO) will not be a primary traffic generation tool albeit it will still be a factor in page ranking. Local search will continue to be important, but we’ll see a rise in what Sondha calls Social Media Optimization (SMO).
“More people are turning to social media for research and information; they’re relying on their peers and brands they connect with,” said Sondha. He adds that Internet marketers need to better capitalize on this growing trend.
And mobile will matter more than ever. Forbes, for instance, recently reported that by 2017, 87 percent of connected devices sales (including desktop and laptop PCs) will be smart phones and tablets.
“The shift toward mobile is undeniable,” added Drew Hendricks, writing in Tech Cocktail. “Next year’s Internet marketing battlefield will... Read more