'Opinions' Category

5 Reasons Your Employees Need to Get a Life

Posted by Laura Schooling on January 20th, 2015 at 10:40 am

When I ask potential new hires what they’re looking for from their next job, I’m amazed when they respond, “work/life balance.” Buzzz—wrong answer.
I want to be inspired by every person I work with, and am not inspired by people who are plotting their escape from the office—before they’ve even accepted a job offer.
I get it. When people are considering a new position, they want to know if they’re expected to show face time for 60 hours or more. But instead of voicing their need for work/life balance, they should be asking, “What are your employees passionate about?” This will not only tell them if people in the organization have time to explore their passions, but it will tell them if the person they’re interviewing with actually encourages it. Having a life outside of work is good for the employee, good for managers, and good for business. Here are five reasons why.
1. It Enhances Their Job Skills
Our desktop support analyst spends his free time building apps, and just won second place in the Onramp 2014 Challenge hackathon! While he’s not an engineer here at Jumpstart, he recently helped develop a tool to automate the content tagging QA process—a clear indication his... Read more

How to Stand Out When Everyone Claims to be Unique

Posted by Jeffrey Fleischman on January 20th, 2015 at 9:00 am

I recently attended a client meeting and the topic we were discussing centered on their brand and value proposition. Within a few minutes the discussion centered on what made their company different from their competitors. There was much discussion and debate, at times heated, that they were “unique.” So I asked, what makes you unique? What followed was a laundry list of accolades and proclamations why they were different and better than their competitors. After politely listening to this I simply replied, “you’re not unique.” To their chagrin they doubled down and made impassioned statements to substantiate their uniqueness. I listened patiently and when they finished I politely repeated, “you’re not unique,” in fact all your competitors make the same claim so how does a client discern who is unique?
The vast majority of companies, mainly service oriented ones, is that you’re not unique and as hard you try to convince others that won’t change. There may be some degree of differentiation in delivering an outcome however all your competitors will claim to produce the same results. When you’re in front of a customer or prospect your firm is one of many making the same claims and likely using the same... Read more

The Fusion of Personalization and Automation is Eliminating the ‘Ask’ in Customer Engagement

Posted by Glenn Pingul on January 20th, 2015 at 7:58 am

Although the newness of Siri has long worn off, she still manages to have a strong ‘following’. When you know you need something but just can’t pinpoint the specifics or you know exactly what you need but just not sure how to find it…Siri is ready and willing to find the information you need.  And of course she serves as a good source of entertainment when your kids (or maybe you) decide to ask her ridiculous questions.  (FYI – here’s a good list to reference when you have a little too much time on your hands - http://www.freemake.com/blog/siri-answers-20-hilarious-questions/.)
She’s knowledgeable and she doesn't waste your time – giving you exactly what you need when you ask for it. And although we know she has a bank of automated answers, she still manages to deliver a seemingly personalized response. Now if only Siri was smart enough to know what we needed before we asked (props to my wife for this idea, stemming from her frustration in my ‘inability’ to ask for directions).  But if that was the case, Siri would be in high demand for a role on the digital marketing front!
Every digital marketer knows the value that comes with delivering personalized... Read more

Four Marketing Tips That Can Help Ensure Your Networking Event is a Success

Posted by Tommy Wyher on January 16th, 2015 at 11:18 am

Networking events offer a number of benefits to business owners and staff.  Not only can they help you to meet new people that you may be able to do business with in the future, but they also often include talks by professional keynote speakers who can inspire you and help improve the way you currently do business.  If you have decided to put on your own networking event with the help of Venue Search London, it’s important that you market it effectively so that it is attended by as many people as possible.  Keep reading for some tips on how to do just that.
Define Your Target Market
When marketing an event, you need to know who your target market is.  Once you know this, you can design your marketing to directly appeal to them rather than a broader audience.  Do you want your event to be attended by startups, CEOs, business experts, bloggers, or web wizards?  Are you targeting people of a specific gender or age?  What about nationality?  Once you have a firm idea of your target market, you can devise a marketing plan that focuses on these people specifically.
Create a Great Webpage
You don’t need to design an all-singing, all-dancing... Read more

Six Tips to Update Your Cart Recovery Campaigns in 2015

Posted by Ross Kramer on January 16th, 2015 at 10:18 am

Now that the busy holiday season has passed and the new year has arrived, it’s a great time to consider refreshing triggered campaigns you may have put into “set and forget” mode in 2014. A great place to start is one of your highest-performing triggered campaigns - shopping cart recovery. We recently compiled some tips on how to make it work even harder:

1. Send Earlier
While you may never know why a particular cart is abandoned, it’s important to not to wait too long to reach back. Send the first message within three hours while the shopper is still contemplating the sale. Sometimes a gentle nudge is all that is needed. In 2014, 66.7% of Internet Retailer's Top 500 and 85.1% of Second 500 companies were sending the first message within 24 hours of the abandoned cart, with 24% of the Top 500 and 30.4% of the second 500 sending within one hour.
2. Send More Often
Shopping cart abandonment messages have some of the highest campaign conversion rates, with the average hovering between 20 and 25% for the first message. Adding more messages will simply bring in more sales while using very few resources. In 2014, of the Internet Retailer Top... Read more