The myth out there is that startups don’t have very high budgets because they’re - you know - startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King - or other professionals at the same rates that those nasty big brands do.
They should pay more.
Working with a startup team takes every bit as much time, creativity, effort, critical thinking, planning, strategizing, communication and resources as working with the marketing team at a big brand, and probably more. Here’s why.
1. Nobody knows who you are yet
Building awareness is a lot of work. You have to define who you are - not just the logo and tagline, but what do you stand for? What are you offering? Why should people care and how do you convey that messaging? Creating shareable content including videos, posting updates on social media and getting PR is only part of it.
Who are you selling to? Where do they find their purchasing information? Who influences them? Who do they trust and why?
Then you can work on what kinds of content they like to read, watch and share. Then you can decide how much call to action to include and... Read more
It's official! The winners of the 2015 iMedia ASPY Awards were announced this week at the iMedia Agency Summit. The ASPY Awards are are determined 100% by votes from the agency community. With more than 1500 votes from agency executives, this year's list of winners is a solid reflection of the partner companies agencies most value in 2015. Click here to see more about each of the winners.
Scroll down to see more pics from the evening.
The winners of the 2015 iMedia ASPY Awards:
Best Data, Research, or Analytics Solution: Google Analytics (finalists: Bit.ly, eMarketer, Flurry from Yahoo, Ghostery, Simply Measured)
Best Mobile Partner: Pandora (finalists: Conversant, PlaceIQ, Tapad, Thinknear)
Best New Media Innovation: Tapad Device Graph RTB Access (finalists: Are You a Human, Bionic Ad Platform, INVIDI, SET by Conversant)
Best Programmatic Partner: The Trade Desk (finalists: Accordant Media, DataXu, Goodway Group, MediaMath)
Best Social Partner: BuzzFeed (finalists: Hootsuite, MomentFeed, NetBase, Spredfast)
Best Video Partner: TubeMogul (finalists: Adap.TV, NCC Media, Visible Measures, YuMe)
2015 Customer Service Award: eMarketer (finalists: Goodway Group, Tapad, Thinknear, YuME)
Rising Star: Chris Martin, Tapad (finalists: Andrew Skerlov, Goodway Group; Chris Martin, Tapad; Matthew Paster, Facebook; Taylor Harris, Pandora)
Industry Luminary: Peter Naylor, Hulu (finalists: Carolyn Everson, Facebook; Joe Zawadzki, MediaMath; Lisa Utzschneider, yahoo; Tod... Read more
The bottleneck with developing new companies and innovative technology used to be funding. These days, it's talent.
Altay Guvench, partner and co-founder at 10x Management, gave iMedia Agency Summit attendees a taste of what's to come.
Guvench's company, 10x Management, for example, has created a new way for companies to find qualified talent. It's less like a headhunter and more like a talent agency.
"We work for the talent," Guvench noted. "Our mission is to optimize the happiness."
Part of what Guvench's company does is help its pool of freelancers achieve the growing desire for work/life balance. Some of them want to take over the world, but sost of them just want the freedom. They want the ability to work from home. "They work for three months, and then take a month off to travel," Guvench explained.
His company is seeing that there's a sweet spot where people like to work 20-30 hours a week. Some of them spend a portion of their days working for Guvench's clients, and then focus on their own businesses on the side. "It's a way to de-risk entrepreneurship," he explained.
Although 10x Management's talent includes Ivy League pedigrees, quite a few of them come from non-traditional backgrounds. Guvench told the... Read more