'Opinions' Category

16 Marketing Trends for 2016: Trends 5-8

Posted by Winnie Brignac Hart on November 16th, 2015 at 10:22 am

As more and more messaging is thrown at consumers, it is becoming harder to stand out. Messaging is becoming similar and brands are starting to fade together. As a brand, you must look within to find differentiating characteristics in order to stand out from the competition.
Do you want to stand out in 2016? These 4 marketing trends may help to distinguish your brand is a world of sensory overload.

Customers are seeking higher engagement and demanding transparency
Brands need to “walk the talk” and create real value for customers
If brands do not tell the truth, someone else will do it for them
Transparency across all social and digital channels will foster trust and fuel long-term success
Genuine messaging will reflect brand alignment


86% of B2B organizations are predicted to have content marketing strategies in 20161
Providing content based on customer wants/needs will build trust and ensure you’re seen as an expert
Quality content will increase search engine rankings
Content co-creation between brands and consumers will continue to rise, creating value to the community where contributors are part of the process


Inbound strategies continue to be most effective in lead generation and prospect nurturing
Compared to... Read more

Standing with France (and Ben Franklin)

Posted by Drew Neisser on November 14th, 2015 at 12:59 pm

There is no United States of America without France. Simply put, our revolution fizzles before it gets rolling and even if we had managed to avoid catastrophic defeat early on, it would have dragged on way past 1981. Here’s an oversimplification of the key role France played in the American Revolution and Ben Franklin's probable take on yesterday's events.

Earning Social Capital

Posted by Benjamin Taylor on November 12th, 2015 at 12:34 pm

No, I'm not talking about social media. I'm talking about budget wedding tips with no strings attached. Creating useful content costs money, and giving people information that won't inspire them to buy your products seems like a waste of money to your average business owner. So why did we put together content to tell people how to spend less money? Potentially to spend less money with us, even?
We're treating our customers as human beings. Approaching your customers like a vending machine, where you're just trying to find the right button to push so the money comes out, is by far the most common approach you find in business. That isn't how you build a relationship with a person. Engaging a customer works exactly the same as every other human interaction. First you need them to notice you, and then to be interested in you, and then to engage with you. For some reason, the middle step gets ignored entirely most of the time, as if all of us, all of our products and stores and companies are inherently interesting and worthwhile. That all this is readily apparent to everyone who sees our banner ads and billboards. Where does this idea... Read more

People Using Their Skills for Good: Forge 54 Pairs Up With "Wells of Life"

Posted by Franchesca Nguyen on November 12th, 2015 at 12:22 pm

Last month over the weekend of October 2-4, 2015 a non-profit organization called Forge 54, gathered 91 volunteers from Southern California for an accelerated 54-hour collaboration. This event took place at Amusement Park, Inc. in downtown Santa Ana, CA.
Together the team had a goal of generating over $400,000 in marketing assets to a local Orange County non-profit organization, Wells of Life.
Wells of Life’s mission is to build 1,000 water wells in Uganda by 2020 in order to provide clean drinking water to 1 million villagers. With this objective in mind, Wells of Life aims to increase life expectancy, decrease water-borne illness and poverty, and increase education opportunities – specifically for girls and women.

(Photo: wellsoflife.org / Uganda Trip 2015)
Forge 54 volunteers come together annually with a variety of professional backgrounds, including creative marketers, designers, and developers. They devote an entire weekend to use their skills to do something good, not only for their community, but their world. Over the course of 54 continuous hours, Forge 54’s intentions were to complete PR plans, video content, social campaigns, and a mobile app called Stories of Life.
In the previous year, Forge 54 volunteers donated $308,500 in deliverables to Playworks SoCal. Playworks SoCal aims to improve... Read more

Gen Y Getting to Know Gen Z

Posted by Franchesca Nguyen on November 11th, 2015 at 10:39 am

Advertising Age kicked off their Brand Summit: “Reinvent Your Marketing Playbook” on Tuesday, November 3, 2015, at the Ritz-Carlton in downtown Los Angeles, CA with an agenda of great content lined up for the day. Speakers flew in Fortune 500 companies all over the country such as Target, Walgreens, Levi’s, and Taco Bell.
The session that I was most fascinated by was “Get to Know Gen Z.”
As a 20-something raised in the cross-section of non-tech and tech generations, I am able to relate to individuals ages 21-31. I grew up using floppy disks, internet dial-up, and land lines. I then progressed with society to smartphones, wearables, and savvy apps such as Snapchat, Instagram, and Venmo.
30-somethings (and beyond) have probably never used or heard of apps such as Kik, Periscope, and Shazam. This is where I relate to all the early 20-somethings. However, those early 20-somethings probably have no clue what Tamagotchis, VHS tape rewinders, or pagers are. The point is, I feel like I have a wide age range of friends and colleagues connected to 80s, 20s, and 2000s tech. Now, there are new creatures roaming freely around society called Generation Z. Gen Z are individuals born late 90s/2000s to... Read more