'Opinions' Category

Report: Social Media Benchmarks for 5 Industries

Posted by Doug Schumacher on October 15th, 2014 at 12:07 pm

One of the more popular reports we publish are benchmarking reports. As every industry is different, it’s interesting to see how KPIs like fan counts and engagement rates track across different industries, as well as across brands within the same industry.
This report takes a look at 5 major industries: Snack Foods, Fashion Retail, Pet Food, Luxury Auto and QSR Restaurants, assessing each on two major social media KPIs. Fan count, and engagement rate. The networks they are analyzed on include Facebook, Twitter, YouTube, Instagram, Google Plus and Pinterest.
Key Takeaways

Facebook is still the dominant network in each industry. There’s only one industry, Luxury Autos, in which Facebook has less than 80% of the total average community size.

Instagram leads significantly in engagement rate in every industry profiled.

Google Plus is showing both strong community size, and even more surprisingly, high engagement rates, in several of the industries.

Video Content is the Future of advertising

Posted by Morgan Sims on October 14th, 2014 at 2:06 pm

There is no doubt that video content is here to stay. There are a lot of drivers behind this phenomenon, not least the amazing success of the YouTube platform. When you look at the figures posted by YouTube they are staggering. With over 1 billion users a month only Facebook can compete when it comes to footfall. 1 in 3 Britons are now watching at least one video a week. In the future do you think you will be reading this article or watching it on video?
The age of the Internet
Without the Internet video content would not be on the rapid rise that it is today. Internet technology is improving fast. It may not seem that way sometimes when you are stuck with a poor Internet connection, trying to get through to your Internet service provider and being routed from customer service professional to customer service professional. It is fact though. Over the last 5 years average broadband speeds have increased more than fivefold. With the rollout of fibre optic broadband we now have an average speed upwards of 17 MB per second in the UK.
4G technology, released by Vodafone, 3 and 02 following the Ofcom auction in spring 2014,... Read more

4 ways to make your digital video ads look better

Posted by Robert Haskitt on October 14th, 2014 at 11:42 am

The online media and advertising industries still have a long way to go to ensure a consistent TV-like viewing experience across all screens. With the growing adoption of Smart TVs and OTT solutions, larger screens have to now be considered too. As brand builders, protectors and storytellers, advertisers and agencies need to control every factor possible to ensure the best quality and viewer experience of every digital video ad.

Online video quality remains inconsistent and often poor, particularly when it comes to advertising. According to one recent report* more than 2 in 5 online video views are of inferior quality.  For brands, this can be a serious issue. Studies have shown that poor quality video often sparks a negative viewer response.

Here is a step-by-step video quality checklist to improve the watchability and effectiveness of your digital video ads:

Step 1 – Start at the Source
Go directly to the post-production house that did the finishing work to obtain the creative master. The post-house has the highest-resolution master file and they can provide that pristine file digitally upon request. Always request and use the HD version of the creative whenever possible. HD (High Definition) contains more than four times the visual information than SD... Read more

The Long View of Customer Experience: Optimizing Engagement

Posted by Greg Kihlström on October 14th, 2014 at 7:00 am

The final installment of a four-part article series on long-term customer experience and customer relationship management, with an emphasis on strategies and tactics to increase engagement among audience types.

Using Coupons to Advertise and Attract

Posted by Morgan Sims on October 13th, 2014 at 7:42 am

Outside of active advertising through commercials, billboards, or other physical means and word of mouth, one of the arguably best forms to draw customers to your store is through coupons. According to My Deal Compass, the constantly shifting modern economy has made consumers a little more wary about where they spend their money, as such, consumers like to frequent businesses that offer them some form of incentive or additional benefit. Issuing coupons, either physical or digital ones, is a great method to attract consumers to your business instead of a competitor.
What Kind of Coupon to Offer?
When it comes to creating your promotions and online coupons, you’ll have to figure out what to offer; will you send digital coupons out via email, or perhaps you have an app you want people to download in order to access them (creating an app specifically for this is a completely viable option, it will just require more work). Creating physical coupons might cost more than creating digital ones, but you can stick more advertising and business info on them.
According to My Deal Compass, a membership program is a great method that you can look into for your business as it will motivate customers to... Read more