'Opinions' Category

Tips for Writing Marketing Papers

Posted by Morgan Sims on December 18th, 2014 at 9:36 am

Marketing needs must be fresh and enticing if you really want to attract your potential customers with marketing papers. Anyone can write a marketing paper if they follow these tips. You might have seen lots of marketing stuff and from the writing skills you can get an idea whether you are impressed or not. Whether it is an email, a brochure, an article or anything else, writing marketing material is always a daunting process. Here are 7 tips that will help you effectively.
1. Determine the needs of customers
First of all you will have to find out what your potential clients want. There are so many tools such as Word cracker, ask.com, Amazon and many others that will help you determine your market and your customer’s needs. These are effective tools that will help you to know what is required and after that you can charm your audiences.
2. Start with the headline
All the marketing materials need a headline. This is one of the most important components that will introduce your clients to your content and will also build up or lose interest among them. From here the reading is going to continue. After figuring out your potential clients needs you can... Read more

3 Ways Businesses Could Be Losing Money This Christmas (Infographic)

Posted by Morgan Sims on December 17th, 2014 at 8:27 am

This new infographic from Stay Sourced could give a shock to business owners this Christmas. Taken from a survey of UK business professionals, the infographic takes a look at the key areas businesses lose money at Christmas, and the results might spur business owners to do a little more planning before they stride head first into the festive period expecting uninterrupted profits. Let’s take a look at the 3 key areas that could cost businesses money this Christmas.
1) Christmas Parties
Love it or hate it, the annual Christmas party comes at a huge cost to UK businesses, clocking in at a total of £250million. This cost comes in part due to lack of planning, with the average business being unaware of the tax exemptions offered to UK businesses for annual occasions.
2) Corporate Gifts
Festive gifts for employees was the source of another large cost for businesses. Many businesses appear to be trying to save money in this area, with 78% of people not receiving a gift from their workplace. Whilst any attempt to save money is recommended, being a scrooge is perhaps not.
3) Workplace Downtime
With many businesses and companies shutting down for at least a small period over the festive season, they... Read more

How Will the American Economy Fare in 2015?

Posted by Morgan Sims on December 16th, 2014 at 9:07 pm

As 2015 approaches, all eyes look forward to the coming year and its inscrutable economic market strength. Anticipating the future is never easy, but reading the tea leaves for 2015 provides cause for optimism. Here is the outlook for the economy next year.

Why holiday commercials work — and 3 standouts

Posted by Dave McMullen on December 16th, 2014 at 11:20 am

Last weekend when I caught my toes wiggling in the middle of a Christmas commercial, I decided to investigate. And I found that there are legitimate reasons the jolly little Hershey Kiss bells and fuzzy Coca-Cola polar bears catch you by the heart strings.
“Emotion and nostalgia are consistent themes throughout some of the best holiday ads,” says Doug Ray, president of Carat North America. “Whether it’s the presents we open, the food we eat, or the movies we watch, the most successful marketers tap into the traditions during the holidays.” (Forbes)
When we see scenes that make us reminisce, we’re transported back to those happy memories. We experience feelings of hope that transcend any present-day unease or receding predictability.
“It is the emotion generated from that good feeling that influences people's evaluation of the advertised offer.” (Brand Strategy Insider) Because for 30 seconds, or even a minute, we’re wrapped in a happy place, and the next time we see that product on a billboard or in a store, a whisper of that moment surfaces again.
These ads don’t capture the breakfast casserole burning in the oven. Or the kids dropping half of the ornaments while mom looks on, resigned. They capture our ideal... Read more

Web Hosting Companies And How They Should Market

Posted by Morgan Sims on December 16th, 2014 at 10:32 am

Web hosting is one of the most diverse industries when it comes to many things. Certain hosting companies specialize in a very specific niche while others try to include the entire spectrum. The diversity is not always positive though, there are some of the best web hosting companies in the world for cheap and there are some that are expensive that are terrible. Marketing has a great deal to do with the hosting companies that are chosen by corporations and Ecommerce sites. There are a myriad of different ways to market your web hosting company but not all of them will have the impact that you may want. Here are some ways that you can market your hosting company that you will see results from.
Word Of Mouth
This might not be the most effective but the conversions on referrals in regards to percentages of deals closed is quite high. Having great relationships with the clients that you are working with will lead to these referrals. If a person you are dealing with goes to a new company who needs hosting and there was rapport built there, the web hosting company can be sure to have that contract signed. The work that... Read more