Many brands are confused about their mobile strategy. They ought to be. The landscape is confusing, rapidly changing and obscured by the promises of scores of vendors trying to sell you magic bullets.
There's no denying, however, that at the core of your mobile strategy is your presence. So, let's tackle that.
Whether you're a runner, a designer, or a marine biologist, you finally have the chance to tell the world you've been misunderstood for too long. Thanks to the new "What I really do" meme, everyone gets a voice! We've listed some of our favorites. What did we miss? Add links in the comment section below.
It’s that time of the year again – Valentine’s Day. If you find yourself single on this holiday, chances are that you’ve considered online dating, the new-age way to meet your partner.
With the modern person’s hectic schedule, it’s no surprise that 5.5 million Americans currently use online dating sites. In 2011 alone, there were over 280,000 marriages between users who met online. However, although this can be a great way to meet a potential love interest, you must remember to protect yourself at all times.
Below are six precautions you can take when dating online:
Be smart with the sites you use
Be selective with your profile information
Be careful: users may misrepresent themselves online
Prepare a back-up plan for your first date
Don’t respond to everyone
Don’t give away too much information too early
Here’s a timely infographic from ADT Security Services with more detailed information on how to protect yourself online: Romance Reboot – Safe Online Dating Tips from ADT.
God bless Digiday for posting an interview with an anonymous 25-year-old media planner this week. We've all so casually invoked this guy's name and qualities for so many years and I, for one, think it's high time we heard from him directly. The interview is not long; and while there are a few admissions that will raise eyebrows, the thing I found most compelling is the tone itself. Working in what's supposed to be a creative business that also happens to be growing by double digits, our young friend comes off like a mid-level Russian bureaucrat; unenthusiastic, indifferent and resigned to the nature of the system that feeds him. He is Dostoevsky's "Underground Man" for the digital age.
Recalling the early days: "When I first started out in the industry (like, what, two years ago?) I would try to meet with everybody who pitched me. But after a while, it just gets overwhelming, so a lot of the time I just ignore them now. I rarely answer my phone."
Everybody's Doing It: "We're not allowed to accept trips, but people do. There are ski trips in Utah, invitations to summerhouses out on Long Island, and even to music festivals. People higher up in the... Read more
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