'Opinions' Category

Technology Transforming the Fashion Industry

Posted by Neal Leavitt on November 27th, 2014 at 5:28 pm

Last week after a nice lunch with my sister, niece, brother-in-law and cousin, I got corralled into following them into Nordstrom’s in downtown San Francisco. I quickly realized that with only two magazines, a book, and a smartphone, it would be a challenging afternoon.
And once my niece pulled about a half-dozen outfits off a rack and said “I just want to try on a few things,” the situation became untenable. Elevated heart rate. Accelerated pulse. Beads of sweat on forehead. If the store had started playing Slim Whitman songs, my head would have exploded, similar to what happened to the little green Martians in Tim Burton’s campy Mars Attacks.
Quickly gave everyone a hug and said I was dashing out to Ghirardelli’s for a sundae (dark chocolate hot fudge; medical studies have indicated dark chocolate’s good for you, ergo, Ghirardelli’s sundaes are healthy. Bit of twisted logic but effective for assuaging any guilt feelings).
But while scraping away the last nanometer of ice cream, it got me thinking about how technology has radically changed the fashion industry in just a few short years.
“Technology is now completely ingrained in our interaction and relationship with fashion retail,” said... Read more

Suppression of the Press Spreads to South Korea

Posted by Morgan Sims on November 26th, 2014 at 3:40 pm

Most of us are very aware of the censorship that runs rampant in China, with everything from their newspapers, television shows, and social media networks being monitored and controlled by the Communist Party of China. We’ve all heard the horror stories from North Korea, most recently about the government officials who will meet their untimely death for watching a soap opera on television. The world has come to accept that these countries will operate in such a fashion, regardless of how the rest of the world reacts.
New to the scene of censorship issues is South Korea. Home to major global brands, such as Samsung, LG, and Hyundai, South Korea is usually mentioned in the same breath as Japan, Taiwan, and Singapore as the leaders in the Asian free-market. To truly understand the issue at hand, one must look back to April 16th, when the MV Sewol, a South Korean ferry, capsized and sank off the South Korean coast, killing 294 people, including hundreds of high school students on a field trip. The captain, Lee Joon-seok, and three of his crew, are all being charged with murder, for not utilizing the ship’s life rafts, life vests, and announcement systems.
In the months... Read more

7 things your boss wants to know about mobile

Posted by Michelle Boockoff-Bajdek on November 26th, 2014 at 8:40 am

More digital advertising budgets are flowing into mobile than ever before, following changing demographics and consumer focus. However, mobile marketing in the media and entertainment industry can be challenging. There are several new developments that executives must understand about this new multiscreen landscape.
Here are seven insights and critical stats about customer engagement in the new mobile market that even your boss may not know. Acting on this data can put your company well ahead of the curve and help you reach consumers in a multitude of new ways.
"Serve the audience, not the device." Let’s face it, your audience can't be defined by a single screen anymore. Today, nearly 85% of audiences consume media on their tablets and smartphones, in addition to their television, according to a study from Tapad. Cross-device marketing should be considered the new normal.
Mobile ad budgets are rapidly increasing, but still playing catch-up. Budgets for mobile advertising are on the rise (nearly 83% since 2013), with more than $8 billion in spend on mobile ads, largely as a response to the increase in mobile media consumption. Ad budgets have yet to catch-up, however, but the dollars are certainly starting to flow in that direction.
Cord cutting isn't going... Read more

Innovation is a Passionate Accident

Posted by Shawn Fenton on November 25th, 2014 at 2:54 pm

Innovation is where passion meets opportunity. It's something you can’t plan for but you can prepare for.

Malcolm Gladwell on Steroids = Influencer Marketing

Posted by John Bohan on November 25th, 2014 at 10:44 am

In "The Tipping Point," Malcolm Gladwell talks about “the moment of critical mass, the threshold, the boiling point." In essence that magic moment in time in which an idea, trend or product gains significant notoriety such as the rise in popularity of Hush Puppies in the mid-1990’s or the decline in NYC’s crime rate after 1990.
He attributes much of this incredible growth to three primary types of people.
The Mavens who are the experts in a particular subject matter.  They are the computer nerds, the movie buffs, or the fashion-forward friends.   They are the people you ask first when you need advice or help.

The Connectors are people that seem to know everybody.  They have a vast network of friends and colleagues and are instrumental in spreading the word.
The Salespeople are the people that persuade others to jump on board. Their charm and gift of gab makes people want to believe them.

Typically, the maven, the connector and the salesperson are different people with very different personalities and skills.  And, for an epidemic to catch on, the three need to be working together simultaneously which often takes a lot of time and/or never happens at all.
Social Media has changed everything.
Now Mavens, Connectors... Read more