'Opinions' Category

Not Your Neighborhood Community Bank Anymore

Posted by Neal Leavitt on November 27th, 2015 at 6:45 pm

Remember that term, ‘banker’s hours’? It connoted traditional opening hours of most banks in the United States from the mid-19th century until the late 1960s – usually 10 a.m. to 3 p.m.
Ancient history.
Bank tellers will also soon become an endangered species as there are fewer banks, fewer branches nationwide. Bank of America’s Marc Warshawsky, a digital products executive, said his company processes over 175,000 checks each day that are done via mobile phones – no need for a bank branch or ATM. As mobile and automated technology rapidly evolves, banks are further compelled to change how they market themselves, and how they interact with customers. As transactions within bank branches continue to decrease, noted American Banker, banks are expected to spend more of their marketing budgets on digital and video messaging.
Consulting firm Accenture covered the topic in depth in their 2015 report entitled, ‘Digital Banking: Stretch Your Boundaries Toward the Everyday Bank’. Accenture said that as technology continues to turn the banking industry on its head, “social, mobile, analytics, cloud and the Internet of Things present both disruption and opportunity.”
Those disruptions and opportunities have already manifested themselves in many ways. Banking industry boundaries are blurring as platforms... Read more

16 Marketing Trends for 2016: Trends 9-12

Posted by Winnie Brignac Hart on November 23rd, 2015 at 11:00 am

Every brand wants to stand out in today’s crowded marketplace. However, with increasing sensory overload, it is becoming hard to stand out. What can brands do to distinguish themselves?
Following these 4 marketing trends may help you stand out in 2016!

As first point of customer contact, websites must reflect authenticity of the brand
Google states the first impression of a webpage happens in the blink of an eye (50 milliseconds to be exact)
94% of consumers who rejected or mistrusted a website said it was due to design1
Website development is now accessible to all levels of users because of the increasing options of pre-made templates like WordPress


Brands are shifting efforts/budgets from pure SEO to increasing social
media optimization
92% of B2B companies use social media in their marketing tactics2
Search will be extended beyond Google with other channels developing their own search engines, like Facebook
Today’s consumers are more social in their purchase patterns than ever before
88% of today’s purchasers make choices based on online comments3
Payment options will increase in usage in social, continuing to grow all-in-one platforms


74% of all internet traffic in 2017 will be video4
58% of consumers... Read more

Make your Content Appealing

Posted by Benjamin Taylor on November 19th, 2015 at 12:18 pm

We're all spoiled brats. Think about it for a moment. It used to be normal to search through fifty pounds of books to figure out if it was ok to serve pinot blanc with brie. It was either that or pick up the phone and call that one uncle you haven't talked to in eight years.  Oh how the world has changed! If I get a Yahoo Answers reply that's over 500 words, I cry TL;DR and move on.
Now I'm not saying that our streamlining of knowledge acquisition technology and the concurrent adjustment of expectations is necessarily a bad thing. I'm saying that we, as marketers and content creators, need to acknowledge that there is a new standard that we need to meet. It isn't good enough to have the right information. It needs to be presented in a way that is easy to read and easy to understand.
Our solution has been infographics. A properly built infographic is by far the best way to organize useful information in an appealing way. That isn't to say that there aren't drawbacks. Infographics are images, so Google's web crawlers can't see the content. This can make the whole post look like there is... Read more

Report: Social Media Benchmark & Content Trends for the Energy Drink Industry

Posted by Doug Schumacher on November 18th, 2015 at 10:10 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in the US. We’ll analyze 5 category leaders: Monster Energy, Red Bull, Rockstar Energy Drink, Burn Energy Drink, and 5-Hour Energy.

The largest network account among all these brands is Red Bull’s Facebook account: 44.2 million fans.
Instagram accounts on average gained over 3% in fan growth, industry-wide. That compares to .37% for Facebook.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. Facebook only has 54% of the total public engagement generated by Instagram.

4 things media buyers can do today to improve online advertising

Posted by Sean Cotton on November 16th, 2015 at 4:44 pm

What is a media buyer to do? It seems like every day some trade publication is harkening the doom of online advertising due to ad blocking, fraudulent traffic, non-viewable impressions or some other crisis du jour. Are buyers simply helpless victims of an industry whose sky always appears to falling? Far from it! In fact, media buyers have as much influence as anyone in regard to establishing and maintaining confidence in the online advertising eco system. Here are 4 simple and vital steps they can take in this endeavor.
1) Insist on Transparency
The only way that buyers can take responsibility for and influence the quality of online advertising is by knowing exactly what type of inventory their media dollars are buying. At a minimum, information regarding site placement performance, view-ability rate and % of NHT (non-human traffic) should be available on request or via a client log-in. This allows the buyer and the vendor to work collaboratively to refine the media placements in order to deliver the best investment of marketing dollars for the end client. Buyers should not simply hand over campaign management responsibility to the vendor and be satisfied with reports on top-line metrics. Establishing accountability between buyer and seller... Read more