Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications connection connecting the two). Whatever your preferred verbiage is, drones are poised to become a huge global business and the aerial devices are going to have a significant impact across a wide variety of industries.
Historically, the military has been the biggest user/purchaser of drones; The Wall Street Journal estimated that the U.S. military spent about $3 billion on drone programs in 2012. And many aerospace companies continue to develop highly sophisticated machines that are lightweight and easy to assemble/launch.
Columbus, MS-based Stark Aerospace, for instance, recently rolled out ArrowLite™, a small UAS system that supports the U.S. Army Hunter MQ-5B UAS. It weighs less than 7 lbs. and can be assembled and hand-launched in less than 90 seconds.
Looking beyond the military, commercial drones will soon take on much larger roles for businesses and even for individual consumers. BI Intelligence, a research service from Business Insider, estimates that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes. ... Read more
The automotive industry is a highly lucrative and competitive market and as such, automakers are constantly looking for ways to differentiate themselves – including how they market to prospective buyers. With consumers regularly revealing meaningful insights about their consumption behaviors across devices, automakers have the opportunity to turn data and insights about potential customers into meaningful messaging.
But more data doesn’t necessarily mean that an automaker is more likely to successfully engage with existing and potential consumers to drive additional sales. The reality is that marketing magic comes from taking a smarter approach to data to gain a 360-degree view of your customers wherever they might be in the process of purchasing a new vehicle.
In fact, there is a relatively long consideration period during which a prospective car buyer cycles through several different stages: contemplating a car purchase, deciding to make that purchase, deciding between new and used, considering various makes, models and options, weighing various financing options, etc. Data reveals where your customer is on that journey, their intent to purchase, as well as a number of other factors that might be influencing the buying process.
That said, automakers have a very specific set of circumstances within which their marketing efforts... Read more
Why are so many brand marketers still struggling to shift budget away from traditional TV into digital and mobile –especially when consumers are spending 33 minutes per day consuming mobile video.
Mobile video ads are one of the most powerful ways to engage users. The average click-through-rate of mobile video campaigns increased by 265.7 percent in 2013 and the share of tablet and mobile video plays soared by 74 percent. Mobile video ad spend is expected to increase by 82.1 percent in 2014.
Video watchers have been trained by TV to expect a seamless transition from content to ads. A large body of research shows that users have no tolerance for low quality videos. University of Massachusetts Professor Ramesh Sitaraman published a study titled “Video Stream Quality Impacts Viewer Behavior” where he measured the correlation between online video load delays and user drop-off rates. Based on data representing 23 million video views from 6.7 million unique visitors, he found that 20 percent of viewers give up and leave after just two seconds. Every second of additional delay results in approximately 6 percent more viewers jumping ship. Four out of five online users will click away if a video stalls while loading.
Speed is critical, and latency is one of the biggest hurdles preventing programmatic mobile video ads from reaching their full potential.
What causes latency?
Latency is the period of delay, usually measured in... Read more