Choosing a dental product for a gift may not be the most obvious idea, but as we’ll see, some products just need the right positioning.
In the Subject Explorer chart below, you can see the most shared posting themes from 5 top dental care companies over the past 3 months. Interestingly, you can see ‘gift’ is the most highly shared topic with at least 4 total posts during the time period.
You can also see a number of campaign themes, often identifiable by their hashtags, that would be interesting to explore. However, I’m interested in seeing how one sells a dental care product as a gift. The Subject Analyzer report below is the breakout of how that term was used by Oral-B.
As we mentioned, it’s often a matter of having the right positioning for your audience. Start with a practical dad, throw in father’s day even, and suddenly a dental product can make a pretty appealing gift. And for those of you familiar with typical Engagement-to-Fan ratios, you can see the performance for these posts was strong.