Every Super Commercial you watched this past Sunday came with a price tag of five million dollars. The same amount that GoPro will grant in cash prizes this year to its fandom of content creators in the GoPro Awards. The former represents the behemoth of traditional advertising, and the latter is arguably the future. Super Bowl Ads tell :30 to :60 stories that make an immediate impression and the GoPro Awards start stories that last a lifetime. One is an expense and the other is an investment.
As a marketer which one do you prefer?
Let’s start by looking at the benefits of Super Bowl ads.
They reach an average of 114.4 MM people (CNN/Money Feb. 2015).
People actually watch them. Imagine that!?!
There is a viral effect, particularly for the good ones, which are talked about for several days before and after the game.
Ads on the Super Bowl provide a nice ego boost to the marketing and C Level Suite executives. Sorry, almost left this one out but it’s so true.
What are the drawbacks?
The ad is “one and done.” On Monday morning, the money has been spent and the ad has run. It is void of any CRM play, i.e., an email,... Read more