'Opinions' Category

Marijuana Industry Growing Like A…Well…Weed

Posted by Neal Leavitt on April 22nd, 2015 at 12:54 pm

“Dave’s Not Here Man”
--Tommy Chong
“They’ve Outlawed the Number One Vegetable on the Planet”
--Timothy Leary

Grass. Pot. Weed. Ganja. Reefer. Wacky tobaccy.
The monikers are infinite.
And apparently, so is the growth potential of the burgeoning cannabis industry. GreenWave Advisors, a marijuana research and financial analysis firm (could anyone have remotely envisioned such a firm a decade ago?) prognosticated last year in a report that if the federal government and all 50 states legalize recreational marijuana, it could be a $35 billion annual business by 2020.
While that’s probably a Rocky Mountain High pipe dream for the near future, another cannabis industry investment and research firm, Oakland, CA-based ArcView Group, said that the U.S. market for legal cannabis almost doubled from $1.5 billion in 2013 to $2.7 billion last year. ArcView also predicts that by 2020, another 14 states will legalize recreational marijuana and two more states will legalize medical marijuana.
Currently four states – Alaska, Colorado, Oregon, and Washington – have legalized retail marijuana; Washington D.C. voters legalized recreational use but sales are still illegal.
Erik Devaney, writing in HubSpot, said it’s not just marijuana growers, distributors and dispensaries comprising this potentially lucrative landscape.
“It’s also fertilizer companies, and lighting system... Read more

Watch the Webinar – Get More Leads on Your Radar

Posted by Winnie Brignac Hart on April 15th, 2015 at 7:27 am

During the webinar, we highlighted strategies on how to build a lead generation plan:
• Identify an ideal lead versus a stowaway
• Strategies to be top-of-mind when leads are looking for a solution
• ROI statistics on the benefits of lead nurturing
• Tools that can monitor and manage your lead funnel
• The 8 alignment indicators on your True North Radar
View Webinar

Dumb Mistakes Candidates Make While Job Hunting

Posted by Jane Turkewitz on April 14th, 2015 at 4:38 am

From resumes to references, I have seen candidates do some pretty stupid – but fixable — things to hamper their efforts at getting a new job. While some of the mistakes highlighted below might illicit a quick “doh!” from my readers, others are simply douchey.
Resume Mistakes
One of my favorite mistakes is when someone sends me a resume after using Word’s “track changes,” forgetting to hit “save all.” The resume, when opened, is red-lined and I can see all the edits and “stets.” I applaud the effort to edit one self, but sending a marked up resume is just down right sloppy.
Also, your resume should be easily searchable once downloaded. So putting your name on the file itself is key. FirstNameLastNameResume.doc will do. Remember, you are not the only person applying for a job. Don’t make the hiring manager or recruiter have to chase their tail to find yours once downloaded
Email Mistakes
If you are initially communicating with a hiring manager or recruiter on your work email, migrate the conversation to a personal one quickly. While I’d like to think big brother (or your boss) isn’t... Read more

Q&A: Go2's Adrian Scott – 3D Projection Magic for Southwest, Genie & More (Pt 1) (Video)

Posted by Rick Mathieson on April 7th, 2015 at 2:54 pm

Digital Outdoor the new TV spot?
I've posed the question before, and more and more, it seems like the answer is an emphatic "Yes!"
While TV is still the dominant form of media, digital outdoor in general - 3D Projection Mapping in particular - creates an blockbuster experience for all within eye shot.
For the uninitiated, 3D Projection Mapping is very much what it sounds like: Projection that uses 3D technology to transform buildings, geographic structures and other (typically but not exclusively outdoor) 2D surfaces for maximum effect. I'm talking office buildings that literally come to life to astonishing effect.
Indeed, 3D Projection is coming into its own, most often used at large scale brand or campaign launch events. But more importantly, it's what smart brands do after the event that matters most. Think the kind of video that goes viral very quickly, eliciting many "oohs" and "ahs" along the way.
And no other company in North America seems to be as prolific at the art and science of 3D Projection as Vancouver, British Columbia-based Go2 Productions.
Over the last few years, Go2 has developed 3D experiences for Southwest Airlines, Genie, Sports Illustrated, Pepsi, Trukfit, Hyundai, LG Electronics and more - usually on behalf of ad... Read more

5 more great things heard at #MarTech 2015 – Day Two

Posted by Robert Davis on April 2nd, 2015 at 7:03 am

The audience was moving a little slower on day 2 of MarTech 2015, but the assembled speakers continued to score a lot of points. The final day's agenda was heavy on practitioners offering practical lessons from the field.  Here are my five favorite quotes from the closing day of #MarTech15 - and a bonus quote for good measure.
1. "Through manual work you learn what to automate."
Corey Craig, Dell
Corey relayed her personal and professional transition from manual to automated digital marketer for Dell, and told a story about scaling up that most mid-funnel marketers could probably relate to. She set the scene by describing the night she sat in her living room and mapped out a series of if-then statements that became her first set of automated campaigns. Her perspective was that it's important to retain a tactile sense of the campaigns even as you launch into manipulating the tech to leverage automation. (I will say I heard other points that seemed to counter this point of view, and wrote a longer post about this contrast on LinkedIn.)
2. "It takes a culture of humility to want to test and optimize."
Chris Goward, Wider Funnel
3. "You're not launching a website – you're launching... Read more