'Opinions' Category

Simple Ways To Get More Money To Invest In Your Business

Posted by Morgan Sims on October 24th, 2014 at 8:03 am

Most first time businessmen complain about the fact that they cannot get money to invest in their new business. This is definitely a shame since there are always ways in which funds can be gained. All that really counts at the end of the day is gaining as much attention as possible and staying focused on finding really good investment opportunities. When you invest the money in an improper way, it does not really matter if you have investment capital as it would be lost.
Starting With Your Budget
In many situations you have to start investing in your business with the use of your own money. This is quite obvious. Often times people invest everything in the business when the company is opened and nothing remains for promotion purposes. That is something we should all understand. When you already spent the money you have, it is difficult to get extra funds but if you are patient, you will surely find some more funds.
For starters, you can see if there are some rebates that you are entitled too. Most people actually need to get some money from different sources and they do not even know that this is the case. You can... Read more

The Collaborative Economy: What Big Brands are Learning from Disruptive Startups

Posted by Kent Lewis on October 23rd, 2014 at 6:05 pm

The final session of the day at Startup Marketing Conference focused on the collaborative economy and how large brands are learning from disruptive startups. Ben Kaplan from PR Hacker hosted the session and mentioned how brands like GE and Virgin are learning from and collaborating with startups. Kaplan also mentioned Meow Mix CatStarter as a recent example of leveraging a passionate community willing to innovate.
Matt Kaufman, President at CrunchBase, kicked off by sharing an example of how Nestle is working with startup to stay ahead of the game. From his experience, Kaufman believes brands aren’t exactly sure what they want. That means agencies can get into a trap of selling what they know instead of what agencies need. It also increases the chance the brand won’t buy something they are not sure they need, even if they can afford to pay.
Michelle Regner, CEO and Co-Founder of Near-Me.com, discussed how big brands look to her company for help in understanding the customer journey. For example, Cisco wanted a better way to sell used routers and Near-Me created a marketplace for the partners to use. She also mentioned Hallmark creating an Etsy-type marketplace for customers to interact, and Hallmark gets the benefit... Read more

Startup Marketing Conference: Storytelling Rules Marketers Need to Know

Posted by Kent Lewis on October 23rd, 2014 at 3:32 pm

At the Startup Marketing Conference, the early afternoon panel on social media and storytelling included the following experts:
Colleen Pettit, Digital Media Manager, DoubleClick (panel host)
Todd Wilms, VP Digital, Neustar
Olivia June Poole, Director of Community Development, RocketSpace
Brewster Stanislaw, CEO and Co-Founder Inside Social

The first question related to content being king and how important it is overall. Stanislaw guided startups to focus on who the content is being produced for and how it can best be distributed. Poole reminded everyone that storytelling is more difficult when you don’t have an existing users, so it is important to get the stories out there early. Wilms took a more jaded approach, and cautioned against content for content’s sake. Take the time to find your voice before ramping up content.
The second question related to finding your story as a startup. Poole suggested interviewing early adopters to find out why they appreciate the product. Sans users, focus on education and thought leadership to start to build your story.
The third question addressed the conundrum of outsourcing content development to agencies or others vs. building it in-house. Poole indicated that agency partners are a luxury, so use them wisely (learn from them then do it on your own).... Read more

Startup Marketing Conference: 7 Keys for Creating Awesome Content that Converts

Posted by Kent Lewis on October 23rd, 2014 at 12:32 pm

In the third session of the day at Startup Marketing Conference in San Francisco, Jason Miller, Senior Marketing Manager of Content Marketing & Social at Linkedin and Megan Leap, Principal at LEAP, covered content marketing. Miller opened with a plea to startups to being their content marketing now. He cited Geoffrey James’ three elements of content: 1. On-Demand 2. Solution and 3. Transcendent Empathy as a framework for content development.
Miller then introduced the concept of The Rock: a big piece of important content. I started to lose him here, as Miller talks faster than the FEDEX guy. He then compared content to a big turkey and how it can be repurposed in a variety of ways (dinner, lunch sandwiches and maybe a salad). His example was The Sophisticated Marketer’s Guide to LinkedIn and how he and his team repurposed the content they created in a variety of form factors. His Bat out of Hell marketing approach to content marketing means hit them where they live and keep hitting them until they break.
Results were shared by Miller, focusing on which channels worked best. Promotional channels included email, blog, InMail, company page, SlideShare, social platforms, etc. His slices of the turkey (elements... Read more

Startup Marketing Conference Panel: Lean Marketing Meets Growth Hacking: Getting the First 1000 users Overnight

Posted by Kent Lewis on October 23rd, 2014 at 11:58 am

The second panel of the day at Startup Marketing Conference consisted of the following entrepreneurs and marketers:
Ryan MacCarrigan, Chief Experimenter, leanstudio
George Revutsky, Founder, roi.works digital and Conversion Nerds
Zack Onisko, Head of Growth & Marketing, Creative Market (Autodesk)
Laura Klein, VP Product, Hint Health
The first question related to tips for affordably finding new customers. Klein suggested repurposing methods that have worked in the past, but modify and make it your own. Onisko warned there is no magic bullet, but he did indicate that focusing on understanding your ideal target customer and understanding the channels they use. An easy and cheap way: import your Facebook and LinkedIn networks to build your initial list. Next step: identify and connect with influencers/bloggers and foster a relationship (guest posts and syndicated articles). Revutsky suggested going the paid route: AdWords, remarketing/retargeting and nurturing via marketing automation tools. He also likes Facebook ads and once you’ve built a critical mass database, import them back into Facebook and create a community that you can then use to target similar users. He also suggested an ambassador program to engage and reward early adopters and influencers. Lastly, he trained university students to amplify the message as junior ambassadors.
The second question focused... Read more