With the Super Bowl approaching, one begs to think which commercial is going to be the funniest or most impactful. There are brands that just do some great work as far as marketing on TV goes. TV is still the most powerful way of advertising a product but it does take quite a deep wallet to get your
commercials seen in primetime viewing. During huge sports events or TV premiers, I always wait for the commercial that comes on and makes or breaks a sales
quarter for a large company.
The Old Spice Man from the Super Bowl a couple of years ago has put Old Spice as a brand in the spotlight. The Procter and Gamble YouTube channel exploded
as these commercials were online for all to enjoy. This shows that the old adage of “men want to be him and women wish their man was him” works if the
spokesperson appeals to both genders in the desired demographic. To say the least, I look forward to Old Spice commercials every time there is a big game
or TV event on.
Geico is the reigning champion of the world in my personal opinion. Recently, the camel yelling “Hump Day”... Read more