You’ve probably seen infographics on other people’s websites and thought how neat it would be if you could utilize this powerful visual platform in your own marketing campaigns.
The good news is you can. Infographics are relatively easy to create and -- when used properly -- often attract a high ROI.
The value of infographics
Did you know that as much as 90 percent of the information gathered by the human brain is visual? On top of that, your mind processes pictures and images 60,000 times faster than textual content.
Infographics can include both visual and textual items, and the array of colors, graphs, and images make them incredibly powerful.
Visual content also does a great job of connecting the dots. Infographics are able to break down difficult concepts into digestible bites by presenting information in a visual, easy-to-understand manner.
In essence, infographics can be trumped only by videos when it comes to explaining information, data, and statistics.
Key elements of successful infographics
While they’re potentially very powerful, infographics are also easy to mess up if you aren’t careful. In order for it to be successful, an infographic needs to contain the following:
Story. Infographics are essentially stories. They need to have an easily identifiable... Read more