'Media Planning & Buying' Category

Brands Doing A Good and Bad Job Marketing On TV

Posted by Morgan Sims on January 31st, 2014 at 8:11 am

With the Super Bowl approaching, one begs to think which commercial is going to be the funniest or most impactful. There are brands that just do some great work as far as marketing on TV goes. TV is still the most powerful way of advertising a product but it does take quite a deep wallet to get your
commercials seen in primetime viewing. During huge sports events or TV premiers, I always wait for the commercial that comes on and makes or breaks a sales
quarter for a large company.
The Good
Old Spice

The Old Spice Man from the Super Bowl a couple of years ago has put Old Spice as a brand in the spotlight. The Procter and Gamble YouTube channel exploded
as these commercials were online for all to enjoy. This shows that the old adage of “men want to be him and women wish their man was him” works if the
spokesperson appeals to both genders in the desired demographic. To say the least, I look forward to Old Spice commercials every time there is a big game
or TV event on.
Geico
Geico is the reigning champion of the world in my personal opinion. Recently, the camel yelling “Hump Day”... Read more

Infographics Accelerating Online Marketing Efforts

Posted by Neal Leavitt on December 28th, 2013 at 10:25 am

In one form or another, they’ve been around for centuries.
Infographics- to use a buttoned down definition, are basically an assemblage of data depicted in visual form.
In fact, one of the earliest infographics was created by Christophe Scheiner, a 17th century German priest, physicist and philosopher. In 1630, Scheiner wrote Rosa Ursina (1630), his magnum opus on sunspots. He used infographics to illustrate the sun’s rotation patterns.
Jump-start almost 400 years. In today’s often frenetically paced digital world, infographics have now become yet another important online marketing communications tool, not only for the private sector, but increasingly in the public sector too.
Ai Ching Goh, co-founder of Penang, Malaysia-based Piktochart, which offers both free and fee-based infographic solutions, says teachers and students create about 20 percent of the infographics on Piktochart. She added the company recently surpassed 600,000 users worldwide.
According to David Jenyns, founder of MelbourneSEOServices.com, a Melbourne, Australia SEO consultancy, while the technology to create infographics hasn’t changed dramatically over the past 12-24 months, what has accelerated its growth/usage is the speed in which infographics is shared.
“Services like Slideshare and Pinterest are encouraging more people to use infographics; clients are finding that infographics are especially good... Read more

Google Blurring the Line of Native, Traditional & Social with +Post

Posted by Tom Edwards on December 18th, 2013 at 2:02 pm

There is a reason Google is trading over $1,000 a share and closed platforms such as Facebook & Twitter are at $55. Google owns 66% of search marketshare in the US, the #1 online video site with YouTube and Google claims 540 million monthly active Google+ users and 300 million monthly active "in-stream" users. Now Google is looking to change the game when it comes to paid amplification and content discovery by extending social content through their entire network with +Posts.
Here is a graph outlining Google Plus user growth

Content discovery, distribution and streamlining the user experience across the the Google ecosystem appear to be the future and the future is now. Recently Google deployed single sign on across the ecosytem, rolled out new content discovery options within Google+, refined the TruView suite of paid tools via YouTube and further integrated main properties such as Google+ comments embedded within Youtube.
Here is an example of the latest SSO option for Google properties

Here is an example of Google+ comments embedded within YouTube

I recently published what I call Google+ Circle Impact Theory outlining the intersection of social & search. Google+ represents the intersection of search & social via contextual search driven by engagement. The... Read more

2014 Marketing Predictions

Posted by Kent Lewis on December 12th, 2013 at 3:56 pm

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

Think your marketing is effective? It's all relative…

Posted by Nathaniel Kangpan on December 2nd, 2013 at 9:18 am

Your new advertising campaign has a 5% higher response rate than the old campaign you just retired. Good news, right? I would argue it depends...
A Quick Story
There was once a typewriter company that excelled at building the machines. The company was one of the first to introduce the electronic typewriter and many of the additional innovations that came after. The executives at the company knew having the fastest, most reliable, and ergonomic design was the key to dominating the industry. Dominate they did. Comfortable in their alpha position, they continued to push innovation boundaries.
With the advent of personal computers they saw their share of the typewriter market increase as their competitors began closing shop one by one. They misinterpreted this as a sign they were beating out everyone in their market and continued to emphasize pushing the boundaries of typewriter innovation - comfortable with the knowledge that the consumer preferred to see what they were typing on paper rather than looking at a small flickering screen with green text on a black background.
Then computers gradually gained better processors, more advanced programs, the Internet, HD screens, and everything else we have today. CNN reported in April 2011 that the final batch of mass produced typewriters in... Read more