When marketing a destination, the place is the product – and people want to see what they’re getting. For most people, traveling isn’t cheap, which is why providing enticing photos and other visual content is so important. People need to see to believe, and your ability to satisfy this demand will prove lucrative down the line.
The Power of Visual Content
If you aren’t using visuals like images, videos, and infographics, you’re missing out. Research suggests that visual content is exponentially more powerful than textual alternatives and brings much higher returns when used as part of an overall marketing campaign.
According to data, 40 percent of people respond better to visuals, 50 percent of the brain is active in visual processing, 70 percent of sensory receptors are found in the eyes, and 90 percent of information transmitted to the brain is visual in nature. Furthermore, a whopping 95 percent of businesses claim visual content is valuable for digital marketing, and 89 percent plan on using it as part of their social media campaign.
Tips for Using Images as a Part of Your Marketing Campaign
How will you use images as a part of your travel marketing campaign this year? Here’s a look at various... Read more