'Media Planning & Buying' Category

Will An End to Ad Fraud Mean Bigger Budgets?

Posted by Roy de Souza on August 19th, 2015 at 1:32 pm

As buyers begin to demand better metrics on both ad fraud and viewability from publishers, the definition of how to measure ad fraud keeps changing. Like viewability, fraud numbers can vary depending on the third-party monitor. And if you’ve ever seen a rat on a charged grid stop moving because of operational neurosis, you know that marketers won’t unleash the biggest budgets unless they have some standards with which they can feel comfortable.

The only thing that will change all this is greater transparency

The Robot Swarm Is Upon Us

Posted by Neal Leavitt on June 28th, 2015 at 9:30 am

“Exterminate, exterminate.”

-Briefing warning from the Daleks before firing their extermination rays on various "Doctor Who” episodes

What is one of the most well-known catch phrases on the long-running BBC series, “Doctor Who,” might eventually be uttered by a robot greeting you at your front door to take care of your termites.
Farfetched? Maybe right now, but a robot may soon be coming to your home to spray pesticides, clean your windows, and perhaps even tutor your kids.
ABI Research expects the global market for consumer robots to top $6.5 billion by 2017. BI Intelligence says the market for consumer and office robots will grow at a CAGR of 17% between 2015-2019, seven times faster than the market for manufacturing robots.
And some other key takeaways from BI Intelligence in their ‘The Robotics Market Report’:
• Three distinct categories will dominate the consumer/office side: home cleaning and maintenance; telepresence (i.e., telecommuting to events or remote offices) and advanced robots for home entertainment.
• The ubiquity of smartphones and tablets is making it easier to develop robots for consumer and office applications. The report says mobile devices offer designers the opportunity to ‘outsource’ computing and user interface tasks to companion devices, allowing developers... Read more

The Ugly Truth Behind Facebook's New App Marketing Policy

Posted by Dan Wittmers on June 17th, 2015 at 12:53 pm

Over the last month, if you've been listening closely, you'd be able to hear a quiet rumbling within the app marketing community. In early May, Facebook began informing app marketers of a new policy change - the social media giant would no longer provide device level data back to advertisers via Mobile Measurement Partners (MPPs).

thinkLA honors excellence in the industry and inspires us to wonder "What if we…"

Posted by Brian Urquhart on June 5th, 2015 at 1:38 pm

The fifth annual thinkLA Idea Awards Gala took place on June 4, and it was a blast! Celebrating creativity and the industry that lives and breathes it every day, the awards were held at The Beverly Hilton and honored agencies, brands, solution providers, and the people who make it all happen.
After a VIP valet parking experience, guests entered the lobby where many celebrities have held court throughout the years. From there it was lights, camera, action as everyone was welcomed to walk down the purple carpet and get their pictures taken with friends and colleagues (and famous stars, too, if you count the cardboard cutouts of Adam Levine, Kim Kardashian, and many more). There was also three beautiful works of art greeting visitors that were set to be raffled off, created specifically for the event by local artists. Banners from big-name sponsors also greeted the crowd.

The cocktail reception kicked off the festivities, and vibes were set by the DJ. Attendees were encouraged to suggest songs for the playlist and create a social jukebox by tweeting #WhatIfWe #thinkAwards to the thinkLA and Spotify twitter accounts. The theme for the night was “What if we…,” and participants were invited to share their... Read more

How YouTube videos differ from other social network content

Posted by Doug Schumacher on June 2nd, 2015 at 11:49 am

When analyzing social media, comparing how content works on different networks is central to understanding the complete social landscape.
The challenge is comparing content across two platforms when the platforms themselves function very differently. YouTube in particular operates quite differently from Facebook, Twitter and Instagram.
Since its earliest days, YouTube has been as much content distribution platform as social media platform. Videos could be embedded into almost any environment. A blog post, website home page, even your MySpace page.
This idea of taking YouTube content and deploying it all over the web means that YouTube content is frequently consumed outside of the social network. And as such, its viewing patterns don’t track the way users may use the platform – or any other social platform, for that matter.
Check out the YouTube leaderboard for the Consumer Electronics industry, below. It shows the videos with the most views during the month of May. Note how several of the videos were posted months prior to May, yet continue to gather high numbers of views.
YouTube Videos with New Views – Consumer Electronics

That last post is one you’ve probably seen. The lion whisperer. Currently at over 26 million views. Note the post date of November 13, 2013. Yet it’s still one of... Read more