'Media Planning & Buying' Category

What a 9-year-old taught me about marketing with digital video

Posted by Kent Lewis on March 24th, 2015 at 9:17 pm

Nearly three years ago, I wrote The Ultimate Guide to Video Marketing on YouTube. I understood relatively early on in the growth curve of digital video and YouTube that both would play a significant role in the future of marketing. A year or more ago, however, a 9 year-old helped me see the true potential of digital video for sales and marketing.
With roots in search engine optimization (SEO), I’ve long extolled the virtues of YouTube, as the world’s second largest search engine. Unfortunately, the full potential of the video social platform didn’t fully come into focus until my son shed light through his interest in skateboarding and bracelet-looming.
Last Spring, I noticed my son’s rubber band bracelet creations were getting increasingly complex. I also noticed his skateboard knowledge and abilities improved drastically in a short period of time. I asked him how he learned these new skills and he replied “YouTube.” Like many other young web surfers, my son was using YouTube as his PRIMARY search engine and educational tool.
I quickly realized that my son was not alone in relying heavily on YouTube videos as a primary if not sole information source. If he was searching YouTube for “how-to” videos on... Read more

A Guide to Creating Effective, High-Converting Infographics

Posted by Anna Johansson on March 20th, 2015 at 7:30 pm

You’ve probably seen infographics on other people’s websites and thought how neat it would be if you could utilize this powerful visual platform in your own marketing campaigns.
The good news is you can. Infographics are relatively easy to create and -- when used properly -- often attract a high ROI.
The value of infographics

Did you know that as much as 90 percent of the information gathered by the human brain is visual? On top of that, your mind processes pictures and images 60,000 times faster than textual content.
Infographics can include both visual and textual items, and the array of colors, graphs, and images make them incredibly powerful.
Visual content also does a great job of connecting the dots. Infographics are able to break down difficult concepts into digestible bites by presenting information in a visual, easy-to-understand manner.
In essence, infographics can be trumped only by videos when it comes to explaining information, data, and statistics.

Key elements of successful infographics

While they’re potentially very powerful, infographics are also easy to mess up if you aren’t careful. In order for it to be successful, an infographic needs to contain the following:

Story. Infographics are essentially stories. They need to have an easily identifiable... Read more

Six Things to Know When Running a Travel Campaign

Posted by Bill Guild on March 11th, 2015 at 11:52 am

Online travel sales have increased over $30 billion yearly since 2010, and are expected to continue increasing through 2016. To meet this demand, and stand apart in the constantly evolving digital landscape, brands must remain agile with their online presence. This article includes six key points for travel brands to keep in mind to run successful digital advertising campaigns.

Social Media & Programmatic: The Perfect Pair [Infographic]

Posted by Joseph Vito DeLuca on March 10th, 2015 at 4:22 am

Two of today's biggest marketing buzzwords are social media and programmatic. Both have forever changed the brand-consumer conversation and both continue to increase their impact as time goes on. Both are powerful separately, but when you combine social media and programmatic, you can achieve unthought of results. The below infographic by Yieldr highlights five of the biggest social media networks and the benefits of combining them with a programmatic platform.

FAREWELL Q&A WITH NY TIMES AD COLUMNIST STUART ELLIOTT (PT 3): CHANGE IS (ON) THE AIR

Posted by Rick Mathieson on March 4th, 2015 at 6:47 pm

In part three of an expansive "exit interview" I conducted with Elliott just weeks after he announced his retirement in December - he points to how ad agencies used to pretend they were bigger, until that became a liability, and why brands had better keep up with demographic trends, or risk being risk being left behind.
Photo: New York Times
CLICK HERE TO LISTEN TO: FAREWELL Q&A WITH STUART ELLIOT: WHAT I SAW THE REVOLUTION (PART 3) - CHANGE IS (ON) THE AIR
(Approx: 3:53)
Listen to Part One here: What I Saw at the Revolution
Listen to Part Two here: The Rise & Risks of Content Marketing