The third day of the 10th Annual OPA Summit featured a lively discussion about paid content, featuring executives from LinkedIn, The New York Times Company, and Financial Times.
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OPA 10th Annual Summit: Day 3
Posted by Pam Horan on February 7th, 2012 at 10:43 am
Posted in Ad Networks, Creative Best Practices, Emerging Platforms, Media Planning & Buying, Opinions, Social Media | No Comments »
David Byrne Talks Context Driven Media Design
Posted by Adam Broitman on February 7th, 2012 at 7:34 am
How often do you think about the context in which your media is received? If you are a media or strategic planner, probably a lot, but possibly not enough
Tags: contextual marketing, mobile, post-pc, tablet, UX design
Posted in Creative Best Practices, Media Planning & Buying, Opinions | 2 Comments »
OPA 10th Annual Summit: Day 2
Posted by Pam Horan on February 3rd, 2012 at 8:54 am
The second day of sessions at the OPA Annual Summit focused on marketing and branded content.
Posted in Ad Networks, Emerging Platforms, Media Planning & Buying, Opinions, Social Media, Targeting, Websites | No Comments »
Media Buyers Say Ad Spend Climbing
Posted by John Shelton on February 2nd, 2012 at 9:15 am
The STRATA Survey conducted during Q4 2011 provided some important bellwether points around such areas as the economy, mobile, social media and platform focus. Below are some of the main points, but be sure to check out the full report here.
Posted in Ad Networks, Media Planning & Buying, Social Media, Targeting | No Comments »
OPA 10th Annual Summit: Day 1
Posted by Pam Horan on February 1st, 2012 at 4:28 pm
The first day of sessions at the 10th Annual Online Publishers Association Summit highlighted the fundamental global changes that are impacting the publishing industry.
Posted in Ad Networks, Ad Serving, Email, Media Planning & Buying, Opinions, Social Media | No Comments »
