'Media Planning & Buying' Category

2015 Marketing Predictions You Can Set Your Digital Watch By

Posted by Kent Lewis on December 19th, 2014 at 12:12 pm

However improbably, December has already arrived, and with it, the traditional impulse to take stock of the year drawing to a close and try to imagine what we’ll be getting ourselves into with the next one. Digital marketing is particularly rich soil for this treatment both because of the blinding pace at which the underlying technologies evolve, and the fact that most of us in the field are more than a little inclined toward the sentimental. Accordingly, we at Anvil enjoy making a formal exercise every year out of having this conversation, and it’s time to have it again, so take a break from wrapping presents and meet me over at the crystal ball.

Programmatic Isn’t Just for Direct Response

Posted by Bill Guild on December 9th, 2014 at 8:41 am

Whether the objective of a digital advertising campaign is to elicit an emotional experience or an action from the consumer, the real benefit of programmatic holds true for both: taking an ad’s message and bringing it to the eyes of an interested consumer, in a place and time that is appropriate for the messaging.

2015 Mobile Marketing Predictions – from 2005 (Pt 1)

Posted by Rick Mathieson on December 5th, 2014 at 11:07 pm

Let’s just say I had a head start on my 2015 mobile marketing predictions.
In 2005, my first book, BRANDING UNBOUND, hit bookshelves proclaiming a new era for marketing – one where the most measurable, personal and direct link to consumers ever created would change the world of marketing forever.
Written in 2003 and 2004, and published in June of ’05, I prognosticated about Apple Pay, iPad, Google Glass, Nest – and trends like marketing personalization, mixed reality social apps, augmented reality and more.
The book came out in June 2005 - two full years before the first iPhone was launched and heralded seismic changes to our relationship with technology.
Advertising that anticipates what you want and offers it before you even think you want it.

Services that let you shop for pizza, music, books and movies – anywhere, anytime.

Offers sent to you in-store, based on your age, gender, location, stated preferences and past purchase history—and even what merchandise you’re holding in your hands,  in real time.

Mobile, social platforms that let you do everything from get your gossip on to facilitating real-world meet ups between “crushes” who happen to be within 10 blocks of each others' physical location.

Stores... Read more

Tips For Making Your Banner Ads Convert For You!

Posted by Morgan Sims on December 3rd, 2014 at 1:31 pm

Banner ads are a way of digital advertising that can either be extremely profitable or destroy your budget very quickly. Knowing the ins and outs of banner ads takes practice and some trial and error. Once you have mastered the template that make banner ads work in a certain niche or industry, converting on these ads will be a cake walk. There are times that banner ads are just incredibly bland and barely noticeable and then other times it is like a neon sign blinking outside of a trendy nightclub which screams “Click Here!”
Know Your Market
Just putting a banner ad on a site with high traffic won’t be enough to convert to sales or traffic for your site. Knowing where potential customers or readers are going to be visiting is the research that you will have to do. Choosing sites that are similar to your own is a great way to do this as even if the site is similar, every blog or ecommerce site has something that makes it different. A huge mistake you could make is to pay an excessive amount of money on a completely nonrelated site who has users who would rarely buy your product or... Read more

Online Advertising and The Supplement Industry

Posted by Morgan Sims on December 2nd, 2014 at 3:19 pm

There are few things that work as well as the marketing for supplement companies. It is a multibillion dollar industry that is not regulated in many ways. One might ask why do supplement companies do such a great job at marketing? There are countless reasons that will be outlined and some of these you might not have thought about in the past.
Margins Are So High
Supplement companies many times have such a high profit margin that they can dump a lot of budget into marketing. Many supplement companies put a low dollar amount of product and charge a high price for this. When a product has great results then the price can be driven up even higher. The high margins also leave room for the companies to have brand reps who may be bodybuilders or fitness personalities. There is just so much money in supplements that sometimes they just can’t help taking over marketing with ads.
Native Advertising Is Great For Them
Native advertising lends itself to the supplement industry in a great way. In my personal experience with searching about fitness topics, my Facebook feed and computer is blown up with different ads for supplements. They will show an incredibly in shape... Read more