'Jobs' Category

How To Make Sure Your Social Media Profiles Catch the Eyes of Marketing Recruiters

Posted by Willie Pena on January 31st, 2014 at 11:32 am

Social media profiles offer a chance to present yourself as a brand. Regardless of whether or not you are currently employed, you never know when you’ll need to look for a position in the future. So, as a potential job candidate, regularly assess the image projected by the vacation pictures, likes, group memberships, status messages and relationship chatter on your social media pages. Ask if the content on your page truly represents your skill set and the best side of your personality. Many businesses keep an eye on social media and crosscheck applications with the candidates’ online profiles. Rather than have Twitter, Instagram or Facebook become a liability, here are tips to use social medial profiles to attract the attention of recruiters.
1. Demonstrate your professional competence.
Share and comment on articles related to your job; show you have a well-informed opinion. Use impeccable grammar. Give helpful advice to followers or friends in your field when they ask work-related questions; present information in such a way that it’s evident you are an expert in your profession. Sing your own praises by linking to any mentions of you in the news or on company postings. Re-tweet whenever someone gives you accolades professionally,... Read more

In Praise Of The Under Appreciated HR Department

Posted by Mark Edwards on January 10th, 2014 at 1:04 pm

Here's a question for business owners and managers. When was the last time you hugged your HR department?

It occurs to me that the human resource manager, human resource assistants, recruiters or whatever you call the people in your HR department are the unsung heroes of business in 2014. They have to find the right people, train the people, and then retain the people for it as long as possible. With all the talent available these days, that's a very very tall order.

Yes, the government says that the unemployment rate dropped to 6.7% today. Theoretically, that's good news, especially if you ignore the low number of jobs created in December. But it also means that a lot of people have just stopped looking for jobs and left the work force. And that might make the HR department's job a little harder because some of those people could be diamonds in the rough for your company. Perhaps their skill set doesn't exactly line up with what you're looking for, maybe they are over 40 and have had jobs in industries that don't exactly match yours, or maybe they just were honest about how much money they wanted to make when they filled out... Read more

Top 5 Things to Know About “Thank you” Letters

Posted by Jane Turkewitz on November 20th, 2013 at 7:20 am

The “thank you” letter. Sounds old school. But, when it comes to this topic, old school isn’t a  bad thing.
I have seen many candidates completely blow their chances of getting a job by not properly following up after an interview. A strong “thank you” note is incredibly powerful for 5 key reasons:

It Shows Off Your Follow Up Skills — This is of the utmost importance if you are applying for a sales position. The interviewer is going to assume that your follow up with her is a direct reflection of how you would follow up with a client.  Even if your specialty area does not include client-facing responsibilities, chances are you are interviewing for a position that will require you to manage projects, liaise with internal departments and/or oversee external vendors. In any one of these cases, strong organizational and communications skills are necessary and the “thank you” letter is basically a mirror into how you would perform these duties.
It Shows Off Your Listening Skills — An interview is a give and take session in which you learn about a company and a position and the hiring manager learns about your skills and how you can possibly make a positive... Read more

Fashioning your Company (Best Place to Work)

Posted by Erika Weinstein on September 13th, 2013 at 9:35 am

It’s that time of year again – Fashion Week, when designers showcase their creations and buyers, retailers, editors and critics get to weigh in on what’s hot, what’s not and how we will look next season. In keeping with the metaphor of Fashion Week, let’s look into the fabric of Corporate America for thoughts about positioning your company as one of the best places to work.
In the coveted circle of the “best companies” to work for, what makes these companies winners?  Many business owners believe that the top companies to work for such as Google, Zappos, and Apple provide the best benefits; overpay their employees and give free lunches, and although many of the “best companies to work for” do have the budgets to woo talent, these are not usually the reasons cited by today’s millennial generation of loyal employees. Trust and pride top the list of “perks” – people want to work with people that they trust and respect.
Like the exotic and fresh looks we’ve seen on the runway this past week, employees want to be recognized for their individual contributions.  They want to be part of a team, but at the same token not viewed as a ‘pack’. ... Read more

Is an Online Marketing Degree Really Necessary?

Posted by Dave Murrow on August 6th, 2013 at 12:08 pm

The average college degree costs $19,074 at a four-year public university, and $36,918 at a private college. You’ve probably heard of many stories of students with much more debt than that.
In addition, college graduates are having a harder time finding a job these days. Approximately 11 percent of those with bachelors degrees are looking for work, according to the Atlantic. This is up from 8.4 percent just 20 years ago. The silver lining in this cloud is that college graduates still have much better prospects than those with just a high school diploma.
If you’re like many young adults and their parents, you question the true value of a college degree. Your concerns are valid. Is one of the newest degrees available, an online marketing degree, worth the cost instead?
How Prevalent Is Marketing?
It’s probably more prevalent than you realize. Some of the most common things you do on the web — blogging and using social media sites such as Twitter, Facebook, LinkedIn, and Google+ — are actually a part of marketing, whether you think of them that way or not.
Posting status updates, even if unrelated to your profession, shows potential employers you understand the new media. It also shows your personal... Read more