'Jobs' Category

Top 5 Things to Know About “Thank you” Letters

Posted by Jane Turkewitz on November 20th, 2013 at 7:20 am

The “thank you” letter. Sounds old school. But, when it comes to this topic, old school isn’t a  bad thing.
I have seen many candidates completely blow their chances of getting a job by not properly following up after an interview. A strong “thank you” note is incredibly powerful for 5 key reasons:

It Shows Off Your Follow Up Skills — This is of the utmost importance if you are applying for a sales position. The interviewer is going to assume that your follow up with her is a direct reflection of how you would follow up with a client.  Even if your specialty area does not include client-facing responsibilities, chances are you are interviewing for a position that will require you to manage projects, liaise with internal departments and/or oversee external vendors. In any one of these cases, strong organizational and communications skills are necessary and the “thank you” letter is basically a mirror into how you would perform these duties.
It Shows Off Your Listening Skills — An interview is a give and take session in which you learn about a company and a position and the hiring manager learns about your skills and how you can possibly make a positive... Read more

Fashioning your Company (Best Place to Work)

Posted by Erika Weinstein on September 13th, 2013 at 9:35 am

It’s that time of year again – Fashion Week, when designers showcase their creations and buyers, retailers, editors and critics get to weigh in on what’s hot, what’s not and how we will look next season. In keeping with the metaphor of Fashion Week, let’s look into the fabric of Corporate America for thoughts about positioning your company as one of the best places to work.
In the coveted circle of the “best companies” to work for, what makes these companies winners?  Many business owners believe that the top companies to work for such as Google, Zappos, and Apple provide the best benefits; overpay their employees and give free lunches, and although many of the “best companies to work for” do have the budgets to woo talent, these are not usually the reasons cited by today’s millennial generation of loyal employees. Trust and pride top the list of “perks” – people want to work with people that they trust and respect.
Like the exotic and fresh looks we’ve seen on the runway this past week, employees want to be recognized for their individual contributions.  They want to be part of a team, but at the same token not viewed as a ‘pack’. ... Read more

Is an Online Marketing Degree Really Necessary?

Posted by Dave Murrow on August 6th, 2013 at 12:08 pm

The average college degree costs $19,074 at a four-year public university, and $36,918 at a private college. You’ve probably heard of many stories of students with much more debt than that.
In addition, college graduates are having a harder time finding a job these days. Approximately 11 percent of those with bachelors degrees are looking for work, according to the Atlantic. This is up from 8.4 percent just 20 years ago. The silver lining in this cloud is that college graduates still have much better prospects than those with just a high school diploma.
If you’re like many young adults and their parents, you question the true value of a college degree. Your concerns are valid. Is one of the newest degrees available, an online marketing degree, worth the cost instead?
How Prevalent Is Marketing?
It’s probably more prevalent than you realize. Some of the most common things you do on the web — blogging and using social media sites such as Twitter, Facebook, LinkedIn, and Google+ — are actually a part of marketing, whether you think of them that way or not.
Posting status updates, even if unrelated to your profession, shows potential employers you understand the new media. It also shows your personal... Read more

MMA 2013 – NY Forum Recap

Posted by Jeff Gundersen on May 14th, 2013 at 12:40 pm

The MMA-NY 2013 Forum filled the Marriott Marquis Hotel in NYC for 3 days, the eye-opening information, the program/content was excellent, and both the attendees and presenters confirmed MOBILE is rapidly becoming the next NEW media channel. These are exciting times for both the advertiser and consumer alike.
What other media channel can compare with this?
Consumers are rapidly adopting mobile devices and behaviors and spending an average of 2 hours per day on smartphone devices. We are rarely separated from them, and we check our phones every 6.5 minutes (or 150 times daily). 
MOBILE advertising grew by 88% in 2012
While MOBILE ad/media spending is only 1% of total media (vs. 10% share of consumer media time), MOBILE advertising grew by 88% in 2012 (from $2.4B to $4.5B). MOBILE ad spending growth to-date has been limited by marketers/agencies challenges in creating MOBILE ads designed specifically to take advantage of MOBILE devices. Chia Chen, SVP Mobile Practice Leader at Digitas indicated their client's mobile ad spending grew by 400% (4X more rapidly) because their ads for Amex, Taco Bell, M&Ms and other clients treated smart phones as "small TVs" and incorporated richer media, and more native creative palettes.
Global Tablet Advertising Study - Results Presented
Beth Doyle, Innovation Director... Read more

15 Ways to Crush a Phone Interview

Posted by Jane Turkewitz on April 8th, 2013 at 6:13 am

Phone interviews, whether with a recruiter or hiring manager, are often the first step in the job interview process. If you flub it, game over. Here are some key tips to make sure you make it to round two — an in-person meeting.

Send your resume to the interviewer prior to the call, even if you think he’s got it.

If you’re using a cell phone, find a quiet place. Don’t conduct an interview in the backseat of a taxi or walking down a noisy street — even with a recruiter.

If you plan on using a headset, call a friend first for a test run to make sure you don’t sound like you have marbles in your mouth.

Have a copy of your resume in front of you as a point of reference during the call.

If you have a job description for the position at hand, re-review it just before your call so the qualifications and responsibilities are top of mind and you can speak to these key points.

Don’t interview in your PJs. Get dressed for the day. If you look the part, you’ll feel the part.

Don’t yawn.

Stand up while talking. You’ll... Read more