'Jobs' Category

Five things you need to research if you want a career in digital marketing

Posted by Morgan Sims on September 26th, 2014 at 11:46 am

IT and marketing used to be separate fields. But as the internet becomes increasingly mainstream as a marketing platform, those walls are fast dissolving.

This amalgam of fields has created exciting new opportunities for young people entering the IT industry – but only for those with the proper skills. Let's review five essential areas you'll find useful when entering the workforce in digital marketing.
Website Design
It would seem this goes without saying, but websites are not what they used to be a decade ago. For many visitors, this is the first interaction a user will have with a company. A website is no longer an ancillary part of doing business in a global economy. It is often the first place a potential customer goes. It now requires the same professional look that would go into more traditional media campaigns. Beyond that, sites require differing levels of interactivity with customers from simple blogs and email to interactive shopping systems and live, online customer support.
Just as important is the Search Engine Optimization (SEO) put in place for a site. Entrepreneur magazine cites SEO as one of the most important elements of a site in regard to Conversion. You will have to understand how to... Read more

What To Know When Pursuing a Marketing Career

Posted by Morgan Sims on September 21st, 2014 at 11:10 am

Marketing can be a lucrative career that can also be fulfilling at the same time. When you can find a job that you look forward to doing on a daily basis, you will feel like you haven't worked a day in your entire life. Instead, you will embrace the challenge of making people feel good about the product that they are about to spend their hard-earned money on.
What Skills Should Marketing Professionals Have?
There are many skills that marketing professionals will need in order to do their job well. First, those who are in marketing will need a passion for their job. If they are not interested in the product they are pitching, why would a customer want to buy that product? Next, marketing professionals should have a thorough understanding of both the product being sold and an understanding of why a customer would want to buy that product. Finally, one needs to be sincere, authentic and able to forge relationships with customers.

Offer as Much Guidance as Possible
One of the best ways for a marketing professional to forge relationships with customers is to offer as much assistance before, during and after the sales process as possible. When a customer feels comfortable... Read more

Why Recruiters Can't Introduce You To Their LinkedIn Contacts

Posted by Jane Turkewitz on April 29th, 2014 at 9:47 am

Given that I've been in the recruiting and career development business since the late '90s, I have many connections on LinkedIn.  Some of these connections are with people I know quite well. But, with upwards of 1,000 people in my network, many are merely digital acquaintances, connected because of business synergies. Whether or not they are real or superficial allies is somewhat of a moot point, though, because if you ask me to introduce you to a connection, there’s an underlying hint that I’m representing you for a job opening that they might have and I’ve gotta say “no.” Here’s why:
I’m Not Representing You OR The Person You Want to Be Introduced To
Recruiters are not selling product to earn a living. We are selling companies, career opportunities and, to a large extent, people. If I attempt to introduce you to someone at Say Media and Say Media is not my client, that individual at Say Media is not going to be happy with me. They are going to think I’m soliciting business from them by dangling talent in their face.
There are many recruiters who actually do this to get business. They will take your resume, delete the name and contact... Read more

5 Ways to Negotiate Salary When the Base "Is What It Is"

Posted by Jane Turkewitz on April 21st, 2014 at 8:01 am

You're looking for a new opportunity. Of course you'd like a bump in salary, or at the very least, to be where you are now, or were in your last job (if recently laid off).  I get it. And, so should HR teams and hiring managers.
However, sometimes, budgets are fixed.  Companies often have strict guidelines in terms of base salary ranges that they can offer for particular positions. For example, a Director–level position might offer a range of $125K-$140K on the base, based on one’s experience. Well, what if you were most recently earning a $155K base and are excited about this new opportunity put forth, but do not want to take a cut in salary and $140K is the final offer?
Here are some suggestions on how you can negotiate a better overall package, either from a financial or lifestyle point of view.
Ask for a Sign-On Bonus
Sure, a sign on bonus gives you extra dough in your pocket for one year and one year only. BUT, assuming you kick ass your first year, you'll most likely get a raise in year two anyhow, and it does bring your overall package up. For the companies behind the offer, even a small... Read more

Gaining Experience: 6 of the Best Tech Companies to Intern For

Posted by Morgan Sims on March 25th, 2014 at 7:04 am

Relevant experience in your chosen field is one of the best ways to round out any college degree. Working an internship is a great way to do that. In some cases, they are even paid. There are a lot of companies out there that offer internships, but finding the right one can be difficult. Keep in mind some of the following companies that offer the best options for interns.
HTC
If you’re looking to work with one of the best innovative cell phone companies, take a look at HTC. They offer some great internships in San Francisco, Calif. The interns are able to get hands-on experience with expert innovators. In addition, the company puts employees and interns first, ensuring personal and professional growth. Whether you’re looking for a design or research internship, there are several options. They offer programs for summer, semester, and yearly internships, to help fit your schedule and your school requirements.
Yahoo
Yahoo has been around for a while, but after hitting a lull in the market, it's really starting to make a comeback. There were several years where the company seemed like it was going to disappear. Today, it is ranked as one of the top internship options for those... Read more