The MMA-NY 2013 Forum filled the Marriott Marquis Hotel in NYC for 3 days, the eye-opening information, the program/content was excellent, and both the attendees and presenters confirmed MOBILE is rapidly becoming the next NEW media channel. These are exciting times for both the advertiser and consumer alike.
What other media channel can compare with this?
Consumers are rapidly adopting mobile devices and behaviors and spending an average of 2 hours per day on smartphone devices. We are rarely separated from them, and we check our phones every 6.5 minutes (or 150 times daily).
MOBILE advertising grew by 88% in 2012
While MOBILE ad/media spending is only 1% of total media (vs. 10% share of consumer media time), MOBILE advertising grew by 88% in 2012 (from $2.4B to $4.5B). MOBILE ad spending growth to-date has been limited by marketers/agencies challenges in creating MOBILE ads designed specifically to take advantage of MOBILE devices. Chia Chen, SVP Mobile Practice Leader at Digitas indicated their client's mobile ad spending grew by 400% (4X more rapidly) because their ads for Amex, Taco Bell, M&Ms and other clients treated smart phones as "small TVs" and incorporated richer media, and more native creative palettes.
Global Tablet Advertising Study - Results Presented
Beth Doyle, Innovation Director... Read more
'Jobs' Category 
15 Ways to Crush a Phone Interview
Phone interviews, whether with a recruiter or hiring manager, are often the first step in the job interview process. If you flub it, game over. Here are some key tips to make sure you make it to round two — an in-person meeting.
Send your resume to the interviewer prior to the call, even if you think he’s got it.
If you’re using a cell phone, find a quiet place. Don’t conduct an interview in the backseat of a taxi or walking down a noisy street — even with a recruiter.
If you plan on using a headset, call a friend first for a test run to make sure you don’t sound like you have marbles in your mouth.
Have a copy of your resume in front of you as a point of reference during the call.
If you have a job description for the position at hand, re-review it just before your call so the qualifications and responsibilities are top of mind and you can speak to these key points.
Don’t interview in your PJs. Get dressed for the day. If you look the part, you’ll feel the part.
Don’t yawn.
Stand up while talking. You’ll... Read more
10 Tips for Cleaning Up Your Email Communications
Anyone else have a love/hate relationship with email? Yes, it does make life easier. Instead of picking up the phone to confirm a meeting, we can simply send a quick note, and that’s a beautiful thing. If we have to get a message to a “gabber,” email is our savior. If we want a communications exchange documented for the future, email is king.
But sometimes email makes me want to scream. Because it’s just so darn easy to use, people tend to abuse it. They are sloppy with their correspondence, incomplete with their thoughts, not to mention sentences, and scatterbrained in how they communicate. As a recruiter, whether it’s working with a candidate or a client, email sparring can sometimes be exhausting and frustrating — especially when thoughts are not expressed clearly and the person on the other end refuses to get on the phone. So, keeping that in mind, here are some recommendations on how to clean up your emails, get more e-organized and, frankly, be more buttoned up.
#1 — Don’t Assume the Person on the Other End Knows What you Are Referencing
Don’t use one word responses. If you are confirming a meeting, for example, don’t simply write... Read more
