Yes, it’s that time of the year again – Internet marketing pundits and prognosticators are popping up everywhere to opine about what they think will be hot trends in 2014.
Some of these trends seem interchangeable with 2013; others may have a significant impact for companies and customers as technologies continue to evolve and improve.
Here are a few that grabbed my attention:
Suraj Sondha, who founded UK-based consultancy Internet Marketing Highway, says Search Engine Optimization (SEO) will not be a primary traffic generation tool albeit it will still be a factor in page ranking. Local search will continue to be important, but we’ll see a rise in what Sondha calls Social Media Optimization (SMO).
“More people are turning to social media for research and information; they’re relying on their peers and brands they connect with,” said Sondha. He adds that Internet marketers need to better capitalize on this growing trend.
And mobile will matter more than ever. Forbes, for instance, recently reported that by 2017, 87 percent of connected devices sales (including desktop and laptop PCs) will be smart phones and tablets.
“The shift toward mobile is undeniable,” added Drew Hendricks, writing in Tech Cocktail. “Next year’s Internet marketing battlefield will... Read more
The Small Business Administration (SBA) reports that of the 600,000 new businesses that start every year in the United States, only half survive for five or more years. Why? The SBA cites lack of experience and financial reasons for small business failure. Take the following quiz to see how much you know about setting up and running a small business.
Which is a deductible business expense?
A. Employee compensation
B. Home office
C. Advertising costs
D. Travel and meals
E. All of the above
The answer is E, all of the above. All of the above expenses are deductible with carefully documented records of the expenses. For home offices, the income generated by the business is the maximum deductible, and you can deduct only half of the cost of any meals or entertainment bills related to business meetings.
True or false: Small businesses must be incorporated
False. While there are numerous benefits to declaring yourself an LLC, it is not required. LLCs provide owners with limited protections against debt and liability, as well as a sense of credibility that sole proprietorships lack. BizFlings notes LLCs generally don't report business taxes, as most income and loss is passed on to the LLC's owners as personal gain or loss on their... Read more
Native Advertising is hot! Brand executives, creative agencies and publishers are running around from meeting to meeting frantically asking questions like "How do I get some? How do you use it? and What is it?"
The smartest brands and agencies are already using native advertising with exceptional results, but is it sustainable? Are we burning through a previously untapped resource that can't last? Will this sharp turn in advertising methodology destroy the ad industry as we know it?
WHAT IS NATIVE ADVERTISING?
Native advertising, which involves colorfully dressed natives from places like New Guinea, Peru and even as far off as Gilligan's Island writing, producing and placing ads, is growing in popularity for a variety of reasons.
The first and foremost reason is cost.
According to advertising expert Jonas Grumby, "with the advent of computers on the internet, natives are going toe to toe with, and even beating out, the big agencies. They bring a different perspective and a new voice to advertising. I think it's great."
No doubt Native Advertising is great, but at what cost? How can the existing ad industry compete? And are the natives themselves, often working for as little as 7 coconuts a day, actually being exploited in the process?
When you... Read more