'Humor' Category

eSports Racking Up Billions of Viewer Hours – and Dollars

Posted by Neal Leavitt on December 27th, 2014 at 8:16 pm

So your 13-year old son is seemingly spending every waking moment hunched over his Xbox, PS Vita, phone, tablet or (doubtful but some pre-teens and teens still use ‘em) laptop playing one endless video game after another. You’ve morphed into an avatar from his perspective; the video games have become his real world.
What do you do?
Well, if he’s really good, let him play on. eSports has finally reached critical mass and has become a multi-billion dollar business, notes market research firm SuperData Research.
Note the following from a trends brief the company put out last April:
• More than 71 million worldwide watch competitive gaming. In fact, about 14.9 million people tuned in to the 2013 World Series; last year 32 million watched the League of Legends Season 3 World Championship – more than double the audience for our so-called ‘national pastime’!
• The average eSports viewer watches 19 times a month; average session is more than two hours;
• eSports is becoming a revenue driver and marketing vehicle for online game publishers and major brands; former like Riot Games, Wargaming and Valve; examples of latter include Coca-Cola and Intel;
• The International 2013: Dota 2 prize pool was more than $2.8 million; total prize money from... Read more

Technology Transforming the Fashion Industry

Posted by Neal Leavitt on November 27th, 2014 at 5:28 pm

Last week after a nice lunch with my sister, niece, brother-in-law and cousin, I got corralled into following them into Nordstrom’s in downtown San Francisco. I quickly realized that with only two magazines, a book, and a smartphone, it would be a challenging afternoon.
And once my niece pulled about a half-dozen outfits off a rack and said “I just want to try on a few things,” the situation became untenable. Elevated heart rate. Accelerated pulse. Beads of sweat on forehead. If the store had started playing Slim Whitman songs, my head would have exploded, similar to what happened to the little green Martians in Tim Burton’s campy Mars Attacks.
Quickly gave everyone a hug and said I was dashing out to Ghirardelli’s for a sundae (dark chocolate hot fudge; medical studies have indicated dark chocolate’s good for you, ergo, Ghirardelli’s sundaes are healthy. Bit of twisted logic but effective for assuaging any guilt feelings).
But while scraping away the last nanometer of ice cream, it got me thinking about how technology has radically changed the fashion industry in just a few short years.
“Technology is now completely ingrained in our interaction and relationship with fashion retail,” said... Read more

2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?

Posted by Neal Leavitt on October 26th, 2014 at 4:37 pm

Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned terms – and others – you know what some of them are - year-after-year, being bandied about and re-purposed.
To use some pirate vernacular, “arrrggggghhhhhh!”
All good-intentioned, most impart a lot of useful info-nuggets but it’s easy to get lost in the morass.
So is there anything really interesting that might help drive awareness of products/services, and ultimately sales next year?
Yup.
Internet Retailer recently did a search marketing survey (full results being published in November) from mid-September to mid-October encompassing responses from 95 participants; about two-thirds identified themselves as working for web-only retailers.
Some interesting survey snippets:
• 46.2% reported increased traffic to their e-commerce sites over the past year through natural, or organic search;
• 32.9% generated at least half of their online sales through their paid search and organic search programs combined;
• 40.3% said their search marketing budgets increased over the past year;
• 53.3% said they would increase their pay-per-click search spending... Read more

Eulogy For a Blog: Most Blogs Die Before The Sixth Post

Posted by Allison Freeland on October 20th, 2014 at 12:22 pm

Everyone has access to publishing these days, but are all blogs created equal? Feldman Creative and ClearVoice unveil the truth about blog publishing in an infographic titled "Eulogy for a Blog".

Has Social Media Become Too Nice?

Posted by Tara Meehan on October 9th, 2014 at 5:25 pm

This month, I’m celebrating my one year anniversary as a Washington State resident. Though I love the Pacific Northwest, specifically its slower pace and cleanliness, I remain a New Yorker at heart. What does this mean? Well, I like to stir the pot. I’m not one for pleasantries for the sake of pleasantries. For those of you wondering, yes, the rumors of Seattle-area passive aggression are very very true. Yes, it can be extremely irritating. Yes, it has inspired this blog post.
Recently, I was asked by a colleague to remove a piece of curated content on the labor-related legal ramifications of the Ray Rice fiasco. It was by no means pro-domestic violence. The article was positing a judicial question:  Can personal behavior, no matter how abhorrent, be cause for termination in a league where collective bargaining rules are in place to protect against this sort of determination? She believed having it available for our field force to share to their networks could be offensive to female clients and prospects. Her request was very well-articulated and was in no way hostile. She was genuinely worried that her connections and followers would respond negatively to the piece.
Before replying, I did what social... Read more