'Emerging Platforms' Category

The Internet of Things, Exposed

Posted by Anna Johansson on February 13th, 2015 at 3:38 pm

The “Internet of things” (IoT) is the newest buzz phrase to emerge from in tech and business arena. The recent Consumer Electronics Show (CES) displayed a variety of devices that are changing how we will use our homes and offices, and many other tools to connect to the Internet and network these capabilities.
With faster Wi-Fi promised in the coming year and spreading rumors of the advent of 5G, we are getting closer to a world filled with devices designed with the principle of IoT in mind. This means a wider array of items and services is soon going to be available to take advantage of networking capabilities.
These items run the gamut from virtual reality to networked home utilities, weaponry, and 3D printing.
How IoT got a gun
TrackingPoint, an Austin startup that designs and develops precision-guided firearms, is making use of Google Glass to enable shots from behind cover. The company also recently announced ShotView, an iOS and Google Play app that allows a hunter to stream video from the gun to anyone in the world.
The 338TP precision-guided firearm, which debuted at CES this year, lets novices make mile-long shots, even on targets moving 30mph, with greater precision than any skilled marksman.
This... Read more

2014 Mobile Privacy and Security Trends and What to Look for in 2015

Posted by Fernando Bohorquez Jr. on February 10th, 2015 at 2:34 pm

Reposted from the BakerHostetler Data Privacy Monitor
By Fernando A. Bohorquez and Jenna N. Felz
Most analysts and commentators agree that 2014 was the year mobile reached a tipping point. With over 1 billion mobile smartphones in circulation, 2014 marked the first year that mobile Internet usage surpassed desktop use in the U.S. This trend will continue as users spend more time on mobile apps than on the Web. Mobile traffic climbed to record levels last year, with users checking their mobile devices an average of 150 times a day. Mobile commerce grew dramatically, much faster than desktop e-commerce, and is projected to reach $293 billion in the U.S. by 2018. And just as important, a growing number of consumers are experiencing a “mobile mind shift” to an expectation of real-time, location-driven, context-specific user experience and engagement.
It is no surprise, then, that 2014 may also have been the year that consumer concern about mobile privacy and data security finally caught up to consumers’ wide acceptance and use of the platform. As we have written about previously, Uber’s recent privacy debacle is but the latest example of companies that came under intense consumer and regulatory scrutiny in 2014 for their privacy failings.... Read more

Farewell Q&A with New York Times Ad Columnist Stuart Elliott (Part 1): What I Saw at the Revolution

Posted by Rick Mathieson on February 5th, 2015 at 1:08 pm

The advertising world released a collective gasp when news hit that Stuart Elliott - the longtime advertising columnist for the New York Times - was accepting a buy-out package and would retire.
After nearly 25 years of covering advertising for the Times, not to mention stints at USA Today and Ad Age before that, Stuart and his column had become must-read for puissant, timely insights on Mad Ave.
And what a quarter century it was. From the early 1990s to today, the ad industry went from analog everything to digital domination; from "Married with Children" to "Modern Family;" and from bigger-is-better, to small is the new black.
"Who could or would have thought in the early ’90s that 20-odd years later the hegemony of television, for decades the most powerful ad medium, would be under siege, or at least, in question" Stuart wrote in his final column December 18.
"Ratings data, the currency of television, is growing problematic because viewership is more difficult to measure when people use mobile devices instead of TV sets; or watch shows online, as streaming video or as video-on-demand. And it is easier than ever for viewers to ignore or avoid traditional commercials; popular streaming services like Netflix are... Read more

Clever Video Ads That Pull Heartstrings

Posted by Roy de Souza on February 5th, 2015 at 6:29 am

In today's fast-paced world, advertising on the Internet has become a necessity for all businesses. More and more people are using the Internet not just for entertainment and news but to seek information before making decisions - right from searching for the best car deals to the perfect life partner. It's no secret that the Internet's growing reach allows advertisers to reach consumers who are skipping TV ads or texting their friends in the commercial breaks instead of watching the ads.
Little wonders that many ad networks have cropped up to sell online advertising. A few networks use "premium" tag to get business out of agencies and advertisers. But in reality ad networks just sell small old banner ads. These are too small to show a powerful message and most are never seen by the TG. Far from premium - they are ineffective and not exciting to clients.
A majority of the agencies now feel that most ad networks are low end and sell the same undifferentiated ineffective banner ads. The humble banner isn't dead yet, but it could certainly be soon. On the other hand, advertising through exciting online video ad formats is hot and only getting hotter. According to Cisco,... Read more

Report: Fashion Events & Social Media: 4 Campaigns Analyzed

Posted by Doug Schumacher on January 29th, 2015 at 4:08 pm

How does a fashion brand leverage a major industry event? This report analyzes the content strategies and tactics of four major luxury fashion brands during Milan Fashion Week. The following slides will reveal details about each brand’s posting calendar, social networks employed, engagement levels generated and the posts that made the biggest impact.
Highlights

Instagram is the dominant social network for live fashion events
Only 1 of the 4 campaigns included posting to Facebook
Posting for each brand is scheduled around their live fashion show