'Emerging Platforms' Category

Startup Marketing Conference: Storytelling Rules Marketers Need to Know

Posted by Kent Lewis on October 23rd, 2014 at 3:32 pm

At the Startup Marketing Conference, the early afternoon panel on social media and storytelling included the following experts:
Colleen Pettit, Digital Media Manager, DoubleClick (panel host)
Todd Wilms, VP Digital, Neustar
Olivia June Poole, Director of Community Development, RocketSpace
Brewster Stanislaw, CEO and Co-Founder Inside Social

The first question related to content being king and how important it is overall. Stanislaw guided startups to focus on who the content is being produced for and how it can best be distributed. Poole reminded everyone that storytelling is more difficult when you don’t have an existing users, so it is important to get the stories out there early. Wilms took a more jaded approach, and cautioned against content for content’s sake. Take the time to find your voice before ramping up content.
The second question related to finding your story as a startup. Poole suggested interviewing early adopters to find out why they appreciate the product. Sans users, focus on education and thought leadership to start to build your story.
The third question addressed the conundrum of outsourcing content development to agencies or others vs. building it in-house. Poole indicated that agency partners are a luxury, so use them wisely (learn from them then do it on your own).... Read more

3 Technologies Every Modern Business Needs

Posted by Anna Johansson on October 23rd, 2014 at 2:14 pm

As technology becomes ever more sophisticated, businesses everywhere are developing capabilities they never had in the past. Not only are many functions easier for small and large businesses alike, but tech is also making the business landscape much more competitive.
Your ability to stay in business -- and stay competitive -- over the next few years may depend on your willingness to adopt and integrate new technologies into your operations. Take a look at three tools that every modern business needs, and how you can go about finding the best provider for each.
1. Customer relationship management software
Customer relationship management (CRM) software is a broad phrase used to describe a category of software that helps businesses keep track of customer interactions, data, sales, service, and other items. Essentially, it helps companies manage customer relationships in an organized, streamlined manner that requires the least amount of manual intervention.
Instead of hiring an entire department of people to manage customers, firms now hire only a handful of employees to oversee operations, because they’re backed by CRM.
However, the reduced need for human capital is not the primary reason to incorporate CRM into your business. The advantages extend far beyond that.
Some of the biggest benefits include:

Centralization. CRM... Read more

Startup Marketing Conference Panel: Lean Marketing Meets Growth Hacking: Getting the First 1000 users Overnight

Posted by Kent Lewis on October 23rd, 2014 at 11:58 am

The second panel of the day at Startup Marketing Conference consisted of the following entrepreneurs and marketers:
Ryan MacCarrigan, Chief Experimenter, leanstudio
George Revutsky, Founder, roi.works digital and Conversion Nerds
Zack Onisko, Head of Growth & Marketing, Creative Market (Autodesk)
Laura Klein, VP Product, Hint Health
The first question related to tips for affordably finding new customers. Klein suggested repurposing methods that have worked in the past, but modify and make it your own. Onisko warned there is no magic bullet, but he did indicate that focusing on understanding your ideal target customer and understanding the channels they use. An easy and cheap way: import your Facebook and LinkedIn networks to build your initial list. Next step: identify and connect with influencers/bloggers and foster a relationship (guest posts and syndicated articles). Revutsky suggested going the paid route: AdWords, remarketing/retargeting and nurturing via marketing automation tools. He also likes Facebook ads and once you’ve built a critical mass database, import them back into Facebook and create a community that you can then use to target similar users. He also suggested an ambassador program to engage and reward early adopters and influencers. Lastly, he trained university students to amplify the message as junior ambassadors.
The second question focused... Read more

Report: Social Media Benchmarks for 5 Industries

Posted by Doug Schumacher on October 15th, 2014 at 12:07 pm

One of the more popular reports we publish are benchmarking reports. As every industry is different, it’s interesting to see how KPIs like fan counts and engagement rates track across different industries, as well as across brands within the same industry.
This report takes a look at 5 major industries: Snack Foods, Fashion Retail, Pet Food, Luxury Auto and QSR Restaurants, assessing each on two major social media KPIs. Fan count, and engagement rate. The networks they are analyzed on include Facebook, Twitter, YouTube, Instagram, Google Plus and Pinterest.
Key Takeaways

Facebook is still the dominant network in each industry. There’s only one industry, Luxury Autos, in which Facebook has less than 80% of the total average community size.

Instagram leads significantly in engagement rate in every industry profiled.

Google Plus is showing both strong community size, and even more surprisingly, high engagement rates, in several of the industries.

Luxury Fashion: 3 Social Media Campaigns from September

Posted by Doug Schumacher on October 9th, 2014 at 11:10 am

Luxury fashion brands play well with social media. With social media becoming more and more visually-driven, it’s put this category in an even better position to maximize impact with highly graphic content.
This report takes a look at 3 of the more prominent campaigns that ran during the month of September, 2014. The brands analyzed are Burberry, Louis Vuitton, Chanel, Dior, Versace, Gucci, Armani, Dolce & Gabbana and Calvin Klein.
Key Takeaways

Numerous campaign themes evident within a single month

Industry is trying a range of messaging tactics: branded content, product launches, event coverage, publicity

Network performance varies greatly, with Facebook offering reach, and Instagram high engagement levels