Walled gardens are for the fearful. More businesses should start actively taking part in this same spirit of collaboration and symbiosis. The shared intelligence and resources that spring from open APIs can easily translate to the larger B2B framework as well.
It was another typical Apple conference, but not because they debuted new products. It was the latest announcement of Apple aligning itself with new industries and companies as partners, while also creating new enemies along the way. As critics waited roughly 60 seconds before knocking the innovations that Apple spent years developing, what can’t be denied is the sheer ambition that the company continues to display in continually creating new ecosystems and challenging existing, competitive landscapes. These are arguably the first significant invasions under General Tim Cook, who fired out a salvo of his own brand of Apple magic to finish off the conference.
So let’s take a look at the new battle lines being drawn specifically with the introduction of ApplePay, AppleWatch, and a focus on health and fitness. As Apple has successfully done in the past, its new products and core software enable a whole new group of developers to dream of how to reach several hundred million iPhone users around the globe, quickly. Just as the App Store brought a new generation of ground-up and established developers to the mobile world, the HealthKit opens the door for some very heavy hitters to align with Apple. Medical equipment manufacturers... Read more