'Emerging Platforms' Category

Web/Text Messaging Jargon Rules the Biz World

Posted by Neal Leavitt on February 28th, 2014 at 7:02 pm

A client recently emailed me that ‘121 meetings might be the sensible approach’ – we were strategizing about holding a press event in advance of a conference.
SMH (‘Shaking My Head’), I wanted to have a bit of fun so SCNR (‘Sorry, Could Not Resist’), I lobbed back a zinger that we should shoot for 122 meetings, figuring AFAICT (‘As Far As I Can Tell’), the client had inadvertently made a typo.
AWK (‘Awkward’). Brain freeze. He meant ‘1 to 1’.
I thought about adding a smiley along with the reply but TBH (‘To Be Honest’), if I see one more emoticon, FMCDH (‘From My Cold Dead Hands’)…you can fill in the rest here.
All of the aforementioned further elucidates what’s finally happened. Internet/text messaging slang has taken over the business world, for better or worse – so, to quote the Borg from Star Trek, ‘resistance is futile.’
AAR (‘At Any Rate’), I started wondering how certain Internet slang, acronyms and text messaging aphorisms have steadily crept into our daily lives. How did this happen?
AFAICT (‘As Far As I Can Tell’), lots of theories abound but here’s a favorite – Harvard sociology professor Steven Shapin noted a few years ago that... Read more

Online Video and Mobile Access: Changing the Way We View and Value Content

Posted by Dan Roche on February 19th, 2014 at 10:43 am

Do you remember instances when your parents would refer to the technology, or the lack of, when they were growing up? You couldn’t imagine operating in a time without color television, computers or mobile phones.
Now, I’m in my parents’ shoes with my own children. Floppy disks and life without smartphones and tablets will never occur to them. After all, a friend of mine recently told me his daughter tried to swipe the television screen with her fingers to change channels.
It’s no secret that the way we digest content has evolved, and the growth of online video and mobile access to it are major contributors to this shift. The screen of choice changes with each device introduction. The “second screen,” of tablets and smartphones, is becoming the “first screen,” surpassing the television.
So what is causing the shift to tablet and smartphone viewing over television? While our parents may have been obsessed with bigger and bigger televisions, today it’s no longer about screen size. The online video and mobile shift can partially be explained by the following:
Convenience – While this may be a no-brainer, it is still one of the major factors contributing to mobile viewing. Smartphones and cloud-based video services... Read more

Love Is Everything: Happy Valentine’s Day!

Posted by Denise Zimmerman on February 13th, 2014 at 2:51 pm

Millions will get engaged on Valentine's Day. Billions in products and services will be sold from jewelry to candy to flowers in a celebration of love. If you're not Hershey's, Godiva, 1-800-flowers, Alex and Ani, Red Envelope, Zales - what does this have to do with you?  Everything.
As we mixed, mingled, and shared our customer love stories at the recent iMedia Brand Summit, it was clear we are marketing in an age where human interaction and technology are intersecting in new ways. From wearables to holographic rock concerts, as summit keynoter, Becky Frankiewicz, SVP/GM Global Costco, PepsiCo adeptly put it "We are in the economy of experiences. The rules of marketing have changed. It's about engagement."
True engagement elicits emotion from joy, pleasure, happiness to love. The potential to elicit brand love is possible anywhere and anytime – and eMarketer has the data to prove it. Unlocking the power of love, creating brand evangelists, spreading and sharing brand love - creating true engagement is fundamental to our goals.
Love is one of the most potent human emotions that can connect and power us as a community. It connects us to the most successful brands in the world. It is... Read more

Making the Most Out of LinkedIn

Posted by Emily Weeks on February 11th, 2014 at 9:55 am

Do you have a LinkedIn account? If the answer is yes, continue on. If no, stop what you’re doing (presumably reading this blog post), and take 5 minutes to create an account – trust me – you’ll thank me in the future.
Now, safely assuming everyone reading this has a LinkedIn account, the question remains: “How can I make the most out of my time on it?” It doesn’t have the entertainment appeal of Facebook or Twitter, it doesn’t have the visual appeal of Instagram or Pinterest. Truth be told, it might not be the social media site you spend hours a day on. But that being said, the value you get out of 30 minutes on LinkedIn may be far greater than the 2 hours you spend mindlessly scrolling through your Instagram feed.
One of the downfalls of LinkedIn is its connotation—people often think of it as just an online resume – but it’s much, much more than that. While it does serve this purpose, it also functions as an online networking portal, a news source, and a search engine for individuals, companies and even jobs themselves. After all, it is the world’s largest professional network. Did you know LinkedIn is... Read more

5 mind-blowing CES innovations for marketers

Posted by David Zaleski on February 11th, 2014 at 9:00 am

It's day 2 of the iMedia Brand Summit!
Earlier today, Lori Schwartz, managing partner at StoryTech, blew the iMedia Brand Summit audience away with an in-depth look at the innovative trends that came out at this year's Consumer Electronics Show. How will marketers be affected? What does this new technology mean for your strategies? How will marketers use this technology to have a successful, measurable, and sustainable impact? That was what today's presentation was all about, and she painted an amazing picture of the potential opportunities.
Earlier this year, Lori traveled to CES and reported on five specific technologies and inventions that will transform the consumer electronics marketplace. These devices and concepts will simply blow your mind.
Toyota’s future mobility concept cars
Eye tracking technology taken to a new level
LG’s new television with groundbreaking WebOS integration
The iFit with a Google mashup
United healthcare and digital health solutions
With all this amazing technology coming out of CES 2014, it's exciting to think what next year's event will bring.
Click here for full summit coverage, and check back next week to view Lori Schwartz's full presentation on innovative trends that emerged from the 2014 Consumer Electronics Show.