A lot of industry attention has been directed at the recent Facebook shift to reach and frequency and the relevance of engagement on social platforms. The key areas of emphasis from Facebook is so much content is being generated that it is not possible to consume 15,000 potential stories so Facebook's edge rank algorithm allows for ~300 to show in the news feed. The impact for brands was to rethink their owned & paid strategy approach on the platform.
The shift impacted the ability for brands to create reach through engagement on Facebook which had been a viable strategy. There are still ways for brands to maximize organic content distribution and create reach through engagement socially. I have written previously on the benefits of Tumblr for organic content distribution and extending the shelf life of content. Today, I am focusing on the potential to create reach through engagement with Instagram but with a caveat that this may only be for a limited amount of time.
Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks. The key takeaway was the fact that Instagram blew the other platforms away when it came to organic... Read more
Smartphone use is growing throughout the world because it makes connecting with people and finding information easy. To continue to reach your customers, your business must evolve to incorporate the use of mobile devices into your advertising campaign. Check out these five ways smartphones have changed the marketing industry so you can improve your mobile marketing.
Websites Have to Be Mobile-Friendly
More and more consumers are using their phone or tablet to access the internet, shop online, and visit your business's website. In fact, smartphones hit a milestone in 2013, overtaking PCs as the main way people access the internet throughout the world. The majority of those people expect your website to load just as fast on their phone as it does on their PC.
What does this mean for your website? It means your website must be simple to navigate and fast to use via a mobile device. The best way to do this is to create a mobile version of your website. Mobile websites are formatted specifically to show up and run smoothly on smartphones and tablets.
Consumers Have More Access to Information
In the past, most of the information consumers had about your business, product, or service was from your ads. However,... Read more