While the programmatic trend gains steam, brands and agencies are evolving, but each advertiser evolves at a different pace, passing through five key phases of evolution. With this in mind, ad tech partners should adjust services and advice to the each advertiser’s current phase of evolution.
In recent years, tech developments have involved some pretty cool products and devices. As we proceed toward increased automation in every area of our lives, the value of sensor technology is becoming increasingly apparent.
It takes only a quick glance to recognize that sensors are taking over our world and improving our quality of life.
The state of sensor technology
Sensors are everywhere, though we rarely notice them. Inside your phone, at traffic lights, on your refrigerator, in your smoke detector … the list goes on.
Sensors have long been a favorite tool of technology for product development teams, but never have they been put to better use than now. Nearly every electronic gadget is equipped with some sort of sensor tech; we’re moving toward a society where nearly everything is monitored by or dependent upon the capabilities of sensors.
According to a Forbes.com article by Chunka Mui, sensors will be one of the six most important technologies over the next few years. Mui asserts that every company, regardless of its field, will need to familiarize itself with cloud computing, mobile devices, social media, cameras, sensor technology, and emergent knowledge if it wants to stay competitive in the long run.
While sensor technology and its utility... Read more
Recently, with the invention of apps that turn iPads into point of sale terminals, it has become clearer that these devices offer a lot in terms of scope. A good example is the use of the cloud to store information off-site in an incorruptible and safe location. The cloud was one of Apple's major innovations, allowing constant backups of information that can be synced with an account should the hardware device fails. In the case of retail merchants, this is especially useful. Since iPads were not designed as industrial-level machines, it is possible that the hardware may suffer some unfortunate mishaps during the course of normal operation. The cloud offers an easy way to ensure that no data is lost if a particular terminal goes down. There are a lot more benefits to using cloud-based data storage and processing to complete point of sale transactions. Some of these are:
Marketing professionals and tech gurus around the world will tell you that one of the most important things you can have from a business from a marketing perspective is its sales numbers. By adopting the iPad as your point of sale terminal you get access to data at a rate... Read more