Facebook adjusted their News Feed algorithm this week, and apparently it’s a significant enough change to warrant a news update.
Every time Facebook tweaks the News-Feed-algorithm-formerly-known-as-EdgeRank, people get concerned that their content is going to vanish off the face of Facebook.
It seems that for most brands, that won’t be the case. So let’s break down why.
What does it mean?
Facebook is trying to reward the content which users want to see on top of their news feed, and give less presence to content where it detects brands are artificially spiking engagement or response.
The key quote from the Facebook news release is: “Pages might see some declines in referral traffic if the rate at which their stories are clicked on does not match how much people report wanting to see those stories near the top of their News Feed.”
That means there are posts that are going to generate good “engagement” — meaning clicks, likes, comments and shares — while still being penalized with fewer impressions.
How Facebook is determining which posts to penalize isn’t entirely clear. They mention a Feed Quality Panel of over a thousand users. A survey of tens of thousands of people each day. And a 5 star rating system. Thus... Read more
It’s a logo like none other.
Which is why there’s no way I could resist asking Rich Silverstein and other executives central to its creation to appear on-camera and share insights on "The Seagate Living Logo"—the world’s first patent-pending corporate brand identity.
(See video at bottom)
NEVER THE SAME LOGO TWICE
Yes, it’s true that brand identities rendered in real time through data visualization have been around for a while now.
But the Seagate Living Logo—launched at CES last January—is the first to have a patent in play for literally taking its shape using live data feeds flowing from public data sources such as Twitter, Facebook, Instagram, LastFM, Amazon, Getty Images and more.
The idea? To represent the integral role Seagate storage solutions play in storing 40% of the world’s data, and in enabling the data-centric business models of today’s most innovative companies.
INNOVATION IN MOTION
Throughout the last 12 months, new variants have included interactive Living Logos that respond to physical movements through Microsoft Kinect-based technology—allowing you to essentially swim amid social media posts and images.
A standalone Facebook version lets you personalize the experience using your own online images.
And another can be customized in real time using Twitter and Instagram keywords and handles, as well as... Read more
In the X’s and O’s game of Super Bowl advertising, marketers have consistently taken a pass on mobile.
Sure, we’ve seen spots with Shazam calls to action and others that have asked viewers to download a mobile app, but I can’t point to one meaningful attempt to engage tens of millions or more after the Big Game is done.
The missed opportunities have been many, including this one that goes back seven years:
Some, probably many, may have had too good a time to remember, but a great deal of us among the 95 million who watched the Super Bowl in February 2009 remember the television spots run by restaurant chain Denny’s to promote free Grand Slam breakfasts. The campaign’s elements were easy to follow—all viewers needed to do was to go to a Denny’s the following Tuesday for free eggs along with toast with hash browns or grits.
Denny’s reported that approximately 2 million took advantage of the offer. Although many might view that as a success, Denny’s was left with egg on its face when quick service restaurant Arby’s did it one better two months later by building in a way to remarket to patrons through a high-profile, national television campaign.
Here’s how... Read more