Posted by
Rob Rose on February 13th, 2012 at 4:41 pm
I’ve been talking a lot about context and content marketing lately – and especially as it pertains to mobile content marketing. In fact, I’m speaking on it at the Intelligent Content event in Palm Springs in two weeks.
So, if I were to ask you how many of the biggest corporations in the world have a dedicated mobile website, what would your answer be? With the explosive growth of mobile usage and the continual claims of 2011 and 2012 as the “year of mobile” you might guess that the percentage is relatively high. 50%? 60%? Well you’d be mistaken. I just ran into this interesting study done by Magus –a UK company focused on managing and analyzing web content quality and compliance. They recently analyzed the top 100 UK based companies listed on the London Stock Exchange. Their study - entitled “How mobile-ready is the FTSE 100?” - found that only 20% of these largest corporations currently provide any support at all for mobile devices. This matches well with a similar US based study done by PR Firm Burston Marsteller about a year ago. They found that only 38% of Fortune 50 companies had a mobile optimized web site.
And, most interesting... Read more
Posted in Emerging Platforms, Websites | No Comments »
In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there. One of the issues faced by B2B companies with the high degree of uncertainty, global economic turbulence, and a rapidly changing buyer driven and social world is figuring out where the from here to there actually leads to.
Recent buyer and management interviews tell me a lot of head scratching continues to go on. Plenty of internal angst and debate is taking place on how to get from here to there, what is needed, what should be done, and what a lot of people think. The what to do aspects of internal planning usually center on strategy and tactical questions such as:
How do we grow revenues?
What can we do to generate more leads?
How do we expand business with existing customers?
What type of content will drive more traffic to our web site?
Should we get more active with social media?
Do we need to improve our product quality and offering?
Should we boost marketing and sales budgets?
Do we need to hire more people?
What should our pricing... Read more
Tags: buyer experience, buyer insight, buyer persona, buyer research, buyergraphics, buyerology, content marketing, marketing, qualitative research, socialmedia, Targeting, trends
Posted in Creative Best Practices, Emerging Platforms, Opinions, Search, Social Media, Targeting, Websites | No Comments »
Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.
The 20 most entertaining Super Bowl tweets
Funny stuff. Naturally, a lot of ad references.
Via @PublicityGuru
Input Error – Histories of Social Media
Just came across this site. I like both the content and the URLs implication: That social media may be a new term, but it’s a long-standing phenomenon.
Via @jonathansalem
Glam Media launches Foodie.com, a culinary site with a social network baked in
In the social media wars, what will most likely pull large numbers of people away from Facebook: A new general social network, or something more niche? I personally think the niche sites have a lot more to offer in terms of a more engaging experience. I think the big question will be how well they can integrate with Facebook, and then slowly siphon off traffic to their own properties.
Via @lizstrauss
Where To Find Budget For Content Marketing
Good content requires resources. Some of the challenge is simply identifying the diamonds in the rough, and knowing how to put the right polish on them. This is a good list of places to look into if you find yourself in need... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
Posted by
Tom Edwards on February 9th, 2012 at 11:50 am
We have all dealt with "YAN" in one form or another over the past few years. YAN stands for Yet Another Network login. This stems from brands using proprietary authentication methods vs. leveraging Open Authorization (OAuth) such as Facebook's Graph API (OAuth 2.0). To put it simply, brands like to use their own username & passwords vs. allowing a user to login with their Facebook or Twitter ID's.
YAN is an even bigger issue when combined with the fact that 88% of online buyers had at some point intentionally left registration information blank or used incorrect information when signing up for a new account, up 12% from 2010. Also, the expectation of consumers for brands to support Social Sign-On has increased significantly as eMarketer and Janrain recently reported that consumer desire for Social Sign-On has increased to 77% of US Online Buyers in 2011.
The importance of leveraging a single sign on authentication platform that is socially enabled becomes the key to unlocking a brands social CRM strategy. The reason for this is that Social Sign-On can lower the barrier of entry for a user, increase validity of data via the users social graph as well as increase stay rates.
According to recent... Read more
Tags: Benefits of Facebook Open Graph, Benefits of OAuth, Benefits of SSO, BlackFin360, Facebook Open Graph, nike, The Marketing Arm, TheBlackFin, Tom Edwards
Posted in Emerging Platforms, Social Media, Targeting, Word of Mouth | No Comments »
This post is particularly interesting because it uses brand-generated photography, yet it's not likely something pulled from existing assets like an ad campaign or product shot catalog. With Facebook now a primary channel for brands to connect with their customers, timely, creative and low-cost artwork like this is a smart way to keep the page fresh and -- based on the fan’s reaction -- highly engaging.
Starbucks' groundhog day line: "What if your coffee sees it's shadow today?"
Below is this week's Top Ten. You can click through to see any of the actual posts.
Our FREE Top Ten weekly report features the top post from each of the top ten brands on Facebook. You can either sign up or view the complete list of posts in our latest report, featured in the archives on this page.
Get a FREE TRIAL of Zuum, the leading Facebook Page Content Strategy tool, by just registering.
Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, report, skittles, social media strategy, starbucks, top ten, youtube
Posted in Creative Best Practices, Emerging Platforms, Social Media, Web Analytics, Word of Mouth | No Comments »
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