Call it "ROI at the speed of 'Like.'"
In part two of my recent conversation with Adrian Scott, head of Vancouver-based Go2 Productions, we discuss why the real power of 3D projections like the ones shown in the highlight reel above isn't the display itself—it's what you (and passersby) do with it afterward via social media.
We'll also hear about some of the emerging technologies that will see 3D projection evolve into something closer to the Star Trek Holodeck—or at least like a certain scene in another fabled space opera.
CLICK HERE TO LISTEN TO Q&A: ADRIAN SCOTT, GO2 PRODUCTIONS (PART 2)
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here
One incredibly useful iOS feature has flown under the radar for most branded applications. With a recent flurry of adoption from brands such as Walgreens, actionable notifications are quickly gaining traction as a mechanism to drive action through iOS notifications without the need to open an app.
The actionable notification API was originally announced at the 2014 Apple world wide developer conference (WWDC) and officially became available with the arrival of iOS8 last September.
Actionable notifications essentially allow a user to take an action directly from a notification. By simply interacting with the notification, the user is then prompted with unique app based actions that can be performed without the need to open an app.
Repost of actionable notification animated example from Nick Jensen
Walgreens is leveraging actionable notifications to provide utility for existing app consumers by allowing them to directly refill an Rx directly from the notification. This is a great example of a brand maximizing the impact and flexibility of the operating system to create a seamless experience that does not require the user to open the application
Actionable notifications will also be available as a part of the upcoming release of the Apple Watch. After going through one... Read more