'Emerging Platforms' Category

What is Your Brand Story?

Posted by Winnie Brignac Hart on November 25th, 2014 at 8:41 am

A commentary in the December issue of Entrepreneur magazine suggests that storytelling seems to be the major business lesson of 2014.
Why does my brand need a story?
Storytelling as it applies to business is about how your products or services exist in the world. It’s about who you are as a company, how you add value, meet needs, ease troubles. A compelling brand story gives your audience a way to connect with you, and to view your business as a living, breathing entity run by real people offering real value.
Three components of developing a brand story
A note of caution – storytelling as it applies to business isn’t about spinning a yarn or fairy tale. There are three critical components to telling your brand story.

It has to be the truth.
Your company culture must align with the brand story.
The story must be told consistently across all marketing communications, both internal and external.

Composing your brand story is all about differentiation and serving your customer, whether B2C or B2B. Ask yourself some questions:

What is unique about your business?
Is there anything interesting about how it was founded or its founder?
What inspired the business?
What “aha” moments have you had?
How has your business evolved?
What about your business might others... Read more

Simple Ways To Increase Engagement And Facebook Fans

Posted by Morgan Sims on November 24th, 2014 at 7:54 am

The very best Facebook pages will reward fans, grow audiences and influence followers. It is really important that you reward your fans because this is one of the ways in which you can build a really loyal, active and dynamic fan following. You can easily help fans and push them to interact with content, offer rewards, all in order to prove that you appreciate the audience’s roles for your success.
Show That The Opinions Of The Fans Count
Every single brand that values the opinion of the fans is loved by them. As you launch a brand new product or service or you simply try to come up with an idea for an event, ask for audience input. You can add a survey or simply ask a question through a Facebook post.
When the followers see that their voice is heard, they become better followers and they get engaged in the community you try to build.
Fan Appreciation Events
It is great to organize a fan appreciation event so that you can showcase your gratitude towards the fans that are loyal. For instance, you can arrange fun family games when at a park, together with giveaway contest winners. You can create the event through... Read more

Why LA is the new Silicon Valley

Posted by David Zaleski on November 21st, 2014 at 1:27 pm

When people think of LA, they think Hollywood. Los Angeles is world-renowned for having a creative hub unlike anywhere else in the world. Artists flock here in droves and for good reason: We have a creative infrastructure like none other. People also think of LA and think of palm trees, beaches, sunshine, and -- of course -- traffic.
It's not often that this city is perceived at as a technological pioneer. However, it turns out that tech in LA is an under-reported powerhouse that rivals that of any other mainstream innovative city. The tech industry is almost as large as the creative world that Los Angeles is broadly known for. There are more PHDs in this city than anywhere else in the country. Three universities (USC, UCLA, and Caltech) account for a vast amount of the technological education that changes the world. It begs the question: If LA is such a tech giant, why is it not perceived that way?
The answer, ironically, lies in storytelling. For a city that is an expert in crafting narratives and character, it's been difficult for it to find a PR angle to deliver a consumable story about its tech world. Unlike San Francisco and Silicon... Read more

Los Angeles: Where technology becomes creative

Posted by Lori Luechtefeld on November 19th, 2014 at 4:15 pm

Following successful launches in cities including San Francisco, Amsterdam, and Detroit, the NewCo experience arrived in Los Angeles this month. And despite the city's traffic and sprawl issues (did you know we had those?), I can't think of a better home for this unique event.
OK, so what is NewCo? It's understandably a little hard to explain. NewCo co-founder John Battelle probably puts it best when he describes it as "a mashup of an open studio tour and business conference, with the vibe of a music festival." In short, NewCo invites a city's most innovative companies to open their doors to executives and entrepreneurs in order to tell their stories. The companies participating in NewCo run the gamut in products and services, but one common thread unites them: "They're all creating positive change in the industry of their choice," noted Battelle during a VIP kickoff reception for NewCo LA.

OK, so why Los Angeles? Sure, it's a biggie -- but by its very nature, I thought that might deter an event like NewCo from coming here. After all, bustling from company headquarters to company headquarters over the course of a single day in a city like San Francisco is a pretty easy... Read more

Report: Instagram vs Facebook vs Twitter

Posted by Doug Schumacher on November 18th, 2014 at 11:44 am

We just published a 6-brand comparison of social media posting and content performance across the three networks. The brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull. These are brands we've seen be very active on Instagram, and thought it would be interesting to compare their content activities across the three networks.
Highlights

Red Bull posted over half the content, and generated more than 55% of the total engagements.
Red Bull posted 574 times during October
Coca-cola only posted 39 times
Coca-cola’s engagement rate is more than 3x the average among all brands
Oreo had the most equally-distributed posting volume across all 3 networks. And the 2nd highest engagement rate.