The mobile device is personal. Most of us keep our phones or tablets less than 3 feet away from ourselves at any given time. It is the first thing we check in the morning and the last thing we look at before going to sleep. For many, our mobiles serve as our morning alarm, primary mode of communication, research tool when shopping, calculator, compass, and that’s not counting the millions of utility and entertainment apps available that keep our days humming along more efficiently.
So what’s even more personal than a mobile device? Well, computing is extending beyond mobile screens and will now be embedded into the products you wear. There are intelligent bras, shirts and jackets. And glasses, goggles, wristwatches, fitness trackers and jewelry to name a few – now with the ability to keep you connected and provide useful data in various fashionable forms. It’s still an emerging market, but we’re already seeing an explosion of new wearable products surfacing. In fact, research firm ABI estimates the wearables market will hit $6 billion by 2018.
For advertisers, the draw to mobile is that the device is highly personal and relevant in the... Read more
Do you remember instances when your parents would refer to the technology, or the lack of, when they were growing up? You couldn’t imagine operating in a time without color television, computers or mobile phones.
Now, I’m in my parents’ shoes with my own children. Floppy disks and life without smartphones and tablets will never occur to them. After all, a friend of mine recently told me his daughter tried to swipe the television screen with her fingers to change channels.
It’s no secret that the way we digest content has evolved, and the growth of online video and mobile access to it are major contributors to this shift. The screen of choice changes with each device introduction. The “second screen,” of tablets and smartphones, is becoming the “first screen,” surpassing the television.
So what is causing the shift to tablet and smartphone viewing over television? While our parents may have been obsessed with bigger and bigger televisions, today it’s no longer about screen size. The online video and mobile shift can partially be explained by the following:
Convenience – While this may be a no-brainer, it is still one of the major factors contributing to mobile viewing. Smartphones and cloud-based video services... Read more