'Emerging Platforms' Category

Uber Understands You Can’t Spell Capitalism Without API

Posted by John Manoogian III on September 16th, 2014 at 7:58 am

Walled gardens are for the fearful. More businesses should start actively taking part in this same spirit of collaboration and symbiosis. The shared intelligence and resources that spring from open APIs can easily translate to the larger B2B framework as well.

Apple: New Allies, Enemies and Magic

Posted by Jordan Greene on September 11th, 2014 at 11:41 am

It was another typical Apple conference, but not because they debuted new products. It was the latest announcement of Apple aligning itself with new industries and companies as partners, while also creating new enemies along the way. As critics waited roughly 60 seconds before knocking the innovations that Apple spent years developing, what can’t be denied is the sheer ambition that the company continues to display in continually creating new ecosystems and challenging existing, competitive landscapes. These are arguably the first significant invasions under General Tim Cook, who fired out a salvo of his own brand of Apple magic to finish off the conference.
So let’s take a look at the new battle lines being drawn specifically with the introduction of ApplePay, AppleWatch, and a focus on health and fitness. As Apple has successfully done in the past, its new products and core software enable a whole new group of developers to dream of how to reach several hundred million iPhone users around the globe, quickly. Just as the App Store brought a new generation of ground-up and established developers to the mobile world, the HealthKit opens the door for some very heavy hitters to align with Apple. Medical equipment manufacturers... Read more

Report: Tourism DMOs – A Social Media Analysis

Posted by Doug Schumacher on September 4th, 2014 at 10:11 am

Performance benchmarking and content analysis of 9 destination marketing organizations across Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest. DMOs included: Alaska Travel News, Explore Georgia, Go Hawaii, I Love New York, Texas Tourism, Visit California, Visit Colorado and Visit Florida.

Up Up and Away: Commercial Drone Market Ready for Take Off

Posted by Neal Leavitt on August 30th, 2014 at 5:21 pm

Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications connection connecting the two). Whatever your preferred verbiage is, drones are poised to become a huge global business and the aerial devices are going to have a significant impact across a wide variety of industries.
Historically, the military has been the biggest user/purchaser of drones; The Wall Street Journal estimated that the U.S. military spent about $3 billion on drone programs in 2012. And many aerospace companies continue to develop highly sophisticated machines that are lightweight and easy to assemble/launch.
Columbus, MS-based Stark Aerospace, for instance, recently rolled out ArrowLite™, a small UAS system that supports the U.S. Army Hunter MQ-5B UAS. It weighs less than 7 lbs. and can be assembled and hand-launched in less than 90 seconds.
Looking beyond the military, commercial drones will soon take on much larger roles for businesses and even for individual consumers. BI Intelligence, a research service from Business Insider, estimates that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes. ... Read more