No, this is not a product endorsement for Sage’s ACT!, a leading customer management software. This post is about 37signals, one of Sage’s competitors or perhaps not really. Yes, both software packages have similar functions yet they are quite different.
As our company has grown over these past years we’ve had to install another level of business process to keep projects on schedule and things from falling through the tracks. 37signals has met and surpassed our expectations as a customer management solution. That’s the honest truth. This is not a paid endorsement, remember? We use all four components in 37signals’ suite: Basecamp, Highrise, Backpack, and Campfire.
All the packages have 30-day free trials, are easy to learn and can be ramped up over time. These options suited us well because we’re a small business and our time and resources are precious. Here’s how we use each of these packages, not necessarily how you might apply them in your business:
Basecamp – is a simple project management solution. We track all the project team members, their things to do, messages between each other, pertinent documents, schedules and files. A great fit for a small, busy company.
Highrise – this is where we keep all of... Read more
'Email' Category 
Is It Finally Time to Get Your Act Together?Feb
PPC Running Out of Steam? It's Time for Outbound Marketing
74% of B2B marketers spend more than $50 on average to get one sales lead, according to Marketing Sherpa, a research firm. Yet many of these leads are low quality, with a small portion turning into an opportunity for a new customer acquisition. So why are marketers paying so much?
According to a new whitepaper by Mintigo, this is a question of scalability. Search and Display Pay-Per-Click (PPC) advertising is one of the most common methods for generating new leads. However, PPC works great at the beginning, reaping all of these low hanging fruit at relatively low cost per lead. However, once all of these easy targets are exhausted, advertisers who want to scale their campaign need to buy more keywords or buy less relevant media, causing the cost per lead to spiral.
This problem is exacerbated for B2B marketers who need to target a very specific audience that's relevant for their product or service. These marketers may find themselves wasting precious dollars on sifting through irrelevant and disengaged audience trying to get to a few relevant targets.
But there is a solution. Once cost per leads start to increase quickly in inbound Search and Display campaigns, advertisers need to start thinking about... Read more
How to Customize Your Email Marketing With Little to No Effort
Here are some ideas to make it seem like your email marketing campaigns are customized even if all you have are the bare basics.
