'Desktop Apps' Category

Google Data Protection Opinion May Ruffle Feathers of Businesses Worldwide

Posted by Neal Leavitt on May 30th, 2014 at 6:43 pm

A non-binding opinion handed down earlier this month by the Luxembourg-based Court of Justice of the EU (CJEU), the European Union’s highest legal authority, is roiling the business community. While the opinion needs the approval of all 28 EU governments before it can become legally binding, there’s already a lot of online chatter about the potential blowback to businesses operating in the EU.
The case followed complaints in March 2010 from Mario Costeja Gonzalez, a Spanish lawyer, who said that when Google’s search results revealed details on an auction of his repossessed home in a local newspaper (La Vanguardia), it infringed on his privacy rights.
CJEU ruled that people have the “right to be forgotten” and can ask Google to remove some sensitive information from Internet search results. Tech companies, noted the Financial Times, fear it may be “the beginning of a broader assault in which Google would be regulated like a utility.” Or to use an oft-used English idiom, it could be “the thin end of the wedge.”
No surprise then that organizations and associations from all walks of life are now weighing in with their two bits/bytes.
“Individuals may now have the ability to essentially go in with a... Read more

GDC 2014: Reflections and Ruminations

Posted by Neal Leavitt on March 25th, 2014 at 8:26 pm

So another Game Developers Conference (GDC) has come and gone – 400 panels, roundtable discussions, lectures, tutorials, 350 exhibitors, 20,000+ attendees. Seems like every gaming publication and industry analyst swooned and fawned over Project Morpheus, Oculus Rift, Valve’s Steam Controller and how virtual reality in general is poised to take over the gaming universe.
What was also interesting, however, were the findings of a survey conducted before GDC opened its doors for the 28th time last week, a few emerging gaming industry trends, and one rather dopey game that even its developer said “is a small, broken and stupid game” – yet has now garnered literally millions of views.
The second State of the Industry GDC survey polled more than 2,600 North American game developers who attended last year’s conference. According to GDC, notable trends “include a preference for the PlayStation 4 platform for console developers, the prevalence of self-funded projects and the changing reliance and relationship with publishers.”
The survey indicated that 20 percent of developers intend to release their next game on Sony’s PlayStation 4, slightly edging out Xbox One’s 17 percent. Developers also want to do their own thing – 64 percent want to self-publish. And... Read more

7 Ways to Monitor Employee Performance and Behavior

Posted by Morgan Sims on March 24th, 2014 at 2:27 pm

When it comes to a typical workday, it’s important that everyone stays on task. Unfortunately, with Internet’s availability, that’s extremely difficult to do. With work often seeming mundane, workers tend to slip off to a website for a few minutes, only to stay there for longer than they originally intended. For that reason, it’s essential that you have a way to monitor employee performance or behavior. Here are a few ways you can do just that.
Filter Websites
Rather than sitting there and monitoring each individual website your employees access, cut it out altogether by filtering out certain websites. Sure, this will probably make some people mad, but they weren’t supposed to be accessing them on company time anyway. Make sure to thoroughly ban them, though — many creative employees are finding ways around this, such as accessing the website by IP address instead of web address.
Install Keyloggers
Though this is a much more drastic measure, it’s also a highly effective measure. If you’re just dying to know what your employees do on company time, install a keylogger on their computer. This will record every keystroke registered on the computer, regardless of where it comes from. Keyloggers can be installed to the computer... Read more

Web/Text Messaging Jargon Rules the Biz World

Posted by Neal Leavitt on February 28th, 2014 at 7:02 pm

A client recently emailed me that ‘121 meetings might be the sensible approach’ – we were strategizing about holding a press event in advance of a conference.
SMH (‘Shaking My Head’), I wanted to have a bit of fun so SCNR (‘Sorry, Could Not Resist’), I lobbed back a zinger that we should shoot for 122 meetings, figuring AFAICT (‘As Far As I Can Tell’), the client had inadvertently made a typo.
AWK (‘Awkward’). Brain freeze. He meant ‘1 to 1’.
I thought about adding a smiley along with the reply but TBH (‘To Be Honest’), if I see one more emoticon, FMCDH (‘From My Cold Dead Hands’)…you can fill in the rest here.
All of the aforementioned further elucidates what’s finally happened. Internet/text messaging slang has taken over the business world, for better or worse – so, to quote the Borg from Star Trek, ‘resistance is futile.’
AAR (‘At Any Rate’), I started wondering how certain Internet slang, acronyms and text messaging aphorisms have steadily crept into our daily lives. How did this happen?
AFAICT (‘As Far As I Can Tell’), lots of theories abound but here’s a favorite – Harvard sociology professor Steven Shapin noted a few years ago that... Read more

5 mind-blowing CES innovations for marketers

Posted by David Zaleski on February 11th, 2014 at 9:00 am

It's day 2 of the iMedia Brand Summit!
Earlier today, Lori Schwartz, managing partner at StoryTech, blew the iMedia Brand Summit audience away with an in-depth look at the innovative trends that came out at this year's Consumer Electronics Show. How will marketers be affected? What does this new technology mean for your strategies? How will marketers use this technology to have a successful, measurable, and sustainable impact? That was what today's presentation was all about, and she painted an amazing picture of the potential opportunities.
Earlier this year, Lori traveled to CES and reported on five specific technologies and inventions that will transform the consumer electronics marketplace. These devices and concepts will simply blow your mind.
Toyota’s future mobility concept cars
Eye tracking technology taken to a new level
LG’s new television with groundbreaking WebOS integration
The iFit with a Google mashup
United healthcare and digital health solutions
With all this amazing technology coming out of CES 2014, it's exciting to think what next year's event will bring.
Click here for full summit coverage, and check back next week to view Lori Schwartz's full presentation on innovative trends that emerged from the 2014 Consumer Electronics Show.