'Desktop Apps' Category

Hot Stuff for 2014

Posted by Neal Leavitt on November 24th, 2013 at 4:44 pm

Yes, it’s that time of the year again – Internet marketing pundits and prognosticators are popping up everywhere to opine about what they think will be hot trends in 2014.
Some of these trends seem interchangeable with 2013; others may have a significant impact for companies and customers as technologies continue to evolve and improve.
Here are a few that grabbed my attention:
Suraj Sondha, who founded UK-based consultancy Internet Marketing Highway, says Search Engine Optimization (SEO) will not be a primary traffic generation tool albeit it will still be a factor in page ranking. Local search will continue to be important, but we’ll see a rise in what Sondha calls Social Media Optimization (SMO).
“More people are turning to social media for research and information; they’re relying on their peers and brands they connect with,” said Sondha. He adds that Internet marketers need to better capitalize on this growing trend.
And mobile will matter more than ever. Forbes, for instance, recently reported that by 2017, 87 percent of connected devices sales (including desktop and laptop PCs) will be smart phones and tablets.
“The shift toward mobile is undeniable,” added Drew Hendricks, writing in Tech Cocktail. “Next year’s Internet marketing battlefield will... Read more

5 Rules For Providing Seamless Multi-Channel Support

Posted by Jeannie Walters on November 6th, 2013 at 3:43 pm

Customers are seeking your attention in immediate and demanding ways.
They are asking questions on Twitter, but if you are not fast enough in your response, they are jumping on to your Facebook page. That new “Like” is actually just a subtle way of asking for help. Still not getting what they want, they seek out email on their phone and request a call.
Where is your multi-channel support broken?
How these systems were originally set up is one of the many challenges of this type of connectivity. Customer Service, a stand alone department in many companies, remains a call center. The internal workings of your organization are showing. Every customer can relate to the frustration of being transferred from one department to another to resolve what seems like a simple issue.

That’s the same feeling customers have when it takes four different channels to get an answer. What’s worse, is when it’s obvious the various channels aren’t connected. (Psst…your silos are showing!)
Take showrooming. It’s not uncommon to spot shoppers scanning bar codes in stores to see if there is a less expensive price via online stores. How many retailers are training employees to feel empowered when this happens? Instead, many retail workers view the web and mobile... Read more

Making Money in the 4K/UHD Ecosystem

Posted by Neal Leavitt on October 23rd, 2013 at 10:48 am

Mass market deployment of 4K/UHD is not going to happen overnight.
But as the ecosystem matures, the potential is huge. Futuresource Consulting for instance, estimates that 4K TV sets will increase from 62,000 units last year to almost 800,000 by year’s end – and skyrocket to about 22 million units by 2017.
But there are a number of potential bumps in the road. As reported in TechZone360, a number of operator challenges must be surmounted.
“Delivery of 4K requires four times the bandwidth of 1080p, which has significant implications for the production and distribution chains,” said Adam Cox, head of broadcast equipment at Futuresource.
While tools like HEVC (High Efficiency Video Coding) compression can mitigate some of the delivery overhead for pay-TV providers, one factor that’s affecting 4K investment added TechZone360, is “a lack of an accepted broadcasting and transmission standard that meets the defined UltraHD TV spec and a current lack of 4K content – a big obstacle to the adoption of 4K TV sets and general uptake by consumers.”
No surprise then, that a panel of experts who recently sat down at the Society of Motion Picture and Television Engineers (SMPTE) 2013 Symposium in Hollywood, offered further insights on key... Read more

3 Ways Your Design Derails The Customer Journey

Posted by Jeannie Walters on October 3rd, 2013 at 9:53 am

How can any experience be effortless if there is so much effort in just finding what we need? Here are 3 common ways your design may be derailing the customer journey.

San Diego Tech Startups Making Their Mark – With a Little Networking Help

Posted by Neal Leavitt on August 31st, 2013 at 3:53 pm

When you think of key geographic locales for technology startups, odds are Silicon Valley immediately comes to mind. Ditto with the Route 128 corridor near Boston, perhaps Northern Viriginia/Washingon, D.C.
But San Diego? Add ‘America’s Finest City’ to the list. The city is fast becoming a hotbed for successful tech startups in a wide variety of verticals thanks in part to a number of entrepreneur-oriented networking organizations that bring together startup executives, prospective investors, academicians, and more. Some of these include StartUp San Diego, part of the Startup America partnership, and StartupCircle, founded in 2007 by Robert Reyes. The former claims 370 ‘SD Startuppers’ as members and lists three main goals:
Provide valuable resources and connections to help young companies grow;
Support regional startup ecosystems throughout the country;
Recognize startups as important drivers of the economy.
StartUpCircle has also posted some impressive objectives:
Achieve $1 billion of valuation growth and $100 million of investment;
Support 200 student entrepreneurs to create 50 startups generating $30 million;
Attract 10 international startups to generate over 1,000 local jobs;
Continued emphasis on female entrepreneurs by funding 30 female entrepreneurs;
Complete 10 venture manufacturing deals between Mexico and San Diego;

Some startups currently working with StartupCircle, for instance,... Read more