'Creative Best Practices' Category

Social Media Campaign Analysis: Coca-cola's #shareacoke

Posted by Doug Schumacher on October 1st, 2014 at 12:04 pm

Soft drinks are by nature a rather social product. Who doesn’t open a soda and offer to share it with a friend? That’s the central theme of one of the more prominent campaigns this year from Coca-cola. “#shareacoke”
This report analyzes the complete posting activity and impact generated in the campaign across Facebook, Twitter and Instagram. It looks at which networks are generating the best opportunity, how this campaign used each network to make an impact, and community participation in the campaign.
Data Highlights

Facebook is the leading network for fans: Has over 90% of total community in this industry.

Facebook still drives majority of total engagements, although Instagram has a high engagement rate across this industry.

#shareacoke theme was 50% of the brand’s posting effort through reporting period.

#shareacoke generated 75% of the brand’s engagement during the same period.

#shareacoke was one of the biggest social media campaigns from any soft drink brand this summer

Car and Truck Makers Need to Emphasize Their Vehicles Are Digitally Safe

Posted by Neal Leavitt on September 29th, 2014 at 3:09 pm

Watch any NFL game on Sunday, Monday, Thursday, and you’ll see a bevy of commercials espousing that a given car or truck model is sleek, rough, tough, cool, fuel efficient, family-friendly, sporty, ad nauseum. Adjectives like these are music to a car/truck marketer’s ears.
What you don’t see or hear very often is that hackers continue to pose a threat to all sorts of vehicle models – and even smart charging stations for electronic vehicles (EV) may be vulnerable to hacking. Granted, there haven’t been any major security breakdowns and security professionals say that auto manufacturers are making inroads in improving software security. In fact, Andrew Brown, chief technologist for Delphi Automotive said recently that “quite honestly, the vehicles, systems and components today are quite robust and resistant to cyber-security threats. But that doesn’t mean it’s 100%.”
Added Ed Adams, a security expert:
“There’s an awful lot of code throughout the entire supply chain, not just with the auto manufacturers, but with the infotainment systems and applications like Sirius and Harmon. The fact of life is that software is flawed.”
Cheryl Dancey Balough and Richard C. Balough, co-founders of Chicago-based Balough Law Offices, LLC, said today’s cars have dozens of electrical control... Read more

The evolution of mobile: What's up with wearables?

Posted by iMedia Editors on September 25th, 2014 at 7:22 am

At CJ University by Conversant, there was a lot of chatter surrounding the future of affiliate marketing and solving challenges in the space. The event also coincided with Apple's announcement of its new iPhone 6, iPhone 6 Plus, and Apple Watch. How do affiliate marketers evolve in a world where content is mostly consumed on mobile browsers and apps? And what about wearables? Their impact on the consumer is just beginning, but appears to be most profound in the health and fitness arena.
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Few are attuned into the convergence of health, digital marketing, and affiliate practices like Jennifer Bentz, director of online marketing at Beachbody. She spoke to iMedia at CJ University about the continuing definition of mobile (in all forms) and how marketers need to align their strategies to not miss out on big opportunities.
Learn more about CJ University and Conversant Media.

6 Crucial Steps for Making Sure Your Startup Succeeds

Posted by Anna Johansson on September 24th, 2014 at 9:29 am

Launching a startup takes a great deal of courage. Some initially successful entrepreneurs don’t fully grasp the proper strategies for sustaining their efforts.
Startup success depends on taking risks, having faith, and being patient and persistent. Without these qualities, the smartest businessman will be unable to sustain the enterprise.
Personal resilience is a large part of the equation, certainly, but startups also require calculated business moves to ensure long-term success. If you follow the six guidelines below, you’ll have a better shot at achieving long-term success.
1. Set goals
To endure the inevitable growing pains that will occur if your startup manages to last beyond a successful launch, you have to set both short- and long-term goals. Every business needs to dream big, but it must also pay attention to the details and identify the practical steps necessary to reach more elaborate goals.
Some long-term goals would be extremely practical, however. When Adventure Life’s founder, Brian Morgan, started his business in 1998, he spent a total of $45,000 on advertising in 1999-2000.
Many people might find this too big a risk, but by 2008 Morgan’s company was bringing in $11 million in revenue. His short-term choices led to a long-term achievement.
2. Invest in business consulting
One of... Read more

4 Keys to Marketing Your Real Estate Services

Posted by Anna Johansson on September 23rd, 2014 at 2:56 pm

As the U.S. real estate market steadily recovers, even the most badly affected regions are beginning to see a leap in activity. While agents have been conditioned in recent years to expect limited traffic, the tide is changing. Now it’s time to prepare for expanding sales.
The real estate marketing conundrum
As a real estate agent, your job is essentially that of a marketer on the front lines. However, no one probably ever told you that you’d be working double duty when starting out.
You’re actually filling two independent -- yet connected -- marketing roles simultaneously. How so?
In the initial stages of your career, it was all about marketing yourself and your services. Very rarely will a new agent garner unsolicited business. It’s pretty much up to the individual agent to market his or her services to potential clients.
Once clients have been identified, your marketing duties become two-fold. Not only are you tasked with finding additional clients, but now you have to serve your current clients by selling their properties and handling their needs.
Real estate and marketing are so interconnected that it’s difficult to address one separate from the other. While each of the two marketing duties is important, let’s take a closer... Read more