'Creative Best Practices' Category

Who is Creative? Raise Your Hands!

Posted by Denise Zimmerman on November 3rd, 2015 at 11:11 am

Are there any creatives in the room? Raise your hands! At the recent iMedia breakthrough bootcamp we were asked to raise our hands if we were creatives. I didn't know whether to raise my hand or not? How do we define creative in today's media, marketing and advertising world? Who is creative?
The summit was focused on Content & Creativity in a Programmatic World. Timely and on point. The proliferation of programmatic media juxtaposed against the increased critical importance of creative does seem at odds with each other.  At the one end of the spectrum there's the arguably machination and automation of media buying.  On the other end there is now the bandwidth and the appetite for rich visual engagement; sometimes in bite sizes and in others, more long form content. there's creative and promo content that drives sales and others that spur emotion and some that do both! And it is all being consumed at massive rates amidst an explosive rate of change.
We have coders, designers, engineers and programmers creating all sorts of content from apps to websites, posts, games - all of which demands a certain level of creativity. Aren't coders who are creating applications and content,... Read more

Marketing Baseball Cards: Bubble, Boom or Bust?

Posted by Neal Leavitt on October 30th, 2015 at 5:54 pm

“Say it ain’t so Joe!”

Those words were supposedly uttered by a small boy outside the Cook County (IL) Courthouse to ‘Shoeless Joe’ Jackson. He had just finished testifying to a grand jury; one of eight Chicago White Sox baseball players who allegedly took bribes allowing the Cincinnati Reds to win the 1919 World Series. Jackson was banned from baseball after the 1920 season but was found innocent in 1921 by a jury.
Debates have raged for 90+ years on Jackson’s guilt or innocence; his baseball cards, however, have stood the test of time. Currently on eBay, for example, you can buy a 1909 E90-1 American Caramel rookie for $10,999.95. If you’ve got some spare change hidden in the sofa, you can grab a 1952 Mickey Mantle Topps Rookie RC #311 for only $38,795, also on eBay (with free shipping!). And in late April, a T206 Honus Wagner card sold at auction for $1.32 million.
While the market for certain types of baseball cards is still strong, a paucity of children and even teenagers at major baseball card shows in recent years appears to be the proverbial canary in the coal mine. Baseball card prices have been falling in recent years... Read more

Connecting with your Community's Causes

Posted by Benjamin Taylor on October 29th, 2015 at 9:48 am

I recently joined a new e-commerce network. It's a fairly challenging marketing experience, as it lacks the budget and brand authority that normally acts as a good crutch to get specific influencers to take you seriously. Without having those shortcuts, you're forced to be more creative, and really demonstrate the value you can bring to the table.
Marketing from the ground up like this allows you to build up the image and brand you want from scratch. One way we're doing that is by producing content that is relevant to the communities and individuals in our niche.
For one of our retailers, a crossbow store, we decided to go political. Crossbows are controversial in many states, especially their use in hunting. As a crossbow retailer, our position on this debate is entirely predictable, which means that there is no controversy, and no risk, in taking a stance on it. So, to appeal to pro crossbow influencers and hunters, we produced an article on crossbow advocacy and how to advocate for crossbow hunting, which we shared out on social media, and to a number of advocacy groups. This doesn't instantly make us an important part of the niche, but it's the first step... Read more

Report: Social Media Benchmarks and Content Trends for the Soft Drink Industry

Posted by Doug Schumacher on October 21st, 2015 at 9:05 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top soft drink brands in the US across Facebook, Twitter, YouTube, Instagram and Google+. We’ll analyze 6 category leaders: Coca-Cola, Fanta, Pepsi, Mountain Dew, Dr. Pepper and Sprite.

The largest network account among all these brands is Dr. Pepper’s Facebook account: 14.9 million fans.
Instagram accounts on average gained over 8% in fan growth, industry-wide.
Between Facebook, Twitter, YouTube and Instagram, Twitter generates the least engagement, despite averaging the second highest fan count.

Click image to view report:

Create a Social Media Strategy on a Shoestring with These Six Tips

Posted by Kent Lewis on October 7th, 2015 at 9:01 pm

Social media has evolved significantly, yet many small and medium-sized businesses (SMBs) are still struggling to consistently create and promote compelling content. This article provides a six tips and tricks for anyone with limited time and resources interested in creating a more visible and engaging presence in social media.