In social media, there’s a lot to be gained from analyzing a competitor’s top campaigns. Campaigns are a good way to gain a deeper understanding of their approach to social media, and marketing in general. Analysis of a competitor’s top campaigns can show how they value the various social channels, where they allocate resources, and how their content performs across the different channels.
And if you want to find a brand’s major campaigns, look for the hashtags they use when posting. Analyzing the motorcycle industry’s top posting themes since May, I found a number of interesting topics that were posted on at least 5 times on Facebook. See the Subject Analyzer chart directly below.
Curious to see how a motorcycle brand executes a salute to women — a small portion of their customer base — I selected the #womenwelove campaign theme. Analysis of the #womenwelove campaign is in the Subject Analyzer chart below.
In the Posting Calendar chart, you can see the campaign is from Triumph, with 5 posts scattered across the last few months, as evidenced in the Posts chart. All photos, of course, per the Engagements chart.
The Top Related Terms chart gives you a quick take on the campaign’s overall content.
Also in the Engagements chart, note the engagement-to-fans (E/F) ratio of... Read more