Links pointing to the future of marketing, from the co-founder of Facebook strategy tool Zuum.
In a SoHo Lab, HuffPo Mafia rekindles the old magic
A story not only about how corporate dysfunction is killing the creative spirit, but also about how easy it is for the creative thinkers to find a different path. Like water running downhill.
Via @Britopian
GM Cuts Facebook Ad Spending, But Ford Steps on the Gas
Clearly GMs move wasn’t the last word on this issue. But what’s hidden in many of the articles I’ve read is that GM is still pouring a lot of money into Facebook content creation. They may have come in with a bad direct response mindset thinking they could spin Facebook ads into gold, but the fact that they’re still spending considerable sums on their Facebook pages content shows they aren’t anywhere near giving up on Facebook.
Via @Aerocles
Facebook’s Purchases May Hint at Its Future
This really demonstrates the challenges so many large companies are having keeping up. Companies like Facebook are foregoing much of the typical legwork around acquisitions, playing things more from the gut. Of course, the story isn’t over yet, but in the meanwhile, with... Read more
Tags: content strategy, Facebook, facebook marketing, Facebook strategy, ONTENT MARKETING, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
Six months ago, if you had mentioned Dollar Shave Club to a room of people, you would have gotten all blank stares (even though the company has been around since June of last year). Today, there are over 4.5 million people who would nod their heads and smile. 4.5 million YouTube views. In just a few weeks. How did they do it?
A viral video incorporates strong planning, careful execution, and a little bit of luck. Fortunately for those of us who have never won the lottery, the strong planning and careful execution part carries a little more weight than the luck part. Can you design a video and guarantee that it will go viral? Maybe not, but by incorporating these lessons from Dollar Shave Club, you can at least ensure that it earns the right to be seen and shared.
Don’t Take Yourself Too Seriously
Humor is something Dollar Shave Club does really well. Seriously. There’s hardly a straight line in the entire video. But they’re not just cracking jokes either. Some of the humor is obvious and some is a little more under the radar, but all of it works together to communicate the vital information you need to know about the company.... Read more
Tags: dollar shave club, James Trumbly, video marketing, viral marketing
Posted in Creative Best Practices, Video, Word of Mouth | No Comments »
Posted by
Tony Quin on May 16th, 2012 at 8:21 am
By Rachel Peters - Senior Experience Architect, IQ
How to create for the multi-device world (SlideShare presentation)
So you built a website and it seems to do everything you need. Then someone points out that it looks pretty terrible on a phone, so you build a mobile website. Then you realize that it isn’t optimized for touch screens and doesn’t work on an iPad, so you build an iPad version. Then you get a memo from the Chairman asking why it doesn’t work right on his wife’s new Kindle Fire, and your sales director calls and says it looks terrible on his Mac Mini, which he is viewing on his 42” living room TV, and then...well, you get the idea.
The moral of the story is that the one thing you can count on in our technology drenched world is change, which is why you need a better way to approach creating things for digital channels. That better way is called Responsive Web Design. Not very catchy, but as you’ll see in a minute, the name pretty much sums it up.
Tags: fit for screen, mobile web, multiple device site, Responsive Design, screen size, tablet website, web design
Posted in Creative Best Practices, Websites | No Comments »
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
Banishing Short-Term and Shiny: A Look at Vail Resorts
This is how everyone should be thinking about digital marketing.
Via @ClarkKokich
Your Company Has Social Media Nailed. Now What?
An excellent series of questions to ask after you’ve reach the first level.
Via @RichardLevick
Facebook to Brands: You’re Posting Stuff Wrong
The subjects brands post about is the key to engagement. That’s why text analysis is the key to knowing what works on Facebook.
Why CMO Tenure is so Short
This has long been a known problem for both clients and agencies, and it’s interesting reading what some of these industry leaders have to say about it.
Via @emarxe & @djgeoffe
Facebook Dominates Mobile Social Networking
Facebook’s big story to me has always been the amount of time and frequency with which people use the site. Now it looks like that same behavior is tracking over to mobile. And to think they bought Instagram to better succeed in mobile.
Via @JackMarshall
Ad Account Guy Gets Man Lessons
I like this because a lot of people want to publish content, but aren’t sure what to write about. This guy found a way to get over that ... Read more
Tags: content strategy, Facebook, facebook marketing, Facebook strategy, ONTENT MARKETING, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Email, Emerging Platforms, Opinions, Social Media, Web Analytics, Word of Mouth | No Comments »
How do you define a great email campaign? Effective copy, concise subject line, clear call-to-action, sure. But putting hours of effort into an email campaign means nothing if you don’t see results. A successful campaign boils down to your brand understanding how to meet (and exceed) the expectations of your audience.
I, like most of us, am subscribed to numerous newsletters for a wide variety of reasons. Some for aggregated news purposes, business tips, daily deals or retail companies that offer value. I think we all know our favorites by the excitement we get seeing the new email freshly unopened in our inbox. This for marketers is a dream come true; these loyal subscribers are the pulse of the messages they create and move the needle for what’s to come.
A company recently caught my attention and now goes into a short list of brands that I not only enjoy watching, but admire their email campaigns and overall integrated marketing.
One night, killing some time before dinner I walked around downtown San Diego and went into the Goorin Bros. hat shop. The store pulled us in and almost back in time as we tried on hats reminiscent of the 1960s, old derby days that radiated... Read more
Tags: Amy Kauffman, best practices, branding, content marketing, Email, email marketing, goorin bros, goorin brothers, Social Media, subject line
Posted in Creative Best Practices, Email, Social Media | 2 Comments »
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