Every brand has a story. It’s your job to extract it and communicate it in a compelling way. Use your unique story to build trust with customers and make them feel something powerful when they think of your brand.
Typos. They are like zits on a teenager. Completely inevitable and, when few and far between, not very noticeable. But, when you send document after document, and email after email, filled with garbled vocabulary and missing words, it's like looking at a 15-year-old with a face full of pustules.
In this fast-paced, email-driven world, where multitasking is the norm, SLOWING DOWN is literally the "proactive solution" for typos. If you want to make sure you are buttoned up in your written correspondence, here are some steps you can take to clean up your communications...
Read Text Out Loud Slowly
When you read out loud, you are forced to slow down. You hear and listen for sentence correctness. Read each word of each sentence ALOUD and very slowly so that you are reading in a monotone. This will help to avoid reading what you THINK you wrote, vs. what you ACTUALLY wrote.
Read Your Text Backwards
When writing, we usually become blind to our own mistakes since the brain automatically corrects wrong words inside sentences. In order to break this pattern, try reading your text backwards, word for word. This will help you to check spelling and details, but not content.
Make Sure Your Numbers Are... Read more