'Creative Best Practices' Category

The Art of Marketing a Tech Business

Posted by Anna Johansson on January 23rd, 2015 at 9:09 am

People who are involved in a highly technical field often experience difficulties selling to the average person. To promote themselves effectively, tech businesses must engage in targeted marketing strategies.
“Marketing is becoming an increasingly artistic and focused field,” says Park West Gallery founder and CEO Albert Scaglione. Tech companies have to allow their creativity to guide how they promote their services to potential clients or customers.
By following the simple tips below, you can get a better handle of the challenges that facing your tech company when it markets itself.
Credibility is hard to establish, but easy to lose
Too many tech companies struggle to communicate what they have to offer to potential clients. Establishing brand credibility is a difficult task, but it must be done up front to ensure your firm’s longevity.
Don’t just focus on activity; get down to brass tacks and give the client useful statistics on how your service will affect his or her bottom line. No one wants to spend money on a service that doesn’t add value, so make sure the discussion focuses on the return on investment (ROI) of everything you do.
Ensure that your credibility stays with the brand by forecasting results you can achieve. Never oversell your... Read more

Technology, Progression, and Adaptation: Is Your Business Poised for Success?

Posted by Anna Johansson on January 23rd, 2015 at 9:06 am

The past couple years have been tough for some of the nation’s leading retailers. From the Target and Home Depot breaches that collectively compromised nearly 100 million credit cards to Sears closing approximately 130 of its stores across the country, it has become clear that no one is immune to outside threats and changing markets. So, how do some organizations continually thrive, while others find themselves in compromising situations? Ask different people and you’ll get varying opinions, but in the end it comes down to technology and progression.
Ever Changing Technologies Force Businesses to Change
In a 2012 article written by John F. McMullen, an incredibly powerful and appropriate quote is cited. It’s by Alvin Toffler and reads, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” In other words, Toffler predicted that success would be found in an organization or individual’s ability to be flexible.
In this article, McMullen also states that students starting a four year post-graduate degree will find half of what they learned in their first year to be obsolete by their third year of study.
How can this be? It’s likely due to the incredibly... Read more

5 Essentials To Your Content Management Strategy

Posted by Jeffrey Fleischman on January 12th, 2015 at 5:14 pm

Content has become a dynamic, sophisticated tool that can have tangible, bottom line results. But these results don’t come easily; content take considerable work, commitment, endurance, dedication, and organizational alignment. Across the enterprise functional areas beyond marketing and corporate communications are generating content and these efforts need synchronization.

How Activists Can Secure Mobile Devices Against Data Intrusion

Posted by Anna Johansson on January 8th, 2015 at 12:22 pm

The post-Snowden era has brought a number of privacy issues to light, most notably the use of stingrays and other cellular interceptors by government and law enforcement agencies. News such as the Popular Science article about mysterious cell tower data snooping and the Wall Street Journal description of Justice Department cellular spying efforts indicate that these agencies have very few qualms about sifting through cellular correspondences en masse.
Even more troubling is the news that police are likely using stingray interceptors at protest events. According to Chicago activists at an Eric Garner protest, law enforcement officials seemed to be discussion interceptor use over the radio. The full exchange can be found at CBS Local. Police snooping has become such a concern that even the Electronic Frontier Foundation has released its own tech tips for protesters. So what can you do to protect your personal data during rallies, protests, and other activist actions? Here are some safeguards to consider.
1. Lock Your Device
While government and law enforcement organizations will likely have workaround to break into mobile devices, a passcode lock can be a great first line of defense against anyone who is attempting to access a phone or tablet without your authorization. Rather... Read more

6 Ways Managers Can Help Employees Get Healthier

Posted by Anna Johansson on January 5th, 2015 at 12:06 pm

As a manager or small business owner, it’s not technically part of your job to help your employees get or stay healthy. However, healthy employees are happy employees, and happy employees are productive employees. This means fewer sick days, more output, and more employee loyalty in general. It’s in everyone’s best interest if employees embrace a healthier lifestyle, and as a manager you can help make this happen. Encourage your employees to take small steps each day to be healthier, but be active in your own approach, too.
How you run a business can encourage activity and healthy choices or discourage it. Luckily, there are many ways you can provide incentives for health, and it might even save you money to boot. At the same time you can foster camaraderie and even get some PR points or free marketing. Here are just a few of the ways managers can bolster employee health:
1. Encourage walking or biking to work
Sometimes driving to work (and opting out of carpooling) isn’t feasible, like when an employee needs to drop their kids off at school beforehand. However, other options like taking public transportation not only lightens carbon footprints according to WGBH News, but also encourages a... Read more