'Creative Best Practices' Category

Smartphone Apps Every Tech-Savvy Marketer Needs

Posted by Anna Johansson on March 25th, 2015 at 4:54 pm

In online marketing, it’s important to know which technologies can aid your efforts and which may hinder them.
In 2015, you should fill your mobile devices with effective and savvy applications that help you store files, manage social media accounts, monitor advertising efforts, and tweak your website.
You need these eight apps

The App Store and Google Play Store are filled with useless, mindless applications that will do little more than kill time and drain your battery. Who actually needs to play Candy Crush or Minecraft?
If you take the time to navigate through the weeds, however, there are some hidden gems just waiting to be downloaded. As a marketer or business professional, can you imagine how much more productive you could be if you replaced those useless games with productive mobile resources?
Here are a few of the top ones you should grab in 2015 if you don’t already have them:
1. Hootsuite. Available for both iOS and Android devices, Hootsuite is the premier social media dashboard application. It gives you complete control over all your social networking profiles. You can post content, monitor brand mentions, and even measure analytics to maximize traffic and increase conversions. It’s arguably one of the most comprehensive apps... Read more

A Guide to Creating Effective, High-Converting Infographics

Posted by Anna Johansson on March 20th, 2015 at 7:30 pm

You’ve probably seen infographics on other people’s websites and thought how neat it would be if you could utilize this powerful visual platform in your own marketing campaigns.
The good news is you can. Infographics are relatively easy to create and -- when used properly -- often attract a high ROI.
The value of infographics

Did you know that as much as 90 percent of the information gathered by the human brain is visual? On top of that, your mind processes pictures and images 60,000 times faster than textual content.
Infographics can include both visual and textual items, and the array of colors, graphs, and images make them incredibly powerful.
Visual content also does a great job of connecting the dots. Infographics are able to break down difficult concepts into digestible bites by presenting information in a visual, easy-to-understand manner.
In essence, infographics can be trumped only by videos when it comes to explaining information, data, and statistics.

Key elements of successful infographics

While they’re potentially very powerful, infographics are also easy to mess up if you aren’t careful. In order for it to be successful, an infographic needs to contain the following:

Story. Infographics are essentially stories. They need to have an easily identifiable... Read more

4 Best Ways for Consumer Electronic Marketers to Score During March Madness

Posted by Jaime Singson on March 20th, 2015 at 1:53 pm

Consumer electronics marketers: March Madness offers you a perfect opportunity to make your own slam dunk with customers by putting dynamic creative to work for you this month.

Local SEO Tips and Tricks for Lawyers

Posted by Anna Johansson on March 16th, 2015 at 10:19 pm

Over the past few decades, marketing and law have become so intertwined that it’s often difficult for those outside the industry to understand where one starts and the other ends. And while you can spend hours debating whether firms should be able to do X, Y, and Z, the truth is that marketing and advertising will always remain an integral part of this industry – for better or worse.
It’s also true that as the internet progresses and technology evolves, so do the tools and resources you have at your disposal. Ultimately, that means it’s up to you to stay current with the trends and ensure you’re maximizing your resources and taking advantage of every tool and capability possible. In 2015, your attention needs to be on local SEO and search marketing.
Local SEO Tips and Tricks You Need

Tired of reading about irrelevant strategies and tips? Here’s some advice that directly pertains to lawyers and firms and can be implemented starting today:

Secure your Google My Business page. While the name has changed frequently (first called Google+ Local and then Google Places) the significance has not. You need a Google My Business page in order to be considered relevant to Google. This... Read more

More Leads On Your Radar?

Posted by Winnie Brignac Hart on March 12th, 2015 at 12:28 pm

Do you have a consistent funnel of ideal leads on your radar and a lead generation strategy to nurture them towards a sale?
Inbound Marketing
Inbound marketing focuses on creating quality content that pulls prospects toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract leads and ideal prospects.
Results of an inbound marketing strategy:

Increases ideal leads/lead generation
Increases web traffic
Improves SEO
Provides quality content to attract target audience
Nurtures ideal leads to be top-of-mind when they are looking for a solution
Automates marketing messages
Know which marketing efforts and channels are giving the best ROI

We build the Inbound Marketing Strategy, launch the platform and campaign.
How do you score on your lead generation strategy?
True North. A plan that keeps you on course and aligns your purpose, brand and strategy – this is what we call your True North. Finding your True North starts with assessing where you are in eight key areas on the True North Radar: Strategic Alignment, Positioning, Distinction, Branding, Authenticity, Lead Generation, Messaging and Marketing.
Download the True North Radar assessment.