'Creative Best Practices' Category

5 Ways To Rebuild Relationships With Former Clients

Posted by Anna Johansson on September 18th, 2014 at 1:25 pm

Look through your contact list and see who you haven't spoken to in a long time. This might consist of clients who stopped by for a quick service or former regular clients who have just dropped off the radar. It can be too easy to fall out of contact with these organizations, especially if your company experienced a sharp increase in growth. However, you shouldn't just cast these former clients aside without regular check-ins and follow-ups. Here are five ways to rekindle business amongst former clients and inactive accounts.
Do Some Research
See what your client is up to now. Check out their online presence. Do they seem to growing or is business at a standstill? Researching your former clients before reaching out is a crucial piece. For example, you don't want to propose all new solutions to a company that has just suffered from massive layoffs. Researching your client's current situation can help you come up with conversation starters and future sales strategies. If a company has been sold, establish contact and see if you can speak to influencers in the new leadership team.
Invite Them to an Event
Events can be a great way to break an awkward period of silence and... Read more

Report: Tourism DMOs – A Social Media Analysis

Posted by Doug Schumacher on September 4th, 2014 at 10:11 am

Performance benchmarking and content analysis of 9 destination marketing organizations across Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest. DMOs included: Alaska Travel News, Explore Georgia, Go Hawaii, I Love New York, Texas Tourism, Visit California, Visit Colorado and Visit Florida.

Up Up and Away: Commercial Drone Market Ready for Take Off

Posted by Neal Leavitt on August 30th, 2014 at 5:21 pm

Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications connection connecting the two). Whatever your preferred verbiage is, drones are poised to become a huge global business and the aerial devices are going to have a significant impact across a wide variety of industries.
Historically, the military has been the biggest user/purchaser of drones; The Wall Street Journal estimated that the U.S. military spent about $3 billion on drone programs in 2012. And many aerospace companies continue to develop highly sophisticated machines that are lightweight and easy to assemble/launch.
Columbus, MS-based Stark Aerospace, for instance, recently rolled out ArrowLite™, a small UAS system that supports the U.S. Army Hunter MQ-5B UAS. It weighs less than 7 lbs. and can be assembled and hand-launched in less than 90 seconds.
Looking beyond the military, commercial drones will soon take on much larger roles for businesses and even for individual consumers. BI Intelligence, a research service from Business Insider, estimates that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes. ... Read more

Common Law Firm Marketing Myths

Posted by Anna Johansson on August 26th, 2014 at 10:04 am

Fans of Breaking Bad are delighted by the news about the Better Call Saul spinoff, featuring Walter White’s less-than-ethical attorney, Saul Goodman. As part of the promotional campaign, AMC has been airing a series of mock attorney ads, such as the tongue-in-cheek “Sue ’Em Now” spot.
While the hilarious teasers are obviously fake, they shed light on an unfortunate misconception among attorneys and audiences alike regarding the ethics and methods of law firm marketing. Rather than instigating frivolous lawsuits to make a quick buck, most law firms have a sincere need and desire to offer their services to potential clients.
But how does a firm distinguish itself from its less well-intentioned counterparts? The key is to understand the principles and best practices of marketing.
Myths that keep law firms from building strong marketing strategies
When law firms shy away from marketing campaigns, they risk laboring in obscurity, and never achieving the growth of which they are capable. Among the myths that keep them from investing wisely in marketing are:

Television marketing looks “tacky.” Late-night, low-budget personal injury law firm commercials often give the profession a bad image. But marketing effectively via television and online video is possible when attorneys use a genuine script, an appropriate... Read more

Report: CPG Snack Foods – Social Media Analysis

Posted by Doug Schumacher on August 25th, 2014 at 11:43 am

Snack Foods have some of the largest social media communities of any product or service category. Our sample of 8 brands -- Butterfinger, Oreo, Reese’s, Skittles, Snickers, Starburst, Twix and Wonka -- has an average Facebook fan count of over 14 million.
The category is a fun, simple product with a lot of room for creative messaging -- perfect for an analysis of how brands like these communicate with and engage their customer base.
Our analysis outlines which networks are generating the biggest impact in the category, and takes a deep dive into the best performing tactics and campaigns these brands are using to engage their audience.
Report highlights

Facebook is the dominant network, with 99% of the total community among these brands
Surprisingly few brands are on Instagram, given the young, casual nature of the product category
The only brand on Instagram, Oreo, generates more engagement there than with their 37 million Facebook fans.
Two brands greatly increased their impact on Facebook through post promotion: Snickers and Wonka
Campaign analysis shows Twitter to be generating little engagement relative to Facebook, while Oreo campaigns implementing Instagram are seeing a significant number of engagements on that network.
Wonka’s RANDOMS product launch campaign used post promotion on Facebook to increase engagement... Read more