Facebook adjusted their News Feed algorithm this week, and apparently it’s a significant enough change to warrant a news update.
Every time Facebook tweaks the News-Feed-algorithm-formerly-known-as-EdgeRank, people get concerned that their content is going to vanish off the face of Facebook.
It seems that for most brands, that won’t be the case. So let’s break down why.
What does it mean?
Facebook is trying to reward the content which users want to see on top of their news feed, and give less presence to content where it detects brands are artificially spiking engagement or response.
The key quote from the Facebook news release is: “Pages might see some declines in referral traffic if the rate at which their stories are clicked on does not match how much people report wanting to see those stories near the top of their News Feed.”
That means there are posts that are going to generate good “engagement” — meaning clicks, likes, comments and shares — while still being penalized with fewer impressions.
How Facebook is determining which posts to penalize isn’t entirely clear. They mention a Feed Quality Panel of over a thousand users. A survey of tens of thousands of people each day. And a 5 star rating system. Thus... Read more
In your average e-commerce scenario, an enterprising entrepreneur will pick a small niche of in-demand products that they understand, pop a website out of the ground, and hope that somebody shows up. Now, all the SEO and web development issues aside, successful entry into a market like that isn't easy.
Even if you can find the people who already want your product, put up a few testimonials and reviews, and start making sales, that's really not taking things to the next level, and that, ladies and gentlemen, is what we are here to do!
Think about the wider application of your product. Not specifically in terms of who is buying your product, but the deeper sense of your product's purpose.
One of my e-commerce shops is a cuckoo clock retailer. We have a lot of useful content on the website, all about antique clock maintenance, horology, and clock design, both modern and antique. Our most popular post, by far, has not been on any of those topics however, it was an infographic about rustic living room decor. Why do you think that was? Marketing can't just be about one aspect of your product. There are a thousand different ways to think about... Read more