'Creative Best Practices' Category

3 CPG Soft Drink Social Media Campaigns Analyzed

Posted by Doug Schumacher on December 15th, 2014 at 12:33 pm

A look at the campaigns major CPG soft drink companies are running on Facebook, Twitter and Instagram. Brands in report are Coca-cola, Pepsi, Mountain Dew, Sprite, Dr Pepper and Fanta.
Report Highlights

Each campaign had a different social network drive the bulk of the engagement.
Each campaign employed a tactic for generating audience participation.
Twitter is the network with the highest posting volume in each campaign.
Twitter, despite having lower fan counts than the corresponding Facebook pages, delivered more engagements on 2 of the 3 campaigns.
Facebook is the dominant network for reach, with over 92% of the average fan count.

2015 Mobile Marketing Predictions – from 2005 (Pt 2): Mobile Advertising

Posted by Rick Mathieson on December 15th, 2014 at 9:32 am

As longtime readers of my books, blog and posts here in iMedia will tell you, I’m not exactly bullish on mobile advertising.
At least not in its current model, which mostly takes the conventions from another medium (ad banners on the old-school Internet) and plops them into our used-to-be-shrinking-now-ever-expanding mobile phone screens.
Let me explain.
In 2005, it was clear to me that mobile advertising would have to be a game changer. But not just because it’s mobile, or the fact that you can target based on things like location.
As I wrote back then in my first book, BRANDING UNBOUND, the web banner-based ad model for mobile was something that had to be tried, and continues onto this day – if not for anything else than it’s a familiar framework, and it’s easy for agency folks to explain to clients.
Indeed, most marketers still don’t have a clue about mobile marketing. Just think of how the industry (and financial markets) herald Facebook’s success in mobile advertising.
I find it intriguing.  I have yet to see a Facebook banner ad that a.) I’ve clicked on, and b.) is anything different than the way I’d experience that same ad on the old school Internet.
Just because an ad... Read more

Top 10 Email Nurture Campaign Best Practices

Posted by Courtney Wiley on December 11th, 2014 at 12:47 pm

12 Hacks for Pulling Off a Marketing Campaign While on Holiday

Posted by Anna Johansson on December 10th, 2014 at 11:03 am

Thanks to the advent of the digital era, virtual offices and telecommuting while vacationing have become just another day in the life of many marketers. While not everybody is cut out for telecommuting, when it works for you it can really work. As the winter holidays are upon us, many marketers are heading to tropical locations or to their hometowns for some much needed R&R. However, it’s also the peak season for advertising and marketing—the good news? You really can have it all.
Whether you have a resort in St. Lucia in mind or you’re heading to your favorite ski resort, rest assured that you can still take care of business as usual. Of course, it’s going to take the right balancing act, tools and technology to pull it off. If you’re like many marketers, there’s not really any such thing as a “vacation” or time off.
However, with these hacks, you’ll get as close as possible:
1. Stick to a schedule when you can
There will be times, like on trans-continental flights, when you’ll have to work away on your tray table complete with the passenger in front of you in full recline. Before boarding, check out Lifehacker’s tips for making the most... Read more

6 Reasons You Need an SEO Audit to Push Your Business in the Right Direction

Posted by Anna Johansson on December 8th, 2014 at 4:08 pm

For any business in the 21st century, having a strong internet presence is vital to brand health – which means you need a solid SEO strategy. SEO is a complicated practice, as strategies for ideal optimization change quickly. The best thing for your business may be an SEO audit.
Why is SEO important?
Customers must know a business exists before they can make a purchase. In the modern world, one of the best ways to put your business in a potential client's line of sight is making sure it appears on the first page of any relevant Google search. According to Chuck Aikens, president of Volume Nine, “Audits are created to pick up on the web design flaws – many of them outward facing – that you may have missed, forgotten about, or known about but forgotten to fix in the effort to keep up with trends and create new content. Audits spot a number of technical problems, like search engine errors, URL problems, title tag flaws, issues with robots.txt files…and many other issues.” Put simply, if your business appears even on the second page of Google's results, it may as well not exist.
Ultimately, achieving positions near the top of Google's first... Read more