Fans of Breaking Bad are delighted by the news about the Better Call Saul spinoff, featuring Walter White’s less-than-ethical attorney, Saul Goodman. As part of the promotional campaign, AMC has been airing a series of mock attorney ads, such as the tongue-in-cheek “Sue ’Em Now” spot.
While the hilarious teasers are obviously fake, they shed light on an unfortunate misconception among attorneys and audiences alike regarding the ethics and methods of law firm marketing. Rather than instigating frivolous lawsuits to make a quick buck, most law firms have a sincere need and desire to offer their services to potential clients.
But how does a firm distinguish itself from its less well-intentioned counterparts? The key is to understand the principles and best practices of marketing.
Myths that keep law firms from building strong marketing strategies
When law firms shy away from marketing campaigns, they risk laboring in obscurity, and never achieving the growth of which they are capable. Among the myths that keep them from investing wisely in marketing are:
Television marketing looks “tacky.” Late-night, low-budget personal injury law firm commercials often give the profession a bad image. But marketing effectively via television and online video is possible when attorneys use a genuine script, an appropriate... Read more