Everyone has access to publishing these days, but are all blogs created equal? Feldman Creative and ClearVoice unveil the truth about blog publishing in an infographic titled "Eulogy for a Blog".
According to McKinsey & Company, email is almost 40 times better at acquiring net new customers than Facebook and Twitter.
Hard to believe? Not if you consider that the number of email users is exploding, offering test beds galore: Radicati predicts that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 billion in 2014 to over 2.8 billion in 2018.
Yes, our team cites email as the most effective lead generation tactic, but we're not alone. Forty-two percent of businesses, along with 88% of B2B marketers, point to email as their number one lead ten tactic, as reported by Circle Research. With the art of email still gaining momentum, we wanted to socialize a few best practices for penning the most effective email subject line.
“The key benefit of a subject line test is not the lesson learned from one campaign. It’s the cumulative learning from systematic testing over time. If you’re testing correctly, the difference in performance between control and test messages for any one campaign will likely be small. But over time, those small differences add up. Over the course of several campaigns, learning how your particular audience responds to different structure, topics, key terms–and... Read more