Social media has evolved significantly, yet many small and medium-sized businesses (SMBs) are still struggling to consistently create and promote compelling content. This article provides a six tips and tricks for anyone with limited time and resources interested in creating a more visible and engaging presence in social media.
Visual marketing is a staple in branding, and that isn't something that will ever change. After all, it has been a part of advertising since long before the Internet. You can find plenty of examples of advertisements through history that used images, even before the invention of the printing press. Just the signs over businesses are an example of visual marketing with the images representing the business name.
Now that we are living in the digital age the principle is the same, even if the presentation is different. Unfortunately, it is also much harder to be seen. The landscape is packed to burst with others vying for attention. How can you possibly hope to be seen?
There is no magic formula that will get people to notice you. A lot of it is about being consistent in your efforts, and establishing a recognizable visual presence. Here are some ways you can do that.
Keep A Consistent Visual Layout
Switching up the format of your visuals all the time is a mistake. The layout itself can be a form of branding, helping to immediately set you apart from the pack. That means... Read more