Taking a look at the top content themes in the fast food category for the month of August, some interesting campaign themes come up in the Subject Explorer, below. I have this set to show only terms used at least 5 times, which brings some of the more prominent topics and campaign themes to surface.
Jumping off the page is #diablodare, both in terms of its engagement level (dark red) but also its volume (size).
So as with all topics in Subject Explorer, we can click on #diablodare and go straight into the Subject Analyzer, where we get a complete overview of the campaign activity and performance.
In the Posts chart below, you can see a range of metrics for this campaign, starting with 32 posts in a single month across Facebook, Twitter and Instagram. The Engagements chart shows that while Facebook only gets 22% of the posts, that network had the vast majority of the overall engagements.
Also in the Engagements chart, we see there were over 34,000 total engagements generated, with Instagram the overall leading network in terms of Engagements/Fans Ratio, with Facebook and Twitter tied for second.
The Posting By Day chart shows a pretty even distribution of posting throughout the month, versus a sharp... Read more