A few months ago a long-standing colleague of mine decided to leave her tech company after 14 years. The pay was good, benefits great, but she came to the realization that she couldn’t breach that proverbial ‘glass ceiling.’ Despite her stellar qualifications, she resigned.
She’s now getting her teaching credential and wants to teach computer programming to high school students. Any high school that hires her will immediately be that much better.
But her story isn’t an isolated one. Tracey Lien recently wrote in the Los Angeles Times that women are leaving the tech industry in droves. It’s becoming a significant issue for the tech economy.
“According to the industry group Code.org, computing jobs will more than double by 2020, to 1.4 million,” said Lien. “If women continue to leave the field, an already dire shortage of qualified tech workers will grow worse. Last summer, Google, Facebook, Apple and other big tech companies released figures showing that men outnumbered women 4 to 1 or more in their technical sectors.”
Vivek Wadhwa, a tech entrepreneur and fellow with Stanford University’s Rock Center for Corporate Governance, said that when women go to venture capitalists seeking financing for their new startups, they are sometimes treated differently... Read more
The internet is saturated with content, and your business needs to find a way to stand out. In 2015 – as in years past – the infographic will be the favorite tool for many. With engaging graphics, relevant statistics, and a unique, creative flare, infographics are becoming the top choice for content marketing for a single reason: consumers love them. Online buyers absolutely can’t get enough of infographics and find them compelling.
The Value of Visual
As more data is collected and research studies are analyzed, it’s becoming apparent that consumers prefer visual marketing pieces to text-based content. In fact, it’s worth noting that the brain processes visuals some 60,000 times faster than text. Combine that with the fact that 90 percent of information transmitted to the brain is visual and it becomes clear that the future of marketing lies in visual stimulation, not black words on a white background.
While videos certainly have their place, not everyone has the time to watch one. Neither is it always appropriate to watch a video. On the other hand, infographics are visual and always appropriate. That’s why small businesses like yours need to start taking them seriously.
Characteristics of a Successful Infographic
While everyone is... Read more
In today's fast-paced world, advertising on the Internet has become a necessity for all businesses. More and more people are using the Internet not just for entertainment and news but to seek information before making decisions - right from searching for the best car deals to the perfect life partner. It's no secret that the Internet's growing reach allows advertisers to reach consumers who are skipping TV ads or texting their friends in the commercial breaks instead of watching the ads.
Little wonders that many ad networks have cropped up to sell online advertising. A few networks use "premium" tag to get business out of agencies and advertisers. But in reality ad networks just sell small old banner ads. These are too small to show a powerful message and most are never seen by the TG. Far from premium - they are ineffective and not exciting to clients.
A majority of the agencies now feel that most ad networks are low end and sell the same undifferentiated ineffective banner ads. The humble banner isn't dead yet, but it could certainly be soon. On the other hand, advertising through exciting online video ad formats is hot and only getting hotter. According to Cisco,... Read more