Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications connection connecting the two). Whatever your preferred verbiage is, drones are poised to become a huge global business and the aerial devices are going to have a significant impact across a wide variety of industries.
Historically, the military has been the biggest user/purchaser of drones; The Wall Street Journal estimated that the U.S. military spent about $3 billion on drone programs in 2012. And many aerospace companies continue to develop highly sophisticated machines that are lightweight and easy to assemble/launch.
Columbus, MS-based Stark Aerospace, for instance, recently rolled out ArrowLite™, a small UAS system that supports the U.S. Army Hunter MQ-5B UAS. It weighs less than 7 lbs. and can be assembled and hand-launched in less than 90 seconds.
Looking beyond the military, commercial drones will soon take on much larger roles for businesses and even for individual consumers. BI Intelligence, a research service from Business Insider, estimates that 12% of an estimated $98 billion in cumulative global spending on aerial drones over the next decade will be for commercial purposes. ... Read more
Fans of Breaking Bad are delighted by the news about the Better Call Saul spinoff, featuring Walter White’s less-than-ethical attorney, Saul Goodman. As part of the promotional campaign, AMC has been airing a series of mock attorney ads, such as the tongue-in-cheek “Sue ’Em Now” spot.
While the hilarious teasers are obviously fake, they shed light on an unfortunate misconception among attorneys and audiences alike regarding the ethics and methods of law firm marketing. Rather than instigating frivolous lawsuits to make a quick buck, most law firms have a sincere need and desire to offer their services to potential clients.
But how does a firm distinguish itself from its less well-intentioned counterparts? The key is to understand the principles and best practices of marketing.
Myths that keep law firms from building strong marketing strategies
When law firms shy away from marketing campaigns, they risk laboring in obscurity, and never achieving the growth of which they are capable. Among the myths that keep them from investing wisely in marketing are:
Television marketing looks “tacky.” Late-night, low-budget personal injury law firm commercials often give the profession a bad image. But marketing effectively via television and online video is possible when attorneys use a genuine script, an appropriate... Read more