'Ad Serving' Category

Get and Stay Fit for 2014! Top 3 New Year Resolutions for Mobile App Developers

Posted by Dale Carr on January 2nd, 2014 at 2:34 pm

It’s that time of year when we look back at our accomplishments as well as some lessons learned, and recommit to doing our best in the New Year. Mobile app developers faced industry-wide challenges in 2013 (from stricter COPPA regulation to Google’s Ban of Push Notifications ), sparking many to re-think their marketing and monetization strategies. With the New Year upon us, we offer you these realistic and achievable fitness tips to help your app monetization strategy shape up to all it should be in 2014:
Trim the fat:
Would you rather spend hours walking slowly on a treadmill to burn 100 calories, or 20 minutes on the elliptical to burn off twice as many calories and convert that energy into lean muscle? To monetize efficiently, don’t overstuff your app with ads by placing banners in every conceivable place. Opting for quality ad formats over quantities of mundane banners, is key to driving engagement and thus, more revenue. It’s all about efficiency. Think of your user experience first, and replace bulky banners with fewer but smarter, more effective ad formats that work harder to drive results.
Exercise different muscles:
Since it’s the New Year, we’ll give you... Read more

Infographics Accelerating Online Marketing Efforts

Posted by Neal Leavitt on December 28th, 2013 at 10:25 am

In one form or another, they’ve been around for centuries.
Infographics- to use a buttoned down definition, are basically an assemblage of data depicted in visual form.
In fact, one of the earliest infographics was created by Christophe Scheiner, a 17th century German priest, physicist and philosopher. In 1630, Scheiner wrote Rosa Ursina (1630), his magnum opus on sunspots. He used infographics to illustrate the sun’s rotation patterns.
Jump-start almost 400 years. In today’s often frenetically paced digital world, infographics have now become yet another important online marketing communications tool, not only for the private sector, but increasingly in the public sector too.
Ai Ching Goh, co-founder of Penang, Malaysia-based Piktochart, which offers both free and fee-based infographic solutions, says teachers and students create about 20 percent of the infographics on Piktochart. She added the company recently surpassed 600,000 users worldwide.
According to David Jenyns, founder of MelbourneSEOServices.com, a Melbourne, Australia SEO consultancy, while the technology to create infographics hasn’t changed dramatically over the past 12-24 months, what has accelerated its growth/usage is the speed in which infographics is shared.
“Services like Slideshare and Pinterest are encouraging more people to use infographics; clients are finding that infographics are especially good... Read more

Beyond the SKU feed in dynamic creative for retail

Posted by Ryan Manchee on December 9th, 2013 at 1:29 pm

If you’ve ever seen a display ad that magically showcases an item you’ve recently browsed, you’ve seen dynamic creative XML feeds in action. Dynamic Creative Optimization (DCO) is a virtual must for online retailers, but product targeting is just part of what DCO can offer this market. In fact, the best dynamic creative tools enable complete top-to-bottom funnel marketing within a single campaign and much more. Here are a few ways online retailers can take their DCO strategies to the next level.

How to Take Advantage of Mobile Advertising Bargains

Posted by Bob Bentz on December 4th, 2013 at 4:21 pm

Many businesses and brands would like to advertise on mobile phones, but they simply don’t know how to do it.  Bob Bentz of ATS Mobile gives a primer for novices on how to take advantage of the bargains that are currently available in the mobile ad world.

Garage Sale Rates

Statistics show that while 20% of overall time spent with media is on the mobile phone, mobile advertising is garnering just 4% of the overall ad budget.  In fact, it is, by far, the most under-utilized advertising medium available today.
That means there are more sellers than buyers and if you remember back to high school economics, that means bargains for advertisers.
How to Buy Mobile

Cost Per Thousand --The simplest way to purchase mobile advertising is on a CPM basis.  In this scenario, you will pay a set amount for every 1000 exposures on mobile phones.  Expect to pay about $3.00 per thousand exposures for general advertising.  The more narrow your targeting, the higher the cost per thousand.
Cost Per Click – Buying mobile on a CPC basis will enable you to pay just when somebody clicks on your advertisement.  Of course, many of those clicks will be “fat finger”... Read more

Hot Stuff for 2014

Posted by Neal Leavitt on November 24th, 2013 at 4:44 pm

Yes, it’s that time of the year again – Internet marketing pundits and prognosticators are popping up everywhere to opine about what they think will be hot trends in 2014.
Some of these trends seem interchangeable with 2013; others may have a significant impact for companies and customers as technologies continue to evolve and improve.
Here are a few that grabbed my attention:
Suraj Sondha, who founded UK-based consultancy Internet Marketing Highway, says Search Engine Optimization (SEO) will not be a primary traffic generation tool albeit it will still be a factor in page ranking. Local search will continue to be important, but we’ll see a rise in what Sondha calls Social Media Optimization (SMO).
“More people are turning to social media for research and information; they’re relying on their peers and brands they connect with,” said Sondha. He adds that Internet marketers need to better capitalize on this growing trend.
And mobile will matter more than ever. Forbes, for instance, recently reported that by 2017, 87 percent of connected devices sales (including desktop and laptop PCs) will be smart phones and tablets.
“The shift toward mobile is undeniable,” added Drew Hendricks, writing in Tech Cocktail. “Next year’s Internet marketing battlefield will... Read more