Online travel sales have increased over $30 billion yearly since 2010, and are expected to continue increasing through 2016. To meet this demand, and stand apart in the constantly evolving digital landscape, brands must remain agile with their online presence. This article includes six key points for travel brands to keep in mind to run successful digital advertising campaigns.
Tags: digital advertising, programmatic, programmatic advertising, programmatic media-buying, travel advertising, travel booking, travel brands
Posted in Ad Serving, Creative Best Practices, Media Planning & Buying, Opinions, Targeting | No Comments »
In part three of an expansive "exit interview" I conducted with Elliott just weeks after he announced his retirement in December - he points to how ad agencies used to pretend they were bigger, until that became a liability, and why brands had better keep up with demographic trends, or risk being risk being left behind.
CLICK HERE TO LISTEN TO: FAREWELL Q&A WITH STUART ELLIOT: WHAT I SAW THE REVOLUTION (PART 3) - CHANGE IS (ON) THE AIR
Listen to Part One here: What I Saw at the Revolution
Listen to Part Two here: The Rise & Risks of Content Marketing
Posted in Ad Networks, Ad Serving, Creative Best Practices, Email, Emerging Platforms, Entertainment, Media Planning & Buying, Search, Social Media, Targeting, Video, Websites, Wireless, Word of Mouth | No Comments »
A number of years ago I was retained to provide marketing communications services for a San Diego-based dating site. Good concept, decent funding from private sources, number of stories generated across various media genres. Ultimately, however, it wasn’t enough. Competition was too fierce; site just wasn’t attracting enough eyeballs and the venture folded.
Fast forward to 2015. Buddy of mine asked if I knew of any good dating sites as he was, to quote him, ‘back in the game.’ Told him I hadn’t been following the space for awhile but was curious to see how the industry had evolved.
The dating industry has become huge - $2.2 billion in 2014 according to market research firm IBISWorld; $2.7 billion by 2019. And Pew Research says that of Americans in a committed relationship that have used an online dating site, one in three met online.
Decided to have a little fun so did a bit of research/searching for oddball, offbeat and in some cases, truly weird dating sites. All seem to be flourishing; many have attracted advertising. In short, your future significant other may just be a few clicks away, no matter your fetishes.
So here are a few:
Vampersonals... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Desktop Apps, Emerging Platforms, Entertainment, Humor, Opinions, Search, Social Media, Targeting, Websites, Wireless, Word of Mouth | No Comments »
In the age of data activation and marketing automation, programmatic has become one of the fastest growing sectors in advertising. As more platforms and publishers embrace the technology, more ad dollars are being invested, resulting in a wider global reach. The below infographic produced by Yieldr illustrates programmatic's stratospheric rise.
Okay, so I wrote this post about 10 minutes ago, in a hurry... because I'm pissed. I run a prominent Los Angeles marketing agency / production company, I write lots of articles. I'm a "thought leader." (air quotes intended). I contribute articles to iMedia Connection, AdAge and Business Insider, speak on panels for MediaPost and Digital Hollywood. I'm an "expert" (quotes intended) in video, PR and social media marketing, according to the trades that interview me and allow me to write for them. I also work with big brands and startups, have zero ego and wonder why they even listen to me... but they do... a lot. Maybe because I'm unabashed, I know what I'm talking about and I speak the truth.
I'm also an ex-rocker - that's why I came to LA - to be a rocker, and I still love to take time playing guitar, learning new songs and singing, which brings me to explaining the point of the title of this post. Are Brands F#@king Up YouTube Advertising?
About an hour ago, I started listening on YouTube to Bette Midler's "The Rose" - an amazingly inspirational song for anyone afraid to follow their dreams. I worked out the chords and... Read more