'Ad Serving' Category

Programmatic Isn’t Just for Direct Response

Posted by Bill Guild on December 9th, 2014 at 8:41 am

Whether the objective of a digital advertising campaign is to elicit an emotional experience or an action from the consumer, the real benefit of programmatic holds true for both: taking an ad’s message and bringing it to the eyes of an interested consumer, in a place and time that is appropriate for the messaging.

Online Advertising and The Supplement Industry

Posted by Morgan Sims on December 2nd, 2014 at 3:19 pm

There are few things that work as well as the marketing for supplement companies. It is a multibillion dollar industry that is not regulated in many ways. One might ask why do supplement companies do such a great job at marketing? There are countless reasons that will be outlined and some of these you might not have thought about in the past.
Margins Are So High
Supplement companies many times have such a high profit margin that they can dump a lot of budget into marketing. Many supplement companies put a low dollar amount of product and charge a high price for this. When a product has great results then the price can be driven up even higher. The high margins also leave room for the companies to have brand reps who may be bodybuilders or fitness personalities. There is just so much money in supplements that sometimes they just can’t help taking over marketing with ads.
Native Advertising Is Great For Them
Native advertising lends itself to the supplement industry in a great way. In my personal experience with searching about fitness topics, my Facebook feed and computer is blown up with different ads for supplements. They will show an incredibly in shape... Read more

Guilt By Association: Marketers and Anonymous Apps

Posted by Vanessa Naylon on November 13th, 2014 at 5:04 am

We focus a lot on how advancements in ad technology impact digital adertising at 140 Proof, but we also enjoy exploring the ways we behave across social networks as a result of these developments. For data on how we use social networks to express different sides of our personalities, check out the IPG Media Labs study.
A brief foray into the world of anonymous apps reveals why the new social media space is no longer on the down low. With the swipe of a thumb, it’s now possible to learn about the sexually deviant escapades of the faceless individual <100 meters away; sympathize with the self-loathing health nut who just scarfed down a Big Mac; and puzzle out the identity of an anonymous friend who claims to hate her husband.
Exactly what anonymous apps mean for modern culture and how they will be monetized remains to be seen, but it hinges on the interpretation of user behavior.

Fear and Loathing in Anonymous Apps
At first swipe, the content shared on anonymous social media sites appears markedly different from the streams of edited photos, cheery statuses, and humble-brag tweets found on public networks like Facebook, Twitter, Instagram and Pinterest. Whereas the interests and aspirations... Read more

The 5 Phases of Programmatic Adoption

Posted by Bill Guild on November 6th, 2014 at 1:26 pm

While the programmatic trend gains steam, brands and agencies are evolving, but each advertiser evolves at a different pace, passing through five key phases of evolution. With this in mind, ad tech partners should adjust services and advice to the each advertiser’s current phase of evolution.

2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?

Posted by Neal Leavitt on October 26th, 2014 at 4:37 pm

Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned terms – and others – you know what some of them are - year-after-year, being bandied about and re-purposed.
To use some pirate vernacular, “arrrggggghhhhhh!”
All good-intentioned, most impart a lot of useful info-nuggets but it’s easy to get lost in the morass.
So is there anything really interesting that might help drive awareness of products/services, and ultimately sales next year?
Yup.
Internet Retailer recently did a search marketing survey (full results being published in November) from mid-September to mid-October encompassing responses from 95 participants; about two-thirds identified themselves as working for web-only retailers.
Some interesting survey snippets:
• 46.2% reported increased traffic to their e-commerce sites over the past year through natural, or organic search;
• 32.9% generated at least half of their online sales through their paid search and organic search programs combined;
• 40.3% said their search marketing budgets increased over the past year;
• 53.3% said they would increase their pay-per-click search spending... Read more