'Ad Serving' Category

Will Advertising Enter the Wearables Market?

Posted by Dale Carr on March 4th, 2014 at 11:26 am

The mobile device is personal. Most of us keep our phones or tablets less than 3 feet away from ourselves at any given time. It is the first thing we check in the morning and the last thing we look at before going to sleep. For many, our mobiles serve as our morning alarm, primary mode of communication, research tool when shopping, calculator, compass, and that’s not counting the millions of utility and entertainment apps available that keep our days humming along more efficiently.
So what’s even more personal than a mobile device? Well, computing is extending beyond mobile screens and will now be embedded into the products you wear. There are intelligent bras, shirts and jackets. And glasses, goggles, wristwatches, fitness trackers and jewelry to name a few – now with the ability to keep you connected and provide useful data in various fashionable forms. It’s still an emerging market, but we’re already seeing an explosion of new wearable products surfacing. In fact, research firm ABI estimates the wearables market will hit $6 billion by 2018.
For advertisers, the draw to mobile is that the device is highly personal and relevant in the... Read more

Cupid, Draw Back Your Bow: A Valentine's Day Guide to Targeting for Mobile Marketers

Posted by Dale Carr on February 14th, 2014 at 11:44 am

This Valentine’s Day, take a lesson from Cupid. He knows a thing or two about Targeting. With so many brilliant mobile apps available, and competition for new users increasing, it’s time for Marketers to grab an arrow, strap on some proverbial wings and fully leverage the Targeting strategies available to them. Without further ado, I offer this overview to help Marketers become sharp-shooters and target appropriately to attract the right audience and drive more app downloads.

5 mind-blowing CES innovations for marketers

Posted by David Zaleski on February 11th, 2014 at 9:00 am

It's day 2 of the iMedia Brand Summit!
Earlier today, Lori Schwartz, managing partner at StoryTech, blew the iMedia Brand Summit audience away with an in-depth look at the innovative trends that came out at this year's Consumer Electronics Show. How will marketers be affected? What does this new technology mean for your strategies? How will marketers use this technology to have a successful, measurable, and sustainable impact? That was what today's presentation was all about, and she painted an amazing picture of the potential opportunities.
Earlier this year, Lori traveled to CES and reported on five specific technologies and inventions that will transform the consumer electronics marketplace. These devices and concepts will simply blow your mind.
Toyota’s future mobility concept cars
Eye tracking technology taken to a new level
LG’s new television with groundbreaking WebOS integration
The iFit with a Google mashup
United healthcare and digital health solutions
With all this amazing technology coming out of CES 2014, it's exciting to think what next year's event will bring.
Click here for full summit coverage, and check back next week to view Lori Schwartz's full presentation on innovative trends that emerged from the 2014 Consumer Electronics Show.

Game On: How to Beat the Rising Cost of Acquiring Mobile App Users, And a Little Football Too

Posted by Dale Carr on February 1st, 2014 at 3:34 pm

With Super Bowl just around the corner, I cannot ignore the obvious: marketing costs are on the rise. This is never more apparent than the extreme cost to advertise during the big game, with :30 TV spots reportedly fetching up to $4 Million . The climbing price to acquire mobile users is no exception. Just last week market analysis firm SuperData Research reported that mobile developers are spending more than ever to acquire new gamers – up to $4.36 last month to be exact (as compared to the same time last year when cost per install was only $1.30.)
So what’s the best way for mobile marketers to beat the rising cost of acquiring users and lead their app to financial victory? In honor of the Super Bowl, I’ll break out the Play-By-Play in terms we can relate to:
Recruit the MVPs:
You’re seeking All-Star users who earn their keep. To developers, these are users who spend money or click on advertising inside the app in order to offset the cost that you, the developer, paid to acquire them. In other words, say you pay a CPI of $5. You want to get that... Read more

New CES Toys Highlight the Coming Year of the ‘Phablet’

Posted by Tom O'Regan on January 13th, 2014 at 6:36 pm

The new releases from CES are exciting for consumers and advertisers alike, but they also present a challenge for advertisers to live up to the advances in technology. Consumers will have less patience for media pollution and will be expecting better experiences.