'Ad Serving' Category

Disney Proves That The Naysayers Belong In Fantasyland

Posted by Jeff Hasen on October 6th, 2014 at 12:52 pm

The cynics said that we would protect our privacy at all costs.
The doubters waved their arms and said that there wasn’t anything to entice us in large numbers to join and see value in permission-based programs run by brands. We will be spammed, they foolishly predicted.
The doomsday gang said that we are all too busy to notice calls to action that ask us to do something.
Wrong.
Wrong.
And wrong.
In the most eye-opening permission-based wireless success to date, Disney World has enticed more than half of its 18.6 million annual park visitors to use its MagicBand wearable device and the accompanying app to, as Wired put it, “skip long lines, preorder food, and charge purchases to their Disney resort room. And it kind of feels … fun.”
http://www.wired.com/2014/09/design-package-2014/
Fun. And of value to the masses. Here today, not something that you can only find in Fantasyland.
“The things you want to do at the park all become the family's mission,” Tom Staggs, Disney's chair of parks and resorts, told Wired. “Being able to lock that mission in de-stresses your whole vacation.”
And there’s value all along the journey, making the Happiest Place on Earth even happier.
According to Wired, visitors use an app to pre-select three rides for... Read more

Will Infinite Scrolling and Lazy Loading Help Publishers?

Posted by Roy de Souza on September 18th, 2014 at 9:45 am

If there’s anything that can convince you that times are changing –again–in the online advertising business, it’s the relatively new practice of “lazy loading” pages. Unless you’re deep in the weeds of the business, you may not even know what this term means, but it is a new way to make pages load faster, and ironically may also be a way to make ads more visible.
In the old days of web design, the job of a good browser was to load an entire web page at one time, no matter how many outside calls and redirects the server has to make, as quickly as possible. Even if the user isn’t on that part of the page, the browser would load it anyway. That’s why everyone demanded to be above the fold.
But web design has changed. Now there’s just in time loading, or “lazy loading,”  a relatively new method of web design that renders the page on an as-needed basis,  only when a user is scrolling down to that piece of content.
Lazy loading pages are perfect for our InView Slider formats, which work especially well on web pages that are designed for infinite scrolling (which most new high traffic sites favor.)The content... Read more

Selling Your Personal Data: Is It Worth It?

Posted by Neal Leavitt on July 20th, 2014 at 3:00 pm

Last year a student at New York University threw out an interesting challenge – via a Kickstarter campaign, he offered to divulge 60 days worth of private data gleaned from his digital devices.
He raised $2,733 from 213 backers.
And earlier this year, a research team at the University of Trento in Italy reeled in 60 people and their smart phones to participate in an experiment that recorded various personal details and created a marketplace to sell the data. These included phone calls, apps being used, time spent on them, photographs taken, and users’ locations 24/7.
Each week, as reported by MIT Technology Review, the participants took part in an auction to sell the data, e.g., they might want to sell a specific GPS location or total distance traveled, or locations visited on a given day.
While reporting all results could be the topic of another post, in brief, Jacopo Staiano, who headed up the research team, said there were a few key findings:
• Location is the most valued category of personally identifiable information;
• Participants valued their information more highly on days that were unusual compared to typical days;
• People who traveled more each day tended to value their personal information more highly.
Almost 600 ‘auctions’ were... Read more

Ready For The New Facebook Ad Format?

Posted by Katya Constantine on July 8th, 2014 at 11:49 am

In April, Facebook announced plans to overhaul the right-side column ads. Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new right-side ads with a complete transition occurring August 1st. Here is what you need to know about the new format along with expected impact of the change.

Help Advertisers Find Audiences with Viewable Impressions

Posted by Roy de Souza on July 8th, 2014 at 9:26 am

Advertising has always been a cyclical and tenuous business. The venerable department store magnate John Wanamaker, whom no one even remembers any longer, once said “I know half my advertising is wasted; I just don’t know which half.”  If there’s a blip in the market, advertising is always the first thing to go, and that’s why Madison Avenue is so competitive and littered with Type-A corpses.
What is different now from in Wanamaker’s time is the number of businesses  based on advertising as a business model, as though it can support an infinite number of publishers. Even Google had to diversify. They can’t ALL continue to exist. Before  the internet, we had far fewer publishers than we have now. Some just had to go. Like job opportunities in a downturn, advertising never goes away entirely, but it does shrink.
Advertisers are now choosing among a larger group of publishers, some of whom represent completely new concepts of content and new demographics. So what happens? If you’re a legacy publisher with advertising as a business model, one thing you can do is lower your rates, cut your burn.  Even the New York Times has had to do all this and more.   But there’s something else you can do: you can help advertisers find their... Read more