'Ad Serving' Category

Ad Blockalypse Really Happened: Now What?

Posted by Roy de Souza on September 21st, 2015 at 10:31 am

Last week something happened that really goes to the heart of what's occurring in the advertising industry now. If it is given the attention it deserves, it may well change the way the ad industry operates, and we think for the better. It raises ethical questions, economics questions, and freedom of speech questions.
Here's what went down. A well-liked technologist, Marco Arment, who created Instapaper and Overcast, released an ad blocker called Peace into the Apple app store on Wednesday, the day of the IOS9 update. Within 36 hours, he had made $138,000 in $2.99 downloads. His app was the # 1 in the App Store, and the next four top selling app were also ad blockers.
But then he pulled the app. It had taken only a couple of days for him to realize that he was not only blocking ads on his own site, but also those of one of his good friend and colleague John Gruber, publisher of the small site Daring Fireball.  In general, ad blockers will be far more deleterious to  small publishers like Arment and Gruber than to the giants. The giants will get around them by buying "native ads," ads that look like the content they're being... Read more

Will An End to Ad Fraud Mean Bigger Budgets?

Posted by Roy de Souza on August 19th, 2015 at 1:32 pm

As buyers begin to demand better metrics on both ad fraud and viewability from publishers, the definition of how to measure ad fraud keeps changing. Like viewability, fraud numbers can vary depending on the third-party monitor. And if you’ve ever seen a rat on a charged grid stop moving because of operational neurosis, you know that marketers won’t unleash the biggest budgets unless they have some standards with which they can feel comfortable.

The only thing that will change all this is greater transparency

The Robot Swarm Is Upon Us

Posted by Neal Leavitt on June 28th, 2015 at 9:30 am

“Exterminate, exterminate.”

-Briefing warning from the Daleks before firing their extermination rays on various "Doctor Who” episodes

What is one of the most well-known catch phrases on the long-running BBC series, “Doctor Who,” might eventually be uttered by a robot greeting you at your front door to take care of your termites.
Farfetched? Maybe right now, but a robot may soon be coming to your home to spray pesticides, clean your windows, and perhaps even tutor your kids.
ABI Research expects the global market for consumer robots to top $6.5 billion by 2017. BI Intelligence says the market for consumer and office robots will grow at a CAGR of 17% between 2015-2019, seven times faster than the market for manufacturing robots.
And some other key takeaways from BI Intelligence in their ‘The Robotics Market Report’:
• Three distinct categories will dominate the consumer/office side: home cleaning and maintenance; telepresence (i.e., telecommuting to events or remote offices) and advanced robots for home entertainment.
• The ubiquity of smartphones and tablets is making it easier to develop robots for consumer and office applications. The report says mobile devices offer designers the opportunity to ‘outsource’ computing and user interface tasks to companion devices, allowing developers... Read more

Discreet Affairs Sites Generating Gobs of Revenue – and Controversy

Posted by Neal Leavitt on May 30th, 2015 at 5:11 pm

Thou Shalt Not Commit Adultery
--Exodus 20:14

What’s considered adultery really isn’t readily defined in this Biblical passage. And for the numerous online sites that offer a chance to be anonymously naughty, that’s probably good for them – and good for their business. And it is a big business.
Earlier this year I wrote a piece on how the dating industry has become a global multi-billion dollar annual industry. Market research firm IBISWorld predicts, for instance, that it will be just under $3 billion in four years.
Data on extramarital dating sites is sparse but UK-based The Independent reported these interesting snippets back in February:
• Canada-based Ashley Madison, the 800-pound gorilla of the industry, is hugely popular in the UK, for instance; it currently operates in 45 countries with more than 32 million members worldwide. Ashley Madison (parent company Avid Life Media is now trying to raise about $200 million by listing shares for Ashley Madison in London later this year) also claims to be the world’s second largest dating site – only Match.com is bigger.
• A 2013 freedom of information request showed that Members of Parliament, peers, and their staff in Parliament had clicked on an extra-marital dating website called Out of... Read more

Account Based Marketing & More – 3 Tips to Transform Your B2B Marketing for 2015

Posted by Willie Pena on May 15th, 2015 at 7:40 am

According to Demandbase CMO Peter Isaacson during the firm's Marketing Innovation Summit for B2B opening keynote at the AT&T Park in San Francisco a couple of weeks ago "Its a great time to be a marketer."
And while some might counter that it is not -- due to greatly increased competition, a still-cautious spending environment, and a confusing assortment of marketing solutions being brought to market at a breakneck pace -- I agree with him. We have a plethora of new tools which are making our jobs easier, albeit at the cost of having to maintain a near-constant devotion towards educating ourselves on the latest methodologies, lest we get left behind.
To help you stay up to speed, I have put together a few tips based on conversations with a couple of forward-thinking marketing technology companies on what they think marketers should be doing right now to transform their businesses.
1. Get contextual
As I reported back in March, context is increasingly important as a marketing concept. It means delivering relevant content based on what the prospect or customer is doing right now, in real time, on whatever device they happen to be using.
In a recent conversation I had with Patrick Tripp, Senior Product... Read more