'Ad Networks' Category

Infographics Accelerating Online Marketing Efforts

Posted by Neal Leavitt on December 28th, 2013 at 10:25 am

In one form or another, they’ve been around for centuries.
Infographics- to use a buttoned down definition, are basically an assemblage of data depicted in visual form.
In fact, one of the earliest infographics was created by Christophe Scheiner, a 17th century German priest, physicist and philosopher. In 1630, Scheiner wrote Rosa Ursina (1630), his magnum opus on sunspots. He used infographics to illustrate the sun’s rotation patterns.
Jump-start almost 400 years. In today’s often frenetically paced digital world, infographics have now become yet another important online marketing communications tool, not only for the private sector, but increasingly in the public sector too.
Ai Ching Goh, co-founder of Penang, Malaysia-based Piktochart, which offers both free and fee-based infographic solutions, says teachers and students create about 20 percent of the infographics on Piktochart. She added the company recently surpassed 600,000 users worldwide.
According to David Jenyns, founder of MelbourneSEOServices.com, a Melbourne, Australia SEO consultancy, while the technology to create infographics hasn’t changed dramatically over the past 12-24 months, what has accelerated its growth/usage is the speed in which infographics is shared.
“Services like Slideshare and Pinterest are encouraging more people to use infographics; clients are finding that infographics are especially good... Read more

Millennial Media & Hipcricket Partner Up To Provide Advertisers Deeper Mobile Analytics

Posted by Dan Wittmers on December 16th, 2013 at 10:12 am

Unless you've been living under a rock these past few months, you've probably heard that Millennial Media recently acquired rival mobile ad network Jumptap, in an effort to become the most powerful mobile network in market. I've had a lot of people ask for my opinion on this (bold) move by the two companies to join forces and my reply has been consistently positive. As a buyer, I've always felt like the two companies' strengths always made up for what the other lacked; the perfect odd couple for the mobile industry.

2014 Marketing Predictions

Posted by Kent Lewis on December 12th, 2013 at 3:56 pm

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

What “Entrepreneur of the Year” Means to Me

Posted by Dale Carr on December 5th, 2013 at 3:56 pm

Recently, I was bestowed the honor of winning the coveted EY’S (Ernest & Young) Australian Entrepreneur of the Year ™ for Technology. It was a true honor for LeadBolt and an especially significant moment for me on a personal level, which I want to explain in hopes that I can have at least one positive effect on another young up and coming entrepreneur whose goal is to be the best.
I think there have been three key cornerstones to my success: the support of my family, persistence, and authenticity. Support is crucial when you are working 24 hours a day pursing a goal. With my family behind me and keeping me focused in one direction, my energies have been concentrated and my goals exceeded at every step.
For anyone working toward a dream, I cannot emphasize enough the power of persistence. When you believe in something, you must put your whole being into it and know you can succeed, because knowledge is an entire level above belief. I’ve always known that it’s not about whether or not I fall, it’s whether or not I get back up.
Endeavor to be authentic. I got into the business because I was exceptionally passionate about technology.... Read more

Hot Stuff for 2014

Posted by Neal Leavitt on November 24th, 2013 at 4:44 pm

Yes, it’s that time of the year again – Internet marketing pundits and prognosticators are popping up everywhere to opine about what they think will be hot trends in 2014.
Some of these trends seem interchangeable with 2013; others may have a significant impact for companies and customers as technologies continue to evolve and improve.
Here are a few that grabbed my attention:
Suraj Sondha, who founded UK-based consultancy Internet Marketing Highway, says Search Engine Optimization (SEO) will not be a primary traffic generation tool albeit it will still be a factor in page ranking. Local search will continue to be important, but we’ll see a rise in what Sondha calls Social Media Optimization (SMO).
“More people are turning to social media for research and information; they’re relying on their peers and brands they connect with,” said Sondha. He adds that Internet marketers need to better capitalize on this growing trend.
And mobile will matter more than ever. Forbes, for instance, recently reported that by 2017, 87 percent of connected devices sales (including desktop and laptop PCs) will be smart phones and tablets.
“The shift toward mobile is undeniable,” added Drew Hendricks, writing in Tech Cocktail. “Next year’s Internet marketing battlefield will... Read more