For years now, Google AdSense has been the go-to solution for monetization. And why not? It’s easy to implement, it’s relatively effective, and it’s flexible, too. But publishers cannot survive on AdSense alone; to maximize revenue, publishers must supplement.
“Supplementation” can take on many guises. Many publishers will slot in first-party banner ads, or ad tags for third-party networks to leverage their demand sources. Those with the resources to do it will offer overlays and other custom advertisements. Still others will offer sponsorships for their email newsletters or particular pieces of content. And then there are subscriptions, webinars, eBooks and other paid content solutions.
The best monetization mix for your site will be a unique blend of options that will vary based on your goals, your content, and your site design. But as you consider your options, here are some thoughts to keep in mind:
Google AdSense is a great place to start. It is reliable and easy to implement, and it can easily blend with the look and feel of your site. It is at least worth a try.
Be cautious if you go the banner route, especially if you’re going with third-party ads. Banners can very quickly muddy up the look and... Read more