This Valentine’s Day, take a lesson from Cupid. He knows a thing or two about Targeting. With so many brilliant mobile apps available, and competition for new users increasing, it’s time for Marketers to grab an arrow, strap on some proverbial wings and fully leverage the Targeting strategies available to them. Without further ado, I offer this overview to help Marketers become sharp-shooters and target appropriately to attract the right audience and drive more app downloads.
Is ad tech just the same dollar floating around from technology to technology?
With Super Bowl just around the corner, I cannot ignore the obvious: marketing costs are on the rise. This is never more apparent than the extreme cost to advertise during the big game, with :30 TV spots reportedly fetching up to $4 Million . The climbing price to acquire mobile users is no exception. Just last week market analysis firm SuperData Research reported that mobile developers are spending more than ever to acquire new gamers – up to $4.36 last month to be exact (as compared to the same time last year when cost per install was only $1.30.)
So what’s the best way for mobile marketers to beat the rising cost of acquiring users and lead their app to financial victory? In honor of the Super Bowl, I’ll break out the Play-By-Play in terms we can relate to:
Recruit the MVPs:
You’re seeking All-Star users who earn their keep. To developers, these are users who spend money or click on advertising inside the app in order to offset the cost that you, the developer, paid to acquire them. In other words, say you pay a CPI of $5. You want to get that... Read more
With the Super Bowl approaching, one begs to think which commercial is going to be the funniest or most impactful. There are brands that just do some great work as far as marketing on TV goes. TV is still the most powerful way of advertising a product but it does take quite a deep wallet to get your
commercials seen in primetime viewing. During huge sports events or TV premiers, I always wait for the commercial that comes on and makes or breaks a sales
quarter for a large company.
The Old Spice Man from the Super Bowl a couple of years ago has put Old Spice as a brand in the spotlight. The Procter and Gamble YouTube channel exploded
as these commercials were online for all to enjoy. This shows that the old adage of “men want to be him and women wish their man was him” works if the
spokesperson appeals to both genders in the desired demographic. To say the least, I look forward to Old Spice commercials every time there is a big game
or TV event on.
Geico is the reigning champion of the world in my personal opinion. Recently, the camel yelling “Hump Day”... Read more
It’s that time of year when we look back at our accomplishments as well as some lessons learned, and recommit to doing our best in the New Year. Mobile app developers faced industry-wide challenges in 2013 (from stricter COPPA regulation to Google’s Ban of Push Notifications ), sparking many to re-think their marketing and monetization strategies. With the New Year upon us, we offer you these realistic and achievable fitness tips to help your app monetization strategy shape up to all it should be in 2014:
Trim the fat:
Would you rather spend hours walking slowly on a treadmill to burn 100 calories, or 20 minutes on the elliptical to burn off twice as many calories and convert that energy into lean muscle? To monetize efficiently, don’t overstuff your app with ads by placing banners in every conceivable place. Opting for quality ad formats over quantities of mundane banners, is key to driving engagement and thus, more revenue. It’s all about efficiency. Think of your user experience first, and replace bulky banners with fewer but smarter, more effective ad formats that work harder to drive results.
Exercise different muscles:
Since it’s the New Year, we’ll give you... Read more