'Ad Networks' Category

Instagram’s key factor to its triumph over Twitter

Posted by Winnie Brignac Hart on December 12th, 2014 at 9:29 am

Instagram made a big announcement on Wednesday – that it now has 300 million monthly active users, surpassing Twitter’s reported numbers of 284 million.
Why has Instagram surpassed Twitter?
It seems that Twitter’s growth has slowed to a crawl. One potential cause for this decline in growth may be due to the fact that Facebook purchased Instagram, which gave the channel access to an audience of 1.35 billion.

Instagram’s diversity of content has contributed greatly. The visual offers all of the popular aspects of Twitter, with little, if any, of the poor aspects. Twitter’s problem arises from its overactive noise. With Instagram, the volume is manageable and you’re likely to actually see every photo in your feed.
However, while some users favor the reliable, standardized photostream, Instagram’s limited approach to a visual-specific platform does constrict users and marketers. Twitter, on the other hand, can tweak its service and expand its offerings as much as it likes.
Getting More User Engagement
In the end, this statistic should be lighting fires under other social networks to focus less on user numbers and more on user engagement. With a 50% user base growth in 9 months, Instagram definitely has nailed it and proved its $768 million investment from Facebook.

Technology Transforming the Fashion Industry

Posted by Neal Leavitt on November 27th, 2014 at 5:28 pm

Last week after a nice lunch with my sister, niece, brother-in-law and cousin, I got corralled into following them into Nordstrom’s in downtown San Francisco. I quickly realized that with only two magazines, a book, and a smartphone, it would be a challenging afternoon.
And once my niece pulled about a half-dozen outfits off a rack and said “I just want to try on a few things,” the situation became untenable. Elevated heart rate. Accelerated pulse. Beads of sweat on forehead. If the store had started playing Slim Whitman songs, my head would have exploded, similar to what happened to the little green Martians in Tim Burton’s campy Mars Attacks.
Quickly gave everyone a hug and said I was dashing out to Ghirardelli’s for a sundae (dark chocolate hot fudge; medical studies have indicated dark chocolate’s good for you, ergo, Ghirardelli’s sundaes are healthy. Bit of twisted logic but effective for assuaging any guilt feelings).
But while scraping away the last nanometer of ice cream, it got me thinking about how technology has radically changed the fashion industry in just a few short years.
“Technology is now completely ingrained in our interaction and relationship with fashion retail,” said... Read more

Integrated Marketing: A Better Approach to Building Leads

Posted by Winnie Brignac Hart on November 17th, 2014 at 2:35 pm

As long ago as 1989, the American Association of Advertising Agencies defined an integrated marketing campaign as “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. A comprehensive communications plan combines the strategic roles of advertising, public relations and sales promotions to provide clarity, consistency, and increased impact.” Basically, integration is the application of consistent brand messaging across both traditional and nontraditional marketing channels.
Inbound Marketing: Making Integrated Marketing Easier
While social media and online marketing channels have provided opportunities to expand the definition of non-traditional marketing, the real breakthrough in effective integration has been the development of computer based, technology driven Inbound Marketing platforms. Giving new meaning to CRM, these platforms not only make consistent communication across channels easier, but provide critical reporting and measurement features in real-time to exponentially increase the effectiveness of campaigns.
Learn the ABCs of Inbound Marketing
Seems  simple—but developing an Inbound Marketing campaign takes time, resources, and commitment to building lasting, long-term results. Our e-Book The ABC's of Inbound Marketing will help you get started.

Guilt By Association: Marketers and Anonymous Apps

Posted by Vanessa Naylon on November 13th, 2014 at 5:04 am

We focus a lot on how advancements in ad technology impact digital adertising at 140 Proof, but we also enjoy exploring the ways we behave across social networks as a result of these developments. For data on how we use social networks to express different sides of our personalities, check out the IPG Media Labs study.
A brief foray into the world of anonymous apps reveals why the new social media space is no longer on the down low. With the swipe of a thumb, it’s now possible to learn about the sexually deviant escapades of the faceless individual <100 meters away; sympathize with the self-loathing health nut who just scarfed down a Big Mac; and puzzle out the identity of an anonymous friend who claims to hate her husband.
Exactly what anonymous apps mean for modern culture and how they will be monetized remains to be seen, but it hinges on the interpretation of user behavior.

Fear and Loathing in Anonymous Apps
At first swipe, the content shared on anonymous social media sites appears markedly different from the streams of edited photos, cheery statuses, and humble-brag tweets found on public networks like Facebook, Twitter, Instagram and Pinterest. Whereas the interests and aspirations... Read more

2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?

Posted by Neal Leavitt on October 26th, 2014 at 4:37 pm

Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned terms – and others – you know what some of them are - year-after-year, being bandied about and re-purposed.
To use some pirate vernacular, “arrrggggghhhhhh!”
All good-intentioned, most impart a lot of useful info-nuggets but it’s easy to get lost in the morass.
So is there anything really interesting that might help drive awareness of products/services, and ultimately sales next year?
Yup.
Internet Retailer recently did a search marketing survey (full results being published in November) from mid-September to mid-October encompassing responses from 95 participants; about two-thirds identified themselves as working for web-only retailers.
Some interesting survey snippets:
• 46.2% reported increased traffic to their e-commerce sites over the past year through natural, or organic search;
• 32.9% generated at least half of their online sales through their paid search and organic search programs combined;
• 40.3% said their search marketing budgets increased over the past year;
• 53.3% said they would increase their pay-per-click search spending... Read more