'Ad Networks' Category

The Repeat: Aol. & Millennial Media

Posted by Jordan Greene on September 3rd, 2015 at 11:24 am

In AOL’s acquisition of Millennial Media, what looks to be a bold move to finally getting into mobile advertising effectively, may be nothing more than a repeat of history.  With the explosive growth in mobile phones and tablets, and the never-ending amount of time that consumers spend sucked into their portable screens, it would seem inevitable that mobile advertising would move on a similar growth trajectory.  AOL thought so too. Eight years ago.  So, we can’t have that short a memory as we have seen this play before.
Back in 2007, AOL purchased the first of the real mobile display ad networks, Third Screen Media, for $110 million.  The idea of that acquisition made the company look ahead of the curve to the outside world.  AOL saw mobile as coming, and acted upon it.  However, the valuation at the time made the company look like it overpaid, and internally the pursuit of the deal was met with great disagreement.
In reality, Third Screen Media was an early house of cards in mobile advertising, with more bluster than substance.  In perfect AOL fashion, instead of augmenting the new acquisition and leading the mobile way, AOL virtually disintegrated the company in the 24 months... Read more

Will An End to Ad Fraud Mean Bigger Budgets?

Posted by Roy de Souza on August 19th, 2015 at 1:32 pm

As buyers begin to demand better metrics on both ad fraud and viewability from publishers, the definition of how to measure ad fraud keeps changing. Like viewability, fraud numbers can vary depending on the third-party monitor. And if you’ve ever seen a rat on a charged grid stop moving because of operational neurosis, you know that marketers won’t unleash the biggest budgets unless they have some standards with which they can feel comfortable.

The only thing that will change all this is greater transparency

Persuading Mobile Users Through Innovation

Posted by Jeff Hasen on July 29th, 2015 at 10:44 am

Apple co-founder Steve Jobs said that innovation separates leaders from followers. Serial entrepreneur Jason Calacanis says, “You have to have a big vision and take very small steps to get there.”
The pace is in dispute, but the need for brands to advance technologies and find new ways to engage with the near always-on wireless user is universal.
But how? And what shape does that take?
“If you have a real specific need for doing it and you think it's going to solve a problem, being an early adopter (of technology) is great,” former JetBlue mobile lead Jonathan Stephen told me in an interview for my new book, “The Art of Mobile Persuasion”. http://artofmobilepersuasion.com
“You are quick to fail and quick to being successful. There are others out there who think this can be an enhancement to an experience and maybe those are the ones who don't necessarily jump on the early bandwagon but they continue to see as the technology improves itself, that they will adapt over time and a lot of the kinks will have been worked out. Best practice would have been created and they would have followed those guidelines.
“It really depends on the position that you're in. If you've got... Read more

The Robot Swarm Is Upon Us

Posted by Neal Leavitt on June 28th, 2015 at 9:30 am

“Exterminate, exterminate.”

-Briefing warning from the Daleks before firing their extermination rays on various "Doctor Who” episodes

What is one of the most well-known catch phrases on the long-running BBC series, “Doctor Who,” might eventually be uttered by a robot greeting you at your front door to take care of your termites.
Farfetched? Maybe right now, but a robot may soon be coming to your home to spray pesticides, clean your windows, and perhaps even tutor your kids.
ABI Research expects the global market for consumer robots to top $6.5 billion by 2017. BI Intelligence says the market for consumer and office robots will grow at a CAGR of 17% between 2015-2019, seven times faster than the market for manufacturing robots.
And some other key takeaways from BI Intelligence in their ‘The Robotics Market Report’:
• Three distinct categories will dominate the consumer/office side: home cleaning and maintenance; telepresence (i.e., telecommuting to events or remote offices) and advanced robots for home entertainment.
• The ubiquity of smartphones and tablets is making it easier to develop robots for consumer and office applications. The report says mobile devices offer designers the opportunity to ‘outsource’ computing and user interface tasks to companion devices, allowing developers... Read more

Discreet Affairs Sites Generating Gobs of Revenue – and Controversy

Posted by Neal Leavitt on May 30th, 2015 at 5:11 pm

Thou Shalt Not Commit Adultery
--Exodus 20:14

What’s considered adultery really isn’t readily defined in this Biblical passage. And for the numerous online sites that offer a chance to be anonymously naughty, that’s probably good for them – and good for their business. And it is a big business.
Earlier this year I wrote a piece on how the dating industry has become a global multi-billion dollar annual industry. Market research firm IBISWorld predicts, for instance, that it will be just under $3 billion in four years.
Data on extramarital dating sites is sparse but UK-based The Independent reported these interesting snippets back in February:
• Canada-based Ashley Madison, the 800-pound gorilla of the industry, is hugely popular in the UK, for instance; it currently operates in 45 countries with more than 32 million members worldwide. Ashley Madison (parent company Avid Life Media is now trying to raise about $200 million by listing shares for Ashley Madison in London later this year) also claims to be the world’s second largest dating site – only Match.com is bigger.
• A 2013 freedom of information request showed that Members of Parliament, peers, and their staff in Parliament had clicked on an extra-marital dating website called Out of... Read more