Instagram made a big announcement on Wednesday – that it now has 300 million monthly active users, surpassing Twitter’s reported numbers of 284 million.
Why has Instagram surpassed Twitter?
It seems that Twitter’s growth has slowed to a crawl. One potential cause for this decline in growth may be due to the fact that Facebook purchased Instagram, which gave the channel access to an audience of 1.35 billion.
Instagram’s diversity of content has contributed greatly. The visual offers all of the popular aspects of Twitter, with little, if any, of the poor aspects. Twitter’s problem arises from its overactive noise. With Instagram, the volume is manageable and you’re likely to actually see every photo in your feed.
However, while some users favor the reliable, standardized photostream, Instagram’s limited approach to a visual-specific platform does constrict users and marketers. Twitter, on the other hand, can tweak its service and expand its offerings as much as it likes.
Getting More User Engagement
In the end, this statistic should be lighting fires under other social networks to focus less on user numbers and more on user engagement. With a 50% user base growth in 9 months, Instagram definitely has nailed it and proved its $768 million investment from Facebook.