The third day of the 10th Annual OPA Summit featured a lively discussion about paid content, featuring executives from LinkedIn, The New York Times Company, and Financial Times.
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OPA 10th Annual Summit: Day 3
Posted by Pam Horan on February 7th, 2012 at 10:43 am
Posted in Ad Networks, Creative Best Practices, Emerging Platforms, Media Planning & Buying, Opinions, Social Media | No Comments »
OPA 10th Annual Summit: Day 2
Posted by Pam Horan on February 3rd, 2012 at 8:54 am
The second day of sessions at the OPA Annual Summit focused on marketing and branded content.
Posted in Ad Networks, Emerging Platforms, Media Planning & Buying, Opinions, Social Media, Targeting, Websites | No Comments »
Media Buyers Say Ad Spend Climbing
Posted by John Shelton on February 2nd, 2012 at 9:15 am
The STRATA Survey conducted during Q4 2011 provided some important bellwether points around such areas as the economy, mobile, social media and platform focus. Below are some of the main points, but be sure to check out the full report here.
Posted in Ad Networks, Media Planning & Buying, Social Media, Targeting | No Comments »
OPA 10th Annual Summit: Day 1
Posted by Pam Horan on February 1st, 2012 at 4:28 pm
The first day of sessions at the 10th Annual Online Publishers Association Summit highlighted the fundamental global changes that are impacting the publishing industry.
Posted in Ad Networks, Ad Serving, Email, Media Planning & Buying, Opinions, Social Media | No Comments »
Beyond the Box: The Metamorphosis of Television
Posted by Denise K. Myers on January 31st, 2012 at 10:49 am
- Co-authored with Jacqueline Johnson, assistant media planner/buyer
TV Everywhere could be a big moneymaker for advertisers and networks. Viewers now have the option of watching their favorite shows on TV at home, on their laptop or even on their mobile device at no additional cost, which will change the way TV is purchased from a media standpoint.
Gone are the days when the family would gather in the family room to watch their favorite primetime TV shows. The VCR dabbled in changing this habit, but the DVR completely mastered this concept. Now viewers have the option of watching their favorite shows on TV at home, on their laptop or even on their mobile device at no additional cost. This concept is known as TV Everywhere.
The growing demand for TV Everywhere has transitioned TV from a platform device to an experience, which is beneficial to both the viewers and advertisers. With TV Everywhere, cable operators are allowing mobile access to customers who pay for TV service, improving customer satisfaction and creating new revenue opportunities. And one of the main perks is that unlike DVR, consumers do not have to plan ahead to use it.
TV Everywhere could be a big moneymaker in the... Read more
Tags: b2c marketers, b2c marketing, media buying, media planning, mobile advertising, television advertising, TV advertising, TV commercials
Posted in Ad Networks, Emerging Platforms, Media Planning & Buying | No Comments »
