Archive for Winnie Brignac Hart

More Leads On Your Radar?

Posted by Winnie Brignac Hart on March 12th, 2015 at 12:28 pm

Do you have a consistent funnel of ideal leads on your radar and a lead generation strategy to nurture them towards a sale?
Inbound Marketing
Inbound marketing focuses on creating quality content that pulls prospects toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract leads and ideal prospects.
Results of an inbound marketing strategy:

Increases ideal leads/lead generation
Increases web traffic
Improves SEO
Provides quality content to attract target audience
Nurtures ideal leads to be top-of-mind when they are looking for a solution
Automates marketing messages
Know which marketing efforts and channels are giving the best ROI

We build the Inbound Marketing Strategy, launch the platform and campaign.
How do you score on your lead generation strategy?
True North. A plan that keeps you on course and aligns your purpose, brand and strategy – this is what we call your True North. Finding your True North starts with assessing where you are in eight key areas on the True North Radar: Strategic Alignment, Positioning, Distinction, Branding, Authenticity, Lead Generation, Messaging and Marketing.
Download the True North Radar assessment.

What’s on your Radar?

Posted by Winnie Brignac Hart on March 12th, 2015 at 12:20 pm

It’s a big sky out there – do you feel like you’re flying off the radar? Your role as a leader is to set the destination and the route, and keep the flight on course and running smoothly. There is a lot of turbulence – the key is to stay aligned on a strategic path instead of constantly reacting to unexpected detours.
Align Your Brand
You need a plan. A plan that keeps you on course and aligns your purpose, brand and strategy – this is what we call your True North. Finding your True North starts with assessing where you are in eight key areas: Strategic Alignment, Positioning, Distinction, Branding, Authenticity, Lead Generation, Messaging and Marketing.
What’s on your Radar?
Download the True North Radar assessment.

Which Super Bowl commercial won the game?

Posted by Winnie Brignac Hart on March 12th, 2015 at 12:17 pm

With 55 commercials, it was tough. From a strategic marketing perspective, we reviewed the commercial’s ability to stand out from the competition, effectiveness in speaking to target audience and it’s ability to create buzz and be shared by others.
Each commercial was rated on TwinEngine’s True North Brand Radar indicators:

Stands out from the competition
Is authentic
Reflects value
Is easy to understand
Is relevant to the audience
Is properly positioned from the competition
Delivers desired benefits
Is likely to create buzz and be shared by others

Our Top 5 Super Bowl Ad Blitz Picks
1. Mophie 2015 Game Day Commercial - https://www.youtube.com/watch?v=LuVsf_hE7gM
2. Avocados from Mexico: First Draft - https://www.youtube.com/watch?v=JF02QdpPJlk
3. Clash of Clans: Liam Neeson - https://www.youtube.com/watch?v=GC2qk2X3fKA
4. Snickers: Danny Trejo / Marcia Brady - https://www.youtube.com/watch?v=rqbomTIWCZ8
5. BMW: Newfangled Idea - http://twinengine.com/2015/02/which-super-bowl-commercial-won-the-game/

15 Marketing Trends for 2015 Infographic

Posted by Winnie Brignac Hart on December 19th, 2014 at 11:09 am

Getting above the clouds becomes more
challenging in 2015.
With the growth of emerging technologies, it is difficult to stand out in a crowded marketplace. Identifying your business's true purpose and having a clear understanding of your prospects' pain points are what will set you apart from your competition.
In addition, having an integrated marketing plan that builds ongoing, personalized relationships is key. Marketing has moved beyond a department - it’s now everyone's job.
To learn more, download the 15 Marketing Trends for 2015 Infographic.

Instagram’s key factor to its triumph over Twitter

Posted by Winnie Brignac Hart on December 12th, 2014 at 9:29 am

Instagram made a big announcement on Wednesday – that it now has 300 million monthly active users, surpassing Twitter’s reported numbers of 284 million.
Why has Instagram surpassed Twitter?
It seems that Twitter’s growth has slowed to a crawl. One potential cause for this decline in growth may be due to the fact that Facebook purchased Instagram, which gave the channel access to an audience of 1.35 billion.

Instagram’s diversity of content has contributed greatly. The visual offers all of the popular aspects of Twitter, with little, if any, of the poor aspects. Twitter’s problem arises from its overactive noise. With Instagram, the volume is manageable and you’re likely to actually see every photo in your feed.
However, while some users favor the reliable, standardized photostream, Instagram’s limited approach to a visual-specific platform does constrict users and marketers. Twitter, on the other hand, can tweak its service and expand its offerings as much as it likes.
Getting More User Engagement
In the end, this statistic should be lighting fires under other social networks to focus less on user numbers and more on user engagement. With a 50% user base growth in 9 months, Instagram definitely has nailed it and proved its $768 million investment from Facebook.