Archive for Winnie Brignac Hart

15 Marketing Trends for 2015 Infographic

Posted by Winnie Brignac Hart on December 19th, 2014 at 11:09 am

Getting above the clouds becomes more
challenging in 2015.
With the growth of emerging technologies, it is difficult to stand out in a crowded marketplace. Identifying your business's true purpose and having a clear understanding of your prospects' pain points are what will set you apart from your competition.
In addition, having an integrated marketing plan that builds ongoing, personalized relationships is key. Marketing has moved beyond a department - it’s now everyone's job.
To learn more, download the 15 Marketing Trends for 2015 Infographic.

Instagram’s key factor to its triumph over Twitter

Posted by Winnie Brignac Hart on December 12th, 2014 at 9:29 am

Instagram made a big announcement on Wednesday – that it now has 300 million monthly active users, surpassing Twitter’s reported numbers of 284 million.
Why has Instagram surpassed Twitter?
It seems that Twitter’s growth has slowed to a crawl. One potential cause for this decline in growth may be due to the fact that Facebook purchased Instagram, which gave the channel access to an audience of 1.35 billion.

Instagram’s diversity of content has contributed greatly. The visual offers all of the popular aspects of Twitter, with little, if any, of the poor aspects. Twitter’s problem arises from its overactive noise. With Instagram, the volume is manageable and you’re likely to actually see every photo in your feed.
However, while some users favor the reliable, standardized photostream, Instagram’s limited approach to a visual-specific platform does constrict users and marketers. Twitter, on the other hand, can tweak its service and expand its offerings as much as it likes.
Getting More User Engagement
In the end, this statistic should be lighting fires under other social networks to focus less on user numbers and more on user engagement. With a 50% user base growth in 9 months, Instagram definitely has nailed it and proved its $768 million investment from Facebook.

3 Tips On Generating More Business for Your Company with YouTube

Posted by Winnie Brignac Hart on December 9th, 2014 at 2:53 pm

With over 6 billion hours of video watched each month on YouTube, this social channel is one to be reckoned with. If you don’t currently have YouTube as a part of your digital marketing strategy, you may want to rethink this decision.
Here are 3 reasons why digital marketers should include a YouTube plan for 2015.
1.  Extend brand equity
Video provides an opportunity to deliver a brand’s message and values in a livelier and more personal one-to-one format. A video can be incorporated in to email signatures, digital advertising copy, website landing pages and other social media channels. According to Digital Sherpa, click-through rates increase 2-3 times when an email includes a video, and 75% of users will visit a website after viewing a related video.
2. Improve search engine ranking
A properly optimized YouTube video can increase placement in organic search results. Google assigns search engine relevancy to YouTube videos, and YouTube itself is actually the second largest search engine on the internet.

3. Create One-of-a-Kind Content
You are an expert in your industry.  Create videos for your YouTube channel that will be informative and present really useful information to clients and potential customers.  “How To” videos provide online exposure, credibility and authority.
Video Marketing Through YouTube
Dedicate time and resources... Read more

Design Visual Content that Gains Brand Attention

Posted by Winnie Brignac Hart on December 2nd, 2014 at 3:49 pm

Creating synchronized visual content for all your social networks is an important part of gaining brand attention and recognition. Here are the top five ways to make your social profiles and visual content align to emphasize your brand and grab your audience’s attention.
Tips for Branding Your Social Media Profiles and Posts
#1. Create Coinciding Profiles and Covers
Be consistent across all social avenues to gain recognition and success. Use the company’s logo or a variation of the logo for each social profile picture. Choose a cover image that coincides with the profile image as well.
#2. Create Watermark Guidelines
When using a logo or other icon with images, create guidelines regarding size and placement. Consistent logo sizes and placement are key to appearing legitimate.
#3. Limit Fonts and Colors
Limit fonts and colors to two or three for the majority of marketing and advertising. Reflect the company’s brand by creating fonts and themes that coincide with its identity. Consider what kinds of feelings you want your audience to evoke. Fun/Loud vs. Serious/Delicate
#4. It’s All in the Image
Since 90% of information is transmitted to the brain through visual representation, you will benefit from images with great design. Rely less on words and let the image or design convey... Read more

What is Your Brand Story?

Posted by Winnie Brignac Hart on November 25th, 2014 at 8:41 am

A commentary in the December issue of Entrepreneur magazine suggests that storytelling seems to be the major business lesson of 2014.
Why does my brand need a story?
Storytelling as it applies to business is about how your products or services exist in the world. It’s about who you are as a company, how you add value, meet needs, ease troubles. A compelling brand story gives your audience a way to connect with you, and to view your business as a living, breathing entity run by real people offering real value.
Three components of developing a brand story
A note of caution – storytelling as it applies to business isn’t about spinning a yarn or fairy tale. There are three critical components to telling your brand story.

It has to be the truth.
Your company culture must align with the brand story.
The story must be told consistently across all marketing communications, both internal and external.

Composing your brand story is all about differentiation and serving your customer, whether B2C or B2B. Ask yourself some questions:

What is unique about your business?
Is there anything interesting about how it was founded or its founder?
What inspired the business?
What “aha” moments have you had?
How has your business evolved?
What about your business might others... Read more