Archive for Winnie Brignac Hart

Integrated Marketing: A Better Approach to Building Leads

Posted by Winnie Brignac Hart on November 17th, 2014 at 2:35 pm

As long ago as 1989, the American Association of Advertising Agencies defined an integrated marketing campaign as “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. A comprehensive communications plan combines the strategic roles of advertising, public relations and sales promotions to provide clarity, consistency, and increased impact.” Basically, integration is the application of consistent brand messaging across both traditional and nontraditional marketing channels.
Inbound Marketing: Making Integrated Marketing Easier
While social media and online marketing channels have provided opportunities to expand the definition of non-traditional marketing, the real breakthrough in effective integration has been the development of computer based, technology driven Inbound Marketing platforms. Giving new meaning to CRM, these platforms not only make consistent communication across channels easier, but provide critical reporting and measurement features in real-time to exponentially increase the effectiveness of campaigns.
Learn the ABCs of Inbound Marketing
Seems  simple—but developing an Inbound Marketing campaign takes time, resources, and commitment to building lasting, long-term results. Our e-Book The ABC's of Inbound Marketing will help you get started.

14 Trends in 2014: Online and Social Marketing Takes Off in 2014

Posted by Winnie Brignac Hart on October 17th, 2013 at 7:33 am

Online, Digital and Social Media Marketing will be key initiatives for companies in 2014. The importance of shifting from tactical implementation to a strategic alignment with business initiatives will be a key focus. Social Strategies to develop targeted campaigns, leverage data and implement emerging technologies and tools will be the drivers for success.
As you are planning for 2014, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 14 in 2014 - Social Media Marketing trends that will take flight.
1. CONTENT MARKETING IS KEY TO ATTRACT AND RETAIN CUSTOMERS:
- Brands become publishers
- Consumers interact with content first
- Content drives SEO
2. BIG DATA JUST KEEPS GETTING BIGGER:
- Increasing challenge of gaining a single view of the client
- Analysis and predictive behaviors become influencers
- Analytics and measurement platforms improve
3. IMAGES OUTRANK WORDS FOR ENGAGEMENT:
- Higher engagement and SEO for posts with images
- Visual content returns more readers, leads, and customers
4. THE SOCIAL ENTERPRISE EMERGES AS A BUSINESS FUNCTION:
- Transition from a marketing function to a business function
- Siloed communication systems are challenged
- Knowledge-sharing cultures emerge
- Marketing is no longer a department
- Reputation management
5. SOCIAL... Read more

13 Trends in 2013: #13 SEO shifts – less focus on tricks and more on good online marketing

Posted by Winnie Brignac Hart on November 20th, 2012 at 7:02 am

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.

13 Trends in 2013: #12 Social commerce driven by recommendations – rapid growth in digital wallets

Posted by Winnie Brignac Hart on November 19th, 2012 at 7:31 am

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.

13 Trends in 2013: #11 The dawn of social TV – where viewers comment and share during air time

Posted by Winnie Brignac Hart on November 16th, 2012 at 7:50 am

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.  Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.
Social television will become a marketing phenomenon that we already see starting to happen now.  As television shows air, the audience “live blogs” the show, making updates to their social media platforms as scenes unfold.
Marketers will seize this opportunity for social television.  Shows and advertisers will engage their viewers by encouraging viewers to do what so many are already doing.  The difference will be that the viewers will be “led” or specifically encouraged by the sponsors.  As they share their comments, engagement levels will rise.
#11 The dawn of social TV – where viewers comment and share during air time
- Consumers and clients engage with content
- TV becomes a hybrid of TV, Social, Video
For a complete list of the 13 in 2013 Social Media Trends
For more trending in 2013, follow our blog.
Download the complete infographic here.