Archive for Victor Malachard

Killer apps, smartphone explosions, tablet wars and big RTB data: Mobile trends in 2013

Posted by Victor Malachard on November 27th, 2012 at 11:44 am

If you have online access right now, do this: go to Google Trends, and type in mobile advertising. You’ll see a vaguely static line across the screen from 2004 through 2011. Then you’ll see a huge spike to the right. That’s 2012. And we’re looking at more of the same in 2013.
At Adfonic we see the mobile world through the advertising lens. Every month we serve billions of ad impressions, and on a quarterly basis we analyse huge volumes of data across our platform to produce the Adfonic Global AdMetrics Report. The report serves as a barometer highlighting current mobile advertising trends. For example, in Q2 2012 we revealed that, globally across our platform, Android had surpassed iOS to become the most popular platform for mobile advertisers. While we can’t predict the future (yet), we anticipate more game-changing developments in 2013. Here is our pick.
Real-time Bidding (RTB) will take big data and super-smart algorithms to become mobile advertising’s ‘killer app’
RTB is a means of buying and selling mobile inventory via a fully programmatic, instantaneous auction one impression at a time. It’s the smartest, most efficient way to buy mobile advertising inventory because the market establishes the price. At Adfonic we’re... Read more