Archive for Vanessa Naylon

Guilt By Association: Marketers and Anonymous Apps

Posted by Vanessa Naylon on November 13th, 2014 at 5:04 am

We focus a lot on how advancements in ad technology impact digital adertising at 140 Proof, but we also enjoy exploring the ways we behave across social networks as a result of these developments. For data on how we use social networks to express different sides of our personalities, check out the IPG Media Labs study.
A brief foray into the world of anonymous apps reveals why the new social media space is no longer on the down low. With the swipe of a thumb, it’s now possible to learn about the sexually deviant escapades of the faceless individual <100 meters away; sympathize with the self-loathing health nut who just scarfed down a Big Mac; and puzzle out the identity of an anonymous friend who claims to hate her husband.
Exactly what anonymous apps mean for modern culture and how they will be monetized remains to be seen, but it hinges on the interpretation of user behavior.

Fear and Loathing in Anonymous Apps
At first swipe, the content shared on anonymous social media sites appears markedly different from the streams of edited photos, cheery statuses, and humble-brag tweets found on public networks like Facebook, Twitter, Instagram and Pinterest. Whereas the interests and aspirations... Read more

Data is Killing Demographic Targeting: Audience Insights via Wearable Tech

Posted by Vanessa Naylon on November 11th, 2014 at 5:07 am

Silicon Valley is familiar with being shaken up, whether by disruptive startups or Google power plays. But the region was quite literally shaken up in the middle of the night by the Napa 2014 earthquake. True to form, San Francisco tech enthusiasts took to Twitter to share their experiences, and shortly after the earthquake, Jawbone had everyone chattering about the data it collected from Bay Area users that night. Only in 2014, the year wearable tech has been projected to grow an astounding 350%, could this kind of data visualization dominate the public's attention over an act of god.
You don’t need to look very far to see just how much the wearable tech industry has taken off. Step into any gym these days and you’re likely to see more than a few fitness fanatics sporting FitBits designed to help them track every step taken and each calorie consumed. For those who are less health inclined, there are “iRings” designed to help you make music with a wave of your hand. These, along with a wave of new watches and sensory devices, point to the fact that the wearable craze is here to stay. Like iBeacon and social data targeting, it’s threatening the traditional demographics-driven model of... Read more

Five Reasons Brands Should Advertise on Tumblr

Posted by Vanessa Naylon on February 14th, 2013 at 10:43 am

While Tumblr doesn’t have a well-developed advertising solution, brands can already reach Tumblr’s valuable audiences. Here are five reasons that brands should jump into a paid campaign on Tumblr with both feet.

Black Friday Meets Interest Targeting: Reaching Holiday Shoppers in Social

Posted by Vanessa Naylon on October 25th, 2012 at 10:21 am

While online shopping has reduced the importance of Black Friday itself, November 23 will still officially kick off the holiday sales season. With 12% growth in online sales and 4% growth in store sales predicted, knowing how to use socially targeted advertising should be part of any holiday campaign strategy. Here's a short guide to targeting two important types consumers in social.

The Rapid Rise of Social Advertising

Posted by Vanessa Naylon on August 21st, 2012 at 10:00 am

We took a look back on the history of social advertising and discovered social's surprising timeline of ad innovation. Which social companies have blazed trails in paid social, and which have dragged their feet?