Archive for Vanessa Naylon

Five Reasons Brands Should Advertise on Tumblr

Posted by Vanessa Naylon on February 14th, 2013 at 10:43 am

While Tumblr doesn’t have a well-developed advertising solution, brands can already reach Tumblr’s valuable audiences. Here are five reasons that brands should jump into a paid campaign on Tumblr with both feet.

Black Friday Meets Interest Targeting: Reaching Holiday Shoppers in Social

Posted by Vanessa Naylon on October 25th, 2012 at 10:21 am

While online shopping has reduced the importance of Black Friday itself, November 23 will still officially kick off the holiday sales season. With 12% growth in online sales and 4% growth in store sales predicted, knowing how to use socially targeted advertising should be part of any holiday campaign strategy. Here's a short guide to targeting two important types consumers in social.

The Rapid Rise of Social Advertising

Posted by Vanessa Naylon on August 21st, 2012 at 10:00 am

We took a look back on the history of social advertising and discovered social's surprising timeline of ad innovation. Which social companies have blazed trails in paid social, and which have dragged their feet?

How Unfollowing Wins You Followers

Posted by Vanessa Naylon on May 22nd, 2012 at 10:03 am

Every new Twitter user eventually figures out that that it's better to have more followers. However, upon first joining Twitter, you probably followed as many influencers as you could. Eventually, this tactic backfires — following too many accounts is a red flag for potential subscribers. Unfollowing to get more followers is a counterintuitive, but effective, tactic no one talks about.

Olympics Sponsors Trust Social to Bring Home Gold

Posted by Vanessa Naylon on May 21st, 2012 at 9:45 am

The Olympic Games start on July 27, 2012, but the race to game the social ad strategy has already begun. Brands like Visa seek to maximize social sharing in this year's campaigns, and other paid social campaigns for the Olympics are ramping up. Which brands are making the biggest investments in social for this year's Games?