Archive for Tony Rose

With production simpler than ever, interactive video’s time has come (again)

Posted by Tony Rose on April 25th, 2013 at 10:26 am

Interactive video has been around now for more than five years. During that time, the innovation within the format has been staggering – particularly in the auto, telecom and finance sectors where advertisers have really pushed the limits. We’ve seen units that included branded games, quizzes, polls, emails to a friend and more. That innovation didn’t come easy, of course; each player had its own custom solution, and there were constant updates to keep up with. But the value of the medium more than made up for the complexity. These innovative ad experiences were not only highly engaging for the consumer, but also valuable to agencies and their clients – with interactive elements that could capture consumer insights in new ways.