By Rachel Peters - Senior Experience Architect, IQ
How to create for the multi-device world (SlideShare presentation)
So you built a website and it seems to do everything you need. Then someone points out that it looks pretty terrible on a phone, so you build a mobile website. Then you realize that it isn’t optimized for touch screens and doesn’t work on an iPad, so you build an iPad version. Then you get a memo from the Chairman asking why it doesn’t work right on his wife’s new Kindle Fire, and your sales director calls and says it looks terrible on his Mac Mini, which he is viewing on his 42” living room TV, and then...well, you get the idea.
The moral of the story is that the one thing you can count on in our technology drenched world is change, which is why you need a better way to approach creating things for digital channels. That better way is called Responsive Web Design. Not very catchy, but as you’ll see in a minute, the name pretty much sums it up.
