Archive for Tony Evans

How to take advantage of the New Google Communities

Posted by Tony Evans on December 19th, 2012 at 9:32 am

Google is continuously offering new things to its netizens. It’s one of the things that great companies do, they constantly innovate and come up with new products that people are excited about. This time around, Google launched Google Communities in Google Plus (Google+). The question now is how you will take advantage of Google Communities for your personal and business use.
1. Create a community based on your interest. Google communities are similar to Facebook groups in a way that you can create a community and invite people to join you there. If you’re a baker by heart and you love anything and everything related to baking then start a community about it. Start by inviting your friends and family who love baking. If you’re new to Google Communities it would be better to start with a private community as you try to learn the ropes of this new feature.
2. Join a public community. Your interests can be found in other Google Communities as well. Simply search for your category of interest. For example, look for communities that love books as much as you do. From there, you can join and meet lots of people who will offer insights on... Read more

Google PPC (SEM) vs. Facebook Ads (SMM)

Posted by Tony Evans on November 16th, 2012 at 10:25 am

The game of advertising has ever so much changed since the birth of the internet. Most businesses nowadays channel their advertising campaigns online. It’s so much more cost effective compared to traditional advertising methods, extremely efficient and is proven to work! Online advertising through websites, blogs and search engine platforms are the craze in this day and age. Let’s take a peek at the two giants of online and see which one fares better: Google AdWords or Facebook Ads!

Google's Pay per Click Advertising
-What is PPC AdWords
AdWords is a Pay per click method of advertising used by Google mainly on their search engine but also on blogs, and other types of websites. Advertisers are paid on a pay per click basis, meaning basically for every person that clicks on the advertisement.
-How does it work?
Adwords functions through the use of keyword tagging, call to actions, links, language, network and other means. An advertiser will bid on words that are most likely to be used by their target markets on searches. This allows them to maximize their visibility among prospect customers while at the same time being cost effective about it. Advertisement spots are positioned all around web pages; most of the time... Read more