At the beginning of "The King’s Speech" Colin Firth, as the soon-to-be King George VI, stands before his soon-to-be subjects and fails miserably. He can barely get a word out. The next hour is the story of this man’s struggle to break free of what binds him and stand up in a perilous moment to instill confidence in his product, Great Britain.
This story of King George VI of Britain, his impromptu ascension to the throne and the speech therapist that helped mirrors our time well. His people needed a leader, a voice where they could find the courage to do the hard things it takes to change with the times and be successful. Brands need their leaders at this time to recognize and deal with the clouds of change hovering over them.
Brands today are like the King. For years they have stood at the microphones of their day by proxy, propped up be agencies. It really wasn’t the brands talking with the people, it was their agents. Fast forward to Social 2013 where brands are expected to post everyday across multiple social platforms, their stuttering is being heard. Like the King, they have much work to do.
The Real Story Of... Read more