Today, Facebook held a press conference to announce more changes to the News Feed as well as a significant update to what was formerly named the EdgeRank algorithm. EdgeRank had been the formula that determines what content is to be seen in a users feed.
In March of this year Facebook announced the first major change to the Facebook News Feed in six years. The theme at the time was reduction of clutter by providing more choice and control over the content and stories users will see in their feeds.
Any time there is an update to the algorithm it is big news as Facebook has stated that 88% of engagement happens via the News Feed. The last major update to the algorithm was September of 2012. A month later there was concern over the changes impacting organic brand reach. Since that time organic post visibility has been stable at ~16% visibility.
This has led to the need to either amplify relevant owned content via paid (Paid + Owned = PWNED) or partner with Facebook & pay for reach generation to "guarantee" reach. With today's announcement it initially appears that these changes will positively enhance a brands ability to impact organic reach.
To date, most... Read more