One of the questions I receive a lot is the relation between Google+ and search. I commonly hear “of course Google+ impacts search”, but when pressed most don’t fully understand to what extent. Google+ is one of the more misunderstood properties when it comes to mapping it's value for a social strategy. The key is not to look at Google+ from just a social lens.
Google provides an incredibly powerful ecosystem for a brand but when it comes to strategy Google is often a secondary area of consideration because of the separation of traditional SEO and the entities that manage social properties or the disconnect between paid & owned strategy.
Think about the three primary points of entry, Google, YouTube & Google+. Google is the primary search engine for a majority of the world, YouTube is the #2 search engine and a key point of distribution for video content and the Google+ represents the future of where Google is building the intersection of search & social via contextual search driven by engagement.
You can see more emphasis on the ecosystem via Google's new authentication Messaging
So I thought it would be interesting to test the impact of Google+ content on search and the impact... Read more