Archive for Todd Sherman

How did we get so mobile, so fast?

Posted by Todd Sherman on June 5th, 2013 at 4:25 pm

Smartphones penetration in the US has crossed the 50% mark and we check them over 150 times a day – for everything from looking at email to taking photos to getting the weather forecast to browsing the web. Considering smartphones were first introduced less than 6 short years ago, that kind of growth and usage is nothing shy of amazing.

So how - and why - did all this happen? To get a clear picture, it’s worth taking a look at the underlying technologies and economics that made it possible for the smartphone to become the transformational device it is.
Let’s start with the device itself. Smartphones are the latest link in a chain that started decades ago and are responsible for the broad democratization of the Internet, making it available to almost anyone, anywhere, anytime. In a very real way, smartphones opened the floodgates and released the “digital pressure” created by the exponential increase in online data and services available.
The smartphone itself is a powerful, handheld, networked computer with more processing power than all of NASA had when it put a man on the moon in 1969. Combine that with an incredibly intuitive and user-friendly interface that provides easy access... Read more

Tablets are not mobile devices

Posted by Todd Sherman on May 13th, 2013 at 12:22 pm

Spoiler alert: Tablets are not mobile devices.
Now, back to the beginning.
There is a common practice in the technology industry of putting tablets and smartphones together in a single category and calling them "mobile" devices. Both are compelling and relatively new types of devices that exhibit a similar look and feel, and share some key characteristics. However, there are significant differences between them that make one a mobile device, and the other not.
Why shouldn't they both be considered mobile? More importantly, why is this an issue?
Because mobile is the most transformative revolution in computing since the emergence of the Internet. Mobile takes advantage of extreme portability and continuous network connectivity to enable a completely new set of user experiences that traditional computing platforms cannot. Knowing which devices are mobile and which are not helps us better understand what is happening and how to better plan, and create, the future.
What’s useful is a simple definition of what "mobile" really means.
A primary characteristic of mobile devices is that they are small enough to be continuously carried around through almost all daily activities, including walking, running, and driving, and are found at home, in the office, in-store or anywhere in-between. Mobile devices... Read more

The New Normal in Retail – It’s Amazon

Posted by Todd Sherman on April 22nd, 2013 at 3:55 pm

With more than 90% of retail happening in traditional brick and mortar stores, retailers can use Amazon’s strategies to their own advantage.

Retailers and Mobile: Stop looking in the rearview mirror and focus on the road ahead

Posted by Todd Sherman on March 13th, 2013 at 8:42 am

Retailers need to embrace mobile as a completely new way to reach and engage with their customers, not as a mobile-optimized version of their online ecommerce site. The best way to learn to do this is to understand mobile's true potential in retail.

Indoor Location Technologies: The 5x Engagement Factor

Posted by Todd Sherman on February 25th, 2013 at 10:40 am

Point Inside conducted a year-long study in 2012, comparing retailer in-store apps using indoor location technologies ("store mode") to those without indoor location technologies. The results demonstrate that "store mode" capabilities including indoor maps, product locations and efficient routing through the store improves shopper engagement by a factor of five.