Smartphones penetration in the US has crossed the 50% mark and we check them over 150 times a day – for everything from looking at email to taking photos to getting the weather forecast to browsing the web. Considering smartphones were first introduced less than 6 short years ago, that kind of growth and usage is nothing shy of amazing.
So how - and why - did all this happen? To get a clear picture, it’s worth taking a look at the underlying technologies and economics that made it possible for the smartphone to become the transformational device it is.
Let’s start with the device itself. Smartphones are the latest link in a chain that started decades ago and are responsible for the broad democratization of the Internet, making it available to almost anyone, anywhere, anytime. In a very real way, smartphones opened the floodgates and released the “digital pressure” created by the exponential increase in online data and services available.
The smartphone itself is a powerful, handheld, networked computer with more processing power than all of NASA had when it put a man on the moon in 1969. Combine that with an incredibly intuitive and user-friendly interface that provides easy access... Read more