Archive for Timofey Yuriev

Setting-up an Effective Creative Group

Posted by Timofey Yuriev on March 6th, 2013 at 12:00 pm

eng | rus
Environmental systematics and personalities in development of an efficiently working team.
First of all, we have to talk about "Psychological Aspects":
To move in any direction, each person must have at least one of the following types of motivation:

Professional

Our goal as leaders is to build a working system that will have at least one important reward: a professional task completed at a satisfactory level. This item is the foundation of a happy existence for any professional.

Financial (material)

Our society is not completely altruistic (yet), and it’s unlikely that anyone would want to work without pay.

Emotional (moral)

Creative people also need an emotional reward as fish need water - it’s their atmosphere, where they live and breathe.

Informational (cognitive)

If your project will bring some type of new important information into the world, then this project can create an atmosphere of a reward produced by demand for the product - which in turn creates a sense of positive impact, satisfying a need for a personal accomplishment.

"Armor" for your creative department

Posted by Timofey Yuriev on November 29th, 2011 at 1:09 pm

"If you wish for peace, prepare for war"- Publius Flavius Vegetius Renatus's

When a neurosurgeon is performing an operation on the brain, you will not see any of the hospital’s business management personnel trying to advise him what tools to use and where to cut. But when a professional designer tries to replace one type of font with another or use a slightly different color in the presentation/website, etc., then often we see a lot of hands from the so called “professionals” specializing in business of visual communications by mostly drawing the little funny pictures when no one sees them.

Each one of us has had plenty of these kinds of frustrating experiences. Just ask any of the leading designers or creative professionals such as Paula Sher («Make It Bigger») or Stefan Sagmeister - if they would work with a client who tries to tell them what colors to use in their work.

How to become a Creative Director in the US

Posted by Timofey Yuriev on November 28th, 2011 at 10:01 am

What should be the characteristics of a successful creative team leader?
Each one of us has a unique collection of personal and professional preferences for people we’d like to work with. But instead of looking at others and trying to adjust to the request of the masses, where the leader would become an "all-destroying terminator targeting to become a president", I would like to look objectively at how to be a leader with the most sought-after professional qualities.