Archive for Tara Meehan

Drive Your Social Selling Via 140 Character Social Listening

Posted by Tara Meehan on August 27th, 2014 at 9:43 pm

Some of the best tweets are the ones you don’t send. Think about it. Think about how you currently use Twitter. To this day, I mainly use the Blue Birdie to listen to reactions to trends happening in entertainment. For instance, Twitter shines like no other social network during an awards show. As soon as Nicki Minaj had her dress malfunction at the VMAs, I was checking out the hashtags. For Twitter haters, this has been a consistent reason to attack it; to point out bad spelling or trivial idiocy and those criticisms certainly have their place. But when used properly, especially in this grand age of social selling, Twitter can rock your listening strategy and help you identify intelligent (yes intelligent on Twitter) leads.
Back in the blogging day, I wrote about needing to think before you tweeted. That’s truer now than ever before. Social media is saturated with information. People are constantly trying to position themselves as subject matter authorities. It’s crowded out there so knowing what you’re talking about is essential. That takes learning. That takes listening.
There are tactical methods to properly listen on Twitter. Still, it’s OK to impart some high level strategy – really. You can... Read more

How Sharing the Right Content Can Empower Your Social Selling

Posted by Tara Meehan on July 10th, 2014 at 9:47 pm

It’s human nature to do things just for the sake of doing them. You watch TV because it’s there and it claims to be smarter than you. Maybe you surf the net because you have other stuff to do but just don’t want to be bothered. No judgment. Most times, doing stuff just to do it is harmless. But in business, specifically in marketing and sales, doing something just to say you did can be disastrous. Nowhere is this more apparent than in the majority of social media content sharing approaches I see on a daily basis. Honestly, it’s a bit of a horror show.
Before you share your next piece of 3rd party that’s about nothing at all or proprietary social content that goes right for the sale, I want you to ask yourself 4 questions:
1 – Who are you? – This should be easy but it’s quite possibly the hardest question you’ll ever have to answer.
2 – What do you do? – Don’t just answer with a title. Go beyond that.
3 – What are you truly passionate about? – This doesn’t have to be a professional passion. If you’re a sports nut, own it.
4 – How can you bring... Read more

Legolas, Get the LinkedIn Map

Posted by Tara Meehan on February 26th, 2014 at 9:33 am

Imagine you are Legolas, an Elf of the Woodland Realm, and you have just watched a close friend, Gandalf the Grey, fall into the cavernous depths. Fortunately, or perhaps unfortunately depending on your mindset, you manage to escape physically unscathed. Now, imagine that buddy of yours is a LinkedIn connection and that aforementioned mountainous black hole is your untapped social network. You have no idea what it contains or how deep it goes. All you know is that it has no clear beginning and no definitive end. You are, for the sake of this exercise, Legolas without the map. Your cool arrows will do you no good without a place to point and shoot. But don’t panic Orlando Bloom, there is hope. Your network need not be your personal Mordor. Legolas, get the LinkedIn map!
Though LinkedIn Maps has been a feature of the social network for several years, many users are still unaware that they have a map. Not only do all LinkedIners have one, it is a tremendous Jackson Pollack-esque visualization of your ever expanding natural market. If Legolas were on LinkedIn, I’d imagine he would have many arrow makers, dwarfs, and Cate Blanchett in his network. That would... Read more

Companies Still Selling Their Souls for "Likes," and It Still Makes No Sense

Posted by Tara Meehan on January 5th, 2014 at 3:19 pm

Happy 2014! As we embark on another exciting year of social media marketing and relationship building, we are faced with a “strategy” that is sooooo 2009; a strategy that seems to be making a comeback in some business circles. Remember back in the day when everyone was obsessed with driving Likes and Followers for the sake of having lots of Likes and Followers? This was deeply rooted in the PPC world; show me the clicks, show me the money. Fake social clicks would be purchased in bulk from brokers to potentially score millions in revenue down the line. The thought process was that genuine followers would be wowed by brands with big engagement numbers, find them more trustworthy, and buy whatever it was they were selling. This would fall under the “If it’s too good to be true, it probably is” category.
It’s odd to have to revisit this line of thinking today but it’s no less important. There is no magic pill or bullet in social media. There is no upside to buying fake Likes or Followers, not unless you are a broker making bank in the business of click fraud. Sometimes the best way to illustrate nonsense is with... Read more

Recover From Your Own Butt Fumble on Social Media

Posted by Tara Meehan on September 4th, 2013 at 3:50 pm

Hi, my name is Tara and I’m a New York Jets fan. As I write this, I’m imagining you saying ‘Hi’ back. To borrow from AA, admitting your faults is the first step toward recovery. This is true unless, of course, you are a New York Jets fan. Gang Green is a franchise that can actually inspire die hard followers to root for an onset of gangrene; anything to keep from watching another red zone misfire; anything to erase the memory of the “Butt Fumble”.
Anyone with ESPN knows what I’m talking about. If you don’t, Google it. Try to resist watching it over and over. It’s sad to think that this play could end up being the defining moment of Mark Sanchez’s career. But lest you snicker too much Patriots Nation for whom amongst us hasn’t had a variation of the Butt Fumble – especially on social media? The trick is to get up off the grass, dust off, rebound and re-brand. Here are 3 ways to go from butt fumble to winning touchdown on social media:
Admit Your Mistake – Fumbles almost always go viral so don’t pretend it didn’t happen. Stay in the pocket and take the hit. Apologize... Read more