iMedia Connection - ad:tech blog

Over the last few months, we have seen a flurry of heightened discussions and rumors regarding online distribution of video content. The media community was abuzz when hulu.com announced they shut down video content distribution to Boxee and TV.com. Shortly thereafter, major publications like the Wall Street Journal were reporting that cable TV providers and TV networks are now exploring solutions to the

You are involved in the digital video business at a major network or entertainment company. As times get tougher, it might be hard to think that there is an opportunity to make digital video into a profitable business. However, today's economic climate, if viewed properly, actually makes moving new business opportunities, such as digital video, toward profitability simpler.
Why? During periods of economic prosperity we have the tendency to spend money on anything that sounds plausible. During tighter economic times, however, budgets are reduced and options are fewer, so resources need to be focused on achievable and profitable goals. If new businesses and their teams focus on the basics of achieving profitability in stringent economic conditions, they will be that much better positioned to accelerate profitability through sound expansion as economic conditions improve. Not to mention, online consumption of top programming is expanding exponentially, digital video content management and media rights management (DRM) are widely available and maturing and CDN distribution costs for high quality and near HD content are continuously decreasing.
So, how should management approach this challenge? First, it's critical to develop strategies that can be achieved and measured... Read more

Television — as we know it — started as over-the-air broadcast, then became cable, and is now delivered via additional channels such as satellite providers and phone companies. However, broadband is quickly redefining television viewership as more consumers reduce cable and satellite expenditures and opt instead for increased broadband capability. Today, CPMs for television content delivered via broadband are garnering traditional television advertising rates. Here are some interesting stats to consider: