Every marketing firm wants the same thing: More new business coming in than old business going out. So long ago I decided to identify what worked and didn't work at ever agency I came into contact with. Then I tested these ideas, programs and philosophies while directing new business at shops all over Manhattan.
Now after years of successful pitching, I can safely say there is a winning formula. So without any further ado, here are the 10 things a marketing firm must "Be" to win new business in any market.
1) Be Willing . . .
to dedicate the agency to a new business plan by executing it on a daily basis
Having a plan is great. You can spend countless hours on metrics and probabilities and target analyses but if you are not working it everyday, it's not going to work.
Hint: Hire someone completely dedicated to new business full time. Then have them lead the team in following the 9 daily practices listed below.
2) Be Flawless . . .
by identifying and smoothing out all the rough edges of the agency (AKA red flags)
No one expects an agency to be perfect but there are always a few things that really need to be... Read more
Archive for Steve Ratti 
10 Daily Practices to Winning New Business in Any Market
Posted by Steve Ratti on January 18th, 2013 at 9:00 am
