A big gap exists between how data is being used to find audiences and measure performance in online advertising. Here are 3 reasons for the gap, a roadmap for addressing them, and a glimpse at what better metrics will do for the industry.
Archive for Steve Latham 
PhD Targeting & 1st Grade Metrics: the Online Media Paradox
Posted by Steve Latham on November 15th, 2011 at 8:56 am
