Archive for Samantha DeVita

Omnichannel Retail: The Rise of the Olympic Brand Experience

Posted by Samantha DeVita on January 27th, 2013 at 3:05 pm

No, omnichannel is not big brother. It's an enhancement to the overall consumer experience and ultimately an increase in revenue...and brands that are successfully adapting understand that digital and social are leveling the playing field and recreating the customer experience, not to mention the meaning of their brand promise.

Omnichannel Retail: The Rise of the Olympic Brand Experience

Posted by Samantha DeVita on January 16th, 2013 at 12:55 pm

No, omnichannel is not big brother. It's an enhancement to the overall consumer experience and ultimately an increase in revenue...and brands that are successfully adapting understand that digital and social are leveling the playing field and recreating the customer experience, not to mention the meaning of their brand promise.

5 Actionable Content Marketing Tactics to Improve Your SEO

Posted by Samantha DeVita on November 18th, 2012 at 6:06 am

You wouldn’t build a house without first creating a blueprint, would you? So why create a blog without first developing a content strategy for the web? Yes, page one ranking is still important, but the beauty of search now lies in the content of the searcher. And, they have to find you first.

Fundamental SEO Initiatives for B2B Marketers

Posted by Samantha DeVita on November 13th, 2012 at 11:26 am

While this all may seem logical, there is a delicate balance between quality of content and the quality- especially through the lens of local and B2B content marketing. Recently, Sam Sebastian, Director of Local and B2B markets for Google, sat down to answer some questions about Google, B2B marketers, and the future of search.

Google+ & Tech Savvy Kids: #COPPA Fail?

Posted by Samantha DeVita on June 12th, 2012 at 8:26 am

“In this era of rapid technological change, kids are often tech savvy but judgment poor.” So, how do you protect your family when kids can easily overthrow default settings in place to protect them?