Nope, Nike's not changing its tagline, but maybe it is time we flip over our online engagement plans to the next level.
In 2012, Coke, a century old brand championing its belief 'pause that refreshes,' launched its most ambitious digital project till date, 'Refreshing its website for the digital century.' A rather visionary move to turn its Business Portal into a Consumer Magazine called Coca Cola Journey.
Envisioned to be a truly 'Immersive Brand Experience' this new refreshed Online Consumer Magazine with a steady base of 1.2 million unique visitors monthly promises users interactivity ranging from subjects of entertainment, environment, health and sports, interviews, blogs, videos, and much more.
The internet is personal again!
No pun intended, but the truth be told, when all brands were busy going social, the consumers were slowly turning anti-social, returning back to the good old-fashioned way of flipping through information, entertainment, and more only this time on their tablets and smartphones.
So, whilst Coke was the first mainstream visionary to buck-up this trend of 'Immersive Engagement,' it was initially evangelized by offline mainstream publications and other content immersive brands.
Oprah for Flipboard
Time Magazine iPad edition
IKEA Interactive Catalogue
Niche businesses like Madrid Swing Cats going the flip way
The Flipboard effect
From the times... Read more